Manchester, England -- (SBWIRE) -- 05/11/2011 -- If you've noticed people in your office, shop or workplace looking rather stressed lately then the new 'Keep Calm' range from promotional products distributor 4imprint is sure to be a big hit. With 'Keep Calm, Drink Tea' promotional mugs, 'Keep Calm, Carry on Shopping' cotton bags and 'Keep Calm, Carry on Working' mousemats you're guaranteed to put a smile on the faces of work colleagues and customers.

The range can be found in 4imprint's new Summer catalogue which is launched this week and also features exclusive new designs on eco-friendly recycled notepads, two new pen styles and price reductions on many of the clothing lines.

"Many customers order pens and other promotional items from us to use at exhibitions and trade shows and don't realise that we also sell a wide range of clothing that can be personalised to suit every occasion. We offer quick turnaround, fuss-free pricing on embroidered garments and once purchased there are no future set up charges when the same item is re-ordered" says Marketing Manager Cheryl Jackson-Leafield.

"With marketing budgets being squeezed ever tighter, promotional products are more popular than ever" confirms Cheryl. "We've just introduced a range of individually personalised mousemats that we're sure will prove really popular. With a minimum order of just 25 and the ability to drop in your customer or staff member's name, your message is certain to stay right beside them on their desk for a long time to come" she concludes.

View all the products featured in the new 4imprint catalogue at: http://www.4imprint.co.uk or follow the link: http://www.4imprint.co.uk/catalogue to request your own paper copy.

About 4imprint
4imprint is part of the Direct Marketing Division of 4imprint Group plc, serving more than 100,000 businesses with its innovative promotional gifts throughout the UK, Ireland, USA and Canada. Its product offerings include corporate gifts, personalised gifts, promotional pens, ceramic & travel mugs, cotton bags, drink bottles, Post-it Notes, diaries & calendars, and much more. 4imprint's 'no quibble' guarantees include the promise that if the personalised goods are not despatched on time they'll be free! For additional information, visit http://www.4imprint.co.uk

http://www.4imprint.co.uk/promotionalpens
http://www.4imprint.co.uk/mugs

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

'Managing Across the Generations – Millennials’ is the latest Blue Paper from 4imprint, the promotional products distributor.

Greater Manchester, England -- (SBWIRE) -- 05/02/2011 -- Free to download online, the Blue Paper talks about the changes that have taken place in the way firms recruit the Generation Y workforce.

With top employers like Google, Accenture, Tesco and IBM using online recruitment methods which include Twitter, YouTube, Facebook and LinkedIn they are clearly demonstrating that they understand that Generation Y (those born between the years 1980 and 1995) responds differently to mainstream media and marketing tactics than the older generation.

This Blue Paper dispels the myth of millennials as 'self-serving' or feeling that they are 'entitled' and explains how to attract, motivate and retain this enormous talent pool of some 76 million people. They are a generation who are task and results-driven, thriving on evaluation by performance, they reciprocate loyalty with employers; highly value work-life balance and place 'meaningful work' as a higher priority than earnings.

As Cheryl Jackson-Leafield, Marketing Manager of 4imprint UK points out: "Use of social networking and computers is second nature to this generation so it makes perfect sense to use these tools when looking to attract their attention as potential employees. They are a highly motivated bunch who grew up in an environment where everything was fast – from food to instant messaging and internet on their 'phone. And they're attracted to employers whose environment and values matches their own."

About Blue Papers
Blue Papers are in-depth, 'how-to' articles covering a variety of topics to help organisations to succeed. They are available to download free at http://www.4imprint.co.uk/bluepapers

About 4imprint
4imprint is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items and corporate gifts throughout the UK, Ireland, USA and Canada. Its promotional product offerings include personalised gifts, promotional pens, Post-it Notes, promotional mugs, cotton bags, printed travel mugs, drink bottles, diaries & calendars, and much more. 4imprint's 'no quibble' guarantees include the promise that if the personalised goods are not despatched on time they'll be free! For additional information, visit http://www.4imprint.co.uk/

http://www.4imprint.co.uk/promotionalpens
http://www.4imprint.co.uk/mugs

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

‘Corporate Culture – creating a remarkable customer experience’ is the latest Blue Paper from 4imprint, the promotional products distributor. Available to download free online, the Blue Paper talks about the changes that have taken place in the way organisations manage their brand in a world of tweets, status updates and online reviews.

Manchester, England -- (SBWIRE) -- 03/23/2011 -- With real life examples from The Co-Op, Google and Zappos the online shoe and clothing shop this Blue Paper demonstrates the value of a strong corporate culture in creating an outstanding experience every time a customer or potential customer interacts with your business.

How's this for confidence for an example? Zappos established in 1999 and recently sold to Amazon for a reported $1.2 billion, have 10 clearly defined corporate values that are shared by every member of the team and include 'Create fun and a little weirdness' and 'Be passionate and determined'. As part of their extensive interview process the HR department conducts a separate set of interviews purely to determine a culture fit and the firm offers new recruits $2,000 to quit on their first day! With less than 2% uptake the firm can be confident that only people who are committed to meaningful work in the team stay on.

"Corporate culture is more than just boardroom buzz," says Cheryl Jackson-Leafield Marketing Manager of 4imprint UK. "Whilst it can be difficult to define, it encompasses every single element of your operation and it's usually quickly evident to your customers if you are not operating a customer focussed organisation".

About Blue Papers
Blue Papers are in-depth, 'how-to' articles covering a variety of topics to help organisations to succeed. They are available to download free at: http://www.4imprint.co.uk/bluepapers

About 4imprint
4imprint Direct Ltd is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items throughout the UK, Ireland, USA and Canada. Its promotional product offerings include corporate gifts, personalised gifts, promotional pens, travel mugs, cotton bags, promotional mugs and drink bottles, Post-it Notes, diaries & calendars, and much more. 4imprint's 'no quibble' guarantees include the promise that if the personalised goods are not despatched on time they'll be free! For additional information, visit http://www.4imprint.co.uk

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Focusing on priorities, balancing what we ‘must’ do with what we ‘want’ to do and refusing to let your ‘to-do list’ be high-jacked by others, are just three of the ways that we can all learn to manage time according to the latest Blue Paper from 4imprint.

Manchester, Enlgand -- (SBWIRE) -- 02/21/2011 -- The Managing Time Blue Paper takes a comprehensive look at how to regain control by setting goals, prioritising actions and managing your own 'To Do' list. By explaining the three most popular methods of prioritising for example, the Blue Paper enables you to choose a system that works best for you from Stephen Covey's Urgent v. Important matrix; Tom Gegax's 'Six Ds: Don't do it, delay it, deflect it, delegate it, do it imperfectly and do it; and the Pareto Principle or 80/20 rule.

"Time is a finite resource" says Cheryl Jackson-Leafield, Marketing Manager of 4imprint UK. "I'm always looking for ways to manage my time better as I juggle a hectic work and home life, and the principles explained in the Blue Paper really make sense".

About Blue Papers
Blue Papers are in-depth, 'how-to' articles covering a variety of topics to help organisations to succeed. They are available to download free at: http://www.4imprint.co.uk/bluepapers

About 4imprint
4imprint is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items throughout the UK, Ireland, USA and Canada. Its promotional product offerings include corporate gifts, personalised gifts, promotional pens, ceramic & travel mugs, cotton bags, drink bottles, Post-it Notes, diaries & calendars, and much more. 4imprint's 'no quibble' guarantees include the promise that if the personalised goods are not despatched on time they'll be free! For additional information, visit http://www.4imprint.co.uk

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Over the course of the last few months 4imprint’s Helping Hand programme has seen the company give away 100 printed cotton bags to each of three charities, all aimed at helping people to achieve their full potential.

Manchester, England -- (SBWIRE) -- 02/15/2011 -- PRIME is the only charity in the UK aimed at helping older people to set up their own business as a way of getting back to work. Established by Prince Charles as a sister charity to The Prince's Trust, PRIME helps the growing number of people in the 50+ age group who need to continue working, or get back into work after losing their job, by helping them to set up their own businesses. "Being a small charity, we don't have the resources to do everything we'd like to do," confirms Ian Stobie, Marketing and PR Manager for PRIME. "We have a huge amount of useful material on our website and publicising the web address on the side of these cotton bags has been a fantastic way to spread the word. We've traditionally bought printed pens from 4imprint but are definitely considering buying cotton bags in the future as they've proved to be so popular," he continues.

The Outward Bound Trust, the leading UK charity working in experiential learning for young people, also received 100 cotton bags which they use as a thank you present for their supporters. "Having purchased balloons and other promotional items from 4imprint, a colleague was speaking to one of the sales team there who mentioned the Helping Hand programme to her" says Laura Watson, Events Co-ordinator at The Outward Bound Trust. "We applied and were delighted to receive 100 free cotton bags imprinted with our logo". Established in 1941, The Outward Bound Trust provides learning and development opportunities through adventures in the wild to young people via their school or youth group.

When serial fundraiser Peter Jenkins was looking for a company to donate items that could be used to promote The Grace Allen Fund, the Helping Hand programme came up on a Google search. He applied and received 100 cotton bags which were initially handed out at a Santa run and are now being used at other fundraising events. "Every little bit helps when you're a fundraiser," says Peter Jenkins "so finding a company like 4imprint who are operating this charity scheme is an absolute breath of fresh air and they should be recognised and rewarded for their generosity and innovativeness" he continues. The Fund, named after 4-year old Grace Allen who has cerebral palsy, is currently raising £10k for a communications device which will greatly enhance Grace's daily life.

"Since launching the Helping Hand programme last summer we've received a growing number of applications each month. Our aim is to help as many good causes as we can with a small order of promotional products which they can then use to raise funds or awareness for their cause," says Cheryl Jackson-Leafield, Marketing Manager 4imprint UK and Ireland. "Over the coming months there are T-shirts, umbrellas, wristbands and trolley coin keyrings up for grabs and we invite charitable organisations to apply when they see an offer that appeals to them."

About 4imprint
4imprint is part of the Direct Marketing Division of 4imprint Group plc, serving more than 100,000 businesses with its innovative promotional products throughout the UK, Ireland, USA and Canada. Its product offerings include corporate gifts, personalised gifts, promotional pens, ceramic & travel mugs, cotton bags, drink bottles, Post-it Notes, diaries & calendars, and much more. 4imprint's 'no quibble' guarantees include the promise that if the personalised goods are not despatched on time they'll be free! For additional information, visit http:/www.4imprint.co.uk

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Manchester, England -- (SBWIRE) -- 02/10/2011 -- 4imprint Direct Limited, which serves customers in the UK and Ireland as part of the Direct Marketing Division of 4imprint Group plc, has been awarded Investors in People (IIP) accreditation. Robin McCrink, General Manager, reports that accreditation comes just a few months after embarking on the assessment process.

"Our focus has always been on creating a culture where people know that they are valued because they are absolutely fundamental to our continued success," says McCrink. "We decided to put ourselves through the stringent assessment process towards IIP to enable us to look at the organisation anew and identify opportunities for improvement that were perhaps not immediately obvious" he continues.

Having decided to put themselves forward for assessment the 4imprint team undertook an initial diagnostic check in September last year, assessment in December 2010 and received notification last month (January 2011) that accreditation had been awarded.

As part of the assessment almost half of the workforce was interviewed and asked about the company's performance and policy in a number of key areas such as learning and development, recognition and reward, involvement and empowerment and performance measurements.

The feedback report identified several areas of particular strength for the 4imprint team including 'an open, supportive and friendly culture', excellent morale, longevity of service and shared incentives via a quarterly bonus plan which is available to the whole team.

According to a Cranfield School of Management Report, companies with IIP accreditation enjoy improved financial performance, increased profitability and it helps organisations to meet their strategic objectives.

"We are naturally delighted by this recognition from an independent organisation and it reflects the talented people working at 4imprint and the remarkable performance of the whole team, irrespective of job title or function," McCrink concludes.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Manchester, England -- (SBWIRE) -- 02/08/2011 -- The latest Blue Paper from 4imprint, the promotional products distributor, discusses how to use the collective power of a large community towards a common goal. Commonly known as 'Crowdsourcing', the general idea has been around for years: if you have a problem or query that you want help answering – you ask someone who might know.

Before the growth of internet usage, you might have asked members of your department, team, company or group and if they didn't know, you would quite possibly widen your search to members of a particular professional organisation or other experts. But the power of the internet enables you to seek out 'virtual' collaborations almost anywhere in the world, to solve almost any business issue you care to name.

"It's all about taking an issue or requirement and finding groups or individuals who together can help find a solution," explains Cheryl Jackson-Leafield, Marketing Manager for 4imprint UK. "We hope this blue paper is a good starting point for those thinking about this strategy."

Perhaps one of the best-known examples of Crowdsourcing is Wikipedia, an entire site devoted to the collaborative compilation of knowledge in encyclopaedic form. This free report discusses some of the ways that even small companies can benefit from the collective knowledge accessed via the internet to increase sales, identify new business areas and improve customer satisfaction and retention.

About Blue Papers
Blue Papers are in-depth, 'how-to' articles covering a variety of topics to help organisations to succeed. They are available to download free at: http://www.4imprint.co.uk/bluepapers

About 4imprint
4imprint is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items throughout the UK, Ireland, USA and Canada. Its product offerings include corporate gifts, personalised gifts, promotional pens, ceramic & travel mugs, cotton bags, drink bottles, Post-it Notes, diaries & calendars, and much more. 4imprint's 'no quibble' guarantees include the promise that if the personalised goods are not despatched on time they'll be free! For additional information, visit http://www.4imprint.co.uk

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Manchester, England -- (SBWIRE) -- 01/26/2011 -- Globally renowned Dutch beer Heineken is marketed on its simplicity. One of the groups key slogans is "It's all about the beer". But it seems that in the days of digital guerrilla marketing and multi-faceted, personalised promotions, being all about the beer isn't quite enough.

Heineken is hoping to win over many of Facebook's millions of users with a new campaign which will give Heineken fans the chance to purchase promotional gifts and branded goods.

Not only that, but Heineken is letting its Facebook fans – one million in all – decide what promotional gifts the company will sell.

Speaking to Marketing Magazine, Floris Cobelens, manager of global digital media at the international brewer, asked:

"Why not give them the chance to decide what they want to buy?"

At 4imprint, we think that Heineken are onto a winner. They are using promotional gifts in conjunction with the biggest internet phenomenon since the advent of email to get branded promotional gifts into people's homes.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

The latest Blue Paper from 4imprint, the promotional products distributor, discusses how to make the best use of the free web analysis tools from Google Analytics by explaining step-by-step how the different functions work and the value that they can add to your marketing campaign.

Manchester, England -- (SBWIRE) -- 01/15/2011 -- Currently around 53% of the top 10,000 websites (by traffic) employ Google Analytics to track visits, monitor and measure their marketing campaigns helping them to improve their return on investment across all areas of their marketing spend – both on and offline.

This Blue Paper explains how to configure your settings to get the most valuable information from your website, such as time visitors spend on the site and the specific pages visited. It allows you to monitor particular campaigns as well as individual brand name and whether the visitor is new or returning.

"Even the smallest and most cash-strapped businesses can monitor the effectiveness of one of the most powerful marketing tools available – their website – and this report explains how" says Cheryl Jackson-Leafield, Marketing Manager for 4imprint UK.

Further information:
Cheryl Jackson-Leafield,
Marketing Manager UK and Ireland
+44(0)161 786 0304

4imprint is not affiliated with Google Analytics.

About Blue Papers
Blue Papers are in-depth, 'how-to' articles covering a variety of topics to help organisations to succeed. They are available to download free at: http://www.4imprint.co.uk/bluepapers

About 4imprint
4imprint is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items throughout the UK, Ireland, USA and Canada. Its product offerings include corporate gifts, personalised gifts, promotional pens, ceramic & travel mugs, cotton bags, drink bottles, Post-it Notes, diaries & calendars, and much more. 4imprint's 'no quibble' guarantees include the promise that if the personalised goods are not despatched on time they'll be free! For additional information, visit http://www.4imprint.co.uk

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Manchester, England -- (SBWIRE) -- 11/30/2010 -- In their most recent Blue Paper, 4imprint's version of a white paper, the promotional products, distributor discusses how to use online videos and video blogs to boost sales, increase traffic to your web site and generate leads for your organisation.

The Online Video Blue Paper looks at ways to successfully incorporate online video into your marketing plans as well as giving advice and tips on how to develop an online strategy, set goals and get started. According to Mashable.com, the world's largest blog focusing exclusively on Social Media news, adding video to a web site can drive 36% more clicks, 20% more inbound calls and more than double the time a user spends on your site.

Blue Papers, are in-depth, 'how-to' articles covering a variety of topics to help organisations to succeed. They are available to download free at: http://www.4imprint.co.uk/bluepapers

About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organisations succeed. Accessible at www.4imprint.co.uk/bluepapers , Blue Papers have covered topics such as word of mouth marketing, fundraising and body language.

About 4imprint
4imprint is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items throughout the UK, Ireland, USA and Canada. Its product offerings include corporate gifts, personalised gifts, promotional pens, ceramic & travel mugs, cotton bags, water bottles, Post-it Notes, diaries & calendars, and much more. 4imprint's 'no quibble' guarantees include the promise that if the goods are note despatched on time they'll be free! For additional information, log on to
http://www.4imprint.co.uk.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm