Chicago, IL -- (SBWIRE) --05/16/2011 -- Brad Fishman of Fishman Public Relations recently appeared at the Franchise Trade Show in Excel, London as an expert speaker to share his knowledge of franchise public relations. Fishman discussed leveraging U.S. media relations to build a franchise brand.

The Franchise Show, held in Excel, London on February 18-19, 2011, is the UK's leading franchise exhibition for those interested in starting their own business or franchise. Attendees can speak to hundreds of exhibitors; attend educational seminars held by expert speakers and research franchises in the industry.

"The Franchise Show was an excellent opportunity for both seasoned franchisors and those just starting out to hear a lot of tips from those of us that have been able to create successful strategies," said Brad Fishman, CEO of Fishman Public Relations. "I focused mainly on effective use of public relations to generate franchise leads for your brand, but I also touched upon other marketing tactics that are specific to helping overseas brands gain recognition among U.S. prospects.

Brad Fishman is a noted franchising and public relations expert with 20 years experience developing successful lead generation campaigns through successful public relations efforts in the franchising industry. At the Franchise Trade Show, Fishman also spoke of the importance of combining PR with a well thought-out online approach as a winning combination for all franchise concepts. He also shared his expertise on the benefits of brand-building vehicles such as advertising, referrals, trade shows and direct mail.

About Fishman Public Relations
With more than 50 years of combined public relations experience in the franchise industry, Fishman Public Relations has grown to become the largest franchise publicity brand that continues to grow along with the industry. Fishman Public Relations has a long history of generating positive publicity for franchise brands of all shapes and sizes. The Fishman PR team has a deep understanding of working with franchisees, growing brands, handling crisis situations and creative social media strategies to build online awareness of franchise brands.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Chicago, IL -- (SBWIRE) --05/16/2011 -- Brad Fishman, the CEO of Fishman Public Relations, will be a speaker at the Franchise Development Seminar in Denver, CO.

The Seminar will focus on providing valuable tools and strategies for franchise development professionals who are looking for the hottest and most innovative ways to build their franchise systems in today's marketplace.

Invited by the International Franchise Association, Brad Fishman will share his many years of franchise and public relations experience and will field questions from all in attendance. He will be co-presenting with Kevin Kruse, Vice President of Franchise Development for Einstein Noah Restaurant Group, Inc.

Topics to be covered by Brad Fishman will go over the timing for generation of leads, recruiting sales people, the appropriate quantity of sales leads for a salesperson, and the process to working correctly with leads. Fishman will also discuss the different tools currently available to franchisors to generate leads such as print, referrals, and the internet.

About Brad Fishman
Brad Fishman is a noted franchising and public relations expert with over 20 years experience in developing successful campaigns for franchise clients. Fishman is known for his informative speaking engagements across the world, and he is involved in a number of industry organizations including Franchise Payments Network and FranFund.

About Fishman Public Relations
With more than 50 years of combined public relations experience in the franchise industry, Fishman Public Relations has grown to become the largest franchise publicity brand that continues to grow along with the industry. Fishman Public Relations has a long history of generating positive publicity for franchise brands of all shapes and sizes. The Fishman PR team has a deep understanding of working with franchisees, growing brands and handling crisis situations and also provides social media and creative services for its more than 90 franchise clients.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm