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    <title>Bella's Cookies - Latest Press Releases on ReleaseWire</title>
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      <title>Bella's Cookies Baking All Natural &amp; Organic Hawaiian delights</title>
      <link>http://www.releasewire.com/press-releases/release-3.htm</link>
      <description><![CDATA[<div class="newsleft"><div class="newsbody"><p class="subheadline">Bella’s Cookies, a natural and organic bakery from Milton, Delaware is releasing a new line of all natural and organic Hawaiian baked goods this summer.  Offerings include fresh pineapple upside down cake, Lilikoi Cheesecake, and Hawaiian cookies.</p><p>Milton, DE -- (<a rel="nofollow" href="http://www.sbwire.com/">SBWIRE</a>) -- 05/26/2010 --   Bella&apos;s Cookies is introducing a new line of products May 30th with a preview of these releases at Saturday&apos;s opening Farmer&apos;s Market in Lewes.  "They&apos;re Hawaiian favorites" said Kelly Leishear (President of Bella&apos;s Cookies).  Through a recent bakery exploration trip to the island of Oahu and Kauai, Bella&apos;s is bringing current favorites from the Hawaiian Islands and Polynesia to Delaware.  <br />
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Over 10 new bakery and dessert items are being released this summer from Bella&apos;s.  A natural and organic bakery, Bella&apos;s found a popular assortment of fresh baked Hawaiian delights while on a recent trip to the islands. Seeking out popular bakeries such as Ted&apos;s Bakery and Love&apos;s Bakery, and several smaller local bakeries, they found the best of Hawaii.  Bella&apos;s also toured several different types of plantations (pineapple, sugar, rum, and coffee) to learn more about Hawaiian baking using specific Hawaiian ingredients.  The climate of Hawaii makes conditions optimal for these ingredients.  Hawaii recently started distilling Hawaiian rum from the sugar grown on the island of Kauai.  Bella&apos;s already bakes a rum cake known as the "Delaware Rum Cake" which incorporates locally distilled Dogfish Head Brown Honey Rum.  Among some of the items being offered this summer will be Fresh Pineapple Upside Down Cake (a Bella&apos;s version of Ted&apos;s), Fresh Pineapple muffins and sweet breads, Lilikoi (Passion fruit) Cheesecake, Tahitian Coconut bread and more.  Of the new creations, Leishear says a few will remain in the regular baking rotation.  "Some will be available through the summer and then get tucked away until they&apos;re needed again -- some will remain steady favorites, and get made year round."  Bella&apos;s will be offering up a sneak preview of this summer&apos;s lineup at this Saturday&apos;s Historic Lewes Farmer&apos;s Market.  <br />
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Bella&apos;s Cookies, Inc. is a natural &amp; organic bakery in Milton, DE. Ordering, including custom baked goods and desserts for those with food allergies, can be done online at <a class="extlink"  rel="nofollow noopener"  target="_blank"  title="http://www.bellascookies.com" href="http://www.bellascookies.com">http://www.bellascookies.com</a>, or by calling 302-684-8152. <br />
</p><p>For more information on this press release visit: <a rel="nofollow" href="http://www.releasewire.com/press-releases/release-3.htm">http://www.releasewire.com/press-releases/release-3.htm</a></p></div><h2>Media Relations Contact</h2><p>Mark Leishear<br />Bella&apos;s Cookies<br />Telephone: 302-684-8152<br />Email: <a rel="nofollow" href="http://www.sbwire.com/press-releases/contact/45626">Click to Email Mark Leishear</a><br />Web: <a rel="nofollow" href="http://www.BellasCookies.com">http://www.BellasCookies.com</a><br /></div><div><p><img src="https://cts.releasewire.com/v/?sid=45626&amp;s=f&amp;v=f" width="1" height="1" alt=""><span></span></p></div>]]></description>
      <pubDate>Wed, 26 May 2010 09:55:24 -0500</pubDate>
      <guid>http://www.releasewire.com/press-releases/release-3.htm</guid>
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      <title>Holiday Offerings Released From Bella's Cookies</title>
      <link>http://www.releasewire.com/press-releases/release-3.htm</link>
      <description><![CDATA[<div class="newsleft"><div class="newsbody"><p class="subheadline">Bella’s Cookies is releasing their 2009 line of Holiday offerings available now through December 31st.  Several new types of natural and organic cookies, candies and desserts are making the list this year, with a special focus on varieties to suit those with certain food allergies or intolerances.  </p><p>Milton, DE -- (<a rel="nofollow" href="http://www.sbwire.com/">SBWIRE</a>) -- 12/01/2009 --   Bakers of Bella&apos;s Cookies are announcing a new line of Holiday offerings available now through December 31st at both their online store and through select natural food store retailers.    Several new types of cookies, candies and desserts are making the list this year, with a special focus on varieties to suit those with certain food allergies or intolerances.  <br />
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"Holidays treats, especially those baked during December, always hold a special appeal to just about everyone" says Mark Leishear (Director of Sales &amp; Marketing for Bella&apos;s Cookies) "as Bella&apos;s has become a staple for those looking for cleaner ingredients in their baked goods, our growth has also increased by those with food intolerances or allergies."  Gluten-Free, Egg-Free, Vegan, and Nut-Free are some of the leading food allergies found among people of all ages and Bella&apos;s is making a large selection of this year&apos;s holiday offerings available to cater to those needs.  Gluten-Free and Vegan pies such as pumpkin &amp; sweet potato are available this year as well as a selection of cakes from their dessert collection.  Candy from their Verdi Good line is naturally gluten-free, with some of the most popular selections being English Toffee (Dinosaur Crunch), Fudge (Peanut Butter, Chocolate &amp; Coconut Creme), and Chocolate Peanut Brittle.  In addition to these offerings, customers can find new sweet breads, muffins, tortes, and cookies.<br />
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Cookies are the mainstay product for Bella&apos;s and varieties include their Signature Collection (natural &amp; organic), Vegan, Gluten-Free, Agave Sweetened (suitable for Diabetics), and a new line of Gluten-Free/Casein Free cookies.  Holiday cookies return in the form of their Silver Lake shortbread (a chocolate caramel creation), Jam shortbread (made with locally produced jam), Snowballs (Russian tea cakes), and many others.  "The Holiday Tin is one of our most popular items during the season" says Leishear "it&apos;s filled with an assortment of cookies, candy and other treats".  Customers across the country seek out Bella&apos;s during the Holiday season specifically for this item and ship tins to places as far away as the Middle East, Europe and Canada.  <br />
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Bella&apos;s has also partnered with Good News Natural Foods in Dover and Milford to make ordering and picking up these selections easier for those living north of the Delaware Beaches.  "We will have order forms, from which customers can choose a variety of selections, and then have them delivered fresh to our store" said Sharon Fields (co-owner of Good News Natural Foods).  Holiday offerings vary in price by the type of product ordered; most items range from $4 - $40.  Bella&apos;s online store is open 24 hours a day, and the bakery 6 days a week during the month of December.<br />
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Questions about products or ordering can be answered by calling 302-684-8152 or through the website at <a class="extlink"  rel="nofollow noopener"  target="_blank"  title="http://www.bellascookies.com" href="http://www.bellascookies.com">http://www.bellascookies.com</a>.<br />
</p><p>For more information on this press release visit: <a rel="nofollow" href="http://www.releasewire.com/press-releases/release-3.htm">http://www.releasewire.com/press-releases/release-3.htm</a></p></div><h2>Media Relations Contact</h2><p>Mark Leishear<br />Bella&apos;s Cookies<br />Telephone: 302-684-8152<br />Email: <a rel="nofollow" href="http://www.sbwire.com/press-releases/contact/34620">Click to Email Mark Leishear</a><br />Web: <a rel="nofollow" href="http://www.BellasCookies.com">http://www.BellasCookies.com</a><br /></div><div><p><img src="https://cts.releasewire.com/v/?sid=34620&amp;s=f&amp;v=f" width="1" height="1" alt=""><span></span></p></div>]]></description>
      <pubDate>Tue, 01 Dec 2009 14:45:13 -0600</pubDate>
      <guid>http://www.releasewire.com/press-releases/release-3.htm</guid>
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      <title>Verdi Good Launches from Bella's Cookies</title>
      <link>http://www.releasewire.com/press-releases/release-3.htm</link>
      <description><![CDATA[<div class="newsleft"><div class="newsbody"><p class="subheadline">Verdi Good is a natural & organic candy company from the creators of Bella’s Cookies. Fudge, Truffles, Caramels, English Toffee & Peanut Brittle among first products offered.</p><p>Milton, DE -- (<a rel="nofollow" href="http://www.releasewire.com/">ReleaseWire</a>) -- 02/11/2008 --   An all-natural &amp; organic candy company makes its debut this week.  Verdi Good is the newest project from the owners of Bella&apos;s Cookies, and similar to their daughter Bella as the name and face behind their cookie company, their 4-year-old son Liam, is the face of Verdi Good.  <br />
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"It&apos;s the question we answer most," said Kelly Leishear (President of Verdi Good).  She&apos;s referring to the question as to what company would be formed &amp; launched for Liam (Kelly &amp; Mark Leishear&apos;s 4 year old son).  This week, the Leishear&apos;s announce that company, is Verdi Good.  "Liam&apos;s only requirement was the company involve dinosaurs, sharks, crocodiles &amp; snakes."  Verdi Good, comes from a variety of concepts -- from it&apos;s translation of green and a reference to the practices in their bakery, to a similarity in a children&apos;s book by author Janell Cannon; Verdi is a green tree python and also the "V" in the company&apos;s logo.    <br />
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Like it&apos;s sister company&apos;s policy in baked creations, Verdi separates itself from other candy &amp; confection manufacturers though their strict use of natural &amp; organic ingredients (specifically organic evaporated cane juice &amp; organic brown rice syrup.) "We&apos;re making natural &amp; organic alternatives to commercial candy and confections."  These cookie and now candy-makers, are creating sweet-treats made without any genetically modified organisms (GMO&apos;s), trans fats, artificial colors or flavors, refined sugar or corn syrup.  Crafting gourmet chocolates is a focus of the company, with both a traditional and an upcoming line of exotic truffles.  Verdi will change product offerings during the various seasons, with chocolates offered more in the fall &amp; winter and a different line of products in the spring &amp; summer.   <br />
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Currently, products are offered exclusively online through the Bella&apos;s Cookies website &amp; include dark chocolate rum truffles made with Dogfish Head brown honey rum, homemade caramels, 3 varieties of fudge (chocolate, peanut butter, &amp; coconut creme), organic chocolate peanut brittle &amp; old fashioned English toffee.  Items are sold individually and priced by the pound, ranging from $3.75 to $16.  <br />
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More information about Verdi Good or Bella&apos;s Cookies can be found by calling 302-684-8152 or by visiting <a class="extlink"  rel="nofollow noopener"  target="_blank"  title="http://www.BellasCookies.com" href="http://www.BellasCookies.com">http://www.BellasCookies.com</a>. <br />
</p><p>For more information on this press release visit: <a rel="nofollow" href="http://www.releasewire.com/press-releases/release-3.htm">http://www.releasewire.com/press-releases/release-3.htm</a></p></div><h2>Media Relations Contact</h2><p>Mark Leishear<br />Bella&apos;s Cookies<br />Telephone: 302-684-8152<br />Email: <a rel="nofollow" href="http://www.releasewire.com/press-releases/contact/16040">Click to Email Mark Leishear</a><br />Web: <a rel="nofollow" href="http://www.BellasCookies.com">http://www.BellasCookies.com</a><br /></div><div><p><img src="https://cts.releasewire.com/v/?sid=16040&amp;s=f&amp;v=f" width="1" height="1" alt=""><span></span></p></div>]]></description>
      <pubDate>Mon, 11 Feb 2008 12:20:13 -0600</pubDate>
      <guid>http://www.releasewire.com/press-releases/release-3.htm</guid>
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      <title>Milton Family Shares Recipes in Southern Living</title>
      <link>http://www.releasewire.com/press-releases/release-3.htm</link>
      <description><![CDATA[<div class="newsleft"><div class="newsbody"><p class="subheadline">Bella's Cookies family highlights vegetarian recipes.</p><p>Milton, DE -- (<a rel="nofollow" href="http://www.releasewire.com/">ReleaseWire</a>) -- 01/14/2008 --   You won&apos;t find a mention of Bella&apos;s Cookies in Southern Living magazine this month... but you will find owner Kelly Leishear and her family (Mark, Bella &amp; Liam) sharing 3 healthy recipes for families to try in the New Year.<br />
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Planning over a year in advance, then arriving in May of this past year, Southern Living magazine visited the Leishear family home in Milton, DE.  Their purpose: to spotlight healthy vegetarian fare (a first for the magazine&apos;s annual January "Healthy Living" section) and test some quick &amp; easy power meals for families.  During their 4 day visit, a crew consisting of a writer, photographer, chef &amp; stylist re-arranged the Leishear household into "a place that we had to clean up and re-arrange every night after they left" (said Mark Leishear, laughing).  "They focused on exercise &amp; how our family exercises, what we eat, how our children eat" (said Mark) "a lot of material didn&apos;t make the magazine, but it&apos;s fantastic."  There are 3 recipes profiled in the magazine; a Vegetarian Chili, Tomato-Spinach Penne, and a Peanut-Broccoli Stir Fry.  "The Tomato-Spinach Penne is my personal favorite" said Leishear "in fact, we just recently made this dish for a Holiday dinner party."  The recipes are available at Southern Living magazine&apos;s website to print and review.<br />
<br />
Southern Living&apos;s January 2008 issue is currently on newsstands in area supermarkets &amp; bookstores.  <br />
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Southern Living is a national, monthly publication from the Southern Progress Corporation, a subsidiary of Time, Inc. <br />
</p><p>For more information on this press release visit: <a rel="nofollow" href="http://www.releasewire.com/press-releases/release-3.htm">http://www.releasewire.com/press-releases/release-3.htm</a></p></div><h2>Media Relations Contact</h2><p>Mark Leishear<br />Bella&apos;s Cookies<br />Telephone: 302-684-8152<br />Email: <a rel="nofollow" href="http://www.releasewire.com/press-releases/contact/15562">Click to Email Mark Leishear</a><br />Web: <a rel="nofollow" href="http://www.BellasCookies.com">http://www.BellasCookies.com</a><br /></div><div><p><img src="https://cts.releasewire.com/v/?sid=15562&amp;s=f&amp;v=f" width="1" height="1" alt=""><span></span></p></div>]]></description>
      <pubDate>Mon, 14 Jan 2008 11:54:22 -0600</pubDate>
      <guid>http://www.releasewire.com/press-releases/release-3.htm</guid>
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      <title>Milton Elementary School Goes Green with Bella's </title>
      <link>http://www.releasewire.com/press-releases/release-3.htm</link>
      <description><![CDATA[<div class="newsleft"><div class="newsbody"><p class="subheadline">Bella’s Cookies is launching their Green Halloween celebration this year by organizing an exchange program with Milton Elementary School students.  The day after Halloween, students will have the opportunity to exchange their Halloween treats and candy for a more eco-friendly/healthier bag of goodies, including snacks from Bella’s Cookies, Newman’s Own Organics and more.  </p><p>Milton, DE -- (<a rel="nofollow" href="http://www.releasewire.com/">ReleaseWire</a>) -- 10/10/2007 --   Students at Milton Elementary School will have the opportunity to participate in a new program this year, Green Halloween.  The day after Halloween, students will exchange their traditional Halloween candy for a greener and cleaner bag of treats.  Bella&apos;s Cookies is organizing this annual event in an effort to raise the awareness of the health &amp; nutritional dangers lurking in traditional treats given to children during the Halloween celebration.  <br />
<br />
The concept of "Green Halloween" is to put an eco-friendly spin on the celebration through a variety of easy to follow green practices and to raise the awareness of the dangers found in certain foods.  Candy and treats filled with high fructose corn syrup, artificial colors &amp; flavors, and preservatives are given without hesitation to children who enjoy dressing in costume and shouting "Trick or Treat."  Bella&apos;s Cookies of Milton is helping change the thinking of parents and treat-givers through their organization of a Green Halloween in Delaware.  Milton Elementary School will pilot this year&apos;s celebration, with a successful program extending to additional Cape Henlopen elementary schools in subsequent years.  The concept of Green Halloween is to think creatively and earth-friendly; that treasures and trinkets are enjoyed by children just as much as treats and candy.  When giving or receiving treats, parents and children are urged to look for ones without ingredients known to pose health dangers.  With juvenile diabetes on the rise, allergic reactions and hyperactivity linked to certain ingredients, alternatives to the norm are easier to find than some might think.  An example of those alternatives will be given to students at Milton Elementary School this year, from Bella&apos;s Cookies.<br />
<br />
The day after Halloween, MES students will have the opportunity to exchange their conventional treats and candy for a "Green Halloween" bag.  "The purpose of these bags is to offer children something different, little things that children enjoy and treats made without certain ingredients," said Kelly Leishear (President of Bella&apos;s Cookies).  When Bella&apos;s Cookies approached Milton Elementary School with the idea, the school was quick to say yes.  "This program fits nicely into what we&apos;re working on with our health curriculum" said Sheila Baumgardner (Principal of Milton Elementary School) "we&apos;re eager to participate and to have another opportunity to spread the word on health to children and families."  The rules of the exchange are simple: students must turn in 2 pounds of candy.  In addition to themselves, Bella&apos;s has contacted and secured commitments from several businesses participating in this year&apos;s bags: Newman&apos;s Own Organics, T.S. Smith &amp; Son, DSWA and the Good 4 U Natural Market.  A letter will go home in student&apos;s folders explaining the importance of the event and asking for their child&apos;s participation.  <br />
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Bella&apos;s has posted a special section on their website which includes information on the dangers of ingredients such as food dyes, preservatives, and high fructose corn syrup, green ideas for Halloween from GreenHalloween.org, and a listing of events that Bella&apos;s Cookies will be in attendance this October where consumers can interact and learn more.  "We are anticipating a nice turnout of students this year" said Kelly Leishear "it&apos;s important to educate on the dangers of certain ingredients, and it&apos;s important to offer some easy eco-friendly tips for the holiday, next year will be even bigger."   <br />
<br />
Bella&apos;s Cookies is an organic and vegan bakery specializing in all natural &amp; organic, vegan, and gluten free cookies.  More information about Bella&apos;s Cookies or Green Halloween can be found online at <a class="extlink"  rel="nofollow noopener"  target="_blank"  title="http://www.BellasCookies.com" href="http://www.BellasCookies.com">http://www.BellasCookies.com</a> or by calling 302-684-8152.<br />
<br />
</p><p>For more information on this press release visit: <a rel="nofollow" href="http://www.releasewire.com/press-releases/release-3.htm">http://www.releasewire.com/press-releases/release-3.htm</a></p></div><h2>Media Relations Contact</h2><p>Mark Leishear<br />Bella&apos;s Cookies<br />Telephone: 302-684-8152<br />Email: <a rel="nofollow" href="http://www.releasewire.com/press-releases/contact/14072">Click to Email Mark Leishear</a><br />Web: <a rel="nofollow" href="http://www.BellasCookies.com">http://www.BellasCookies.com</a><br /></div><div><p><img src="https://cts.releasewire.com/v/?sid=14072&amp;s=f&amp;v=f" width="1" height="1" alt=""><span></span></p></div>]]></description>
      <pubDate>Wed, 10 Oct 2007 15:00:00 -0500</pubDate>
      <guid>http://www.releasewire.com/press-releases/release-3.htm</guid>
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      <title>Bella's Cookies promoting Green Halloween fun</title>
      <link>http://www.releasewire.com/press-releases/release-3.htm</link>
      <description><![CDATA[<div class="newsleft"><div class="newsbody"><p class="subheadline">Bella’s Cookies is showing parents and others how to think differently this Halloween, by advocating a “greener” twist to the celebration.  Sharing in a Washington based companies Halloween guidelines, Bella’s will pilot a Green Halloween concept this October in Delaware.</p><p>Milton, DE -- (<a rel="nofollow" href="http://www.releasewire.com/">ReleaseWire</a>) -- 10/05/2007 --   Bella&apos;s Cookies is helping promote on the East Coast, the message from an organization on the West Coast.  Sammamish, WA based Green Halloween (www.GreenHalloween.org), promotes Halloween in the traditional and non-traditional style, with the non-traditional coming in the form of "green" twists to the celebration.  Bella&apos;s fits into the organizations "what to look for in treats" category, and a special line of Halloween cookies will be released by Bella&apos;s void of the ingredients commonly found in Halloween candy and other Halloween themed baked goods.  <br />
<br />
They&apos;re in just about everything found on grocery store shelves &amp; the many treats given out on Halloween: high fructose corn syrup, artificial coloring and flavoring, and preservatives.  For consumers and concerned parents looking for alternatives at a time where candy and treats are given out by the bucket full, they&apos;ll find answers and ideas through companies like Bella&apos;s Cookies and Green Halloween.  "We want to raise the awareness of the health dangers of these ingredients and give people options to choose from," said Kelly Leishear (President of Bella&apos;s Cookies).  Bella&apos;s is posting a special section on their website which includes information on ingredients, a downloadable "what to look for in foods" guide, a special line of Halloween cookies, green ideas for Halloween from GreenHalloween.org, and a listing of events that Bella&apos;s Cookies will be in attendance this October where consumers can interact and learn more.  <br />
<br />
For their Halloween creations, Bella&apos;s is releasing naturally colored candy corn shortbread cookies, colored using beta-carotene &amp; annatto, and cut into pieces that have it resemble its guiltier corn syrup counterpart.  Organic peanut butter &amp; chocolate ghost cookies, a chocolate-orange version of it&apos;s "Choco-Bomb" cookie, organic sugar cookie cutouts, spiced apple cookies and an old fashioned English toffee from Bella Leishear&apos;s (the name and face of Bella&apos;s Cookies) brother Liam&apos;s forthcoming all natural &amp; organic candy company.  Cookies and Confections range between $3 - $4 and can be found online at the Bella&apos;s website, and exclusively at the Good 4 U Natural Market on Rt. 9 outside Lewes, DE.    <br />
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Along with Bella&apos;s lineup of non-traditional treats, Green Halloween lists several ways to get creative with trick-or-treaters.  "Kids love little trinkets like spinning tops, stickers and collectible cards.  Most children love gifts from nature like polished rocks, crystals and seashells.  Think keepsakes, tokens and stocking-stuffer type gifts but don&apos;t forget to think healthy &amp; green (from GreenHalloween.org)."  As with traditional Halloween treats, with non-traditional gifts, note which ones are not suitable for children under the age of 3.  Green Halloween also gives new ideas for treat bags, the building of treasure chests, games and the promotion of health and family involvement,<br />
<br />
"As a family, Halloween is one of our favorite holidays," said Kelly Leishear "but sometimes we get into a routine and it&apos;s tough to find creative ways to change… this is true of everyone; we want to provide people and families with the information and ways to help cut down on the stuff that normally fills children&apos;s trick or treat bags."  <br />
<br />
Bella&apos;s Cookies is an organic and vegan bakery specializing in all natural &amp; organic, vegan, and gluten free cookies.  More information, including ordering, can be found online at www.BellasCookies.com or by calling 302-684-8152.  More information on Green Halloween can be found online at <a class="extlink"  rel="nofollow noopener"  target="_blank"  title="http://www.GreenHalloween.org" href="http://www.GreenHalloween.org">http://www.GreenHalloween.org</a>.<br />
<br />
</p><p>For more information on this press release visit: <a rel="nofollow" href="http://www.releasewire.com/press-releases/release-3.htm">http://www.releasewire.com/press-releases/release-3.htm</a></p></div><h2>Media Relations Contact</h2><p>Mark Leishear<br />Bella&apos;s Cookies<br />Telephone: 302-684-8152<br />Email: <a rel="nofollow" href="http://www.releasewire.com/press-releases/contact/14017">Click to Email Mark Leishear</a><br />Web: <a rel="nofollow" href="http://www.BellasCookies.com">http://www.BellasCookies.com</a><br /></div><div><p><img src="https://cts.releasewire.com/v/?sid=14017&amp;s=f&amp;v=f" width="1" height="1" alt=""><span></span></p></div>]]></description>
      <pubDate>Fri, 05 Oct 2007 14:30:00 -0500</pubDate>
      <guid>http://www.releasewire.com/press-releases/release-3.htm</guid>
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      <title>Bella's Cookies releases 2007 organic Holiday cookie lineup</title>
      <link>http://www.releasewire.com/press-releases/release-3.htm</link>
      <description><![CDATA[<div class="newsleft"><div class="newsbody"><p class="subheadline">Bella’s Cookies of Milton prepares for the upcoming 2007 holiday season by offering a sneak peek at their organic holiday cookies.</p><p>Milton, DE -- (<a rel="nofollow" href="http://www.releasewire.com/">ReleaseWire</a>) -- 09/06/2007 --   Bella&apos;s Cookies of Milton, DE. announced their annual holiday cookie lineup, which will be available November 1st – January 1st 2008.  The organic and vegan bakery turns out "clean" versions of traditional holiday cookies each year, as consumer concerns build with the ingredients found in traditional baked goods.<br />
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"People have these wonderful memories of cookies during the holidays," said Mark Leishear (Director of Sales &amp; Marketing for Bella&apos;s) "as a child, my mother would literally make cookies for days… all different types, and they&apos;d be used for parties, gifts, and obviously dessert."  Bella&apos;s Cookies is named after Kelly &amp; Mark Leishear&apos;s 6 year old daughter Bella, with both Bella and her 4 year old brother Liam serving as chief taste testers for all products.  Touting a list of 6 "No&apos;s" in all of their products, baking can sometimes be a challenge, but they&apos;ve successfully built their family business into a small cookie phenomenon.  <br />
<br />
Flexibility gives Bella&apos;s the ability to turn out their holiday creations.  Whereas most bakeries turn out their same products on a consistent weekly basis, Bella&apos;s will bake randomly during the holidays in order to incorporate their specialty cookies into rotation.  "During the holidays, Kelly will closely monitor our traditional lines as to where demand is, and bake around those with holiday cookies."  Returning to their holiday cookies this year are "Snowballs (Russian Tea Cakes)," "Rumballs (made with locally distilled Dogfish Head Rum)," "Thumbprints," "Silver Lake Shortbread," "Choco-Mint (Double Chocolate w/Peppermint), and new this year will be a line of all-natural and organic candies... including an all natural and organic English Toffee from Bella&apos;s brother Liam called "Dinosaur Crunch."<br />
<br />
Bella&apos;s Cookies is Delaware&apos;s All Natural &amp; Organic Cookie Company specializing in the aforementioned as well as Vegan, Gluten-Free &amp; Holiday Cookies.  More information about Bella&apos;s Cookies can be found online at www.BellasCookies.com or by calling 302-684-8152.<br />
</p><p>For more information on this press release visit: <a rel="nofollow" href="http://www.releasewire.com/press-releases/release-3.htm">http://www.releasewire.com/press-releases/release-3.htm</a></p></div><h2>Media Relations Contact</h2><p>Mark Leishear<br />Bella&apos;s Cookies<br />Telephone: 302-684-8152<br />Email: <a rel="nofollow" href="http://www.releasewire.com/press-releases/contact/13597">Click to Email Mark Leishear</a><br />Web: <a rel="nofollow" href="http://www.BellasCookies.com">http://www.BellasCookies.com</a><br /></div><div><p><img src="https://cts.releasewire.com/v/?sid=13597&amp;s=f&amp;v=f" width="1" height="1" alt=""><span></span></p></div>]]></description>
      <pubDate>Thu, 06 Sep 2007 14:59:56 -0500</pubDate>
      <guid>http://www.releasewire.com/press-releases/release-3.htm</guid>
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      <title>Bella's Cookies Honoring Delaware Young Environmentalists</title>
      <link>http://www.releasewire.com/press-releases/release-3.htm</link>
      <description><![CDATA[<div class="newsleft"><div class="newsbody"><p class="subheadline">Bella’s Cookies (a green, organic & vegan bakery) highlights the 2007 winners of Delaware’s Young Environmentalist Awards.  Bella’s co-sponsored this year’s awards, presenting winners with a basket of their all-natural and organic cookies.  </p><p>Milton, DE -- (<a rel="nofollow" href="http://www.releasewire.com/">ReleaseWire</a>) -- 08/31/2007 --   Bella&apos;s Cookies of Milton joined the Delaware Department of Natural Resources in co-sponsoring this year&apos;s 2007 DNREC Young Environmentalist Awards.    The Young Environmentalist of the Year Awards program was established in 1993 in honor of Dr. Edwin H. Clark II, who served as Secretary of the Department of Natural Resources and Environmental Control from 1989 to 1993. The awards are presented annually to Delaware students whose actions over the preceding year have protected, restored or enhanced Delaware&apos;s natural resources through innovative projects, and promoting public awareness and by demonstrating environmental stewardship and ethics. Students are nominated by teachers, parents, peers and youth group leaders.  Mark Leishear (Director of Sales &amp; Marketing for Bella&apos;s Cookies) said, "early appreciation and concern for the health and well-being of our planet, is a wonderful habit to have, and certainly these young environmentalists will carry it with them for a lifetime.  We&apos;re proud of the work from all of this year&apos;s participants in the Young Environmentalist Awards, and are happy to share in the excitement of this year&apos;s winners."     <br />
<br />
Twenty-two nominations came in from throughout the state, with judges choosing a winner in each of three age groups.  A tie was declared between 10-year-old Tessa Hicks and 10-year-old Matthew Santacecilia in the elementary category. Tessa is described as "an interesting out-of-the-box thinker … extremely interested in wildlife and the environment" by her teacher and nominator Sharon Brubaker.  Tessa has been a regular participant in her school&apos;s National Wildlife Federation Frog Watch for the past three years. She shared her knowledge and experience with frogs, toads and salamanders by visiting pre-K classes to introduce 3- and 4-year-olds to amphibians.  Matthew lives in Wilmington, has been an active recycler since age 4 and hopes to start a recycling program at his school. To reduce pollution, Matthew walks to school daily and is exploring new fuel ideas for vehicles, such as solar power and magnetic force. Asked why he thinks this work is so important, his explanation is simple – the natural world is our habitat, too. "Without the environment there would be no us," Matthew said.<br />
<br />
Top honors in the middle school category went to Aidan Gause from Harbeson, who aspires to one day work for DNREC.  It was a tour of a DSWA Transfer Station that sparked a detailed research project into how the transfer station functions, and its possible effects on a nearby stream. "I wanted to figure it out for myself," said Aidan, who conducted extensive testing on the area for pollutants.<br />
<br />
The winner in the high school category is 18-year-old Nate Reed of West Chester, Pa., a new graduate of Salesianum School in Wilmington.  Nate was elected president of the school&apos;s Ecology Club in his senior year. Under his leadership, the club continued to work with the Delaware Nature Society&apos;s Stream Watch program, monitoring the health of the Brandywine stream near the school. The club was also involved in last year&apos;s adoption of the stonefly as state macro invertebrate, with Nate writing one of the letters to the legislature favoring the stonefly.<br />
<br />
Each winner was presented with a certificate, a $100 U.S. savings bond, a Delaware State Parks boating pass and a gift basket filled with all-natural and organic cookies from Bella&apos;s Cookies.<br />
<br />
For more information on DNREC&apos;s Young Environmentalist Awards, visit <a class="extlink"  rel="nofollow noopener"  target="_blank"  title="http://www.dnrec.delaware.gov" href="http://www.dnrec.delaware.gov">http://www.dnrec.delaware.gov</a>, more information on Bella&apos;s Cookies can be found at <a class="extlink"  rel="nofollow noopener"  target="_blank"  title="http://www.BellasCookies.com" href="http://www.BellasCookies.com">http://www.BellasCookies.com</a>.<br />
</p><p>For more information on this press release visit: <a rel="nofollow" href="http://www.releasewire.com/press-releases/release-3.htm">http://www.releasewire.com/press-releases/release-3.htm</a></p></div><h2>Media Relations Contact</h2><p>Mark Leishear<br />Bella&apos;s Cookies<br />Telephone: 302-684-8152<br />Email: <a rel="nofollow" href="http://www.releasewire.com/press-releases/contact/13526">Click to Email Mark Leishear</a><br />Web: <a rel="nofollow" href="http://www.BellasCookies.com">http://www.BellasCookies.com</a><br /></div><div><p><img src="https://cts.releasewire.com/v/?sid=13526&amp;s=f&amp;v=f" width="1" height="1" alt=""><span></span></p></div>]]></description>
      <pubDate>Fri, 31 Aug 2007 11:42:13 -0500</pubDate>
      <guid>http://www.releasewire.com/press-releases/release-3.htm</guid>
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      <title>Bella's Cookies &amp; Live Earth Get Groovy</title>
      <link>http://www.releasewire.com/press-releases/release-3.htm</link>
      <description><![CDATA[<div class="newsleft"><div class="newsbody"><p>Milton, DE -- (<a rel="nofollow" href="http://www.releasewire.com/">ReleaseWire</a>) -- 07/05/2007 --   7/7/07… whether you&apos;re superstitious or not, the 7th of July is coming &amp; its message is loud &amp; clear.  Locally, Bella&apos;s Cookies of Milton releases a tye-dye tagged, groov-a-delic creation; globally Live Earth grooves across 7 continents, but the message from both is to promote action.  Bella&apos;s Cookies advocates&apos; social responsibility through its organic &amp; vegan baking, and Live Earth carries a worldwide message to take action against global warming.  <br />
<br />
"Groovy Granola," is the newest release from Bella&apos;s Cookies.  Two earthy, granola laden cookies with dried cranberries, hints of orange and a colorful tye-dye tag with Bella Leishear giving the "peace" sign.  Locals of the Delaware Beaches, will remember "Groovy Granola" as a test cookie appearing occasionally at last year&apos;s Historic Lewes Farmer&apos;s Market.  Bella&apos;s puts every new cookie through rigorous consumer testing before its formal release; almost a year later for "Groovy Granola."  "In November 2006, we first learned of this big (7 continent) global warming, concert/event that was going to take place on July 7th 2007… and given the name we had for this cookie, what better way to share in the groove."<br />
<br />
"Live Earth is a monumental music event that will bring together more than 2 billion people on July 7, 2007 to combat the climate crisis. (www.liveearth.org)"  Across seven continents, in the cities of New York, London, Sydney, Tokyo, Shanghai, Rio de Janeiro, Johannesburg and Hamburg, over 150 of the world&apos;s best music acts (The Police, Genesis, Bon Jovi, Kanye West, Kelly Clarkson, Black Eyed Peas, Jack Johnson, Smashing Pumpkins, Madonna &amp; more) will unite to deliver a worldwide call to action aimed to reduce global warming.  Live Earth marks the beginning of a multi-year campaign to drive individuals, corporations and governments to take action to solve the climate crisis.  The event is being broadcast on television and radio in more than 100 countries.  In the United States, Live Earth will be broadcast on the NBC network, the Spanish language Telemundo network, Sundance Channel, Bravo, MSNBC, Univeral HD and also streaming live online on MSN.com (LiveEarth.MSN.com).<br />
<br />
Recently, Live Earth founder Kevin Wall joined with former U.S. Vice President Al Gore and Alliance for Climate Protection CEO Caty Zoi to announce the Live Earth Call to Action – a series of commitments that Live Earth is asking people across the globe to make to combat the climate crisis.  The 7 point pledge is as follows:<br />
<br />
• To demand that my country join an international treaty within the next 2 years that cuts global warming pollution by 90% in developed countries and by more than half worldwide in time for the next generation to inherit the earth;<br />
• To take personal action to help solve the climate crisis by reducing my own CO2 pollution as much as I can and offsetting the rest to become "carbon neutral;"<br />
• To fight for a moratorium on the construction of any new generating facility that burns coal without the capacity to safely trap an store the CO2;<br />
• To work for a dramatic increase in the energy efficiency of my home, workplace, school, place of worship, and means of transportation;<br />
• To fight for laws and policies that expand the use of renewable energy sources and reduce dependence on oil and coal;<br />
• To plant new trees and to join with others in preserving and protecting forests; and,<br />
• To buy from businesses and support leaders who share my commitment to solving the climate crisis and building a sustainable, just, and prosperous world for the 21st century.<br />
<br />
The Live Earth event is of significance to Bella&apos;s Cookies because of their corporate commitment to social responsibility.  "What you eat &amp; how you live are two elements we (as a company) promote very heavily," said Mark Leishear (Director of Sales &amp; Marketing for Bella&apos;s Cookies) "the benefits of positive changes (to your diet &amp; your lifestyle) are individual; for us as a family, it&apos;s the feeling that we&apos;re doing our part."  At their cookie factory in Milton, the Energy Star logo appears on just about everything, all light bulbs are compact fluorescent (or Energy Star overhead tubes), and outside bins show their participation in the DSWA&apos;s Curbside Recycling program (all of their packaging from ingredients is recycled.)  Bella&apos;s packaging itself is also recyclable, and is promoted by the familiar green recycle triangle on back of each bag of cookies.  This year, Bella&apos;s Cookies is partnering with Delaware&apos;s Division of Natural Resources and Environmental Control (DNREC) and co-sponsoring the Young Environmentalist of the Year awards; 2007 winners will be named on Governor&apos;s Day at the Delaware State Fair.  "One of the most important gifts we can leave our children and grandchildren, is a clean &amp; healthy environment.  Everyone is able to give this gift; the only requirement is to care about the earth and be actively involved in repairing and improving the environment" said Kelly Leishear (President of Bella&apos;s Cookies).  Specific to the Live Earth event, a list of "Climate Crisis Solutions" and "50 Ways to Go Green" can be found in free downloadable PDF documents on www.BellasCookies.com.<br />
<br />
"Groovy Granola" is sold as Bella&apos;s other varieties of signature cookies (Double Pack, 2 - 3.25 oz cookies) and retails at $4 per pack.  "The tag is the most colorful to date," said Leishear "we&apos;ve always felt that just as important as the taste of our cookies, should be their packaging; which is why our tags have a lot of color… they&apos;re easily identifiable."  And recyclable.   <br />
   <br />
Bella&apos;s Cookies is Delaware&apos;s 1st All Natural &amp; Organic Cookie Company, specializing in the aforementioned as well as Vegan, Gluten-Free &amp; Holiday Cookies.  Cookies can be found at select retailers, online at www.BellasCookies.com, or by calling 302-684-8152.<br />
<br />
More on Live Earth, and the Live Earth Event can be found by visiting www.liveearth.org.<br />
</p><p>For more information on this press release visit: <a rel="nofollow" href="http://www.releasewire.com/press-releases/release-3.htm">http://www.releasewire.com/press-releases/release-3.htm</a></p></div><h2>Media Relations Contact</h2><p>Mark Leishear<br />Bella&apos;s Cookies<br />Telephone: 302-684-8152<br />Email: <a rel="nofollow" href="http://www.releasewire.com/press-releases/contact/12728">Click to Email Mark Leishear</a><br />Web: <a rel="nofollow" href="http://www.BellasCookies.com">http://www.BellasCookies.com</a><br /></div><div><p><img src="https://cts.releasewire.com/v/?sid=12728&amp;s=f&amp;v=f" width="1" height="1" alt=""><span></span></p></div>]]></description>
      <pubDate>Thu, 05 Jul 2007 11:47:44 -0500</pubDate>
      <guid>http://www.releasewire.com/press-releases/release-3.htm</guid>
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      <title>Rumazin, At World's End and CBS Series Pirate Master Spark Summer Pirate-Mania</title>
      <link>http://www.releasewire.com/press-releases/release-3.htm</link>
      <description><![CDATA[<div class="newsleft"><div class="newsbody"><p class="subheadline">With fans awaiting the release of Pirates of the Caribbean “At World’s End,” CBS hopes to capture pirate-mania with “Pirate Master,” and Bella’s Cookies releases its pirate-themed/tagged creation “Rumazin.”</p><p>Milton, DE -- (<a rel="nofollow" href="http://www.releasewire.com/">ReleaseWire</a>) -- 05/25/2007 --   Memorial Day weekend marks the official start of the summer season.  In celebration, Hollywood often debuts some of its most anticipated films over this weekend, and not to be outdone network television rolls out a few new primetime shows.  With many eager fans awaiting the final installment of Pirates of the Caribbean "At World&apos;s End," CBS hopes to capture some of the pirate-mania with a new series "Pirate Master," and Bella&apos;s Cookies re-releases its pirate-themed/tagged creation "Rumazin."  <br />
<br />
It was July 7th of last year, the opening weekend of Pirates of the Caribbean 2 "Dead Man&apos;s Chest," that Bella&apos;s Cookies of Milton first released its Rumazin flavor (an all natural &amp; organic rum raisin cookie in partnership with Dogfish Head Craft Brewery.)  "Rumazin is an incredible flavor for us," said Mark Leishear (Director of Sales &amp; Marketing for Bella&apos;s Cookies) "there are a variety of reasons for its success, the taste, the tag, the story, the partnership with Dogfish… but also it&apos;s the only commercially available rum raisin cookie."  For its creation, Bella&apos;s approached Sam Calagione (President of Dogfish Head Craft Brewery) and worked with Mike Gerhart (Dogfish&apos;s Distillery Manger) about using Dogfish Head&apos;s Brown Honey Rum as the rum to marinate the raisins for the cookie.  Dogfish&apos;s Brown Honey Rum is a twice-distilled handcrafted rum settled on American oak with wildflower honey, and fit Bella&apos;s ingredient bill perfectly.  "Today, what&apos;s claimed as all-natural and organic has gone too mainstream… everyone is trying to find a way to say it," said Leishear "only by completely dissecting a products ingredient label, can you fully understand what&apos;s inside.  Distilled spirits carry no ingredient label, which could have proved a challenge when creating this cookie, but being able to work directly with Dogfish and knowing their ingredients, this wasn&apos;t an issue… it&apos;s a great partnership."  To help consumers better understand the common buzzwords used by food manufacturers today, Bella&apos;s recently added a "terms you can use" section to their website (under their Ingredients section).  <br />
<br />
Bella&apos;s rotates the availability of their products depending upon the seasonality of flavors.  "Rum raisin is a great Summer &amp; December cookie, that&apos;s why we choose to offer it only during these times."   Each of Bella&apos;s "Signature" varieties carries a creative story (found on Bella&apos;s website) that corresponds to the cookie tag, and always pictures 6 year old Bella Leishear (for whom the company is named).  Rumazin&apos; carries a story of a pirate with a sweet tooth, who enjoys the cookie creation of a peasant girl, thus the tag features Bella Leishear dressed in peasant attire &amp; Dogfish Head Craft Brewery President Sam Calagione dressed similar to Capt. Jack Sparrow (known as Capt. Dogfish in the story).  The Dogfish Head Restaurant &amp; Brewpub in Rehoboth offered Rumazin&apos; at both their outside kiosk and on their dessert menu created into a deluxe ice cream sandwich served with their homemade Raison d&apos;Etre ice cream.  This year, Dogfish is again serving the Rumazin&apos; ice cream sandwich but broadly calling it the "Bella&apos;s Dessert," so that chef Marcel Lavallee can use other flavors of cookies from Bella&apos;s and creating accompanying homemade ice cream flavors to serve a variety of new dessert sandwiches.  <br />
<br />
Pirates of the Caribbean 3 "At World&apos;s End" is expected to easily top the Memorial weekend box office charts, as moviegoers seek the final chapter in the Pirates of the Caribbean trilogy.  An interesting addition to "pirate-mania" this summer, is a new series premiering May 31st on CBS called "Pirate Master."  Created by Mark Burnett (Survivor, The Apprentice, Are You Smarter than a 5th Grader), "Pirate Master" is a 13-week series that combines the mind games of Survivor with the physical challenges of Burnett&apos;s Eco-Challenge.  16 contestants will live aboard a 179 sq-ft rigger while pursuing clues and treasure chests that total $1 million dollars.  Said Mark Burnett about the contestants, "everybody&apos;s a good athlete, but what they&apos;ve learned is that to be a great pirate, you have to be really smart."  Pirate Master premiers Thursday, May 31st at 8 pm on CBS.  <br />
<br />
Bella&apos;s Cookies is Delaware&apos;s All Natural &amp; Organic Cookie Company specializing in the aforementioned as well as Vegan, Gluten-Free &amp; Holiday Cookies.  More information about Bella&apos;s Cookies can be found online at www.BellasCookies.com or by calling 302-684-8152.  More information about Dogfish Head Craft Brewery or their Distilled Spirits can be found online at www.Dogfish.com or by calling 302-226-2739.<br />
</p><p>For more information on this press release visit: <a rel="nofollow" href="http://www.releasewire.com/press-releases/release-3.htm">http://www.releasewire.com/press-releases/release-3.htm</a></p></div><h2>Media Relations Contact</h2><p>Mark Leishear<br />Director of Sales &amp; Marketing<br />Bella&apos;s Cookies<br />Telephone: 302-684-8152<br />Email: <a rel="nofollow" href="http://www.releasewire.com/press-releases/contact/12171">Click to Email Mark Leishear</a><br />Web: <a rel="nofollow" href="http://www.BellasCookies.com">http://www.BellasCookies.com</a><br /></div><div><p><img src="https://cts.releasewire.com/v/?sid=12171&amp;s=f&amp;v=f" width="1" height="1" alt=""><span></span></p></div>]]></description>
      <pubDate>Fri, 25 May 2007 10:30:00 -0500</pubDate>
      <guid>http://www.releasewire.com/press-releases/release-3.htm</guid>
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      <title>All Natural &amp; Organic Easter Cookies, Gluten-Free Cookies among New Release from Bella's Cookies</title>
      <link>http://www.releasewire.com/press-releases/release-3.htm</link>
      <description><![CDATA[<div class="newsleft"><div class="newsbody"><p class="subheadline">Over a dozen new varieties of cookies will be released this weekend from Bella's Cookies.  Among these new creations: the annual Easter lineup, a Gluten Free line, dog cookies, and the first all natural & organic Whoopie Pie.</p><p>Milton, DE -- (<a rel="nofollow" href="http://www.releasewire.com/">ReleaseWire</a>) -- 03/14/2007 --  Over a dozen new varieties of cookies will be released this weekend from Bella&apos;s Cookies.  Among these new creations: the annual Easter lineup, a Gluten Free line, dog cookies, and the first all natural &amp; organic Whoopie Pie.<br />
<br />
Bella&apos;s Cookies of Milton typically releases a new product every couple of months, which makes releasing over a dozen new varieties in one day, staggering.  Their reason: winter baking.  Since October, the company has been perfecting new recipes and creations to be released at various times throughout the spring &amp; summer.  "During the summer months, there&apos;s little time to work on new creations" said Kelly Leishear (President of Bella&apos;s Cookies) "so we use the fall and winter to plan our spring/summer releases."  <br />
<br />
1 in 133 Americans are affected by a genetic disorder called Celiac disease (or commonly known as gluten intolerance).  Foods that contain wheat, rye, spelt and barley, or any of their derivatives are to be avoided by those suffering from Celiac disease.  Only by strictly adhering to a gluten free diet can complications be prevented.  Baking gluten-free is challenging because of cross contamination with other wheat based products, therefore as recommended by the Celiac Institute in California, Bella&apos;s designates a gluten-free day each week to strictly produce their gluten free cookies.  Their new gluten-free Champion Chunk cookie took 1 day to perfect.  "We make cookies every day, so it wasn&apos;t too difficult... the toughest part was making the perfect flour substitute" said Leishear.  That substitute is a hand mixed combination of soy and white rice flour.  Before the release of their gluten free chocolate chunk, each manufacturer of the cookies other ingredients was contacted to make certain no gluten is used in their products.  Gluten-free individuals can rejoice over the availability now of locally baked, gluten-free cookies.<br />
<br />
The remaining assortment of products released by Bella&apos;s can fill an Easter Basket, a Dog treat jar, and a Lancaster County freezer.  Among their new Easter cookies are a variety of options for everyone: vegan coconut sugar &amp; vegan lemon sugar cookies, vegan gingerbread bunnies, bon-bons (stuffed with an all natural almond paste), lemon-coconut bars, debutantes (creme wafers), sugar cut-outs and more.  "We wanted to provide a good number of vegan options this Easter" said Leishear "when you&apos;re practicing a vegan lifestyle it&apos;s nice to have some tasty treat options."    <br />
<br />
For those who are concerned about the ingredients in their dog treats, Bella&apos;s introduces their first all natural &amp; organic dog cookie, a version of the "Snickerpoodle."  This cinnamon, honey, cornmeal treat can fool humans on "who"… this special snack is for.  "I loved it," said Mark Leishear "I ate 2 before I was told what they were."  Bella&apos;s will expand their offerings in the dog cookie category.  Owners of 3 dogs themselves, they&apos;re currently working with a local veterinarian on a few perfect creations, filled with beneficial ingredients.  "Our vet has always told us the dangers of what&apos;s in commercially available treats, only 1 of these treats can wreck havoc on a dog&apos;s digestive system" said Leishear "so if natural &amp; organic is cleaner for us, why not give your pets too."<br />
  <br />
Vegan, Gluten-Free, All Natural &amp; Organic, Easter, Dog... whatever cookies you prefer or require, Bella&apos;s has been working diligently over the past 5 months.  All of these creations aren&apos;t yet in stores, but cookie lovers can get their fill this weekend at the Holistic Health Fair in Lewes, DE.  For those that can&apos;t make it to Lewes, cookies are available at Bella&apos;s website, www.BellasCookies.com.  What exactly is a Whoopie Pie?  It&apos;s a traditional Pennsylvania Dutch treat that consists of two soft cake-like cookies with a sweet, creamy frosting sandwiched between them; Bella&apos;s is unveiling one of these too… an organic oatmeal creation.     <br />
<br />
Bella&apos;s Cookies is Delaware&apos;s first all natural &amp; organic cookie company.  A variety of cookies from vegan, gluten-free, traditional &amp; holiday can be ordered by visiting www.BellasCookies.com, or by calling 302-684-8152.<br />
</p><p>For more information on this press release visit: <a rel="nofollow" href="http://www.releasewire.com/press-releases/release-3.htm">http://www.releasewire.com/press-releases/release-3.htm</a></p></div><h2>Media Relations Contact</h2><p>Mark Leishear<br />Bella&apos;s Cookies<br />Telephone: 302-684-8152<br />Email: <a rel="nofollow" href="http://www.releasewire.com/press-releases/contact/11057">Click to Email Mark Leishear</a><br />Web: <a rel="nofollow" href="http://www.BellasCookies.com">http://www.BellasCookies.com</a><br /></div><div><p><img src="https://cts.releasewire.com/v/?sid=11057&amp;s=f&amp;v=f" width="1" height="1" alt=""><span></span></p></div>]]></description>
      <pubDate>Wed, 14 Mar 2007 10:40:00 -0500</pubDate>
      <guid>http://www.releasewire.com/press-releases/release-3.htm</guid>
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      <title>Bella's Cookies Releases 2007 All Natural &amp; Organic Valentine's Day Lineup</title>
      <link>http://www.releasewire.com/press-releases/release-3.htm</link>
      <description><![CDATA[<div class="newsleft"><div class="newsbody"><p>Milton, DE -- (<a rel="nofollow" href="http://www.releasewire.com/">ReleaseWire</a>) -- 02/02/2007 --  Whether it&apos;s cards, candy, cookies, jewelry, dinner, dancing, or a quiet night at home, consumers are quickly making Valentine&apos;s Day a "hot holiday."  In 2006, the average consumer spent $101 on Valentine&apos;s Day (up from the previous two years); in 2007, it&apos;s estimated $14 billion will be spent on various types of gifts, with men once again leading the way in purchases.  For Bella&apos;s Cookies of Milton, current trends in retail purchasing along with company history are how Bella&apos;s plan their annual Valentine&apos;s Day specials.<br />
<br />
A quick list of the most often purchased items on Valentine&apos;s Day will show that cards rank first (62%), then flowers (52% decreasing), sweets/confections (47%) and jewelry (22% increasing).  Spouses or significant others are the most often purchased for, while family members, friends, teachers and co-workers follow thereafter.  "Over the past week, we&apos;ve been monitoring traffic to our website, and page views to our Holiday Cookies are increasing," said Mark Leishear (Director of Sales &amp; Marketing for Bella&apos;s Cookies) "people are getting into their Valentine&apos;s Day mindset."  One of the most commonly viewed categories on BellasCookies.com is the "Holiday Cookies" section.  On select holidays throughout the year, Bella&apos;s bakes a select lineup of all natural &amp; organic holiday cookies that bring back memories of childhood.  National online purchasing trends combined with purchasing habits from customers of previous years are the two major influences on what Bella&apos;s Cookies offers as their holiday specials.<br />
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Research from both Bella&apos;s and 2006&apos;s national data show that men are the biggest gift givers on Valentine&apos;s Day, as well as middle-aged consumers &amp; those who give "friendly gifts"(office worker/school teacher/etc).  Catering to those groups is apparent in this year&apos;s Valentine&apos;s specials from Bella&apos;s.  Their premier gift for 2007 is a flower-cookie pop arrangement called the "Garden of Eatin".  9 heart shaped cookies (a mix of Champion Chunk &amp; the Woo-Woo) are arranged in fabric lined wicker basket and decorated with greenery.  The garden sells for $34.99.  Also new this year is a heart-shaped all natural &amp; organic cheesecake (available with an organic cherry topping), rosewater thins, debutantes, and other assorted gift arrangements.  Consumers age 45-54 are typically the most generous when giving gifts on Valentine&apos;s Day, spending on average $129 each.  For those who put off finding their Valentine&apos;s Day gift, Bella&apos;s posts an "in-by-date", which allows customers to pick from their full range of products, up to a certain date.  "After that date has passed, orders are subject to what&apos;s in stock," said Leishear. <br />
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A recent CNN/Money (12/22/06 www.money.cnn.com) poll showed that 75% of men and women with a significant other are expecting a Valentine&apos;s Day gift this year.  With only a few weeks left until the "Day of Romance," pre-planners are getting ready now.  "After Valentine&apos;s Day, we get a little break from the special cookies… the holidays are a great time for new tasty treats, but from a production side, it can get pretty crazy."   <br />
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Bella&apos;s Cookies is Delaware&apos;s 1st All Natural &amp; Organic Cookie Company specializing in the aforementioned as well as Vegan &amp; Holiday Cookies.  Cookies can be ordered online at www.BellasCookies.com or can be purchased at various retail locations throughout Delaware &amp; Maryland.  They can be reached by phone at 302-684-8152.<br />
</p><p>For more information on this press release visit: <a rel="nofollow" href="http://www.releasewire.com/press-releases/release-3.htm">http://www.releasewire.com/press-releases/release-3.htm</a></p></div><h2>Media Relations Contact</h2><p>Mark Leishear<br />Bella&apos;s Cookies<br />Telephone: 302-684-8152<br />Email: <a rel="nofollow" href="http://www.releasewire.com/press-releases/contact/10412">Click to Email Mark Leishear</a><br />Web: <a rel="nofollow" href="http://www.BellasCookies.com">http://www.BellasCookies.com</a><br /></div><div><p><img src="https://cts.releasewire.com/v/?sid=10412&amp;s=f&amp;v=f" width="1" height="1" alt=""><span></span></p></div>]]></description>
      <pubDate>Fri, 02 Feb 2007 12:06:28 -0600</pubDate>
      <guid>http://www.releasewire.com/press-releases/release-3.htm</guid>
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