New York, NY -- (SBWIRE) -- 12/09/2020 -- In-store marketing in Hungarian grocery retail is about to receive a shot of innovation, as Tokinomo just announced a partnership with P.O.P Zrt, one of Hungary's leading sales support and merchandising agencies. By signing this strategic partnership, P.O.P becomes an official Tokinomo partner and will handle all operations, sales, and management of Tokinomo-powered in-store campaigns for regional consumer goods brands.

This partnership comes in a context where retail is facing serious challenges and needs to adopt new technologies to cope with the restrictions imposed by the Coronavirus Pandemic. Food retailers, brand managers, and trade marketing specialists in Hungary will now have the option of using a Pandemic-proof, safe, efficient, and interactive in-store advertising solution to continue to communicate with shoppers at the point-of-sale.

Tokinomo is a disruptive and innovative in-store marketing robot that boosts shopper engagement, brand loyalty, and sales while keeping consumers safe and happy. It uses sensor technology to detect shoppers passing by and brings products to life on the shelf through a unique combination of movement, sound, and light.

Zsolt Simonidesz, CEO of P.O.P said "The moment I first saw the Tokinomo robot I realized I have to bring this technology to Hungary because this is how the future of retail will look like: automated, engaging, and customized. Not to mention the notable benefits that Tokinomo brings to FMCG brands and retailers during these times marked by social-distancing: sales lift above average, increased product visibility, and an amazing effect on shoppers, who smile and enjoy their moment of connection with the talking products on the shelves. Happy to be Tokinomo's official partner!"

Tokinomo robots change the landscape of in-store advertising by bringing more dynamism at the point-of-sale. Other Tokinomo benefits include:

- High shopping engagement and increased product visibility in store
- +200% sales increase on average without price cuts
- Increased product recognition
- Cloud-based campaign management platform
- Real-time analytics and custom reports
- 7-10 days-lasting custom-made battery

"We choose very carefully all of our international partners based on some thorough criteria. P.O.P. Hungary checked all the boxes from the very first moments. I just knew they're going to make great partners for us." said Ionut Vlad, CEO of Tokinomo. "I am very happy to make this agreement official and to welcome P.O.P Zrt to our network of partners. Needless to say, I am confident that we will be very successful in the Hungarian market."

About P.O.P Hungary Zrt.
P.O.P. Hungary Zrt. is one of Hungary's leading sales support agencies with a professional history of more than 20 years. P.O.P has been providing comprehensive functionality and service solutions as outsourcing sales forces, field marketing, consultancy, POS material management, and merchandising over professional industry members. Their mission is to help multinational & local brands to sell more efficiently through strong leadership and expert execution.

About Tokinomo
Tokinomo has invented and patented in-store marketing robots. The award-winning robot uses sensor technology and a combination of sound, motion, and light to bring products to life on the shelf and allow them to talk, move, sing or dance in front of the shoppers. Each robot is connected to the internet and it can be managed remotely via a cloud-based platform. FMCG brands around the world use the Tokinomo robotic marketing in-store solution with sales lifts of +200% on average.

Corina Mihalache
corina@tokinomo.com
www.tokinomo.com
https://www.youtube.com/watch?v=XZd-Xp5yI6E

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

New York City, NY -- (SBWIRE) -- 11/24/2020 -- Grocery retail in Croatia is in for a big surprise, as Masterplan just signed a partnership agreement with Tokinomo regarding the distribution and management of Tokinomo robotic in-store advertising campaigns for regional FMCG brands.

There was a serious need for innovation in this industry sector, but the pandemic context made the adoption of technology a priority for retailers and FMCG brands. The consumer behavior, legal restrictions and safety regulations cast a shadow on some traditional forms of in-store marketing techniques such as sampling campaigns or hostesses and promoters, thus leaving room for innovative and engaging solutions to deliver change.

Tokinomo is a pandemic-proof automated solution, a robot for in-store experiential marketing campaigns that bring products to life right when shoppers pass by and facilitate an emotional connection between the shoppers and the product. It is completely safe and it even manages to make customers smile and have a bit of fun, which is quite a challenge during these complicated times we are living in.

Snjezana Haina, CEO of Masterplan says:

"I've been working in the retail marketing industry for a while and I've seen many supposed innovations, but when I first discovered Tokinomo I knew this was something else. I've noticed this reaction from every client we've shown it to. It is unique and innovative from so many points of view: engaging, safe, fun, scalable. But above everything else, it is highly efficient. We're looking at a product which besides creating brand awareness and customer engagement, tops everything off with an average of 200% increase in sales. That's when it really gets your attention."

The high demand for its in-store robotic advertising technology made Tokinomo increase their footprint in the last months in more than 15 countries around the globe.

Tokinomo robots use sensor technology to detect shoppers' presence and a unique combination of sound, motion, and light to make products pop out of the shelf and speak to the customers. Other benefits include:

- High shopping engagement and increased product visibility in store
- +200% sales increase on average without price cuts
- Brand awareness and customer loyalty
- Cloud-based campaign management platform
- Real-time analytics and custom reports
- Custom-made battery

Ionut Vlad, CEO of Tokinomo, said: "I am happy to welcome Masterplan to our selected network of partners and see another Tokinomo pin on the world map. The beginning of this collaboration is already very promising and I'm sure that Masterplan commitment and our continuous work to improve Tokinomo and add even more technical features will be mirrored in our success on the Croatian market. Thanks for joining our team and making real innovation available to your clients!"

About Masterplan
Masterplan is a marketing agency with BTL as their core business and area of excellence. Since 2014 they have successfully presented 78 brands in over 25000 promotions and 654 closed projects. The services extend to events, market research, merchandising, sampling, auditing & mystery shopping, design, production and implementation of POS material, uniforms and mascots. Masterplan is keeping up the pace with an ever-changing market by keeping their business agile, dynamic and result driven.

About Tokinomo
Tokinomo has invented and patented in-store marketing robots. The award-winning robot uses sensor technology and a combination of sound, motion, and light to bring products to life at the shelf and allow them to talk, move, sing or even dance in front of the shoppers. Each robot is connected to the internet and it can be managed remotely via a cloud-based platform. FMCG brands around the world use the Tokinomo robotic marketing in-store solution with sales uplifts of +200% on average.

Media Contact

Corina Mihalache
corina@tokinomo.com
www.tokinomo.com
https://www.youtube.com/watch?v=R_D9VukWWHI
https://www.youtube.com/watch?v=w4JJMtk_P3g

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm