Delaware customers looking to purchase or lease a new Toyota will find great financing and lease offers on popular models, such as the Camry, Corolla, and RAV4, at Price Toyota in New Castle.

New Castle, DE -- (SBWIRE) -- 04/20/2012 -- Price Toyota is proud to offer New Castle residents great deals on new Toyota vehicles. Special financing is available on models such as the RAV4 and Venza, while those looking to lease a vehicle can receive special rates on the Camry and Corolla.

Right now at Price Toyota, customers can purchase a 2012 RAV4 SUV or Venza crossover at 0% financing for 60 months. The ever-popular 2012 Corolla sedan is also available at a special financing rate of 1.9% for 60 months or $500 cash back.

Those who wish to lease a new Corolla can do so for as little as $169 per month, with $2,599 due at signing. The recently redesigned Camry is also available for lease for just $219 per month with $1,999 due at signing.

These specials only last through the end of April, so to take advantage of these great savings, head into Price Toyota in New Castle today. For even more specials, visit the Toyota dealer online at http://pricetoyota.com/Incentives.aspx. Also, for the latest dealership news, information, and events, become a fan of Price Toyota on Facebook at http://facebook.com/PriceToyota.

About Price Toyota
Price Toyota, http://pricetoyota.com, in New Castle, Delaware, carries an extensive inventory of new and used Toyota cars, trucks, and SUVs. In addition, the Toyota dealer offers a knowledgeable service department that is prepared to assist with any repairs and routine maintenance, as well as a well-stocked Toyota parts department. Price Toyota strives for 100 percent customer satisfaction every time.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Price Toyota is proud to offer New Castle Customers superior auto service and repair at the only Toyota Certified Collision Center in Delaware.

New Castle, DE -- (SBWIRE) -- 03/30/2012 -- There are many places to have auto repair work performed in Delaware, but Price Toyota in New Castle is the only one that can call themselves a Toyota Certified Collision Center. Being a Certified Collision Center means that all repair work is completed by certified mechanics using the highest quality parts and materials available.

Toyota Certified Collision Centers earn their title by meeting Toyota's set standards in ten key areas that demonstrate a commitment to excellence. These areas include technician training and certification, tools and equipment, and customer satisfaction. Certified Collision Centers must also re-qualify for the program each year to ensure their dedication.

Some of the benefits that come with servicing a vehicle at a Toyota Certified Collision Center include state of the art tools and equipment, computerized paint-mixing and matching equipment the ensure that the new paint goes undetected, Genuine Toyota Parts to maintain any new-car warranties, Toyota-certified collision repair and refinish technicians, faster repair completion, and customer satisfaction monitoring to make sure all customers have a pleasant experience that exceeds expectations.

For more information about Price Toyota's Certified Collision Center or to schedule an appointment in the Price Toyota body shop, visit the New Castle dealer online at http://www.pricetoyota.com/delaware-valley-body-shop.asp. Appointments are recommended, so those who do not wish to schedule an appointment online can call the collision center at 302-656-2524. Also, for the latest dealership news, information, and events, follow Price Toyota on Twitter at http://twitter.com/PriceToyota.

About Price Toyota
Price Toyota, http://pricetoyota.com, in New Castle, Delaware, carries an extensive inventory of new and used Toyota cars, trucks, and SUVs. In addition, the Toyota dealer offers a knowledgeable service department that is prepared to assist with any repairs and routine maintenance, as well as a well-stocked Toyota parts department. Price Toyota strives for 100 percent customer satisfaction every time.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Price Toyota is hosting Toyota’s #1 for Everyone Sales Event in New Castle, DE, offering low financing, great leasing options, and Cash Back rewards.

New Castle, DE -- (SBWIRE) -- 03/20/2012 -- Price Toyota is pleased to offer great deals to Delaware customers during the #1 for Everyone Sales Event, going on now. During this sale, customers can receive low financing rates and incredible lease offers. Customer cash back is also offered on select models.

Great financing options are available during this sales event. Special rates vary from 36-60 months and include 0.0% APR financing on the 2012 Highlander, 2012 RAV4, 2012 Sienna, 2012 Tundra, 2012 Venza, 2011 Avalon, 2011 Prius 3rd Generation. Customers can also receive 1.9% APR financing on the 2012 Corolla and 2.9% APR financing on the 2012 Avalon, 2012 Camry, and all Toyota Certified Used Vehicles.

For those who may plan to lease their new vehicle, great leasing options are available on a number of different models as well. Even greater incentives are available with the Customer Cash Back option, giving the customer an even greater discount on their new vehicle. Cash Back rewards are offered on the 2012 Tundra, Highlander, RAV4, Tacoma, and Corolla, and on the 2011 Avalon and Prius.

Perhaps the best deal yet, every new vehicle purchased comes with Toyota Care. The Toyota Care system includes two years of maintenance, 24-hour roadside assistance, and timely service reminders and records. Toyota Care adds an even greater value to the already unbeatable #1 for Everyone Sales Event. This special event won't last long, so visit Price Toyota Today.

For more information about the #1 for Everyone sales event, visit Price Toyota online at http://www.pricetoyota.com/ or stop by the New Castle, DE dealership to speak with a member of their knowledgeable sales staff. Also, for the latest dealership news, information, and events, become a fan of Price Toyota on Facebook at http://facebook.com/PriceToyota.

About Price Toyota
Price Toyota, http://pricetoyota.com, in New Castle, Delaware, carries an extensive inventory of new and used Toyota cars, trucks, and SUVs. In addition, the Toyota dealer offers a knowledgeable service department that is prepared to assist with any repairs and routine maintenance, as well as a well-stocked Toyota parts department. Price Toyota strives for 100 percent customer satisfaction every time.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

The innovative Hybrid Synergy Drive, available on Toyota Hybrids, is on display and available at Price Toyota in New Castle, DE.

New Castle, DE -- (SBWIRE) -- 02/28/2012 -- Price Toyota is excited to announce that the innovative Hybrid Synergy Drive is available on all of their Toyota Hybrid vehicles. Drivers who check out the technology at the New Castle dealership will experience impressive fuel efficiency and performance when driving a car with Hybrid Synergy Drive technology.

Toyota offers three hybrid vehicles: the Prius, the Camry and the Highlander Hybrid. These vehicles each offer exceptional fuel economy and have a low impact on the environment. Hybrid Synergy Drive comes with each hybrid and combines an efficient gas engine with an emissions-free electronic motor.

In addition to their efficiency and performance, Toyota Hybrids offer safety and comfort. The latest in safety, such as side front seat and front/rear curtain airbags, traction control, vehicle stability control, and advanced brake control distribution come standard on the Prius, Camry, and Highlander. For comfort, plenty of cargo space, passenger room, and technology such as hands-free calling are available on these vehicles as well.

Drivers who are interested in test driving or learning more about Toyota's Hybrid vehicles should visit Price Toyota in New Castle, DE today. Their staff is ready to assist all customers during their journey to find their next Toyota Hybrid, whether ready to purchase or simply curious about the technology. In addition, consumers can find Toyota hybrid information online at http://www.pricetoyota.com/toyota-hybrid-synergy.asp. Also, for the latest dealership news, information, and events, become a fan of Price Toyota on Facebook at http://facebook.com/PriceToyota.

About Price Toyota
Price Toyota, http://pricetoyota.com, in New Castle, Delaware, carries an extensive inventory of new and used Toyota cars, trucks, and SUVs. In addition, the Toyota dealer offers a knowledgeable service department that is prepared to assist with any repairs and routine maintenance, as well as a well-stocked Toyota parts department. Price Toyota strives for 100 percent customer satisfaction every time.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Price Toyota of New Castle is proud to offer Certified Pre-Owned Toyotas, high quality and reliable used cars, to Delaware consumers.

New Castle, DE -- (SBWIRE) -- 02/16/2012 -- Price Toyota is proud to offer Delaware customers Certified Pre-Owned Toyotas at their New Castle dealership. Certified Pre-Owned cars must pass more rigorous tests than other used cars and come with added bonuses, such as limited warranties and special financing rates.

Not all used Toyota vehicles can be named "certified pre-owned." First, the vehicle must be a current model year, up to and including six year old models. The car must also have less than 85,000 miles on the odometer. If a vehicle meets both of these requirements, a CARFAX vehicle history report is then reviewed to ensure that the vehicle is high quality. The next step in the certification process is for the vehicle to undergo a rigorous 160-point inspection. When a vehicle passes all of these, it then receives the Toyota Certified Seal of approval.

Once a used Toyota has been designated a Certified Pre-Owned vehicle, the Toyota Certified Program Benefits kick in. First, the vehicle comes with a Comprehensive Warranty for 12 months or 12,000 miles, whichever comes first, and a 7-year or 100,000-mile Limited Powertrain Warranty. Certified Toyota buyers also receive one year of Roadside Assistance and the free CARFAX vehicle history report. To help finance the purchase, certified customers are eligible for standard new car financing rates through Toyota Financial Services.

To view Price Toyota's inventory of Certified Pre-Owned cars, visit the New Castle dealer online at http://www.pricetoyota.com/delaware-cars/type_used/make_toyota/ and look for the "Toyota Certified Used Vehicles" seal of approval. Also, for the latest dealership news, information, and events, become a fan of Price Toyota on Facebook at http://facebook.com/PriceToyota.

About Price Toyota
Price Toyota, http://pricetoyota.com, in New Castle, Delaware, carries an extensive inventory of new and used Toyota cars, trucks, and SUVs. In addition, the Toyota dealer offers a knowledgeable service department that is prepared to assist with any repairs and routine maintenance, as well as a well-stocked Toyota parts department. Price Toyota strives for 100 percent customer satisfaction every time.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Price Toyota is offering their customers in New Castle, DE special prices on new cars, such as the 2012 Toyota Tundra, the 2012 Toyota Camry, and the 2011 Toyota Corolla.

New Castle, DE -- (SBWIRE) -- 01/30/2012 -- Customers looking for a new Toyota vehicle should check out the Toyota specials at Price Toyota in New Castle, DE. Drivers will find great deals and big savings on vehicles like the 2012 Toyota Tundra, the 2012 Toyota Camry, and the 2011 Toyota Corolla.

Drivers can enjoy the new 2012 Toyota Tundra for the special price of $35,530. The 2012 Tundra at Price Toyota is in Barcelona Red with a Graphite interior. It's equipped with a V8 engine that delivers 381 hp and 401 lb-ft of torque. 18-inch wheels and a chrome rear bumper give this truck a strong look. Inside, drivers will enjoy remote keyless entry and dual zone air conditioning.

The new 2012 Toyota Camry L is available for the special price of $21,724. At Price Toyota drivers receive a Cosmic Gray Mica 2012 Camry L with a gray interior. The 2012 Camry L is powered by a 2.5-liter DOHC I4 engine that delivers 178 hp and 170 lb-ft of torque. On the exterior, the Camry sports 16-inch steel wheels and high solar energy-absorbing glass. Inside, drivers can find illuminated entry and a multi-information display.

Price Toyota is also offering the new 2011 Toyota Corolla S for the special price of $19,957. The 2011 Corolla S comes in a Super White color with a gray interior. A 1.8-liter DOHC VVT-i I4 engine powers this car and delivers 132 hp and 128 lb-ft of torque. On the outside, the 2011 Corolla features a chrome rear license plate garnish and color-keyed spoiler. On the inside, drivers will find metallic interior trim and door-handle accents and front sport fabric bucket seats.

To view more new car sales at Price Toyota, visit the New Castle Toyota dealer online at http://www.pricetoyota.com/delaware-cars/type_new/special_true/ or stop by the dealership to take advtantage of these great savings. Also, for the latest dealership news, information, and events, become a fan of Price Toyota on Facebook at http://facebook.com/PriceToyota.

About Price Toyota
Price Toyota, http://pricetoyota.com, in New Castle, Delaware, carries an extensive inventory of new and used Toyota cars, trucks, and SUVs.

In addition, the Toyota dealer offers a knowledgeable service department that is prepared to assist with any repairs and routine maintenance, as well as a well-stocked Toyota parts department. Price Toyota strives for 100 percent customer satisfaction every time.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Price Toyota shows customer appreciation through Price Toyota Rewards.

New Castle, DE -- (SBWIRE) -- 01/18/2012 -- Price Toyota is dedicated to making the purchase of a new or used vehicle from its New Castle, DE dealership a rewarding experience, which is why the dealer offers Price Toyota Rewards. Through Price Toyota Rewards, customers can see the appreciation that the Toyota dealer has for them.

Customers receive Price Toyota Rewards with the purchase of a new or used car or truck from the dealership. The new owner receives a complimentary $50 gift card that can be used at the New Castle dealership for parts and/or service. The gift card can also be replenished with credits, and the card balance can be checked online.

When Delaware customers decide to purchase from Price Toyota, not only do they receive the best price up front without a haggle, they also qualify for the Toyota dealer's exclusive money-back guarantee. Price Toyota Rewards are just another way to show customer appreciation and prove to consumers why Price Toyota is one of the top choices for new Toyotas or used cars in Delaware.

To learn more about Price Toyota rewards or to check the balance on a card, visit http://www.pricetoyota.com/toyota-rewards.asp. For more information about how rewards can be redeemed, visit the New Castle Toyota dealer online at http://pricetoyota.com or stop by the dealership, where one of the staff members will be happy to answer any questions. For the latest dealership news, information, and events, follow Price Toyota on Twitter at http://twitter.com/PriceToyota.

About Price Toyota
Price Toyota, http://pricetoyota.com, in New Castle, Delaware, carries an extensive inventory of new and used Toyota cars, trucks, and SUVs. In addition, the Toyota dealer offers a knowledgeable service department that is prepared to assist with any repairs and routine maintenance, as well as a well-stocked Toyota parts department. Price Toyota strives for 100 percent customer satisfaction every time.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Price Toyota, a New Castle, DE, Toyota dealer, supported Toyota’s Tundra Food Drive in an effort to aid with local hunger relief.

New Castle, DE -- (SBWIRE) -- 12/29/2011 -- Toyota worked to haul away hunger with their fifth annual Tundra Food Drive and Price Toyota joined the fight. In an effort to support local hunger relief, the Philadelphia Union partnered with Tri-State Toyota dealers, including Price Toyota, to collect food items for Philabundance, a local food bank and hunger relief organization.

In the last four years of this event, Price Toyota, along with 24 other local Toyota dealerships and the Philadelphia Flyers, 76ers, Phillies, and Union have collected over 42,000 pounds of non-perishable food for Philabundance.

"Between the 25 dealerships in the Tri-State Toyota Dealers Association and with the support of our partners, the goal is to collect over 20,000 pounds of food in 2011 for Philabundance," said Paul Muller, Tri-State Toyota Dealers Association President.

The executive director of Philabundance praised the Tri-State Toyota Dealers Association for its help stating they are the ones that really make a difference. "We have seen a 26 percent increase in need over the last year and now more than ever we need the communities support."

Food items were collected at Price Toyota as well as the other 24 Tri-State Toyota dealers and over 30 Toyota Tundra pick-up trucks delivered the food to the Philabundance Hunger Relief Center in Philadelphia. The pickup trucks were lead by Paul Muller. Philabundance president Bill Clark, Phillies mascot "The Phanatic," and select Union players were on hand to greet and help unload the convoy as it arrived at Philabundance.

"The support from the Toyota Tundra food drive not only collects thousands of pounds needed to help provide meals for those in need every year, but it brings the issue of hunger top of mind for many of our neighbors," says Bill Clark, president of Philabundance.

To hear more about the role the Delaware Toyota dealer played in supporting the local food drive, visit Price Toyota at their New Castle lot or online at http://pricetoyota.com. For the latest dealership news, information, and events, follow Price Toyota on Twitter at http://twitter.com/PriceToyota.

About Price Toyota
Price Toyota, http://pricetoyota.com, in New Castle, Delaware, carries an extensive inventory of new and used Toyota cars, trucks, and SUVs. In addition, the Toyota dealer offers a knowledgeable service department that is prepared to assist with any repairs and routine maintenance, as well as a well-stocked Toyota parts department. Price Toyota strives for 100 percent customer satisfaction every time.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

New Castle, DE -- (SBWIRE) -- 12/20/2011 -- Price Toyota of New Castle, Delaware, is pleased to announce they will continue to be a part of the Toyotathon Sales Event, the biggest Toyota sales event of the year. Toyotathon brings big savings during the holiday season to customers shopping for new and used cars.

Price Toyota is excited to announce a 2.9% APR financing offer for 60 months on all Toyota Certified used vehicles. Price has a wide variety of certified cars, minivans, SUVs, trucks, and hybrids.

In addition to used car deals, great savings on new Toyotas will be available during the Toyotathon Sales Event. 0% APR financing is available on many 2012 models. Buyers will get $500 cash back on new Corolla, RAV4, and Tacoma models, and $1000 cash back on new Avalon, Prius, Sienna, and Venza vehicles. In addition, great lease offers are available.

For more information about the Toyotathon Sales Event, or for the opportunity to test drive variety of new and used Toyota vehicles, stop in at Price Toyota's new facility in New Castle, Delaware. More information is also available at http://pricetoyota.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

The newest member of the Prius family of vehicles, the Toyota Prius v, is now available in Delaware at Price Toyota.

New Castle, DE -- (SBWIRE) -- 11/23/2011 -- Price Toyota announces the arrival of the all new 2012 Toyota Prius v at its New Castle, DE Toyota dealership. The newest member of the Prius hybrid family combines the fuel efficiency consumers have come to expect with a larger, more practical size.

The "V" in the new hybrid's name stands for versatility, a quality that is immediately obvious. The car receives an EPA-estimated fuel economy rating of 44 mpg city/40 mpg highway/42 mpg combined, while still seating up to five passengers and offering more cargo space than 80% of other small SUVs. This combination creates the ideal vehicle for customers who are looking for the advantages of a hybrid, but need the cargo and passenger space larger vehicles offer.

Fuel efficiency and spaciousness are not the only perks the Prius v offers. The new hybrid boasts innovative electronics and enhanced connectivity. The Prius v is one of the first Toyota models to offer the exciting Entune multimedia system. This system leverages smartphones to create a unique in-vehicle experience in which drivers and passengers can access navigation, entertainment, and information services. The standard audio system on the Prius v offers six speakers and a multi-functional 6.1-inch screen, which is used for the Display Audio System, backup camera monitor, and shows fuel consumption data.

To view new inventory of the brand new Prius v in Delaware, visit Price Toyota online at http://www.pricetoyota.com/delaware-cars/type_new/make_toyota/. Also, become a fan of Price Toyota on Facebook at https://www.facebook.com/PriceToyota for the latest news, updates, and events.

About Price Toyota
Price Toyota, http://pricetoyota.com, in New Castle, Delaware, carries an extensive inventory of new and used Toyota cars, trucks, and SUVs.

In addition, the Toyota dealer offers a knowledgeable service department that is prepared to assist with any repairs and routine maintenance, as well as a well-stocked Toyota parts department. Price Toyota strives for 100 percent customer satisfaction every time.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

New Castle, DE -- (SBWIRE) --11/16/2011 -- The Toyota Camry has been the best-selling car in America for the past decade. As one of the most popular cars on the road, Camry drivers have racked up millions of memories while in their car. Now, Toyota Motor Company and Price Toyota of New Castle, Delaware want to hear these stories in the Camry Effect.

With 30 years of sales and 6.8 million drivers on the road, each Camry has been with its owner through countless experiences. From the first time driving a car to a first date to the first job interview, the sedan has helped its drivers get through many important milestones. The Camry has also been there for many fun experiences, like road trips, carpools, and tailgate parties; possibly more than any other car in America.

This is why Price Toyota is joining Toyota in inviting Camry owners to share their unique, fun, and possibly terrifying Camry experiences with the rest of the country through the Camry Effect.

About Price Toyota
Price Toyota, http://pricetoyota.com, in New Castle, Delaware, carries an extensive inventory of new and used Toyota cars, trucks, and SUVs. In addition, the Toyota dealer offers a knowledgeable service department that is prepared to assist with any repairs and routine maintenance, as well as a well-stocked Toyota parts department. Price Toyota strives for 100 percent customer satisfaction every time.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Price Toyota is excited to announce the arrival of the 2012 Toyota Sienna at its New Castle, Delaware, Toyota dealership.

New Castle, DE -- (SBWIRE) -- 11/03/2011 -- Price Toyota is pleased to announce the debut of the 2012 Toyota Sienna at its dealership in New Castle, DE. This family oriented minivan is great for parents who want a practical and safe vehicle to drive their family around. The 2012 Toyota Sienna offers style, comfort, and safety to all drivers and passengers.

The 2012 Toyota Sienna offers families a practical design on the exterior. The minivan contains a windshield wiper de-icer that will help consumers clean their windshield on those freezing cold mornings, whether on their way to work or to drop off the kids at school. For added convenience, the Sienna allows drivers to stop worrying about remembering to turn off their headlights with the auto-off feature. Available Roof Rack Cross Bars also allow families to store more cargo on vacation or to sporting events.

In addition to a sensible exterior, the 2012 Toyota Sienna offers comfort inside. The Sienna allows the driver, along with front and rear passengers, to choose their own air conditioning temperature. This minivan also offers plenty of storage room. An upper glove compartment and lockable lower glove compartment allows personal items to be stored safety. A cargo area storage compartment and center lower floor tray allow families to store objects as well.

The 2012 Sienna also provides families with innovative safety features. The vehicle is equipped with Toyota's Star Safety System, which provides stability, traction, brake, and stop control. The Toyota Tire Pressure Monitor informs drivers when the tire pressure is too low and needs to be inflated. Offering protection to all passengers, the Advanced Airbag System contains several airbags surrounding the minivan that will activate at the appropriate time.

To learn more about the 2012 Toyota Sienna, schedule a test drive, or view new Sienna inventory, including a variety of colors and trim levels, visit Price Toyota online at http://www.pricetoyota.com/delaware-cars/type_new/make_toyota/. For the latest news and information from the New Castle Toyota dealership, follow them on Twitter at http://twitter.com/PriceToyota.

About Price Toyota
Price Toyota, http://pricetoyota.com, in New Castle, Delaware, carries an extensive inventory of new and used Toyota cars, trucks, and SUVs.

In addition, the Toyota dealer offers a knowledgeable service department that is prepared to assist with any repairs and routine maintenance, as well as a well-stocked Toyota parts department. Price Toyota strives for 100 percent customer satisfaction every time.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

The 2012 Toyota Camry has been completely redesigned and is currently available for order in New Castle at Price Toyota.

New Castle, DE -- (SBWIRE) -- 10/20/2011 -- Price Toyota is excited to announce that consumers can now order the 2012 Toyota Camry at the New Castle, Delaware Toyota dealership. For the 2012 model year, Toyota has completely redesigned the Camry, which has been the best-selling car in the United States for the last decade.

With the redesign, the 2012 Toyota Camry has received a sharper look, immediately obvious in the lower stance, curvier door cross-section, more aggressive lines, and more prominent rocker paneling. Consumers will also love the quieter ride the new Camry offers.

The interior of the 2012 Camry is more spacious and technological than ever before. Toyota's Entune multimedia system, HD Radio with iTunes tagging, Bluetooth connectivity, Sirius XM Radio, and a JBL GreenEdge audio system are all available on the updated model.

The Camry is very fuel efficient, offering an EPA-estimated fuel economy standard of up to 25 MPG city/35 MPG hwy. For consumers looking for even more fuel efficiency, the 2012 Camry Hybrid will offer an EPA-estimated 43 MPG city/39 MPG highway/41 MPG combined.

To view new inventory of the redesigned 2012 Toyota Camry in New Castle, including a variety of colors and trim levels, or to place an order for a new Camry, visit Price Toyota online at http://www.pricetoyota.com/delaware-cars/type_new/make_toyota/. Become a fan of Price Toyota on Facebook at https://www.facebook.com/PriceToyota for the latest news, updates, and events.

About Price Toyota
Price Toyota, http://pricetoyota.com, in New Castle, Delaware, carries an extensive inventory of new and used Toyota cars, trucks, and SUVs. In addition, the Toyota dealer offers a knowledgeable service department that is prepared to assist with any repairs and routine maintenance, as well as a well-stocked Toyota parts department. Price Toyota strives for 100 percent customer satisfaction every time.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

The restyled 2012 Toyota Tacoma, the best-selling compact pickup truck, has arrived at Price Toyota in New Castle, Delaware.

New Castle, DE -- (SBWIRE) -- 09/30/2011 -- Price Toyota is excited to announce the arrival of the 2012 Toyota Tacoma at its New Castle, Delaware, Toyota dealership. The best-selling compact pickup in America has received a refresh for the 2012 model year, offering a redesigned exterior and upgraded interior.

On the surface, the 2012 Tacoma features a new hood, grille, front bumper, and headlamps, making the front fascia more angular. The grille features a more triangular appearance than its predecessor and the headlights are edgier. The front bumper also bulges more than the bumper of the previous model, giving the pickup a larger appearance.

Inside the new Tacoma, the instrument gauge has been updated to feature a sportier look. Adding to the updated appearance, the center console flows into the instrument panel and contains three cupholders, three of which accommodate extra-large containers. The 2012 model provides a quieter ride, thanks to insulating carpet and sound absorption materials in the headliner and behind the rear seats. The high quality materials that make up the interior and the abundance of standard features increase the pickup's upscale feel.

Although the Tacoma features an improved appearance, performance has not been sacrificed. The pickup offers two engine choices, a 2.7-liter Dual Overhead Cam four-cylinder and a 4.0-liter Dual Overhead Cam V6. These engines are both equipped with variable valve timing with intelligence, which provides strong low-end and mid-range torque. The maximum tow capacity among the Tacoma trim levels and offered packages is 6,500 pounds, achieved on the Access Cab with a V6 Tow Package.

To view new inventory of the updated 2012 Tacoma in New Castle, including a variety of trim levels and colors, visit Price Toyota online at http://www.pricetoyota.com/delaware-cars/type_new/make_toyota/. Become a fan of Price Toyota on Facebook at https://www.facebook.com/PriceToyota for the latest news and events.

About Price Toyota
Price Toyota, http://pricetoyota.com, in New Castle, Delaware, carries an extensive inventory of new and used Toyota cars, trucks, and SUVs. In addition, the Toyota dealer offers a knowledgeable service department that is prepared to assist with any repairs and routine maintenance, as well as a well-stocked Toyota parts department. Price Toyota strives for 100 percent customer satisfaction every time.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Price Toyota is proud to offer New Castle, DE customers the Toyota Care complimentary maintenance plan with every new Toyota.

New Castle, DE -- (SBWIRE) -- 09/16/2011 -- Price Toyota of New Castle, Delaware, is proud to offer its customers Toyota Care, a complimentary maintenance plan, with every new Toyota. Toyota Care helps give consumers peace of mind through maintenance programs, 24-hour roadside assistance, and service records.

The first way consumers benefit from Toyota Care is through the maintenance plan. Toyota-trained mechanics will help improve the car's overall value through complementary normal, factory-scheduled service, such as oil and filter changes, tire rotations, and multi-point inspections.

Toyota Care's 24-hour roadside assistance also helps Toyota owners stay worry-free, knowing that they can count on Toyota. Roadside assistance covers lockout protection, flat tire changes, fluid delivery, jump starts, and towing at any time of day. The cost of parts and fluid are not included in the protection.

Finally, Toyota Care keeps records of service so that timely reminders can be sent to consumers prior to each scheduled service, helping remind owners when scheduled service is due.

The complimentary Toyota Care program covers schedule maintenance, roadside assistance, and service records for two years or 25,000 miles, whichever comes first, with the purchase or lease of every new Toyota.

More information about Toyota Care is available online at http://www.toyota.com/toyota-care/. For a local Toyota dealer offering Toyota Care to its customers, visit Price Toyota online at http://www.pricetoyota.com/. For the latest news and updates from the New Castle Toyota dealer, like Price Toyota on Facebook at http://facebook.com/PriceToyota.

About Price Toyota
Price Toyota, http://pricetoyota.com, in New Castle, Delaware, carries an extensive inventory of new and used Toyota cars, trucks, and SUVs. In addition, the Delaware Toyota dealer offers a knowledgeable service department that is prepared to assist with any repairs and routine maintenance. Price Toyota also offers a well-stocked parts department, which offers Toyota parts and accessories, and financing assistance. Price Toyota strives for 100 percent customer satisfaction every time.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

The 2012 Toyota Highlander is now offered at Price Toyota in New Castle, DE.

New Castle, DE -- (SBWIRE) -- 08/30/2011 -- Price Toyota is proud to announce that they are now carrying the 2012 Toyota Highlander. This midsize crossover offers the space of an SUV, carlike maneuverability, and a versatile interior.

Following the refresh in 2011, the 2012 Highlander has received only minor updates. The crossover continues to offer three rows of seats, with a 50/50 split-folding third row and rear climate controls, making the car both comfortable and practical. The cabin is user-friendly and the Highlander's V6 engine is smooth, quiet, and fuel efficient, yet still powerful enough to handle the crossover's duties.

The 2012 Highlander comes standard with many convenience amenities, such as remote keyless entry, power windows, and cruise control. 6 speakers, a CD player, and auxiliary MP3 audio input also come standard to keep drivers and passengers entertained. Features such as Bluetooth capability, iPod input, and satellite radio are also available on all models, and come standard on some higher trims.

All Toyota models, including the Highlander, come with Toyota's Start Safety System. This system includes enhanced vehicle stability control, traction control, anti-lock brakes, electronic brake force distribution, brake assist, and smart stop technology, which is designed to automatically reduce engine power when the brake and accelerator are pressed at the same time, helping to bring the car to a stop. Other safety features include seatbelt warning, LATCH, front and rear energy-absorbing crumple zones, and a driver and front passenger advanced airbag system.

For more information or to check out 2012 Toyota Highlander inventory, visit Price Toyota online at http://www.pricetoyota.com/delaware-cars/type_new/year_2012_2012/make_toyota/model_highlander/. Become a fan of Price Toyota on Facebook at https://www.facebook.com/PriceToyota for the latest news and events.

About Price Toyota
Price Toyota, http://pricetoyota.com, in New Castle, Delaware, carries an extensive inventory of new and used Toyota cars, trucks, and SUVs. In addition, the Toyota dealer offers a knowledgeable service department that is prepared to assist with any repairs and routine maintenance, as well as a well-stocked Toyota parts department. Price Toyota strives for 100 percent customer satisfaction every time.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Price Toyota is proud to announce that the redesigned 2012 Toyota Yaris, which will soon be arriving at their New Castle dealership, was recently revealed at Lollapalooza.

New Castle, DE -- (SBWIRE) -- 08/18/2011 -- The 2012 Toyota Yaris will soon be arriving at Price Toyota in New Castle, Delaware. For the 2012 model year, the Yaris is undergoing a complete redesign, which was recently revealed at the Lollapalooza three-day concert in Chicago.

As Delaware fans of the Yaris hatchback anxiously await its release, a sneak peek at the new model reveals much to look forward to. The four-door hatchback will have three available trims: L, LE, and SE. On display was the LE trim, which exposed a more dominant front and more Scion-like design. Toyota also released the 2012 hatchback's EPA estimated fuel economy, which showed that the automatic transmission is expected to receive 30 MPG city and 35 MPG highway, while the manual should produce a slightly higher fuel economy of 30 MPG city and 38 MPG highway.

Inside, the gauge cluster has been moved in front of the steering wheel from its previous center-mounted spot, and the materials are now softer to the touch. Other features revealed include a tilt steering wheel with audio controls, power windows with driver's side auto-down, CD stereo with USB/iPod capabilities, and Bluetooth phone connectivity and audio streaming. For safety, nine airbags also come standard.

The 2012 Toyota Yaris is expected to go on sale in September or October. For current 2011 Yaris inventory, visit Price Toyota online at http://www.pricetoyota.com/delaware-cars/type_new/make_toyota/. Become a fan of Price Toyota on Facebook at https://www.facebook.com/PriceToyota for the latest news and events.

About Price Toyota
Price Toyota, http://pricetoyota.com, in New Castle, Delaware, carries an extensive inventory of new and used Toyota cars, trucks, and SUVs. In addition, the Toyota dealer offers a knowledgeable service department that is prepared to assist with any repairs and routine maintenance, as well as a well-stocked Toyota parts department. Price Toyota strives for 100 percent customer satisfaction every time.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Price Toyota is proud to offer a large selection of both new and used cars, including several used Toyota Camrys, the best-selling car in America for decades.

New Castle, DE -- (SBWIRE) -- 08/05/2011 -- In addition to a full line of new Toyota cars, trucks, and SUVs, Price Toyota is proud to offer a large inventory of used cars. The New Castle Toyota dealer offers a wide selection of used makes and models, including Toyota, Ford, Honda, and Nissan. Price Toyota currently has nine used Camrys in stock, three of which are 2010 models.

The Camry has been the most popular midsize sedan for the past 25 years, thanks to its comfort, style, and dependability. The sedan is available in four trim levels and the 2010 model received up to 33 MPG hwy with the base engine, a 2.5-liter 4-cylinder.

One of the 2010 models currently at Price Toyota is a Blue Ribbon Metallic color. This particular model receives 22/32 MPG city/hwy and has an automatic transmission. Available features on this model include power windows, driver lumbar, auxiliary audio input, cruise control, daytime running lights, and auto-off headlights. This 2010 Camry has only 11,273 miles.

A second used Camry available at Price Toyota is a gray Camry with 18,604 miles. Features on this model include bucket seats, auto-on and off headlights, power steering, front reading lamps, and steering wheel audio controls, among others. This Camry is powered by the standard 2.5-liter 4-cylinder engine and earns 22 MPG city.

The final 2010 Camry currently on the lot is a Classic Silver Metallic Camry with an automatic transmission. This car has a 3.5-liter V6 direct injection engine that receives 19/28 MPG city/hwy. Additional features on this model include a power tilt/slide moonroof, keyless entry, rear defroster, cruise control, automatic headlights, and auxiliary power outlet. This 2010 Toyota has 24,442 miles.

Visit Price Toyota online at http://www.pricetoyota.com/delaware-cars/type_used/make_toyota/model_camry/ for more information about these used Camrys, including photos and a payment calculator. Become a fan of Price Toyota on Facebook at https://www.facebook.com/PriceToyota.

About Price Toyota
Price Toyota, http://pricetoyota.com, in New Castle, Delaware, carries an extensive inventory of new and used Toyota cars, trucks, and SUVs. In addition, the Toyota dealer offers a knowledgeable service department that is prepared to assist with any repairs and routine maintenance, as well as a well-stocked Toyota parts department. Price Toyota strives for 100 percent customer satisfaction every time.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Toyota is releasing an all-new performance package for the 2011 Prius. Price Toyota confirms that this package will increase performance while maintaining the Prius’ exceptional fuel economy.

New Castle, DE -- (SBWIRE) -- 07/13/2011 -- Price Toyota announces that an all new PLUS Performance Package is available for the 2011 Prius. The new package, featuring components from the PLUS hybrid performance line developed by Toyota Racing Development, will combine the Prius' loyal fuel economy with increased performance. The 2011 Prius is currently available at the New Castle, Delaware Toyota dealership.

The PLUS Performance Package will only be available in limited quantity. The package will add to the sporty look of the Prius by offering fun accessories, including front and rear bumper spoilers, a lower-profile stance, side skirts, unique rear diffuser, and 17-inch forged alloy wheels. Limited edition PLUS logo carpet floor mats will also be added. Consumers will be able to choose from four popular colors: Black, Blizzard Pearl, Classic Silver Metallic, and Winter Grey Metallic.

The increase in performance comes when the PLUS Performance Package lowers the Prius 1.1 inches in the front and 1.3 inches in the rear, enhancing the hybrid's on-road capabilities. Drivers will experience improved steering response, quicker turn-in, and enhanced cornering ability. A carbon spring steel tuned rear sway bar has also been added. The sway bar reduces body lean, improving the maneuverability of the vehicle, especially when touring or mountain driving.

Although the package will increase the performance of the Prius, it will not skimp on fuel economy. The Prius will still feature an aerodynamic design that reduces the hybrid's drag. A higher strength-to-weight ratio, the low-profile wheels, and 215/45R17 tires, which reduce rolling resistance, will also maintain the Prius' exceptional fuel efficiency.

Ordering for the PLUS Performance Package, which will only be available for a limited time, begins in July. This is the first installment in the new Toyota PLUS brand of accessories. Visit Price Toyota online to check out new 2011 Prius inventory at http://www.pricetoyota.com/delaware-cars/type_new/make_toyota/. Become a fan of Price Toyota on Facebook at http://www.facebook.com/PriceToyota.

About Price Toyota
Price Toyota in New Castle, Delaware, carries an extensive inventory of new and used Toyota cars, trucks, and SUVs. In addition, the Toyota dealer offers a knowledgeable service department that is prepared to assist with any repairs and routine maintenance, as well as a well-stocked Toyota parts department. Price Toyota strives for 100 percent customer satisfaction every time.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Cars.com recently named the top American Made Cars in their annual American-Made Index. Three Toyotas made the list, including the Camry, which topped the list for the third year in a row. The Camry is available at Price Toyota.

New Castle, DE -- (SBWIRE) -- 07/01/2011 -- For the third year in a row, the Toyota Camry, available at Price Toyota in New Castle, Delaware, has been named the number one vehicle in Cars.com's American-Made Index. The index ranks vehicles on the percentage of their parts that are made in the United States and the number of cars sold to domestic consumers.

Most Camrys are assembled at Toyota's plant in Georgetown, KY, while about 25 percent are produced at Subaru's Lafayette, IN plant. Over the past year, Toyota sold 125,218 domestically made Camrys to U.S. consumers. Almost 80% of the Camry's parts are made domestically as well.

Two other Toyota models joined the Camry on the 2011 American-Made Index. The Sienna minivan came in at number 6, and is manufactured at the Princeton, IN factory. At number 9 is the Toyota Tundra, which is assembled in San Antonio, TX.

This marks the third time in a row the popular midsize sedan has topped the list of American-Made cars. In order to qualify to be on the list, vehicles must have a domestic parts content rating above 75 percent. Cars are also disqualified if the model is soon to be discontinued without a U.S.-built successor or models are exclusively assembled outside of the United States.

The Camry has been the best-selling car in the United States for over a decade. The 2011 model received minor updates from previous model years, including a larger four-cylinder engine and more standard safety features. The 2011 Camry is currently available at Price Toyota.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Find special financing options at local New Castle Toyota dealer on all-new 2011 Toyota Tundra models.

New Castle, DE -- (SBWIRE) -- 06/13/2011 -- Price Toyota of New Castle, DE is proud to announce their special financing options available on the all 2011 Toyota Tundra models. Until July 5th, interested buyers can purchase a 2011 Toyota Tundra with 0% financing for up to 60 months or up to $2,500 cash back in lieu of financing.

The 2011 Toyota Tundra is built with both power and efficiency in mind. It is available with three different cabs; the regular, double cab or crewmax. With a standard 4.0L, V6 engine and an available 5.7L V8 engine this truck is built for power and performance. The 2011 Tundra also has a maximum towing capacity of up to 10,400-pounds.

The 2011 Toyota Tundra comes standard with power exterior mirrors, easy lower and lift tailgate, and deck rail and tailgate caps. An AM/FM radio with 6-speakers and auxiliary audio jack also comes standard on all 2011 Tundra models. Available technology on the 2011 Tundra includes front and rear parking sensors with a backup camera, touch screen navigation system, and power moonroof. Bluetooth technology is also available.

As safety is Toyota's number one priority, the 2011 Tundra comes equipped with exceptional safety features including Toyota's Star Safety System, which includes Anti-lock Brake System with Electronic Break-force Distribution, Brake Assist, Vehicle Stability Control and Traction Control. Emergency Locking Retractors are standard on driver and passenger seatbelts and the Tundra also provides an Advanced Airbag System.

If interested in purchasing a 2011 Toyota Tundra available at local New Castle area Toyota dealers, visit Price Toyota to test drive the vehicle. Price Toyota's friendly staff can help put in the Tundra of your choice with 0% financing for 60 months or $2,500 cash back. You can also visit Price Toyota online at http://www.pricetoyota.com/.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm