Industry expert, Joy Gendusa CEO of PostcardMania, dishes on the good, bad and ugly of the new USPS direct mail program.

Clearwater, FL -- (SBWIRE) -- 07/08/2011 -- The United States Postal Service has announced a new program. Every Door Direct Mail is a direct mail service that allows mailers to send pieces to every address on a mail carrier's route for a discounted postage price.

According to one expert from the direct mail industry, the new program is getting mixed reviews from direct mail professionals. The postage discount and included mailing list is a hit, but there are concerns that the program will not be as effective as regular direct mail for many industries.

"First off, I love that the USPS is taking this step to try to help out small business owners," says Joy Gendusa, Founder and CEO of PostcardMania, one of the largest direct mailers for small businesses in the country. "However, business owners need to consider whether or not a saturation mailing — one that hits every address without filtering by age, gender, income level, etc. — is really the best move for their business. For many, it probably won't be."

Gendusa also says she has trained her marketing consultants to answer questions regarding Every Door Direct Mail to help PostcardMania's clients decide if it is right for them. Staying up-to-date with industry news is vital, she says, because PostcardMania is known for its free marketing advice, available through their toll-free number: 800-628-1804.

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Clearwater marketing firm, PostcardMania, produces winning video of how to use AccuZIP products and services.

Clearwater, FL -- (SBWIRE) -- 05/06/2011 -- AccuZIP, a provider of postal mailing software, announces PostcardMania, a direct mail marketing company based in Clearwater, FL, the winner of its 2011 Best Video contest. For its efforts, PostcardMania receives a three-year subscription to AccuZIP's coveted mailing software.

"I couldn't be happier about winning the contest," says Joy Gendusa, Founder and CEO of PostcardMania, who opted for the software subscription rather than a seven-day Caribbean cruise. "AccuZIP is essential to what we do in our Mailing Services department, so to win a free subscription for the next three years for the price of our creativity is a pretty great deal!"

According to AccuZIP, entries needed to, "show how you use AccuZIP products and services in your day-to-day business," and could not run over three minutes.

The winning video stars the company's main AccuZIP beneficiary, Mail Processing Manager, Richard Lander. Gendusa says, "The video is what you may expect, horribly cheesy, but that is what makes it so funny because our staff are amazing at their job, but definitely not actors!"

The original video can be seen in its entirety at http://www.postcardmania.com/wordpress/?p=2960

PostcardMania, Inc.
2145 Sunnydale Blvd., Bldg. 102
Clearwater, FL 33765

Ferris Stith, PR and Social Media Manager
800-628-1804 x 342
Fax: 727-442-5130

About PostcardMania
PostcardMania is one of the nation's most effective marketing companies specializing in lead generation for small to large-sized businesses. They have been featured on the Inc. 500 and 5,000 lists and offer complete marketing campaigns with graphic design, printing, mailing list acquisition, mailing services, website development and email marketing services — all while continuing to educate clients with free marketing advice.

In a year where most marketing firms cut back, PostcardMania produced the best year in their 12-year

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

PostcardMania increases philanthropic giving throughout recession.

Clearwater, FL -- (SBWIRE) -- 04/19/2011 -- While many non-profits continue to struggle, PostcardMania, a Clearwater-based marketing firm, keeps its doors open to charities. In 2010, PostcardMania donated a total of 429,500 printed marketing pieces to help non-profits raise awareness and promote events, exceeding their 2009 donations of 371,000 pieces.

"I really feel like non-profits have an even harder time in this economy than the businesses and I just want to help and give back as much as I can," says Joy Gendusa, Founder and CEO of PostcardMania. "There are a lot of good organizations that can really make an impact, and PostcardMania believes in coming to their aid by helping them market their causes."

Through their donations, PostcardMania has helped many groups spanning the full range of humanitarianism from the arts, to education, to human rights and even military morale. Some of these groups include:

·American Cancer Society — Relay For Life

·Florida Coalition Against Human Trafficking

·Community Learning Center

·Moon Lake Elementary School

·Muscular Dystrophy Association

·Florida Human Rights Walkathon

·Hands Across the Bay

·Cleaning for Heroes

·Sunscreen Film Festival

·Girl Scouts of Tampa Bay

·World Literacy Crusade

·Clearwater Downtown Partnership

PostcardMania does not discriminate against organizations on the basis of religion or cause, as long the non-profit has an aim to better "man's lot in life." A separate division within PostcardMania that was founded in 2008 handles pro Bono campaigns.

PostcardMania, Inc.
2145 Sunnydale Blvd., Bldg. 102
Clearwater, FL 33765

Ferris Stith, Director of Public Relations
800-628-1804 x 342
Fax: 727-442-5130

About PostcardMania
PostcardMania is one of the nation's most effective marketing companies specializing in lead generation for small to large-sized businesses. They have been featured on the Inc. 500 and 5,000 lists and offer complete marketing campaigns with graphic design, printing, mailing list acquisition, mailing services, website development and email marketing services — all while continuing to educate clients with free marketing advice.

In a year where most marketing firms cut back, PostcardMania produced the best year in their 12-year history in 2010, serving more than 40,000 customers in over 350 industries. Visit http://www.postcardmania.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

PostcardMania hosts internal bake sale benefiting the American Cancer Society’s Breast Cancer Walk for Life team.

Clearwater, FL -- (SBWIRE) -- 03/25/2011 -- Clearwater marketing firm, PostcardMania, showed dedication to Breast Cancer awareness on Valentine's Day by selling baked goods.

Staff brought in various treats, which sold for a quarter each with all proceeds going to their American Cancer Society's Breast Cancer Walk for Life team.

While they baked for a cause, they also had fun. "After staff meeting ended, it was like a party with cakes, cookies and chocolates, The PCM was busy, too!" says company president Jennifer Custer.

The PCM stands for Pangea Cafe for Maniacs, which is PostcardMania's on campus coffee shop. The shop, which opened last month, also sells mixed juice drinks, milkshakes, smoothies and an array of breakfast foods.

"It's nice to work for a company that understands what it means to give back — and knows how to have a good time," says Jessica Aguiar, Director of Public Relations at the firm. "I really believe it has a lot to with our success."

While the company is succeeding financially, these Valentine's Day sweets were all about spreading the love and saving the ta-tas.

PostcardMania, Inc.
2145 Sunnydale Blvd., Bldg. 102
Clearwater, FL 33765

Ferris Stith, Director of Public Relations
800-628-1804 x 342
Fax: 727-442-5130

About PostcardMania
PostcardMania is one of the nation's most effective marketing companies specializing in lead generation for small to large-sized businesses. They have been featured on the Inc. 500 and 5,000 lists and offer complete marketing campaigns with graphic design, printing, mailing list acquisition, mailing services, website development and email marketing services — all while continuing to educate clients with free marketing advice.

In 2010, while most marketing firms cut back, PostcardMania produced the best year in their 12-year history, serving more than 40,000 customers in over 350 industries. Visit http://www.postcardmania.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Clearwater, Florida Marketer wins prestigious award for Southwest Area.

Clearwater, FL -- (SBWIRE) -- 03/18/2011 -- Direct mail marketing firm, PostcardMania, wins the 2011 United States Postal Service Creative Business Solutions award for the Southwest Area. The award is bestowed on "postal customers who use the mail in new and different ways … with mail that stands out and gets results," according to the USPS website.

"We're so honored that the Post Office chose us for this award," says Joy Gendusa, Founder and CEO of PostcardMania. "It's very exciting to continue our partnership with them to increase small business marketing nationwide."

To qualify for the award, a company must be nominated by an USPS employee. PostcardMania was nominated by Linda Racine, who regularly works with the firm, saying:

"Recently, PostcardMania partnered with USPS in a Sales Direct Mail Effectiveness Program. Special training was provided by PostcardMania to the USPS sales team on various sales initiatives to engage small to medium size businesses in the use of direct mail…the results of this program have been favorable for PostcardMania and the USPS."

Previous recipients of the award include General Motors, Macy's, Trader Joe's, Disney and Blockbuster. PostcardMania and Gendusa will be presented the award at the National Postal Forum in San Diego later this year.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm