MindCHIC Club! (MC²!) collaborates with Cheryl Tay Pte Ltd to enhance Ladies' Night @Kartright, a monthly female-only karting course held at Kartright Speedway, Singapore.

Singapore -- (SBWIRE) -- 03/21/2011 -- Ladies in Singapore with an inclination towards motorsports now have a greater reason to cheer as prominent motorsports personality Cheryl Tay combines forces with MindCHIC Club! (MC²!) to further boost the all-female initiative to encourage more women to embrace the testosterone-heavy sport.

Previously announcing the sponsorship of two teams - one all-female and the other all-male - for the inaugural OCBC Corporate Karting Challenge 2011 through Cheryl Tay, who will be fronting the initiative, MC²! will also be involved in Ladies'Night@Kartright dot

Ladies' Night@Kartright is the brainchild of Cheryl Tay, with the objective of providing a female-friendly platform in motorsports, starting with the basics of the sport - go-karting dot It is essentially a karting course targeted at women with drive to step up and blaze the track with their enthusiasm dot

Success of the first two Ladies' Night@Kartright held in February has led to the continuation of Ladies' Night@Kartright as a monthly event, with the next one at the end of March. Backed by popular demand, Ladies' Night@Kartright ultimately serves as a platform for new friendships of like-minded passion and a regular dosage of racing fun.

MC²! will be supporting Cheryl Tay with demand generation, registration and order
processing for Ladies' Night@Kartright dot This will enable Cheryl Tay to focus on fully utilising her expertise in motorsports to create the best Ladies' Night experience ever, while MC²! manages the operational nitty gritty.

"We are absolutely delighted to partner Cheryl and be part of her quest to help more ladies develop their interest in motorsports. Together, our dream is to see women regularly winning local and foreign races within the next three years," said Richard Chai, Business Development Director for MC²!.

Studies have shown that, among other reasons, many people eventually give up on a sport or hobby because of the lack of a support group to discuss tips, share experiences and organise matches. "Ladies' Night@Kartright is not a one-off event. What we hope to achieve is a community of female motorsports enthusiasts who will continue to keep in touch and interact with each other even off the track. One way we are ensuring this is through the group for female karters that I am hosting in MIndChic Club!'s sports and hobby community platform," added Cheryl Tay.

About MIndCHIC Club! (http://www.mindchicclub.com)
MindChicClub.com (MC²!) is a niche portal that specialises in introducing and facilitating Sports, Games and Hobbies to working adults to help them achieve a well-balanced career and life. Sports, Games and Hobby experts are provided with a social community platform and business services that result in enhanced profitability and high customer satisfaction.

About Cheryl Tay Pte Ltd (http://www.cheryl-tay.com)
Cheryl Tay Pte Ltd is a company that specialises in consultant services, public relations and editorial services, with a focus on motorsports but not exclusive to motorsports. Cheryl Tay is Singapore's only female full-time motoring journalist and motorsports blogger, with regular contributions to prominent titles in Singapore, Asia and internationally, having interviewed several Formula 1 drivers and other key motorsports personalities. With hopes to reach out to a greater motoring audience, Cheryl is currently planning to rope more ladies into the drivers' seat with initiatives such as Ladies' Night @Kartright, an all-female karting course, and an all-girl team for the OCBC Corporate Karting Challenge 2011.

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Singapore’s only full-time female motoring writer and motorsports blogger Cheryl Tay organises an all-female karting course for the first time.

Singapore -- (SBWIRE) -- 02/28/2011 -- Singapore's only public go-karting facility Kartright Speedway continues to achieve new milestones as it holds the first Ladies' Night this weekend. The brainchild of Cheryl Tay, only full-time female motoring writer and motorsports blogger in Singapore, Ladies' Night @Kartright is a two-hour karting course for women only, especially those who have always wanted to try karting but are too shy to do so in the presence of males. Initially planned for Friday night (25th February), the first Ladies' Night is now extended to Saturday night (26th February) as well, due to the enthusiastic response.

The track will be closed for this event and participants will be karting in the company of other ladies, hence not having to worry about being laughed at by men for being slow. For $90 each – $80 if they bring a girlfriend along – the ladies will receive professional guidance in theory and practical from multiple British karting champion and Formula 3 driver Richard Bradley as well as national veteran karting champion Kenny Yip. In future, the course might progress to intermediate or advanced levels.

"I'm delighted with the response to Ladies' Night at Kartright. Seeing many women step out to be involved in motorsports is very encouraging. Motorsports is a male-dominated industry, but there is still a place for women on the track and not just as a grid girl or spectator," said Cheryl Tay, who has been sharing her experiences and thoughts on her website at www.cheryl-tay.com.

"It has always been my aim to get more women into motorsports and the time now is perfect, after I left my stable job at an international hotel chain last year, to pursue my passion fully," she added.

Ladies' Night @Kartright is also part of the process of recruiting drivers for the all-girl team that Tay is putting together for the inaugural OCBC Corporate Karting Challenge 2011. There will be an official selection round but potential talent might be spotted from Ladies' Night. The team will consist of six drivers, of which four are main drivers and two reserves.

Anyone with an addiction to speed and a passion for motorsports is welcome to try out. Prior racing experience is not necessary, so long as candidates show promising talent, is a team player, is committed and has the required fitness levels.

"I was thinking of entering an all-female team for the OCBC Corporate Karting Challenge when MindChicClub.com (MC²!) approached me and offered to sponsor a team for the Challenge through me. That gave me the last shot of confidence I needed. We will be entering two teams – all-female and also all-male – and we will do our best to be competitive," Tay concluded.

For more information, kindly send your requests to pr@cheryl-tay.com

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