How does online marketing intelligence enrich E- Commerce

Valencia, Spain -- (SBWIRE) -- 04/18/2012 -- One of key elements in an e-commerce system is to focus in a model in which the core is the client of a certain product or service and in which the platforms used are capable of generating engagement and community. For this reason, it is necessary to count on Business Intelligence to integrate the business internal systems at the same time these are linked to the world online giving an Online Marketing Intelligence point of view to the model.

The use of this e- business models allows businesses to give service to their clients and get to new markets in an efficient and low priced manner, thanks to a balanced combination between traditional means and new selling interfaces, usually in the cloud, more powerful, agile and affordable.

The outline of e-commerce integrated in the strategy of a business follows the integration of business intelligence methodologies to obtain critical information of its clients, consumer or users such as where, how, when and at what price they demand the products or services,

Business Intelligence integrates a business' CRM, ERP, SCM or e-commerce platform and its social networks to achieve reduced answer times, better find its potencial clients, better segmentation and creation of profitable campaigns, cross selling and engagement.

Nowadays, every business has presence in the internet no matter if they like it or not and if they control it or not. This is why businesses need to know what is going on with their target segments and how they deal with its potential markets.

Online stores find essential the use of tools which allow the measurement of data provided by clients, only possible with an Online Marketing Intelligence solution, today affordable to any kind of business.

OMI by LITEBI is a business intelligence cloud-based software which integrates the BI philosophy with the online marketing in order to obtain relevant information of the market, the visitors, the campaigns and the opportunities that once analyzed, can be turned easily into useful knowledge.

Business intelligence offers e-commerce the possibility to obtain interactive reports, dashboards, alerts and automatic bursting systems. This means combining the data of social networks such as Facebook or Twitter, the information of an e-commerce platform and Google analytics in a unique software that will calculate the ROI, analyze the result of campaigns, the customer profitability and other results depending on the needs of each business and industry.

The point is to detect the best indicator for an online businesses such as the no. of visits, conversion rate, loyalty, influence, followers, no. of comments, customer value, efficiency of the different channels, etc. and integrate them with an ERP or accountancy information, a CRM, SCM or the social networks in order to develop a customer-focused marketing based in their needs and preferences to strengthen their relation with the company. This encourages relational marketing strategies and the engagement or loyalty of the customer portfolio, which will lead to cross selling.

Business Intelligence introduces itself as an analytical layer over the e-commerce system, a critical analysis for e-business with high impact on the results of e-commerce platforms, which turns into a useful tool to be aware of what is going on and what do clients expect from online stores.

About LITEBI
LITEBI is leading the next generation of Business Intelligence with its Cloud Computing platform. It offers advanced analytics, dashboards, data integration, alarms and balanced scorecards for companies of any size or industry, through a pay-as-you-go model. LITEBI is an easy, powerful and affordable BI solution

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

In LITEBI’s annual meeting with partners at the beginning of March, LITEBI’s latest advances on the Cloud Computing Business Intelligence platform were analyzed. They went through 2011’s indicators, what this year has meant to LITEBI and to its Partners and discussed and established the new objectives for 2012.

Valencia, Spain -- (SBWIRE) -- 04/05/2012 -- LITEBI looks forward to this kind of events where information, experiences and opinions between different members of LITEBI's environment is exchanged, especially between Certified Partners.

The event was also useful to exchange the objectives and the course LITEBI pretends to follow during the year 2012, specially to bring forward the new features that will be introduces in the platform during this year such as the release of the new pack solutions that will enable partners to be more efficient in their commercial and deployment activity.

On the online meeting, with partners in more than 30 countries, LITEBI was able to explain the improvements brought by LITEBI's Support Center (thanks to the Zendesk Customer Service Platform) and to emphasize the coordination in between LITEBI and its Partner, as well as the new tools available to support the sales and co-marketing materials.

The different Certifies Partners that attended the meeting (Impulse partners, Consulting Partners and Solution Partner) expressed their suggestions and opinions and appreciated this sort of activities that allow to keep up with LITEBI and its environment's recent news. On the other hand, LITEBI was also very pleased with the result of the meeting as it had an excellent response which makes it possible to continually improve the leading Cloud Computing Business Intelligence.

About LITEBI
LITEBI is leading the next generation of Business Intelligence with its Cloud Computing platform. It offers advanced analytics, dashboards, data integration, alarms and balanced scorecards for companies of any size or industry, through a pay-as-you-go model. LITEBI is an easy, powerful and affordable BI solution.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Nowadays, if we talk about CRMs (Customer Relationship Management) in the complex environment we live in, with the Internet, social networks and all the changes caused by globalization, we should talk about Business Intelligence.

Valencia, Spain -- (SBWIRE) -- 03/27/2012 -- The BI or analytic layer that we will call Customer Intelligence is able to extract valuable information from all the data about customers, and turn it into useful knowledge that enables the design of accurate strategies and generate competitive advantages.

But, why is Customer Intelligence necessary? In this moment in which relational or one to one marketing is gaining more and more importance, and in which many markets and industries are in the maturity stage, as the Marketing guru Philip Kotler has stated, there is an increasing need to engage customers and cross-selling as strategy to increase sales.

To find out how a customer interacts with our company we have dispersed data over different software and departments. We can find a CRM in the sales and marketing department with information about campaigns, an ERP with integrated information, market data bases we have purchased, etc… In this situation, with all this internal and external data it is imperative to work with a BI layer in the CRM, to manage all the information needed to understand our customers and increase customer loyalty.

Reviewing the predictions on this field that gurus of CRMs have forecasted, as Paul Greenberg or Jesus Hoyos, we can identify as a common trend to all of them the following:

"BI is important because companies need to transform information into money... and nowadays many businesses are looking for ways to extend the use of their ERP and/or CRM to increase their sales or reduce costs" Jesus Hoyos

CRM tools are technological solutions to effectively develop Relational Marketing strategies, to create, strengthen, and maintain the relation between companies and their customers and with it, achieve the ultimate customer experience that will end up with his loyalty or engagement. At this stage, the Customer Intelligence will analyze all the information managed, which will support the decision-makers to improve the one to one marketing strategy.

In addition, if we take into account the trends that point out Cloud Computing as the closest future in technology, or the versatility and agility for both companies (fast deployment and cost reduction), as for the final user (access from any location or device) enabled by cloud apps, we could conclude that Cloud Computing Customer Intelligence solutions, as LITEBI's, present themselves as the most suitable tools for this industry, especially because of their affordable prices, ease of use and fast deployment.

The main advantage of a Cloud Computing Customer Intelligence system is its fast deployment and the agile integration of different data sources, which enables the communication between the multiple processes through online and user-friendly interfaces, with a unique platform that provides customer's KPIs, interactive analytical tools, dashboards…

About LITEBI
LITEBI is leading the next generation of Business Intelligence with its Cloud Computing platform. It offers advanced analytics, dashboards, data integration, alarms and balanced scorecards for companies of any size or industry, through a pay-as-you-go model. LITEBI is an easy, powerful and affordable BI solution.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Valencia, Spain -- (SBWIRE) -- 03/02/2012 -- LITEBI, the Cloud Computing Business Intelligence provider, has launched a new pack to enable companies who work with the open source CRM, SugarCRM, to extract the maximum value from their information with an analytical layer that helps them increase their sales and customer loyalty while controlling their sales and marketing performance.

LITEBI, SaaS/Cloud Computing Business Intelligence platform, whose technology enables the construction of easy, powerful and affordable business control solutions for companies of any size and industry, following its philosophy of bringing technology closer to business, has launched a comprehensive and economic packed solution to allow both SMB and large companies to get the most out of the information managed with their SugarCRM.

LITEBI's last approach to today's business needs is to develop this kind of packed solutions, whose goal is to minimize the deployment time and cost of a Business Analytics solution and provide a useful service to the users of a specific software. This packed solutions are prepared and provide the data connectors and loading processes, predefined for a particular software, speeding adoption times.

The goal of the SugarCRM pack is to offer the users of this CRM the possibility to work with a last generation Customer Intelligence system, a Business Intelligence analytical layer over their SugarCRM that requires a minimum investment and a deploy time of 2-3 days.

The main advantage of a Cloud Computing Customer Intelligence system is its fast deployment and the agile integration of different data sources, which enables the communication between the multiple processes through online and user-friendly interfaces, with a unique platform that provides me all my customer's KPIs.

The benefits that the users will find with the SugarCRM pack are the following:

The main goal of the pack is to help you sell more and better by exploiting all the information contained in your SugarCRM installation.

- Easily make successful decisions based in reliable and relevant information obtained directly from your customers.

- Analyze your customer's and potential customer's behavior by monitoring all the different campaigns.

- Identify your sales and marketing processes weaknesses and strengths to react on time.

- Control your commercial activity, your salesman's efficiency, the cost of closing opportunities, conversion ratios, etc.

- Save time spent building manual reports (inside SugarCRM, with spreadsheets or with tailored apps).

- Have access to quality and updated information at any time.

In addition, on occasion of this release, LITEBI has made available the free trial of the pack for all users in a demo space, and the possibility to receive a custom diagnosis for their company to know the specific and real use of this solution in their case.

About LITEBI
LITEBI is leading the next generation of Business Intelligence with its Cloud Computing platform. It offers advanced analytics, dashboards, data integration, alarms, and scorecards for companies of any size or industry, through a pay-as-you-go model. LITEBI is an easy, powerful and affordable BI solution.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

To start with this article we will discuss the meaning of Marketing Intelligence as it is a relatively new concept that is explained in different manners and is giving rise to different definitions that use words as “Market Intelligence” or “Competitive Intelligence”, with their own connotations.

Valencia, Spain -- (SBWIRE) -- 02/22/2012 -- What do they mean? Or what is the difference between one and other?

The common ground is, without any doubt, the need or purpose, which is enabling companies to design and implement their marketing strategies and tactics based on knowledge. The differences would then depend on the contents they encompass and the tools they use.

Therefore, marketing intelligence would make use of Business Intelligence tools and could be defined as platforms that allow us to extract information from all over our company's data, for example about our customers, sales trends or the profitability per product, to create value from it and transform it into useful knowledge for our marketing strategy.

And, in this context and in the times we live in, we are forced to talk about the Online Marketing Intelligence to cover the software that gathers or operates with information stored in the cloud.

We should then add to the previous gear illustration, all the data from Google Analytics or social networks as Facebook or Twitter.

For this reason, big companies as SAP or Oracle are developing Market Intelligence solutions to gather online information.

But, without any doubt, the SaaS and/or Cloud computing technologies are emerging as the most suitable because of their adaptability, agility, and flexibility to analyze all the information available, as LITEBI, with which I am most familiar. It is a cloud-based business intelligence platform, with commitment to innovation and marketing intelligence, and which has launched the Online Marketing Intelligence pack, to allow companies of any size and industry make use of their online marketing data and even integrate it with their offline sources, basing their decisions in critical information.

To conclude, regarding the initial question about the different terms that have appeared surrounding the Marketing Intelligence field, we should also add that the analytic layers offered by business intelligence platforms would operate above the other software we have talked about as the Competitive Intelligence or Consumer Intelligence, integrating data from these sources with all the indoor and outdoor information the company has available.

About LITEBI
LITEBI is leading the next generation of Business Intelligence with its Cloud Computing platform. It offers advanced analytics, dashboards, data integration, alarms and balanced scorecards for companies of any size or industry, through a pay-as-you-go model. LITEBI is an easy, powerful and affordable BI solution.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

LITEBI, following its philosophy of continuous improvement, has signed an agreement with Visual Trans, leader of Management software for forwarders, consignors, customs officers and global logistic operators, thanks to its excellence in the after-sales service.

Valencia, Spain -- (SBWIRE) -- 12/19/2011 -- With this agreement they will develop a vertical Business Intelligence solution for companies of the industry, fully integrated with Visual Trans, which will enable current and future customers of the company to have the latest technology tools on analysis and management. Provided by LITEBI, without any complex installations.

Javier Gimenez, business development manager of LITEBI tells us the following:

"The agreement, result of a well-established relationship between LITEBI and Visual Trans, allows us to reach, via a first level partner, the very interesting industry of the logistic operators, and for Visual Trans to incorporate LITEBI's analytical power to its solutions. All of this, to benefit customers who will be able to take advantage of a full featured software solution that reaches excellence in both operational and decision-making support."

The project, that starts now and will be launched at the beginning of 2012, will provide the full power of Business Intelligence and will become an essential tool in the decision-making process, enabling managers analyze the company's evolution from different perspectives, and transforming the enormous amounts of data into useful information, to improve the business' management and decision-making.

"The search and improvement of our solution is part of the culture of Visual Trans. This agreement with LITEBI, in which we will develop a standard Business Intelligence solution, will mean, without any doubt, a benefit for our customers. Using all the company's information, they will be able to define the objectives and strategies of their companies", said Jose Antonio Vilan, Key Account Manager at Visual Trans.

About LITEBI
LITEBI is leading the next generation of Business Intelligence with its Cloud Computing platform. It offers advanced analytics, dashboards, data integration, alarms, and scorecards for companies of any size or industry, through a pay-as-you-go model. LITEBI is an easy, powerful and affordable BI solution.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

LITEBI, the Cloud Computing Business Intelligence provider, given the increasing importance of internet and online marketing in every company's strategy nowadays, has applied its experience and Cloud BI technology to this field and has launched a new service: Online Marketing Intelligence

Valencia, Spain -- (SBWIRE) -- 10/13/2011 -- To do so, they have developed the Online Marketing Intelligence Pack, tool with which users will be able to extract value from the data generated in Social Networks such as Facebook or Twitter, and analyze it together with the information provided by Google Analytics, turning it into relevant information.

The presentation of this new feature in the BI field will take place next October 19, and as usual in this technological company, the event will be held online, allowing people from all over the globe attend.

With this advance in the Enterprise software industry companies will have the full power of Business Intelligence serving their Online Marketing strategy, providing them information about the performance of their online marketing campaigns, motorization of the key indicators from Facebook, Twitter and Google Analytics, representing these results in predefined and customized reports and dashboards.

But without any doubt, this new tool's most remarkable feature is the possibility of integrating this data with other from any internal software to gain a whole new level of analysis, as examples:

- eCommerce platforms (Spree, Magento, etc.)

- CRMs (Dynamics, SugarCRM, Salesforce, Siebel, etc.)

- ERPs (Navision, SAP, JDEdwards, etc.) or other management tools

- Online Marketing tools (Mailchimp, GoToMeeting, etc.)

- Customer Service tools (GetSatisfaction, Zendesk, etc.)

About LITEBI
LITEBI is leading the next generation of Business Intelligence with its Cloud Computing platform. It offers advanced analytics, dashboards, data integration, alarms, scorecards for companies of any size or industry, through a pay-as-you-go model. LITEBI is an easy, powerful and affordable BI solution.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Valencia, Spain -- (SBWIRE) -- 07/07/2011 -- LITEBI leads the new generation of Business Intelligence with its new cloud computing platform, LITEBI 3, which offers advanced analytics, reporting, data integration, alerts, dashboards and balanced scorecards for companies of any size or industry through its SaaS model.

LITEBI 3 presents itself as a software platform to serve decision-makers, managers and people who have to provide business solutions in companies of different types and industries, in order to provide a dynamic analysis of information and an objective knowledge in those challenges and decisions they are facing.

The new generation of Cloud Computing Business Intelligence or in the cloud continues to deepen in the agile approach, powerful and affordable that LITEBI gives to the traditionally complex and expensive world of Business Intelligence. Some key features are:

- A new balanced scorecard module, LiteSCORECARD, which allows you to define and monitor the company's strategy and detect possible deviations following the Balanced Scorecard methodology.

- A new Web / AJAX user interface, user-friendly and agile, accessible from any web browser or modern operating system.

- Platform 100% SaaS / Cloud Computing: Requires no investment in facilities or licenses or hardware, pay only for what you use and can be accessed from anywhere and device connected to internet.

- Full-featured Business Intelligence suite: From the definition of a devoted space with its AgileDataWarehouse technology, or loading data from any data source to the analysis and business control tools oriented towards the final user.

- Last generation Multitenant Architecture. One unique instance for the LITEBI software on a server and to serve multiple customers, with devoted spaces for each user within a SaaS / Cloud Computing architecture.

- New type of graphic radar: Available in the LiteEXPLORER module, which extends the options of data visualization.

- Constant evolution and transparent to the customer. No need for migration between versions or performing maintenance.

The new version of the Business Intelligence platform has followed the philosophy that governs LITEBI since its founding, as said by Javier Gimenez, Business Development Manager.

"We transform traditional Business Intelligence so that our clients revolutionize the management of their business and so it suits the specific needs of each enterprise and each department or business unit within the company, to be more accessible, flexible and so the user can have a better experience thanks to its friendly interface and new features within our philosophy of constant evolution and transparency"

About LITEBI
LITEBI is leading the next generation of Business Intelligence with its Cloud Computing platform. It offers advanced analytics, dashboards, data integration, alarms, and scorecards for companies of any size or industry, through a pay-as-you-go model. LITEBI is an easy, powerful and affordable BI solution.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Valencia, Spain -- (SBWIRE) -- 06/29/2011 -- The Cloud or Cloud Computing technology has made possible, among many other merits, that Business Intelligence (BI), previously only available for large corporations due to its high cost and complexity, is now accessible for SMB.

Mainly thanks to the internet and the Cloud Computing approach, Business Intelligence systems don't need large investments in hardware or software anymore, neither in licenses, which made traditional BI more expensive.

That is why many small and medium businesses can now deploy a business intelligence system, since every company, regardless of its size, needs to be managed and make decisions regarding their sales, purchasing, finances, etc..

In addition, excessive costs of owning a data warehouse or data storage server are saved by hosting them in the cloud, with maximum security, which also contributes to the corporate social responsibility and to greener technological policies or more environmentally friendly, since we replace a significant number of servers by those at centralized Data Center.

To use the service, the customer will simply sign up and pay a monthly fee that will depend on the number of users and the volume of information needed. In business intelligence platforms such as LITEBI, the customer will only pay for what he needs and consumes, therefore, he will be able to customize the application and use the basic versions from 50 € a month.

The new generation of business intelligence software is designed to provide solutions to all types of companies and provide critical information to manage businesses and make decisions based on data and not just intuition.

The main contributions of these intelligence systems we would like to emphasize are the following:

- Applications for all types of users and companies of any size and industry

- User friendly and flexible, requiring no prior knowledge and no training beyond a few hours

- Fast deployment. In a few weeks, the client may be using it.

- Affordable and suitable for all types of business. SaaS model (Pay as you go, with a monthly fee depending on the level of use)

- Decision-making based on reality

- Global knowledge of the business and objective management

- Identify trends, through comparison with previous periods

What a SMB must consider at this time is: Is there enough information to achieve the business goals, as increasing new customers, increase sales, profits, become more efficient, etc.?

When is BI essential?

To find out if a Business Intelligence can help your company, ask yourself these questions:

- Do we spend more time gathering and organizing the data we need, than the time used for analysis?

- Can we have an analysis of the information or do we lack of the data or system to get it?

- Do we have different sources of information, such as spreadsheets, dispersed databases and / or in different computers?

Progressively, SMB are realizing that data is critical for the company in an increasingly competitive market. And, the systems that allow making decisions by transforming information into critical data, are essential to compete in these environments.

About LITEBI
LITEBI is leading the next generation of Business Intelligence with its Cloud Computing platform. It offers advanced analytics, dashboards, data integration, alarms, and scorecards for companies of any size or industry, through a pay-as-you-go model. LITEBI is an easy, powerful and affordable BI solution.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

LITEBI has prepared a study with a questionnaire that will allow calculating what they have called “Business Intelligence Quotient” (IQ) for each market segment and company. This quotient is highly related to the level of technological maturity and the importance given, within each company, to the decision-making based on reliable, objective and real information.

Valencia, Spain -- (SBWIRE) -- 06/23/2011 -- "In LITEBI we are very interested in knowing the popularity, level of knowledge and acceptance of business intelligence solutions on the market. Therefore, we have decided to conduct a study to determine the degree of "business intelligence" of companies by their industry, size, and / or activity.", commented Javier Gimenez, Business Development Manager at this software company.

In return, and to acknowledge the participation, LITEBI will send the conclusions of the study, in addition to a customized report to each participating company, giving the result of the estimated degree of "intelligence" compared to its industry and companies of its size . In other words, providing them information to answers the question: How intelligent is my company in relation to companies in my industry?

The study will analyze the answers of companies from different industries and sizes, and the collection of the data for this study will be held online. The questionnaire contains queries that could be classified into 4 groups: profile information, technological maturity, use of information in the company and degree of Business Intelligence knowledge.

The results of the study will determine the participant's Business IQ and their position in relation to the average of their industry.

You can access the test and be part of the study through the web: http://www.litebi.com, where you can also request a free trial of its Cloud Computing Business Intelligence platform to learn about this type of management software tools, more accessible to all types of businesses, thanks to the SaaS (Pay-as-you-go) model.

About LITEBI
LITEBI is leading the next generation of Business Intelligence with its Cloud Computing platform. It offers advanced analytics, dashboards, data integration, alarms, and scorecards for companies of any size or industry, through a pay-as-you-go model. LITEBI is an easy, powerful and affordable BI solution.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

LITEBI, the Business Intelligence SaaS provider, due to the increasing demand of its services in different countries, is looking for companies or professionals interested in creating or improving a BI business line, acting as a LITEBI Certified Partner.

Valencia, Spain -- (SBWIRE) --06/08/2011 -- LITEBI believes that Business Intelligence is a field that is going to have a huge development in the next years. Our Cloud Computing platform can make it easier than ever for companies of any size and industry to adopt a fast, powerful and affordable BI solution to increase its competitiveness.

What does it mean to be a LITEBI Certified Partner®?

We will collaborate with you, on both the technical and commercial fields, to offer the best Business Intelligence Solutions to our common customers, within a win-win relationship.

What are the advantages of being a LITEBI Certified Partner®?

• Expand your business, offering Business Intelligence SaaS solutions, and entering a fast growing field.
• Extend your services, being able to offer more solutions to your customers.
• Receive technical and commercial support of the LITEBI team.
• Promote your image taking part in LITEBI's communications.
• Receive leads and business opportunities detected by LITEBI in your area of activity.
• Access to our Partner Portal and our knowledge base.
• Use the brand "LITEBI Certified Partner®" in your commercial activity.

How to become a LITEBI Certified Partner®?

Contact LITEBI by:

Telephone 0034 902 027 198
Mail partners@litebi.com
Website http://www.litebi.com/en.html

About LITEBI
LITEBI is leading the next generation of Business Intelligence with its Cloud Computing platform. It offers advanced analytics, dashboards, data integration, alarms, and scorecards for companies of any size or industry, through a pay-as-you-go model. LITEBI is an easy, powerful and affordable BI solution.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

LITEBI, the Business Intelligence provider has increased its global presence by establishing new alliances to attend the emerging demand of its Cloud Computing BI solutions.

Valencia, Spain -- (SBWIRE) --05/19/2011 -- Since it was founded in 2007, LITEBI has had global presence as one of its main goals. Born in Europe, the company extended its solutions over Africa and Latin America. Nowadays LITEBI offers its solutions in more than 24 countries through an always growing network composed by more than 60 business partners.

In these past months LITEBI has made a great effort establishing alliances with local partners to be able to offer its Business Intelligence SaaS solutions all over the world.
The increasing demand of its Cloud Computing BI services has encouraged companies all over the world to become a LITEBI partner, in order to give their clients a much better service, improving their decision-making processes.

The increasing demand of BI solutions in the Asian emerging markets, as well as the constant demand in North America has pushed LITEBI to expand its Partner Program to these areas, which are expected to play an important role in the future of the company.

Cloud Computing and Business Intelligence are two of the fastest-growing fields in the enterprise software industry. The 100% SaaS BI platform offered by LITEBI has played a decisive role in the expansion of the company, because of its quick deployment, just a few weeks, which enables customers to take advantage of its solutions in a short period of time. The zero investment in hardware or licenses, substituted by a Pay-as-you-go model allows users to measure the platform's profitability immediately, as well as helping them avoid the financial burden they would have otherwise. Lastly, the platform offers a full-featured next-generation BI suite, where users can easily navigate to obtain all the information they need in the desired way.

About LITEBI
LITEBI is leading the next generation of Business Intelligence with its Cloud Computing platform. It offers advanced analytics, dashboards, data integration, alarms, and scorecards for companies of any size or industry, through a pay-as-you-go model. LITEBI is an easy, powerful and affordable BI solution.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

LITEBI’s Business Intelligence Cloud Computing platform has obtained the ISO 27001 certification of security and quality by the company BMTrada.

Valencia, Spain -- (SBWIRE) --05/19/2011 -- Under the Cloud Computing model, the user seamlessly connects to a network. Whenever your data steps "out" of your company, security is crucial when hiring or outsourcing these services, because companies cannot afford their business and their critical information to be altered by security incidents, which would involve a high cost for the company.

The reliability of LITEBI's Business Intelligence platform has been legitimized by the certifying company BMTrada, with the special standards ISO 27001 for safety and quality.

These standards require continuous auditing on different processes, such as the following:

• Audit the system documentation.

• Evaluate the conditions and characteristics of the infrastructure and location.

• Evaluate the deployment and effectiveness of security controls in the management of information.

• Monitoring audits to ensure that the platform continues to meet, on a regular basis, with the requirements of the standard.

And have large benefits for LITEBI, and, even more, for its customers and suppliers, because they reinforce their confidence in the brand as the ISO Standards legitimize all these services:

• Reduced risk of loss or theft of information.

• Customers have access to information through security proceedings.

• Risks and their controls are continuously reviewed.

• Compliance with legislation on personal information, intellectual property and other. (Law of the Data Protection Act).

LITEBI's CTO, Jorge Lopez has declared that "security has been a critical area for us since the beginning of the project in 2007. We are satisfied because obtaining the ISO 27001 certificate will enable us to strengthen our commitment with our customers and partners safety, in our belief that Cloud Computing is the safest of all alternatives when working with a qualified and reliable provider".

About LITEBI
LITEBI is leading the next generation of Business Intelligence with its Cloud Computing platform. It offers advanced analytics, dashboards, data integration, alarms, and scorecards for companies of any size or industry, through a pay-as-you-go model. LITEBI is an easy, powerful and affordable BI solution.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Valencia, Spain -- (SBWIRE) --05/13/2011 -- Companies are managed using information, but often the processes to obtain data are slow and expensive. Business Intelligence promised to improve the management of an organization, making quality information available and useful for the decision-makers. Though, the complexity of traditional BI software, led to a tough reality: 60% of BI deployments failed. LITEBI was born in 2007 to solve this problem using a Cloud Computing / SaaS approach to Business Intelligence.

Information had traditionally been accessed using manual processes like spreadsheets or ad-hoc reports built by IT. The large quantity of information generated by companies made this processes too slow and expensive, while making it difficult to obtain quality and updated information. Business Intelligence emerged to solve this problem, but traditional deployments (with large Data Warehouses, complex ETL processes and hard to maintain metadata) where designed to address the needs of very large companies, who where the first organizations that realized they needed business control and analytic tools beyond manual reports.

The cost in both time and money of the deployment and maintenance of these types of solutions made companies reluctant to acquire BI software. Deployments could last months or years, and companies had to make very important investments in licenses, hardware infrastructure and IT services. Business Intelligence needed to change.

LITEBI was built from the ground as a Cloud Computing platform to solve this problem. LITEBI has evolved traditional Business Intelligence allowing companies to deploy BI solutions within a few weeks, with zero investment in hardware or licenses. It offers a full-featured BI suite with OLAP, Dashboards, Balanced Scorecards, Rich Metadata, etc. but through a pay-as-you-go model that allows an immediate and clear ROI.

About LITEBI
LITEBI is leading the next generation of Business Intelligence with its Cloud Computing platform. It offers advanced analytics, dashboards, data integration, alarms, scorecards for companies of any size or industry, through a pay-as-you-go model. LITEBI is an easy, powerful and affordable BI solution.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm