Cheshire, England, UK -- (ReleaseWire) -- 11/10/2006 -- LBM, the fastest growing direct marketing company in the UK, has taken the first licence to resell the e-MSG email platform provided by the Marketing Innovation Group. The agreement will enable LBM to offer both B2B email prospect data and an email platform to enable its clients to effectively communicate with prospects and report on email campaigns.

The e-MSG platform which ranks in the top 5 UK based email solutions, has been revamped by MIG since its acquisition earlier in the year. It now boasts a self managed email solution 'e-MSG plus', a newsletter CMS, 'iNews', a survey/research tool 'i-Survey' and campaign data over time is being analysed using MIG's data innovation tools to deliver added communication intelligence not seen before within an email platform.

Commenting on the decision to choose the e-MSG platform, Tim Borthwick of LBM said "We have worked closely with MIG over the last few months to ensure the platform gives us everything we and our clients will need to run successful email campaigns. The e-MSG platform combined with our email data delivers a very potent and powerful solution."

"We are delighted to report another major convert to our solutions immediately on the heels of the announcement from the London Chamber of Commerce. We have several major retailers trialling e-MSG in conjunction with our iPublisher platform in the coming weeks. We are confident the combined intelligence gained from linking solutions will result in many businesses reviewing their current arrangements. We are actively looking at acquiring other email businesses as they currently only provide a base commodity that we can significantly enhance," said Rob Bielby, Director of the Marketing Innovation Group.

LBM is the UK's leading business-to-business database marketing company. For more information visit www.lbm.co.uk.

The Marketing Innovation Group (MIG) is a multi-channel strategy and solutions business with a unique 'Intelligent Marketing®' toolkit. For more information visit www.m-i-g.com or contact Conrad Morris on 01565 653000 or by email on conrad.morris@m-i-g.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Cheshire, England, UK -- (ReleaseWire) -- 10/19/2006 -- After an initial trial of email Newsletters, the London Chamber of Commerce has taken the licence to use the e-Msg email platform and its web based iNews solution. The iNews solution has been developed by the Marketing Innovation Group as part of their 'Intelligent Marketing®' tool kit designed to help marketing and non-marketing people easily and effectively develop the value of their customers via the web.

The iNews solution is a dynamic web based tool that allows users to build multiple newsletters and target segmented groups within a customer database. The solution provides an intuitive on-line control panel to enable an editor to quickly write or reproduce articles, incorporate images and manage distribution in real time. The newsletters are then published to the web and distributed via the e-Msg platform also via a web based interface. Both iNews and e-Msg provide full reporting including open rates, click thru's to the articles and templated links held within the newsletters and the all important viral stats from the send to friends function.

Commenting on the decision to choose iNews Clare Denham at the London Chamber of Commerce said "We have been sending our own monthly newsletters, policy surveys and event mailings via email for some time and the business case is proven. We have been looking for a solution to make this easier for us and enable us to send out volume emails at a moment's notice. iNews gives us everything we wanted and more with access to reports and readership statistics".

Rob Bielby, Director of the Marketing Innovation Group says "We have advocated email as a far better means of communicating with customers and prospects for years and we have seen the immense value of using a newsletter as a great way of influencing opinion and building sales ourselves. It was an obvious tool to build and use. We are delighted the LCC has chosen us and there are a number of other Chambers and business to business organisations in particular who are talking to us about the platform. Notably, we also have retailers wanting to use this tool to communicate with their staff!"

e-MSG acquired the iNews solution as part of a deal concluded earlier this year where the Marketing Innovation Group extended its shareholding of e-MSG Ltd. The e-MSG platform ranks in the top five UK based email solutions and includes some of the UK's top mail order businesses as its customers.

For more information on the Marketing Innovation Group and e-MSG visit www.m-i-g.com and www.e-msg.co.uk, or contact Conrad Morris by phone on 01565 653000 or by email on conrad.morris@m-i-g.com.

For more information about London Chamber of Commerce and its services visit www.londonchamber.co.uk

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm