Dish TV expands channel capacity 50 % by acquiring additional transponders. Reinforces key competitive strength; best placed to provide maximum services

Noida, U.P -- (SBWIRE) -- 12/29/2010 -- Dish TV India Limited (Dishtv) (BSE: 532839, NSE: DISHTV) today announced signing up of a long term contract for additional transponders on Asiasat with 'Antriksh'. With this, the total transmission bandwidth stands increased from 432 MHz to 648MHz. The new transponders are closely located to the current transponders allowing channels beamed from it to be available to existing customers as well.

The increased transponder capacity will enable Dish TV to increase its standard definition channel capacity to over 320 and High Definition capacity to over 30 which will be substantially higher than any competing DTH operator in both HD as well as SD transmission. This substantial increase in capacity over competition is likely to be a game changer for Dish TV in the Indian DTH market.

Speaking on the occasion, Mr. Jawahar Goel, Managing Director, Dish TV India Limited, said, "The addition of significant channel capacity in both HD and SD is expected to considerably enhance our offering to subscribers. We will be able to offer region specific content, enhanced VAS, as well as a substantially enhanced HD bouquet, driving growth of HD services."

Mr. R.C Venkateish, CEO, Dish TV, added, "With the dramatically increased capacity we will be able to offer the widest HD services in the country enabling us to tap into the high income group of subscribers in major metros and cities. We will also be able to significantly enhance our suite of value added services apart from being able to provide localized and region specific content. We expect this to translate into significant gains in terms of ARPU as well as total revenue for the company. Apart from this the overall width of our bouquet in terms of number of channels will be 25-30% higher than any other DTH platform in India, giving us a significant competitive advantage in the marketplace."

Having added half a million subscribers in the month of November, Dish TV is on track to add over one million subscribers in the current quarter, a record for any operator in the country.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

India's Tour to South Africa - 3 Tests, 1 T20 and 5 ODIs December 16, 2010 - Jan 23, 2011Watch Live only on Dish Tru HD

Noida, U.P -- (SBWIRE) -- 12/23/2010 -- Continuing to lead the HD revolution by offering customers new dimensions in TV viewing, DISH TV, Asia's largest DTH Company in a special tie-up with Ten Cricket brings India's Tour to South Africa - 3 Tests, 1 T20 and 5 ODIs in HD only on Dish TV starting December 16, 2010 - Jan 23, 2011.

Speaking on the occasion, Salil Kapoor, COO, Dish TV said, "In the spirit of a true pioneer, we have led the way with HD providing maximum lineup of HD channels. Dish TV has established itself as the most popular HD service and we are excited to add the most anticipated India's Tour to South Africa in HD and give our customers a viewing experience that is incredibly lifelike. We recognize that our viewers have already been enjoying many of their favourite programmes in HD, and I'm delighted that we can now broaden their choice."

Dish Tru HD is available at Rs. 2990 for all new customers with 2 months subscription of Platinum/ South Platinum Pack and 2 Months HD Pack which includes Zee TV HD, Zee Cinema HD, Discovery World HD and, National Geographic HD and India's Tour to South Africa - 3 Tests, 5 ODIs and 1 T20 broadcasted by Ten Cricket. Existing subscribers who wish to upgrade to HD will get Rs. 400 cash back. Rs.200 Installation extra.

Dish Tru HD Unique features:
• 5 times sharper picture clarity: Experience clear, more vibrant and sharper pictures.
• Theatre like stereophonic sound: A sound that gives the true cinematic experience.
• Variable aspect (screen) ratio: Highest screen resolution at 1080x1920, 16:9 aspect ratio
• HDMI: The High Definition Multimedia Interface transfers the HD signals to your TV, so that you receive the true HD experience.

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Zee Entertainment Enterprises Limited (ZEEL) today announced the launch of India’s first 24-hour Food Channel - “Zee Khana Khazana”. The Food Channel will go on air from December 8th 2010 onwards. Zee Khana Khazana will be available on Dish TV channel number 102

Noida, U.P -- (SBWIRE) -- 12/12/2010 -- India's biggest media behemoth, Zee Entertainment Enterprises Limited (ZEEL), today announced the launch of India's first 24-hour Food Channel called "Zee Khana Khazana". The Food Channel will go on air on December 8th 2010. After having pioneered the launch of genre defining channels like Zee TV and Zee Cinema, Zee Entertainment's latest "first in the Indian TV space" – Zee Khana Khazana – will be an eclectic mix of Indian and International content.

Speaking on the launch of the new channel, Zee Khana Khazana, Mr. Punit Goenka, MD & CEO, Zee Entertainment Enterprises Limited (ZEEL) said, "We are here today, because we have always pre-empted our viewers changing needs and catered accordingly. Zee Entertainment was the first to launch India's first GEC Zee TV, followed by Zee Cinema and many more channels that have defined genres. Today with Zee Khana Khazana, India's first Food Channel, we are back with yet another first in the Indian Television space."

India's first 24-hour Food Channel - "Zee Khana Khazana" will bring in a rich programming mix from across India and abroad featuring shows that define and refine the culinary expertise that has become synonymous with Food. While the array of Indian content boasts of eternal Indian favs High on Food, Chef's special, A Touch of Turmeric, and Khana Khazana, the International content is all about culinary adventure, with shows like The Hairy Bikers Cook Book, Chefs – Put Your Money Where Your Mouth Is, Saturday Kitchen series, Gino D'acampo – An Italian in Mexico, James Martin Favourite Feasts .

"Niche is the way forward in the television space and we have India's largest repertoire of niche channels. A 24-hour Food Channel is the perfect addition to our niche bouquet of Zee Cafe , Zee Studio , ETC , ZING and Zee Trendz. Our Niche offering will continue to expand & offer our viewers new channels"; added Mr. Goenka.

Commenting on the launch of ZEE Khana Khazana, R.C. Venkateish, CEO, Dish TV said, "In the tradition of a true pioneer, we are delighted to launch India's first 24 Hour Food Channel, ZEE Khana Khazana on Asia's largest DTH platform with over 9 million subscribers. ZEE Khana Khazana is the new destination for today's food lover. This channel will satisfy the craving for more information, rich experiences, tantalizing ideas, and a total immersion into the world of cooking and eating through a lineup of inspiring, entertaining and informational shows. At Dish TV we always endeavor to bring the best and largest content in different genres''.

The new venture of Zee Entertainment, Zee Khana Khazana, comes with a pledge of exploring the world of food like never before. So switch on your television sets and put on your chef cap as Zee Khana Khazana gets ready to whet your appetite.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Noida, U.P -- (SBWIRE) -- 12/08/2010 -- Dish TV, Asia's largest DTH Company today announced the appointment of Dilip Jayaram as National Ad Sales Head. In his new role, Dilip will report to Salil Kapoor, COO, Dish TV. As National Ad Sales Head, Dilip will drive the Ad Sales and establish Dish TV as a preferred platform for advertisers across the country.

Speaking on the appointment, Salil Kapoor, COO, Dish TV said, "We are very pleased to have Dilip on board. He brings along more than 16 years of rich & extensive experience in Advertisement Sales and Product development, an ideal mix to develop a robust strategy and revenue pipeline for Dish TV. Dish TV, a pioneer and market leader in DTH space with over 9 Million subscribers, offers exciting new options for disruptive advertising in otherwise cluttered environment with a captive SEC A & B audience for Advertisers/Marketers/Media Planners in over 6600 towns in India and this is what would work in our favor while designing attractive solutions for the new age advertisers".

"DTH is currently around 30% of the total C&S market. Agencies such as TAM & aMap have started analyzing this market separately. Advertisers are warming up to the potential that is DTH, and allocating separate spends for this medium. We aim to provide Marketers with intrinsically built advertising solutions that work well with their brands. We have already formulated a strategy to bring together the strengths of our entire inventory to aid advertisers and agencies alike and we hope to see the results of our efforts in the weeks to come". Salil Kapoor added.

Prior to Dish TV, he was Chief Operating Officer with Procam International and has also worked with the companies like ESPN Star Sports, SAB TV, MTV, Buena Vista Television, Mid Day publications etc.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Dish TV adds a record 5 Lakh New Subscribers in November 2010, first Indian DTH company to add 5 Lakh new subscribers in a single Month, crosses 9 million subscriber milestone and becomes Asia’s largest DTH service

Noida, U.P -- (SBWIRE) -- 12/05/2010 -- Dish TV, Asia's Largest DTH service today announced achieving a record 5 Lakh new subscribers on its platform during November 2010. With this significant achievement, Dish TV has become India's first DTH service to add 5 Lakh new subscribers in a span of 30 days. Dish TV also crossed 9 million subscribers milestone in November.

Speaking on the occasion, R.C. Venkateish, CEO, Dish TV said, "It is extremely gratifying to be the top grosser in the industry in terms of net subscriber additions. Dish TV is indeed glad to see such a tremendous response by the DTH consumers, which has been instrumental in redefining the dynamics of the sector and achieving a record new subscriber addition of 5 Lakh in one month".

We thank and appreciate every subscriber's faith in making us Asia's largest DTH Company. This bears testimony to the efforts that have been put into making our services the best in the industry and we will continue to innovate and provide world-class products and offerings to our subscribers. A response of such magnitude makes us confident of setting new benchmarks in customer service in the months to come", Venkatiesh added.

Dish TV has been driving the digital revolution in India and remains focused to further consolidate its leadership and achieve its guided acquisition target of 3 million subscribers to reach 10 million subscribers by the end of current fiscal while aiming at profitability in the months to come.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Extended deal includes Box Office Blockbusters “Alice in Wonderland” and “Toy Story 3” as well as highly anticipated titles such as “Tangled” and “TRON: Legacy”

Noida, U.P -- (SBWIRE) -- 11/30/2010 -- Disney Media Distribution India has extended its strategic partnership with Dish TV to bring Disney's portfolio of world-class movies on-demand to subscribers of Dish TV, one of Asia's largest Direct-To-Home satellite television providers.

Dish TV subscribers can now enjoy a range of current and library live-action and animated features on a pay-per-view basis. These movies will be available to Dish TV subscribers across India in a choice of up to four languages – English, Hindi, Tamil and Telugu.

The selection of movies includes the two latest billion-dollar box-office hits "Alice in Wonderland" and "Toy Story 3;" as well as recent favorites "Prince of Persia" and "The Sorcerer's Apprentice". Over the next few months, viewers can also look forward to enjoying highly anticipated releases from Disney such as "TRON: Legacy" and "Tangled". In addition, a number of evergreen blockbuster library titles will also be made available to Dish TV subscribers.

"Our alliance with Disney is in line with our goal to offer world class and superior content to our nine million subscribers," said Salil Kapoor, COO, Dish TV. "We offer the largest number of movies on our platform and it is our constant endeavor to present the latest and best of Hollywood & Bollywood movies. There is a huge fan following of Disney movies in India and we are pleased to offer our subscribers healthy and wholesome entertainment. Movie On Demand today has undoubtedly emerged as one of the popular mediums to enjoy movies in the theatre like experience with true digital picture quality ordered at convenience."

"We are committed to leveraging exciting technologies to deepen our reach with audiences across India. Through this partnership, we are pleased to build on our strategic association with Dish TV, to create yet another exciting touch point for kids and families, to access our world class content, at their own convenience," said Raju Venkataraman, Vice President and General Manager, Disney Media Distribution India.

Dish TV offers six Movie On Demand (MOD) channels, which include four Premier Hindi on demand channels offering the latest Bollywood / Hindi blockbusters, one English Movie channel bringing the latest Hollywood blockbusters and one Hindi MOD Non Stop channel.

Disney Media Distribution licenses features from the Walt Disney Studios to linear television channels and on-demand digital media platforms across the world. The Walt Disney Studios is one of the leading Hollywood based movie studios which produces and distributes motion pictures globally from the Walt Disney Pictures, the Walt Disney Animation Studios, Pixar Animation Studios, DisneyNature, Touchstone Pictures as well as Marvel.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm