New York, NY -- (SBWIRE) -- 06/19/2012 -- After the success of the 2009 viral campaign, "Blame It On The SUG-AAH!", WAT-AAH! is re-launching the campaign for the duration of the summer. The viral campaign will be spread across all digital platforms and the brand's social media networks and will also include a photo contest where kids/teens can submit a photo stating how they "Blame It On The SUG-AAH!" with the chance to win cash prizes.

Current statistics show an alarming increase in sugar intake among kids and teens. They also report that approximately 12.5 million (17%) Americans between the ages of 2 and 19 are obese. As this generation of children grows older, it is estimated that by 2030 obesity rates among adults will be as high as 42%. WAT-AAH! has found a way to successfully communicate these statistics to kids and teens through a fun and visual yet informative educational website.

"Blame It On The SUG-AAH!" will allow kids/teens and adults to explore and learn about the effects that sugar has on their bodies from the extreme reactions in kids' moods, energy levels, to the even more serious effects like obesity and diabetes.

About WAT-AAH!
Founded by Rose Cameron in 2008, WAT-AAH! is a line of functional water designed for kids and teens, free of sugars or sweeteners of any kind and tastes like pure clean water. With Cameron's 20+ years experience in strategic marketing and branding, she was able to crack the code in marketing to kids. Her objective behind WAT-AAH! was to let kids have fun, to educate them in a way they would relate to, to not be too preachy or too serious, and to convince kids that drinking water is as fun and cool as drinking sodas, energy drinks and juices. The brand has been successfully marketing this premise through advertising, events and sponsorship programs including major partnerships with Beyonce Knowles for the nationwide Move Your Body Flash Workout Event 2012 and WAT-AAH!'s Move Your Body 2012 Event, Nick Cannon and his Celebrity High Magazine, and NFL players such as Marques Colston and Patrick Peterson.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

New York, NY -- (SBWIRE) -- 05/14/2012 -- May 3rd, 2012 will mark the first year anniversary of Beyonce's and The National Association of Broadcasters Education Foundation's (NABEF) "Let's Move! Flash Workout." Students from over 600 schools across the country will unite to commemorate last year's event, where children across the globe were moving and dancing to Beyonce's "Move Your Body" workout routine in support of First Lady Michelle Obama's Let's Move! initiative to combat childhood obesity.

NFL players and various foundations have expressed their support of this year's anniversary celebration by attending the events in their local school communities. They will be participating in the day's program by speaking to the children, reading a message from the First Lady and getting up to dance the 4-minute exercise routine that will be executed simultaneously in schools by thousands of elementary to high school students across the country.

The athletes and foundations involve in this effort include:

- Marques Colston of the New Orleans Saints
- Patrick Peterson of the Arizona Cardinals
- Jermaine Cunningham of the New England Patriots
- Duane Starks and The Starks Charitable Foundation http://www.starksfoundation.org/
- Stockar McDougle and Jerome McDougle and McDougle Family Foundation http://www.bcaasports.com/
- EJ Henderson and EJ Henderson Youth Foundation. http://www.ejhyf.org/index.php
- Antwaan Randle El and The EL Foundation. http://theelfoundation.com/
- Rocky Macintosh and A GRAN Foundation http://www.agranfoundation.org
- Sean James and The Sean James Foundation http://sjsafoundation.com/
- Diana Falk and The Hungry Fan http://www.thehungryfan.com
- Derrick Dockery, Yellow Ribbons United
- Marcus Stroud, Marcus Charitable Foundation http://www.marcusstroudcharitablefoundation.com
- Jonas Jennings, Jonas Jennings Foundation
- Raheem Brock, Raheem Brock Foundation http://www.raheembrock.com
- Hannibal Navies, 360 Football Academy http://www.360footballacademy.com
- Jerome McDougle, McDougle Family Foundation
- Dereck Faulkner, Athletes For Vets http://www.athletesforvets.org
- Chris Canty, Chris Canty Foundation http://www.chriscantyfoundation.org
- Quinton Carter. S.O.U.L. Foundation http://www.thesoul-foundation.org
- Rian Wallace, Goals Over Obstacles http://www.goalsoverobstacles.com

Together, these athletes have provided a statement. "We are excited to be part of this important day and want to support the children and the schools dedicated to the First Lady's message of staying healthy and active. We can't wait to have fun and meet them."

"We are thrilled to receive the players' and foundations' overwhelming response to this year's celebration. Their presence will definitely make May 3rd an even more memorable and fun day for the children. As athletes, their support of the First Lady's message about the importance of 'moving your body' will resonate and make sense," says Rose Cameron, the CEO and Founder of WAT-AAH!.

With the support of NABEF, Let's Move! and Beyonce, WAT-AAH!, a functional water brand for kids, is organizing the anniversary celebration. To commemorate the day, WAT-AAH! will be staffing the event and providing additional music, entertainment, T-shirts, fun merchandising as well as products to the children who are participating.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

WAT-AAH!, functional water for kids, forms a partnership with multi-faceted entertainer Nick Cannon’s Celebrity High Magazine to promote teen literacy and education among American high school teens.

New York, NY -- (SBWIRE) -- 03/21/2012 -- WAT-AAH!, the first and only functional bottled water for kids, announces its newest partnership with Nick Cannon's highly acclaimed school syndicated publication, Celebrity High Magazine promoting literacy and education among American high school teens, with this year's focus on the Los Angeles Unified School District (LAUSD).

Celebrity High Magazine is an innovative trendsetting teen lifestyle publication distributed directly on high school campuses, promoting literacy and journalism. It is owned and founded by multifaceted entertainer in film, music, comedy, and television, Nick Cannon. The magazine features exclusive interviews with top celebrities conducted by high school students, as well as student-generated content. Previous covers include Taylor Swift, Justin Beiber, Mariah Carey, Ron Artest, Rob Dyrdek, and Nick Cannon, himself.

"I am glad to have WAT-AAH! on board and it's really cool to see all of these talented kids get the opportunity to showcase their creative skills," says Nick Cannon, CEO of Celebrity High Magazine. "Kids are smart and have a voice - when given a stage, figuratively or literally, it helps give them the confidence they need to pursue their dreams."

"WAT-AAH! has always stood for kids and promoting not only the importance of health and nutrition in their lives, but also their education, talent and creativity," says Rose Cameron, CEO of WAT-AAH!" Because of this. we are proud to work with Celebrity High Magazine and help further their cause with American teenagers, specifically the students of LA Unified School district. We are looking forward to be part of their magazine and the many exciting and fun events ahead!"

About WAT-AAH!
WAT-AAH! is a line of functional water for kids and teens free of sugar or sweeteners of any kind. Since 2008, the brand has been convincing kids to drink water as opposed to sodas or sugary drinks. WAT-AAH!'s mission is to make water their #1 choice for hydration. WAT-AAH! is the exclusive beverage partner for Beyonce's 'Move Your Body' Flash Workout, supporting Michelle Obama's Let's Move! initiative. WAT-AAH! is available across the nation in over 7,500 stores/supermarkets as well as 2,000 schools/districts. http://www.wat-aah.com.

For More Information Please Contact Christine Widga at christine@wat-aah.com, 212-627-2630.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

New York, NY -- (SBWIRE) -- 07/22/2011 -- After the success of the first ever kid talent contest, WAT-AAH! announces the much anticipated second season of Show Me WAT-YOU-GOT! This competition encourages kids ages 5 to 17 to flaunt their natural abilities in sports, music, dance, and all creative talents in between, competing for a chance to be the next "WAT-AAH! SUP-AAH! Star".

The first season of WAT-YOU-GOT! launched in June of 2010, with 5,000 participants, gaining over half a million hits on YouTube and close to one million comments, likes, and impressions on WAT-AAH!'s Facebook page. Thousands of contestants showed off their talents and WAT-AAH!'s Facebook page allowed fans to vote for their favorite videos in order to determine the winners. Among the winners was the musically gifted 12-year-old, Savannah Robinson, who serenaded WAT-AAH! fans with her rendition of Beyonce's song "Listen" which led to multiple appearances on the Ellen DeGeneres show and a signed contract with Ellen's record label, eleveneleven.

The second season of WAT-YOU-GOT! is expected to be even larger and starts off with its official commercial. Continuing the use of all major social media outlets (i.e., Facebook and Twitter), WAT-AAH! will also promote using print and viral ad campaigns, teen networking sites and bloggers, and conducting the contest live at WAT-AAH! sponsored events. All contestants are encouraged to upload their videos into the appropriate category, Music, Dance, Sport, or Cool Tricks at www.youtube.com/watyougot2. The contest begins Tuesday, July 12, 2011, and ends September 30. Finalists will be announced on October 14, 2011 based on most likes, comments, views, and overall positive feedback from fans on Facebook. The winners will be hand picked by a panel of celebrity judges and big name talent agents with the chance to win cash prizes up to $10k.

"Because of the first season's success, the demand for Show Me WAT-YOU-GOT! Season Two was incredible!" says Rose Cameron, CEO of WAT-AAH! "Once again, we want to have fun and influence kids to remain active and creative over their summer vacations as well as provide an outlet for them to become stars," she adds.

About WAT-AAH!
WAT-AAH! is a line of functional water for kids free of sugar, calories or coloring. It tastes like pure clean unadulterated water. In a nationwide survey of over 3,000 kids, 9 out of 10 chose WAT-AAH! over soda, drank the whole bottle and asked for more! Since its inception in 2008, WAT-AAH!'s mission is to reverse kids' dependency on sodas and sugary drinks and to make water their #1 choice for hydration. WAT-AAH! is currently available in over 5,000 stores and schools nationwide. http://www.wat-aah.com. For More Information Please Contact Christine Widga at christine@wat-aah.com, 212-627-2630.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

On March 4-6, 2011, WAT-AAH!, The First Functional Brand Of Water For Kids, Joins MSC to Help Sponsor Their 3rd Annual Kick-Off Soccer Tournament in NYC

New York, NY -- (SBWIRE) -- 03/09/2011 -- WAT-AAH! proudly sponsors Manhattan Soccer Club's (MSC) Premier Kick-Off Soccer Tournament and will be providing WAT-AAH! to over 300 teams and 7,000 kids/families who are expected to attend. The tournament will be held this weekend, March 4-6, on Randall's Island and other participating fields all over the Tri-State region. WAT-AAH! will be providing bottled water to all the participants, giving away free merchandise and hosting a live contest, WAT-AAH-Face! (http://www.facebook.com/wataah) WAT-AAH! is also donating to the club's scholarship fund which will provide assistance to inner city boys and girls who wants to pursue their love for the sport of soccer but are financially limited.

The Manhattan Soccer Club is a not-for-profit entity that organizes and fields competitive travel soccer teams for boys and girls from the ages of 8-18, and is ran solely by a group of volunteers. As one of the largest clubs in NY State, MSC expects to draw in the largest number of participants and top ranked regional teams from NY, NJ, PA and CT regions for this year's tournament.

"We are proud to be part of this event and want to support MSC. Most importantly, we want to celebrate and recognize the kids' dedication, hard work and love for the game of soccer. We will have lots of fun while conveying the importance of staying active and properly hydrated," says Rose Cameron, founder and CEO of WAT-AAH!

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm