London, England -- (SBWIRE) -- 01/25/2011 -- BlueOptima, the software development analytics technology firm, today released a 40 minute video giving a clear and insightful "deep dive" into the sometimes Byzantine world of software development metrics.

The video is a detailed and clear explanation of how you can use software development metrics to achieve better outcomes in your software development process. The presentation, called "Coding Effort: Taking Software Development Process Improvement to the Next Level", covers the pitfalls of conventional metrics analysis and introduces an innovative approach to gathering valuable and usable information from source code management platforms.

Gathering near-real-time integrated software development analytics, as described in this presentation through practical examples, deliver impressive value by providing project status reporting, identifying development effort hot-spots in the source code, and overall release delivery quality. This comprehensive, consistent and transparent view of your software development resources and the effort effort they deliver can be obtained whether software developers are internal to your organization or vendor-provided and regardless of geographies.

Jason Rolles, the Managing Director of BlueOptima and presenter of the video, said that "these advances in analytics technology give firms the potential to understand, in a sophisticated and reliable way, how well their software development teams are doing and where improvements need to be made. By releasing this video we are helping organizations more fully understand the power of data that they already hold in their software development infrastructures that can be accessed with the right technology and tools made available to them".

The video can be found at: http://bit.ly/98M94u

About BlueOptima, Ltd.
BlueOptima provides software development lifecycle analytics enabling enterprises to deliver better software, faster, and at lower cost. Typically C-level executives and Programme Managers work with us because they're concerned that they:

Lack visibility into the output and productivity of software development resources

Find that the scant productivity data available is not reliably comparable across individual developers or groups of developers, particularly when spread across multiple teams that may be in multiple geographic locations

Are unable to get consistent, objective and reliable measures of the effort that has been delivered by outsourced or off-shored teams in order to evaluate and monitor value for money

BlueOptima provides a "Software as a Service" turnkey solution that s "Cloud" delivered to address these challenges by providing up to date metrics of software development effort based on data drawn directly from the systems that your teams use to manage the software development process. BlueOptima achieves this without imposing any reporting burden on your software development resources, allowing them to remain focused on the challenge of delivering the best possible output for your organization.

Contact:
BlueOptima, Ltd.
press@BlueOptima.com
Ofc: +44 20735 38904
Mob: +44 781 636 9377
47 Fleet Street
London EC4 1BJ
United Kingdom

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Greater London, England -- (SBWIRE) -- 01/21/2011 -- BlueOptima today announced the appointment of Vince Hannant as Business Development Manager. Technology veteran Hannant is ideal to his new role as Business Development Manager. With previous positions including Programme Manager at Network Rail, Head of Solutions Architecture UK at Axway and Programme Manager at BT Design, he has a wealth of software development experience behind him.

Hannant will be responsible for ensuring continued growth in sales and enabling BlueOptima's clients to take full advantage of the innovative software development process analysis solutions available to them.

"We are delighted to welcome Vince to our team" said Jason Rolles, Managing Director of BlueOptima. "Those at the coal face of delivering enterprise software development initiatives immediately resonate with others who have faced the same challenges. Vince has a wealth of experience in running software development initiatives within a corporate environment and so he is able to share the experiences and challenges of our user community and prospective customers."

Vince Hannant commented, "Having utilised BlueOptima in the past to improve the efficiency of my software delivery teams, it is with great excitement that I have accepted this challenge to help the company achieve it's full potential."

About BlueOptima, Ltd.
BlueOptima provides software development lifecycle analytics enabling enterprises to deliver better software, faster, and at lower cost. Typically C-level executives and Programme Managers work with us because they're concerned that they:

Lack visibility into the output and productivity of software development resources

Find that the scant productivity data available is not reliably comparable across individual developers or groups of developers, particularly when spread across multiple teams that may be in multiple geographic locations

Are unable to get consistent, objective and reliable measures of the effort that has been delivered by outsourced or off-shored teams in order to evaluate and monitor value for money

BlueOptima provides a "Software as a Service" turnkey solution that s "Cloud" delivered to address these challenges by providing up to date metrics of software development effort based on data drawn directly from the systems that your teams use to manage the software development process. BlueOptima achieves this without imposing any reporting burden on your software development resources, allowing them to remain focused on the challenge of delivering the best possible output for your organization.

Contact:
BlueOptima, Ltd.
press@BlueOptima.com
Ofc: +44 20735 38904
Mob: +44 781 636 9377
47 Fleet Street
London EC4 1BJ
United Kingdom

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Greater London, England -- (SBWIRE) -- 12/09/2010 -- Today BlueOptima's launched a much needed survey to help those responsible for leading software development organizations clarify their key barriers to delivering better software, faster.

It is critical for a niche independent software vendor's such as BlueOptima to be 100% in tune with those responsible for leading software development organizations. It also goes without saying that those in senior software development leadership roles gain valuable insights when understanding the key challenges of their peers.

BlueOptima has launched a survey that allows software development managers to gain critical insight into the key challenges faced by their peers in other organizations and hence get additional insights and guidance into where they should devote their management attention strategically.

Those who participate in the survey will be provided with detailed anonymised survey result analysis.

This in software development leadership positions can participate in the survey and get an insight into their competition!

http://survey.blueoptima.com

BlueOptima are also seeking feedback and views on the survey at feedback@BlueOptima.com.

About BlueOptima, Ltd.
BlueOptima provides software development lifecycle analytics enabling enterprises to deliver better software, faster, and at lower cost. Typically C-level executives and Programme Managers work with us because they're concerned that they:

- Lack visibility into the output and productivity of software development resources

- Find that the scant productivity data available is not reliably comparable across individual developers or groups of developers, particularly when spread across multiple teams that may be in multiple geographic locations

- Are unable to get consistent, objective and reliable measures of the effort that has been delivered by outsourced or off-shored teams in order to evaluate and monitor value for money

BlueOptima provides a "Software as a Service" turnkey solution that s "Cloud" delivered to address these challenges by providing up to date metrics of software development effort based on data drawn directly from the systems that your teams use to manage the software development process. BlueOptima achieves this without imposing any reporting burden on your software development resources, allowing them to remain focused on the challenge of delivering the best possible output for your organization.

Contact:
BlueOptima, Ltd.
press@BlueOptima.com
Ofc: +44 20735 38904
Mob: +44 781 636 9377
47 Fleet Street
London
EC4 1BJ
United Kingdom

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm