Ogden, UT -- (SBWIRE) -- 04/11/2011 -- eSilverBullet, Inc., a Utah-based technology company that helps companies succeed in eCommerce, announced today it had acquired a listing tool used by thousands of individuals that sell products on one of the world's preeminent eCommerce websites.

The software tool, which will be called eSB Lister, is a step-by-step guide that helps sellers create an effective auction listing. The listing wizard simplifies the process by walking sellers through the most important elements of a product listing, while steering new sellers around features that don't apply to them. It assists in optimizing the description, title, enhancements, pricing, payment information, shipping, pictures, benefits and schedules.

"Third-party auction sites are wonderful platforms for selling goods online," said Adam Ward, eSilverBullet's chief executive officer. "But many sellers get confused when they see some products sell and others sit stagnant. They can't understand this phenomenon. It's all about how you showcase your wares on that site. There is clearly a need for following proven methodologies when it comes to sellers getting their products noticed on e-commerce sites, and that's what our powerful lister helps achieve."

Although the eSB Lister is a software application, its power comes from the educational components built throughout it. Each step contains helpful tips that were compiled from a panel of eCommerce Education Specialists and Power Sellers, which provide the methodology Ward described. In that way, the eSB Lister fits well within the eSilverBullet philosophy that anyone can achieve growth and success on the Internet as long as they have access to the right information and tools.

Ward noted that there are other listing applications, such as Turbo Lister and inkFrog, but he said the suite of tools under the eSilverBullet umbrella provides a compelling end-to-end solution for companies and individuals looking to build and grow their e-commerce and online marketing efforts.

"When it comes to selling on a third-party site, we not only offer the eSB Lister, but also HammerTap, which has already done the research for the sellers. So the sellers who use both of those products not only can write the most effective descriptions of their items, they also can feel confident that they are selling the right items at the best price," Ward said. "And then as they branch out into building their own websites, we provide them with a site builder, shopping cart, email marketing, rich media, etc. and educational tools so they understand what they are doing all along the way."

The eSB Lister application costs $9.95 a month. For more information visit http://esilverbullet.com.

About the company
eSilverBullet is a technology company that provides tools and training to help online entrepreneurs conceive an idea, construct the business and complete the pathway to profitability. They are based in Ogden, Utah.

Media contact:
Adam Ward
eSilverBullet
888-813-0170

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Ogden, UT -- (SBWIRE) -- 03/31/2011 -- eSilverBullet, Inc., a Utah-based technology company that helps companies succeed in eCommerce, announced today it had acquired HammerTap, a research tool used by thousands of eBay sellers.

With this acquisition, eSilverBullet becomes one of just three companies worldwide that is licensed to pull raw data from eBay. The HammerTap application makes sense of that data and presents it to sellers in a simple interface so they can easily see what products will sell, how much profit they can expect, and what factors will increase their chances of selling on eBay. By providing powerful insights to sellers based on actual eBay information, such as what prices, keywords and listing features lead to increased sales, HammerTap takes the guesswork out of selling on eBay.

"HammerTap is a great addition to our suite of tools," said Adam Ward, eSilverBullet's chief executive officer. "Our customers are individuals, entrepreneurs and companies that are trying to build and grow their businesses online. Before building their own websites, many of them find eBay is a great starting point for learning the ropes of selling online. Our business is all about taking the complexity out of e-commerce, so providing that same service to eBay sellers makes perfect sense."

Although the HammerTap name is widely recognized and respected among eBay sellers, the company anticipates changing the name of the software to be consistent with other eSilverBullet products. The suite of tools and services provides a broad, single source for helping companies build Web sites, listing products on eBay, creating and managing email marketing efforts, producing rich media content, and learning affiliate marketing and e Commerce techniques through courses on line.

Island Park Investments, an investor in the privately-held company, supported the acquisition.

"We have a lot of confidence in the innovative leadership eSilverBullet is taking in the e-commerce space, here in Utah and around the country," said Alan Hall, principal at Island Park Investments and founder and chairman of MarketStar Corporation. "Online marketing is fragmented and difficult, so we applaud their efforts to build and acquire technology that will streamline business needs on the Internet."

The HammerTap software application costs $19.95 a month and can be downloaded at hammertap.com.

About eSilverBullet
eSilverBullet is a technology company that provides tools and training to help online entrepreneurs conceive an idea, construct the business and complete the pathway to profitability. They are based in Ogden, Utah.

Media contact:
Adam Ward
eSilverBullet
801-916-2672

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm