After two years as Interbike's European sales agent, Uwe Weissflog to now focus efforts on facilitating marketing communications with European exhibitors and attendees

San Juan Capistrano, CA -- (ReleaseWire) -- 01/09/2007 -- Interbike, a division of VNU Expositions, today announced that it has changed European-based sales agent Uwe Weissflog's role from sales to marketing communications liaison to European exhibitors and attendees.

"For the past two years, Uwe has coordinated sales for Interbike and the OutDoor Demo in the European markets," said Lance Camisasca, Interbike's show director. "Having Uwe on the ground in Europe has helped us identify and address the unique needs of European exhibitors and attendees. The successful European Village, a mixed exhibitor area dedicated to European exhibitors, was a direct result of his efforts. Uwe's intimate understanding of the European bike market and its needs will help him do a great job of communicating the value of exhibiting at and attending the Interbike OutDoor Demo and International Bicycle Expo."

Weissflog will report directly to Camisasca and will work closely with Interbike's public relations agency, SOAR Communications, to follow up on all Interbike communications from the U.S., while also developing communications specific to the European community when necessary. Interbike Account Executive, Brian McKavic, will take over management of all European sales efforts.

"The Interbike OutDoor Demo and International Bicycle Expo are great innovative shows and are second to none on the world tradeshow calendar," Weissflog said. "I'm looking forward to working closely with Euro-based exhibitors and attendees and communicating the many products and services Interbike offers that can help them reach their North American sales and marketing goals."

European exhibitors, attendees and members of the media can reach Uwe Weissflog in Ludwigsburg, Germany by calling + 49 (0) 7141913131 or emailing him at uweissflog@inmotionmar.com.

For European sales questions, contact account manager Brian McKavic at 949.226.5741 or bmckavic@vnuexpo.com.

For more information about Interbike, please visit www.interbike.com.

About Interbike
Interbike, a division of VNU Expositions, is a full-service tradeshow company that creates, markets and produces high-quality expos and educational conferences. Producers of the OutDoor Demo and Interbike International Expo, Interbike is the leading bicycle industry business-to-business event management company, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. Finishing its 25th successful year, Interbike (www.interbike.com) gathers more than 1,000 cycling-related brands and more than 21,000 total attendees annually.

The next 25 years of Interbike start with the OutDoor Demo in Bootleg Canyon, Boulder City, Nevada, September 24-25, 2007 and the Interbike Expo in Las Vegas, Nevada, September 26- 28, 2007.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

To improve its show efforts, Interbike invites bicycle retail and exhibitor show attendees to participate in its survey

San Juan Capistrano, CA -- (ReleaseWire) -- 12/08/2006 -- Interbike, a division of VNU Expositions, today issued an invitation for all 2006 Interbike OutDoor Demo and International Bicycle Expo retail and exhibitor attendees to participate in its annual Web-based show feedback survey.

"We definitely want to provide the best show possible for attendees and exhibitors and we need their feedback to do that," said Rich Kelly, Interbike's marketing director. "The annual survey provides us with real information about what business issues are really important to show participants."

Interbike conducts the survey each year to learn how well the show met participants' business needs and how it could be improved. In addition to identical questions meant to help identify trends in participant responses from year to year, the survey also includes new questions regarding current issues facing the industry. Since show needs for a retailer are not necessarily the same as an exhibitor's, Interbike also developed separate surveys for each group.

Two of the current issues facing the industry are exhibit costs and show location. Previous surveys gave respondents three different possible show locations to consider. Results of those surveys haven't always shown a strong consensus for one location over another. To develop more useful results, this year's survey gives respondents only two show locations to consider.

"Where to hold the show has been a hot industry topic for the last few years," said Lance Camisasca, Interbike's show director. "There are lots of variables to consider when choosing a host city. The annual survey is one of the tools we will use to help us do that by illuminating the business priorities and needs of exhibitors and attendees."

The survey will be available online until Friday, December 22, 2006. Each exhibiting company and unique retail location that attended the 2006 Interbike OutDoor Demo and International Bicycle Expo, and also provided an email address, was sent an invitation to participate in the survey.

For more information about Interbike, please visit www.interbike.com.

About Interbike
Interbike, a division of VNU Expositions, is a full- service tradeshow company that creates, markets and produces high-quality expos and educational conferences. Producers of the OutDoor Demo and Interbike International Expo, Interbike is the leading bicycle industry business-to-business event management company, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. Finishing its 25th successful year, Interbike (www.interbike.com) gathers more than 1,000 cycling-related brands and more than 21,000 total attendees annually.

The next 25 years of Interbike start with the OutDoor Demo in Bootleg Canyon, Boulder City, Nevada, September 24-25, 2007 and the Interbike Expo in Las Vegas, Nevada, September 26- 28, 2007.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

After seven years as Interbike’s director of advocacy, Mike Greehan leaves the bicycle industry to focus efforts on his media consulting business

San Juan Capistrano, CA -- (ReleaseWire) -- 12/06/2006 -- Interbike, a division of VNU Expositions, today announced its director of advocacy, Mike Greehan, has left Interbike to focus his efforts on his company, Cue Ball Media, and Lance Camisasca, group show director, will take over Interbike's advocacy efforts.

"Mike was so much more than a guy that worked on bicycle advocacy for Interbike," said Lance Camisasca, Interbike's show director. "We could not have asked for more when it came to Mike's efforts to help us understand, participate and lead important industry advocacy issues. Mike has decided to pursue his role with Cue Ball Media, as his business partner has been patiently waiting for him to go full time for several years now. Today, thanks to Mike, I am capable of grabbing hold of the Interbike advocacy tiller."

Greehan joined Interbike in 1999 to help with its advocacy efforts while also working as partner and COO of Cue Ball Media, which specializes in international media development. As Interbike became more involved in advocacy, it began to require more of Greehan's time. He was one of the founding directors of Bikes Belong (and will remain a director after leaving Interbike), sits on the board of the League of American Bicyclists and was a member of the League's Bicycle Friendly Communities Advisory Group.

"Seven years ago, the bike industry was beginning to work together cooperatively in bicycle advocacy," said Mike Greehan. "It seems obvious now that advocacy could be helpful to the bike industry, but at the time, it took some real foresight to support such a new effort. I'm very appreciative that Interbike had that foresight and allowed me the chance to help with that effort."

Greehan was the publisher of Bicycling Magazine from 1994 to 1999, during which time the magazine was a finalist for two National Magazine Awards. As publisher, he became involved in bicycle advocacy when invited by Peter Heumann and the California Bicycle Coalition to participate in a meeting at the inaugural Southern California Bicycle Expo.

"Congress wouldn't dare pass a transportation bill anymore without bicycle and pedestrian facilities," said Greehan. "It has taken a lot of time and effort by many people through out the industry to get to that point, and there is still more to do. I would love to stay on loved working for Interbike, but my original two-year, gentleman's agreement with Interbike turned into a fulfilling seven-year effort. Cue Ball Media is growing and I now need to fulfill my responsibilities to my Cue Ball business partner. Interbike's advocacy effort is in great hands with Lance and it's the perfect time to move on."

Interbike believes the industry thrives in good and bad times through strong partnerships, so it regularly provides significant financial, in-kind and industry insight to the National Bicycle Dealer Association (NBDA), Bikes Belong, The League of American Bicyclists, International Mountain Bicycling Association (IMBA), Trips for Kids, Sprockids and other such organizations and will continue doing so.

For more information about Interbike, please visit www.interbike.com.
For more information about Mike Greehan and Cue Ball Publishing, please visit www.cueballdigital.com.

About Interbike
Interbike, a division of VNU Expositions, is a full- service tradeshow company that creates, markets and produces high-quality expos and educational conferences. Producers of the OutDoor Demo and Interbike International Expo, Interbike is the leading bicycle industry business-to-business event management company, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. Finishing its 25th successful year, Interbike (www.interbike.com) gathers more than 1,000 cycling-related brands and more than 21,000 total attendees annually.

The next 25 years of Interbike start with the OutDoor Demo in Bootleg Canyon, Boulder City, Nevada, September 24-25, 2007 and the Interbike Expo in Las Vegas, Nevada, September 26- 28, 2007.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Following a successful 2006 Interbike OutDoor Demo and International Bicycle Expo, Interbike responds to announcement of a competing trade show.

San Juan Capistrano, CA -- (ReleaseWire) -- 11/02/2006 -- Interbike, a division of VNU Expositions, today responded to Eurobike's announcement of its plans to launch a competing show in Portland, Oregon in fall 2007.

"I was interested to hear the news of Eurobike's proposed show," said Lance Camisasca, Interbike's group show director. "We welcome competition, as it will help us do a better job. However, we are also greatly concerned about the dividing effect Eurobike's announcement may have on the industry. Many will remember the time when the industry suffered through multiple shows resulting in additional expense and heartache. We hope the industry will continue to support the Interbike show and we promise to continue to do everything we can to make Interbike the best show for the North American market."

Interbike is the leading bicycle industry business-to-business event in North America, bringing together top international manufacturers, retailers, industry advocates and media to conduct the business of cycling. Interbike consists of two events: the two-day OutDoor Demo, held this year in Bootleg Canyon in Boulder City, Nevada, and the three-day International Bicycle Expo held at the Sands Convention Expo and Convention Center in Las Vegas.

The 25th anniversary and 2006 edition of Interbike OutDoor Demo and International Bicycle Expo had the largest exhibit footprint in its history and an attendance increase of twelve percent, compared to 2005, which is a good indication of the health of the industry and the support it receives from exhibitors and retailers.

The OutDoor Demo occurred September 25-26 with 61,400-square feet of outdoor exhibit space filled with more than 130 bicycle and accessory manufacturers. Three thousand five hundred individual buyers and journalists tested bicycles and accessories on cross country mountain bike trails, downhill-specific courses, a professionally built BMX track and a closed road course. Total overall attendance for the two-day demo was more than 6,000 individuals. In terms of square footage and attendance, it was the largest OutDoor Demo since the pre-indoor expo was started 11 years ago.

The indoor portion of Interbike, the International Bicycle Expo, ran September 27-29 and consisted of displays from 735 individual bicycle and accessory manufacturers representing more than 1,000 brands covering approximately 15 acres of the Sands Expo and Convention Center. With a total of 310,000 square-feet of occupied exhibit space, this year's event had the largest footprint in Interbike's history.

Total attendance was close to 22,000 individual exhibitors, manufacturers' representatives, buyers and members of the media, which represents a 12 percent increase versus 2005 attendance. Buyer attendance was close to 10,400 individuals, which equates to a six percent increase versus 2005 and represents a little more than 3,100 stores.

"We understand the Interbike show may not be perfect," Camisasca said. "But we have always tried to listen to retailers, exhibitors and advocacy groups to improve the show and to help the industry grow. For example, when the industry wanted more space, all on one floor, we moved the show to Las Vegas. We have also kept exhibiting costs below the tradeshow industry average to maintain affordability for exhibitors both large and small."

Interbike believes the industry thrives in good and bad times through strong partnerships, so it regularly provides significant financial, in-kind and moral support to the National Bicycle Dealer Association (NBDA), Bikes Belong, The League of American Bicyclists, International Mountain Bicycling Association (IMBA), Trips for Kids, Sprockids and other such organizations.

The next 25 years of Interbike start with the OutDoor Demo in Bootleg Canyon, Boulder City, Nevada, September 24-25, 2007 and the Interbike Expo in Las Vegas, Nevada, September 26- 28, 2007.

For more information about Interbike, please visit www.interbike.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm