Sterling, VA -- (SBWIRE) -- 11/16/2011 -- hCentive, Inc. a leading health insurance technology company, today announced the release of its WebInsure Private Exchange solution for the healthcare industry.

WebInsure Private Exchange offers companies in the healthcare industry a complete, affordable and scalable Exchange solution that allows them to offer employers and employees access to multiple sellers and health plan options through a marketplace. Employers control their spending on employee benefits by offering a defined contribution plan and provide employees a simple and user-friendly interface to manage their employer sponsored benefits.

The solution has the ability to manage eligibility and enrollment, recommend plans, manage payments and billing for employers, employees, brokers and administrators, upsell and cross sell other ancillary and wellness products.

Tarun Upadhyay, CTO of hCentive says, "With the launch of WebInsure Private Exchange, we at hCentive have once again reaffirmed our status as leaders and innovators in the health care technology space. Our customers will be able to harness this powerful solution to successfully service their customers, manage all of the players in the health insurance space and significantly boost business."

About hCentive
hCentive is in the business of simplifying the complex world of health insurance. hCentive provides technology solutions for health insurers and state health agencies. These solutions help them reduce cost and administrative complexity, while enhancing relationships with their customers.

hCentive is the first organization to build an exchange solution from the ground-up post the PPACA. hCentive has developed a deep understanding of the healthcare reform and have created solutions and services that align with federal and state regulations and meet or exceed all industry standards.

The hCentive WebInsure Consumer, WebInsure Medicare and WebInsure Group platforms help health insurers cost effectively acquire and manage individual, Medicare and small business customers. The hCentive WebInsure Private Exchange platform allows health plans to offer defined contribution plan marketplace to small business customers. WebInsure State platform helps states create a health benefits exchange to comply with health insurance exchange requirements of the Patient Protection and Affordable Care Act of 2010.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Sterling, VA -- (SBWIRE) -- 04/15/2011 -- hCentive Inc. (http://www.hCentive.com), a company that provides innovative healthcare technology solutions has added retail analytics to its WebInsure Consumer & Group platform.

Speaking about this new addition, Manoj Agarwala, the President and COO of hCentive said, "A detailed analysis of the visitors onto a health insurance portal is the key to improving conversion rates. Retail Analytics provides health insurance companies visibility and intelligence into prospective customers."

"Retail analytics first segments all the data available on the portals and then analyzes it on the basis of geography, demography or any other divisions that the insurance company may desire," he elaborated further on the product.

Based on the analysis of the traffic the analytics provides information about the page that is most visited, the point from where the maximum number of visitors chooses to leave the site, the page where visitors spend the maximum time, etc. This information on the visitor data will help analyze and measure effectiveness of various content.

With the help of retail analytics, health insurance companies can analyze the data to find out the effectiveness and usefulness of the portal, popular and not-so-popular health plans by demographics, which plan works in which region and other such relevant information that might help the insurance companies to formulate strategies for improving sales and increasing conversion rates.

Retail analytics gives health insurance companies that extra edge that is much needed in leveraging the online platform and gain maximum results.

About hCentive
hCentive is in the business of simplifying the complex world of health insurance. hCentive provides technology solutions for health insurers, state health insurance agencies and health care software companies. These solutions help them reduce cost and administrative complexity, while enhancing relationships with their customers.

The hCentive WebInsure Consumer and WebInsure Group platform help health insurers cost effectively acquire individual and small business customers. The hCentive WebInsure State platform helps states comply with health insurance exchange requirements of the Patient Protection and Affordable Care Act of 2010.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm