UbiEst to provide mobile turn-by-turn directions and local content in Turkey

Treviso, Italy -- (SBWIRE) -- 11/28/2009 -- UbiEst http://www.ubiest.com is pleased to announce a new strategic partnership agreement with Turkcell, the leading communications and technology company in Turkey, for the "off board" GPS Navigation solution in the Turkish market. Turkey was the 7th most visited holiday destination in the world in 2008 with 26.5 millions travellers. International smartphone users travelling to Turkey can now receive turn-by-turn GPS-enabled voice and on-screen directions directly to their smartphones. Local service and content are provided by Turkish Navsme, using the industry leading global digital map from NAVTEQ.Voice navigation and geo naming are tailored to the customers and available in English, French, Spanish, Italian and German. In contrast to the traditional systems, Turkcell's new service "off board" navigation offers automatic online access to the most recent updates of the cartographic data without occupying additional memory space. Features include the ability to mark waypoints or points of interest.

"International customers roaming on the Turkcell network can now safely navigate with clear voice instructions in several languages. The service offers a complete set of 2D and 3D maps, directly onto mobile phones", explained Altan Cingoez from Turkcell, Division Head of Interoperator Business

"We have always considered the cooperation among leading players the right way in order to offer the best services to end users. UbiEst is proud to be part of a winning and very innovative team with Turkcell, Navsme and Navteq to launch its mobile navigation service UbiNav on one of the most growing and evolving market." says Nicola De Mattia CEO at UbiEst.

About UbiEst http://www.ubiest.com
UbiEst S.p.A. provides Location Solutions: interactive maps, navigation, location based services and geodemographic market analysis (geomarketing) on Internet and mobile connections for Business and Consumer markets.

UbiEst mapping services help leading companies meet informative and marketing requirements in terms of location, routing and proximity of geographic assets, road navigation market and positioning benchmarking.UbiEst offers ready-to-use products for web mapping, CRM/Call Center applications, fleet management, off-board navigation, geomarketing and other front-end applications. Our business solutions deliver geographic support onto corporate processes and functions like Strategic Planning, Marketing, Sales, CRM, Logistics and Communication.

Our approach is based on the assumption that every customer expects value generation, usefullness, competitive advantage from the adoption of UbiEst solutions. Therefore UbiEst enstablishes a unique relationship with each customer company in a plan of mutual value contribution.

The UbiEst added value relies not only upon technological innovation and service level, but more and more on meeting customers specific needs and requirements. Our solutions' task is to support and exploit customers business and to solve their location problems: understanding industry processes, specific challenges and markets is part of our job and our distinctive competence. Each project resorts to consultancy envolvement of our specialist resources and their store of technical skills, professionality and experience.

We recognize creation of mutual value through the relationship of partnership: this approach has marked the evolution of company and gained us the opportunity of moving ahead the innovative and qualitative frontier of our solutions and improving our standards.

About Turkcell
Turkcell is the leading GSM operator in Turkey with 36.3 million postpaid and prepaid customers as of June 30, 2009 operating in a three player market with a market share of approximately 57% as of June 30, 2009 (Source: operators' announcements). Turkcell, is the technology leader providing EDGE technology across the country. Turkcell also provides high quality data and voice services to 60% of the population (as at 30 July 2009) through the implementation of its 3G technology. Turkcell provides roaming with 628 operators in 206 countries as of September 18, 2009. Serving a large subscriber base in Turkey with its high-quality wireless telephone network, Turkcell reported $1.4 billion net revenue for the quarter ended June 30, 2009 as per IFRS financial statements. Turkcell has interests in international GSM operations in Azerbaijan, Belarus, Georgia, Kazakhstan, Moldova, Northern Cyprus and Ukraine. Turkcell has been listed on the NYSE ("New York Stock Exchange") and the ISE ("Istanbul Stock Exchange") since July 2000 and is the only NYSE listed company in Turkey. 51.00% of Turkcell's share capital is held by Turkcell Holding, 0.05% by Cukurova Group, 13.07% by Sonera Holding, 2.32% by M.V. Group and 0.08% by others while the remaining 33.48% is free float.

About Navteq
NAVTEQ is the leading global provider of digital map, traffic and location data that enables navigation and location-based platforms around the world. NAVTEQ supplies comprehensive digital map information to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 4,400 employees located in 192 offices and in 43 countries.

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Whirlpool Europe, leader in production and marketing of of major home appliances, chooses UbiEst as technological partner to support visibility strategy of Whirlpool’s network across Europe.

Treviso, Italy -- (ReleaseWire) -- 05/25/2007 -- Whirlpool Europe, leader in production and marketing of of major home appliances, chooses UbiEst, italian company specialized in web-based mapping technologies, as technological partner to support visibility strategy of Whirlpool's network across Europe.

Whirlpool local websites for Italy, Finland, Spain, Belgium, Norway, Denmark, Germany, Rumania, Portugal, Polonia, Sweden, and soon Hungary, Russia, Czech Rep. and Slovakia integrate online "store locator" services by UbiEst to provide to online visitors information and routes to reach assiatance centres ans points of sale based on proximity criteria.

Among the reasons for choosing UbiEst technology are the services' interface flexibility, the extended geographic coverage and the fast time-to-market of UbiESt "Store Locator" solution. UbiEst services allow Whirlpool to manage multiple language localizations and layouts: ie, Whirlpool Germany website features different interface "look-and-feel" for "Whirlpool" and "Bauknecht" ranges. An important asset of the project is the backoffice management suite: a fully web based secure-access system allowing each European office to independently manage and update database of dealers, technical partners and other points of interest.

"Whirlpool Europe is a typical example of our approach to big dimension projects" explains Alberto Falcione, UbiEst Sales Executive Officer, "Director Trades them UbiEst "short times, maximum customization flexibility and high levels of performance. Moreover, Whirlpool has demonstrated an extraordinary innovation attitude into adopting Internet-based solutions. It has been among our customers to adopt "GeoLogs", a new set of location intelligence reports allowing to monitor web popularity of corporate points of interst for marketing and sale scopes.".

Whirlpool Profile
Whirlpool Corporation is a global manufacturer and marketer of major home appliances, with annual sales of more than $18 billion, 73,000 employees and nearly 73 manufacturing and technology centers around the globe. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Consul and other major brand names to consumers in more than 170 countries.
Whirlpool Europe became the wholly owned subsidiary of Whirlpool Corporation in July 1991. With an Operations center in Varese (ITALY) and more than 14,000 employees, Whirlpool Europe markets Whirlpool, Bauknecht, KitchenAid, Maytag, Amana, Ignis, Polar, Laden (in France). Principal products are Automatic Dryers, Automatic Washers, Countertop Appiances, Fabric Fresheners, Built-in Hobs, Built-in Ovens, Compressors, Dishwashers, Free-standing Cookers, Freezers, Microwave Ovens, Ranges and Refrigerators. Now, with a presence throughout Europe, the Middle East, Africa and the Asia Pacific, Whirlpool Europe ranks as the third largest appliance producer in the region and the Whirlpool brand is number one across Europe.
http://www.whirlpoolcorp.com

UbiEst Profile
UbiEst S.p.A. provides location solutions: online maps, navigation, location based services and geodemographic market analysis (geomarketing) on Internet and mobile connections for Business and Consumer markets.

UbiEst mapping services help leading companies meet informative and marketing requirements in terms of location, routing and proximity of geographic assets, road navigation, market and positioning benchmarking.

Founded in 2001 and based in Treviso (NorthEast Italy), Ubiest is part of Elda Group, leader italian GIS operator and NAVTEQ Partner since the 80s with offices throughout Italy and over 200 employees. UbiEst has developed its own technology in order to provide state of the art and highly performing Internet and mobile solutions available in in-house or ASP model from UbiEst dedicated server farm.

UbiEst offers ready-to-use products for web mapping, CRM/Call Center applications, fleet management, off-board navigation, geomarketing and other front-end applications. UbiEst business solutions deliver geographic support onto corporate processes and functions like Strategic Planning, Marketing, Sales, CRM, Logistics and Communication.

http://www.ubiest.com

Contact
Ubiest S.p.A.
Via Reginato 85/H, 31100 Treviso (TV) - ITALY
Tel. +39 0422 210 194
Fax +39 0422 210 270
www.ubiest.com
info@ubiest.com

Press Contact
Brina Francavilla Ubiest S.p.A.
Tel. +39 0422 210 194
Fax +39 0422 210 270
brina.francavilla@ubiest.com
press@ubiest.com

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Four solution categories winners and one grand-prize winner (€35,000 cash and €100,000 in NAVTEQ map data licenses) will be announced at the 3GSM Europe in Barcelona, Spain, 14 February 2007.

Treviso, Italy -- (ReleaseWire) -- 02/02/2007 -- UbiEst's latest off-board mobile navigation service, UbiNav, has been selected as semifinalist for for this year's NAVTEQ Global LBS Challenge in Europe.

The company, founded in 2001 and based in Treviso, is the first italian solution provider to gather final round judging of NAVTEQ Global LBS Challenge, a developer contest created to catalyze growth in the location-based services industry by bringing together the key players in the LBS/wireless value chain.

Executives from wireless carriers, hardware and device manufacturers and other influential players in the wireless industry will judge the semi-final solutions and select four solution categories winner as well as one grand-prize winner (€35,000 cash and €100,000 in NAVTEQ map data licenses) that will be announced at the 3GSM Europe in Barcelona, Spain, 14 February 2007.

UbiEst is participating the Challenge with an innovative mobile integrated navigation product, UbiNav, a white label, ready-to-use, customizable off board navigation service, providing a revolutionary environment for the development of Business and Consumer Mobile LBSs.

UbiNav brings location and door-to-door guidance into daily activity helping users to plan activities, find businesses, locate and track friends with the support of UbiNav.com the User-Generated Community portal.

UbiNav will be officially presented at the 3GSM World Congress, the world's premier mobile event bringing together mobile operators and equipment vendors, service providers and developers as well as those from the Internet and the world of entertainment. About 60,000 visitors are expected to attend the Congress, while the exhibition will host 1,300 stands. UbiEst will participate 3GSM World Congress as unique italian partner within NAVTEQ stand (Hall 1, boothD124).

UbiEst www.ubiest.com
UbiNav www.ubinav.com

NAVTEQ Global LBS Challenge www.lbschallenge.com

3GSM World Congress Forum www.3gsmworldcongress.com

Brina Francavilla
Ubiest S.p.A.
Via Reginato 85/H
31100 Treviso
ITALY
Tel: +39 0422 210 194
Fax: +39 0422 210 270
Website: http://www.ubiest.com
E-mail: press@ubiest.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm