ExpectReferrals.com (ER), a leader in digital word-of-mouth marketing and data capture technology, has launched the Referral Plugin, an embeddable tool that connects users’ websites with their Expect Referrals accounts.

Orlando, FL -- (SBWIRE) -- 07/22/2011 -- Expect ReferralsExpect Referrals announces the release of a feature many customers and fans of ER have been waiting for. Today's release unveils the advanced feature that allows ER subscribers the ability to embed the entire referral process onto their own company website by using the new Referral Plugin.

With the Referral plugin, Expect Referrals provides an alternate method for businesses to engage with their customer when asking for referrals. "Some companies may want their customers to walk through the classic four page website portal," explained ER's Software Architect Jamie Layne, "some may want the process quick and easy. Either way gets the job done and with the Referral Plugin, ER can now accommodate both desires."

The Referral Plugin feature is extremely simple to use. Users select advanced options within their Expect Referrals accounts and find a wizard that will guide them through the process of customizing their plugin. Then, in one click, they get the code necessary to embed it within their website. This feature gives users greater power over how they collect their referrals and capture data.

Expect Referrals Founder, Jody Murphy announced the additional feature, saying "The instant value of this tool is that all Expect Referrals accounts automatically receive the upgrade and it'll immediately broaden the avenues to a powerful referral program. Customers can now have their own unique Expect Referrals website, embed the Referral Plugin in their own website as well as share via Facebook and Twitter. It's a remarkable step forward."

David Chaffey (http://www.davechaffey.com), author and internet marketing innovator had positive things to say about the value of widgets/plugins. "They provide a direct response mechanism, so visitors can click through to your site to buy, or sign-up to what you are offering." Expect Referrals obviously agrees.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Expect Referrals (ExpectReferrals.com), a leader in digital word-of-mouth marketing, has launched a brand new product release, version 3.1, packed with social media referral features, as well as an advanced user Interface design updates, and enhanced affiliate program features.

Orlando, FL -- (SBWIRE) --06/09/2011 -- Expect Referrals, the powerful Referral Marketing Management Software have announced a new upgrade to their software today. The new release, known as Expect Referrals 3.1, includes numerous features previous sought after by customers, with a specific focus on Social Media. These new social media tools include allowing users to place Facebook "Like Buttons & Like Boxes" on their unique referral sites. In addition to the Like features, all Expect Referrals customers will be able to share their offers on the popular websites, Facebook and Twitter and receive referrals from social media users, potentially adding scores of new clients.

"This is about integrating offers into a much larger social structure, which will increase leads astronomically," said Jody Murphy, Expect Referrals' Founder and CEO. "Users can share their offers across the most popular social media while maintaining total control of every aspect of their referral program. We're excited to be the first software that empowers users to manage their own automated program and ultimately, it's why our customers get more and pay less.

This new release also answers a number of questions as to the relevancy of referral marketing in a digital age and strengthens Expect Referrals' claims that social referrals are becoming a burgeoning new industry altogether. "This is just a doorway, and we're kicking it in," said Murphy.

In addition to robust social media tools, Expect Referrals 3.1 also includes a number of other significant features that will enhance the Expect Referrals experience. Some of these include an Affiliate program that no longer requires affiliates to be subscribers to Expect Referrals, as well as an upgraded and streamlined user interface.

Expect Referrals was created to provide recession-proof marketing techniques that would create growth in companies considering using referral marketing or those that currently have a referral program in place.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm