- Join us on 23rd June 2011 to discover best practice lifecycle engagement techniques

London, England -- (SBWIRE) -- 06/21/2011 -- RedEye today announces the next in its series of concise, free digital marketing webinars - 'Using Customer Lifecycle Engagement to Improve Email Marketing'.

Due to popular demand, following on from the success of this presentation at TFM&A 2011, RedEye's Commercial Director Matthew Kelleher will be repeating his seminar on lifecycle engagement as a webinar, on Thursday 23rd June. Don't miss your final chance to attend this innovative presentation.

The webinar is designed to show marketers how to implement lifecycle engagement email strategies to improve conversion and ROI.

The best way to improve conversion through email marketing is to create engaging email campaigns based on where customers are in the customer lifecycle. Through tactically segmenting data, marketers can create engaging campaigns to target users, from first time browsers to repeat customers.

Join us online and find out how to improve results by turning your email marketing programmes into a long term engagement strategy:

• Determine how to engage customers and improve conversion for the long term.
• Discover how to integrate the right strategies at the right time to maximise engagement and increase ROI.
• Learn how to build a lifecycle engagement strategy that will improve conversion, long term.

Matthew will also include retail/travel client case studies in this presentation from Haven Holidays and Evans Cycles.

How to Attend
To register for free visit: http://www.ondemand.redeye.com/learning-centre/webinars/


Title: Using Customer Lifecycle Engagement to Improve Email Marketing
Date: 23rd June
Time: 3pm-3.30pm
Speaker: Matthew Kelleher

About the speaker: Matthew Kelleher
A Masters graduate in Economics from the LSE, Matthew worked for Acxiom for 16 years, starting at NDL, Claritas and most latterly Acxiom. He undertook a variety of divisional director roles, most notably launching Claritas Interactive in 1999 and overseeing its European development. A founder member of the DMA Email Council, Matthew is responsible at RedEye for the service and delivery of email solutions for all clients as well as for the growth of the business.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Don’t miss the RedEye seminar on boosting customer engagement

London, England -- (SBWIRE) --05/16/2011 -- RedEye, the leader in behavioural email, will be demonstrating how behavioural email can improve ROI and conversion with a seminar on 'Building Email Customer Engagement Lifecycle Management Programmes using Behavioural Email and Engagement Strategies'. The seminar, presented by Matthew Kelleher, Commercial Director at RedEye, will take place at 11am on Thursday 26th May in the Integrated Marketing Theatre at TFM&A Manchester.

The 30 minute presentation will be supported by client case studies from Haven Holidays and Evans Cycles. The presentation will demonstrate how to integrate engagement data with behavioural data to create lifecycle management programmes that produce ongoing revenue and reduce the cost of sale.

TFM&A Manchester, is the north's leading event for marketing, media and advertising professionals. On the 26thMay 2011 the exhibition will launch at the Manchester United Old Trafford Football Stadium alongside the well-established eCommerce Expo. The exhibition is free to enter and will include over 16 free seminar sessions and 40 suppliers providing industry solutions.

During the exhibition, RedEye will be showcasing its Behavioural Email onDemand service – a simple, cost-effective approach utilising behavioural email to improve conversion.

RedEye provides full-scale behavioural email marketing, analytics and usability services to hundreds of large ecommerce brands. The recently launched Behavioural Email onDemand is a self-service solution providing online marketers with an easy, cost-effective way to run basic behavioural email triggers.

The new service makes behavioural email accessible to organisations of all sizes; not just for SMEs but for big brands that think they can't afford it or perceive it be too complicated. It is designed as an intuitive self-service product, with support provided by expert RedEye consultants. Behavioural Email onDemand is available on a free 30-day trial, with no obligation to buy.

Press Contacts

Katie Traynier, Marketing Manager: katie.traynier@redeye.com, 01908 340 903

Notes to Editor
RedEye is the leader in behavioural email. RedEye has been helping online companies improve conversion since 1997, providing an integrated service of email marketing, web analytics and website usability.

In 2001 RedEye launched the first behavioural email campaign for William Hill. Behavioual email integrates web analytics with email marketing to produce highly targeted emails based on online user behaviour. Today RedEye helps hundreds of online companies improve conversion using behavioural email, achieving results such as of 750% ROI and 10% online conversion. In 2010 RedEye launched Behavioural EmailonDemand, a self service solution enabling online companies to run basic behavioural email campaigns such as basket abandonment.

By integrating analytics with usability RedEye offers a unique service of Conversion Rate Optimisation. This service provides a structured process to help online companies fully analyse customer behaviour, enabling marketers to make the correct changes or implement the right strategies to improve online conversion.

RedEye previously won the NMA Award for 'Best Use of Email' and was shortlisted in theEconsultancy Innovation Awards for 'Innovation in Email Marketing'.

RedEye currently has 3 UK offices (London,Milton Keynes and Crewe) and has just launched its first European Office in Dusseldorf, Germany. RedEye clients include French Connection, Haven Holidays, Hotel Chocolat, ASOS, Monarch, Butlins, HSBC and Ted Baker.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Join us on 19thMay 2011 to discover Best Practice Remarketing techniques

London, England -- (SBWIRE) --05/16/2011 -- Remarketing is one of the simplest, yet most effective, methods of using email marketing to drive more revenue and improve ROI. Targeting existing website users, browsers and customer is proven to boost conversion substantially. RedEye today announces the third of its series of concise, free digital marketing webinars, 'Remarketing Best Practice' is designed to show you how to use email to convert more online browsers into online buyers.

The webinar takes place on Thursday 19th May 2011 at 3.00-3.30pm and will be presented by RedEye CEO, Mark Patron.

This insightful webinar will help attendees:

• Understand what remarketing is and how it can be applied to email to improve online sales.

• Learn best practice techniques to capture data, and how to target this data with engaging emails that will improve ROI.

• Discover some of the best ways to remarket to your customers and increase conversion.

How to Attend

To register for free visit: http://www.ondemand.redeye.com/learning-centre/webinars/

Title: Remarketing Best Practice

Date: 19th May

Time: 3pm-3.30pm

About the speaker
Mark Patron has been CEO of RedEye since 2006. He has 25 years experience in direct, data and digital marketing. He founded leading direct marketing companies Abacus and Claritas UK, now Acxiom. Chairman of AIM listed company Twenty Plc, he was voted one of UK's most influential direct marketers by readers of Precision Marketing magazine.

Press Contacts
Katie Traynier, Marketing Manager:
katie.traynier@redeye.com,
01908 340 903

About RedEye
RedEye is the leader in behavioural email. RedEye has been helping online companies improve conversion since 1997, providing an integrated service of email marketing, web analytics and website usability.

In 2001 RedEye launched the first behavioural email campaign for William Hill. Behavioural email integrates web analytics with email marketing to produce highly targeted emails based on online user behaviour. Today RedEye helps hundreds of online companies improve conversion using behavioural email, achieving results such as of 750% ROI and 10% online conversion. In 2010 RedEye launched Behavioural Email onDemand, a self-service solution enabling online companies to run basic behavioural email campaigns such as basket abandonment.

By integrating analytics with usability RedEye offers a unique service of Conversion Rate Optimisation. This service provides a structured process to help online companies fully analyse customer behaviour, enabling marketers to make the correct changes or implement the right strategies to improve online conversion.

RedEye previously won the NMA Award for 'Best Use of Email' and was shortlisted in the Econsultancy Innovation Awards for 'Innovation in Email Marketing'.

RedEye currently has 3 UK offices (London, Milton Keynes and Crewe) and has just launched its first European Office in Dusseldorf, Germany. RedEye clients include French Connection, Haven Holidays, Hotel Chocolat, ASOS, Monarch, Butlins, HSBC and Ted Baker.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Join us on 20thApril 2011 to discover the tools and strategies for optimising your website

London, England -- (SBWIRE) -- 04/18/2011 -- RedEye today announces the third of its series of concise digital marketing webinars focusing on website conversion, 'Understanding Conversion Rate Optimisation'.

The webinar takes place on Wednesday 20th April 2011 at 3.00-3.30pm and will be presented by RedEye CEO, Mark Patron.

On average websites only convert around 2-3% of visitors. This is because improving conversion is complex. But there are ways to improve best practice and make it easier for all digital marketers to get better results.

For two years, RedEye has been working with Econsultancy to research the tools and strategies used by online companies to improve website conversion.

Past research revealed 89% of companies who implemented a structured approach, did improve conversion.

Through analysis and experience, incorporating the findings of two years of research with Econsultancy, RedEye has produced a defined strategy to help companies understand what they can do to optimise their websites and improve online conversion in a structured way.

This insightful webinar will provide attendees with the following insight:

• Learn how to incorporate a range of tools and strategies in a structured way to improve conversion

• Discover what tools and strategies are most effective when it comes to optimising your website

• Understand the process of Conversion Rate Optimisation and learn how it can be strategically implemented

Title: Understanding Conversion Rate Optimisation

How to Attend
To register visit: http://www.ondemand.redeye.com/learning-centre/webinars/

Timing:

• 20thApril 2011

• 3.00pm-3.30pm

• 20 minutes with 10 minute Q&A

About the speaker
Mark Patron has been CEO of RedEye since 2006. He has 25 years experience in direct, data and digital marketing. He founded leading direct marketing companies Abacus and Claritas UK, now Acxiom. Chairman of AIM listed company Twenty Plc, he was voted one of UK's most influential direct marketers by readers of Precision Marketing magazine.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Retail sector is shown the way by gambling companies

London, England -- (SBWIRE) -- 03/28/2011 -- Internet Retailing Expo 2011, NEC Birmingham: New research revealed by RedEye, the leader in behavioural email, shows abandoned basket email can achieve a 12% conversion to sale. However, only 13% of online retailers are using it to target abandoned basket users. This means 87% of online retailers are missing a huge opportunity to recapture lost sales and improve online conversion. The good news is, compared to RedEye's previous Benchmark Study released in November 2010, 6% more retailers are now using the process.

Not following up on abandoned baskets, or any inactivity in the buying process, is a massive missed opportunity (worth £billions). Also, importantly, retailers are significantly lagging behind other sectors in automating this ability to target nearly-customers. In a world where over 70% of customers are regularly abandoning baskets this should be a standard tool for marketers, but evidence shows the opposite. Compared to retailers, Gambling companies are shown to be much more proactive at targeting users with 70% using a register not deposit email to improve conversion.

This new research is unveiled in RedEye's second Behavioural Email Benchmark Study. The study looks at the use of behavioural email by over 200 online companies. Data was collected February-March 2011, and compares research with results from RedEye's first Behavioural Email Benchmark Study released in November 2010.

Matthew Kelleher, Commercial Director at RedEye explains: "Our second Behavioural Email Benchmark Study shows the growth of behavioural email is slowly taking off – it is now implemented by 6% more online retailers than 4 months ago – but there is still a very long way to go.

"There's no reason for companies not to try it - an automated abandoned basket system is relatively quick and easy to set-up, and results can be achieved from otherwise lost sales in just 24 hours."

Key Findings

• Across all sectors (retail, insurance, gambling) the use of behavioural email has increased since November 2010.

• The percent of online retailers sending abandoned basket email has increased by 6%.

• The percent of Insurance companies sending quote not buy email has increased by 8%.

• The percent of gambling companies sending a register not deposit email has increased by 50%.

• Retail companies are still sending the least amount of behavioural emails, compared to insurance and gambling.

• The use of registration follow-up emails has increased greatly across both retail and gambling. The number of retail companies now using a registration follow-up email has increased by 34%, and the
number of gambling companies now using a registration follow-up email has increased by 40%.

• In retail, welcome programmes are most commonly used. However 27% of retailers monitored fail to offer pre-purchase registration, preventing them from implementing the trigger.

• Some of the most successful behavioural emails implemented by RedEye clients can be viewed as abandoned basket, welcome and saved quote follow-up. Results from these campaigns include click through rates as high as 73% and conversion rates as high as 20%.

Abandoned basket recovery is underutilised in all sectors, yet yields one of the best revenue opportunities and ROI available. Many companies claim they are exploring it, yet it is available almost immediately, and with little integration, to any ecommerce operation. Taking the first steps is relatively easy and fast – results are achievable from otherwise lost sales in just 24 hours.

The study researched the online email processes of the likes of Amazon.co.uk, Play.com, Next.com, Thomas Cook and Halfords

The full report will be available at the end of the month. If you would like to receive a copy please call Katie Traynier on 01908 340 990 or email Katie.traynier@redeye.com.
http://www.redeye.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Join us on 17thMarch 2011 to find out how strategy delivers improved online conversion

London, England -- (SBWIRE) -- 03/21/2011 -- RedEye today announces the second of its series of concise webinars focusing on behavioural email, 'Creating a behavioural email strategy to improve online conversion.' It takes place on Thursday 17th March 2011 at 3.00-3.30pm.

The first technique for making behavioural email work is to develop an effective strategy – spend time getting this right and conversion rates will soar. The easiest way to improve ROI is to convert more prospects already using a website. A clever, joined up behavioural email programme targets hot prospects, achieving results as high as 90% open rates, 50% click-through rates and 10% conversion to sale.

In only 20 minutes, this beginners' guide will help marketers understand how to implement a behavioural email strategy to target customers (whatever their online behaviour) and effectively generate extra revenue. Relevant to all ecommerce sectors including retail, travel and gambling, the brief session packs in a lot of useful content and uses real-world case studies to illustrate success.

This webinar will provide attendees with the following insight:

• Learn how different behavioural email triggers can be used to target users based on online activity.
• Discover how a simple behavioural email trigger can evolve into multiple email campaigns.
• Understand how a structured behavioural email programme will achieve targeted campaigns that improve conversion and ROI.

Behavioural email is still somewhat of a secret in the online marketing world. Although increasingly talked about, recent research has revealed only 12% of companies are actually utilising it today. This webinar is designed to help anyone interested in using behavioural email understand more about how it works and how they can benefit from it. In addition, it dispels the myth that behavioural email has to be expensive and complicated.

About the speaker
Garry Lee has worked in online analytics for over 10 years and produced the UK's first behavioural email programme in 2001. Garry currently heads up RedEye's analytics department responsible for behaviourally targeted systems.

How to Attend
To register visit: http://www.ondemand.redeye.com/learning-centre/webinars/

Timing:

• 17thMarch 2011
• 3.00pm-3.30pm
• 20 minutes with 10 minute Q&A

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Think automated behavioural triggers are beyond you? Join us on 17th February 2011

London, England -- (SBWIRE) -- 02/15/2011 -- RedEye today announces it is running a series of concise webinars focusing on behavioural email, ranging from basic advice up to advanced practices. The first one takes place on Thursday 17th February 2011 at 3.00pm and is entitled 'Behavioural Email Made Easy'.

In only 20 minutes, this beginners' guide will help marketers understand and implement behavioural email and demonstrate how it can simply and effectively generate extra revenue. Relevant to all ecommerce sectors including retail, travel and gambling, the brief session packs in a lot of useful content and uses real-world case studies to illustrate success.

Behavioural email is still somewhat of a secret in the online marketing world. Although increasingly talked about, recent research has revealed only 7% of companies are actually utilising it today. This webinar is designed to help anyone interested in using behavioural email understand more about how it works and how they can benefit from it. In addition, it dispels the myth that behavioural email has to be expensive and complicated.

The webinar will provide users with the following insight:
• Discover what behavioural email is and how it works.
• Understand why behavioural email is so effective.
• Learn how to implement automated campaigns at a low cost, with a big ROI.

The webinar will feature client case studies from Clifford James and Haven Holidays.

Click to register
http://www.redeye.com/events/webinars/

Timing:
• 17th February 2011
• 3.00pm-3.30pm
• 20 minutes with 10 minute Q&A

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm