New Presentation: Drive acquisition with email and social media

London, England -- (SBWIRE) -- 11/15/2011 -- Adestra announces its sponsorship of the Advanced Email Conference in London on 15th November 2011. This conference aims to take email marketing to the next level by providing practical and case study-led advice on how to send relevant, engaging and behaviour-targeted emails which cut through the rest and increase campaign ROI.

Adestra's Account Director, Parry Malm, will also be presenting at the event on how to "Drive acquisition with email and social media".

Social media is a great awareness and engagement tool but how can marketers qualify or acquire those leads? This session will show attendees a warts-and-all approach to maximising return on social media investment by using email to tie all your efforts together.

Attendees will learn:
1. The fallacy of activism – what does a "like" or a "follow" actually mean?

2. The realities of ownership – are you the master of your destiny?

3. The importance of integration – why you need a data acquisition funnel.

4. The methodology of ROI – how you can measure the value of social media.

As a leading Email Service Provider, this conference gives Adestra a great opportunity to meet email practitioners and share knowledge and experience. "This is a great way to help brands move beyond basic email campaigns and really unleash the power of their email technology platforms to deliver tangible results," explains Parry.

With 20 Speakers, the Advanced Email Conference is a one-day conference and networking event, taking place Tuesday 15th November 2011, at The Grand Connaught Rooms, Central London.

About Adestra
Founded in 2004, Adestra set out to be the most respected Email Service Provider. Today, Adestra is a market leader, with offices in Oxford, London and New York. Over 300 organisations globally and more than 4,500 marketers across most sectors, work with our technology, people and deliverability solutions to generate effective email marketing that deliver results.

Our Technology: Developed entirely in-house by our staff, Adestra's MessageFocus gives clients an extremely scalable and configurable email service platform that consistently delivers.

Our People: We seek to provide the highest possible levels of technical customer support and intelligent, innovative consultation. Our approach to client service has helped us to maintain our client retention rate at 98.7%, something we are very proud of.

Our Deliverability: Adestra offer a very honest approach to deliverability, quite simply there is no silver bullet. Our inbox placement rate, which peaks at 99.8% and our expertise, gives your emails the best chance of arriving in the destination inbox.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

In this social, mobile, access everything, anywhere, anytime world, how can email compete? In this presentation you’ll hear how to make email trendy again using mobile, social, sleek automation and targeting.

Oxford, England -- (SBWIRE) -- 11/03/2011 -- Email marketing specialist Adestra announces it will be exhibiting at mediaPro 2011, taking place on the 1st and 2nd November 2011 at London's Olympia. Visitors to the Adestra stand, B90, will be able to take advantage of a free specialist email advice clinic being run for mediaPro attendees, as well as enjoy a glass of bubbly.

In addition, Adestra Marketing Director, Reena Mistry will be presenting at the show on Wednesday, entitled: "Making email fashionable in a social world".

The power and ROI of email marketing is undeniable and well-documented, the challenge is to make it chic. Reena says that "In this social, mobile, access everything, anywhere, anytime world, how can email compete? In this presentation you'll hear how to make email trendy again using mobile, social, sleek automation and targeting."

Title: Making Email Fashionable in a Social World

Theatre: Publishing

Day: Wednesday 2nd November

Time: 12.35 – 13.00

Advice Clinic
Looking to revamp your email marketing? Want some advice on your templates? Searching for practical ideas on optimising your email for mobile? Why not book a slot at the Adestra email marketing advice clinic - one-to-one, free email marketing advice from our strategic email experts, covering what you want to cover.

Adestra works with major publishers such as Haymarket Consumer Media, Informa, Centaur Media, Future Publishing, Incisive Media and Oxford University Press. Focused on delivering results for customers, Adestra provides everything from a strategic review of their complete marketing operation to simple broadcast assistance. The company helps brands optimise processes, boost revenues, and maximise ROI.

MessageFocus is Adestra's enterprise, web-based email marketing platform.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Latest Adestra feature expands reach by adding social links in emails

Oxford, Oxon -- (SBWIRE) -- 09/23/2011 -- Adestra's MessageFocus Social Sharing feature makes expanding a brand's reach and awareness even easier. Savvy marketers are using Social Media as a targeting tool to help grow databases, improve both segmentation and recipient interaction, and, importantly, track ROI.

A brand's existing email subscribers have handed over their data, and are therefore their biggest advocates. It's also likely that they will be active on social networks and be connected to like-minded people, who may also be interested in what you have to say. Therefore, harnessing this opportunity is very powerful - by encouraging them to share content on social networks it lets the email recipients do the work for you.

Steve Denner, Director at Adestra says: "A clean database is an email marketer's crown jewels and leveraging Social Media as a channel to grow that data for email purposes makes perfect sense. MessageFocus Social Sharing makes this particularly easy to setup, track and review.

"In addition the opportunity to share encourages engagement and gives recipients a voice - your emails are no longer just a one-way conversation."

With MessageFocus it's easy to share links for the most popular social networks, including Facebook, Twitter, LinkedIn and Google+ at the touch of a button. Recipients can share the entire email content, or any individual articles they might be particularly interested in.

A link to a sign-up form can be dynamically displayed to individuals who are viewing your shared content. This helps to grow your database and crucially measure the ROI of your social media activity.

Measuring the success of the social activity is critical. MessageFocus Social Sharing provides clear summary/detailed reporting and allows users to see:

- How many recipients have shared your content.

- Which social networks your content has been shared to.

- The number of times your content has been shared within the social networks.

- How many times your content has been viewed.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Testing enables marketers to focus on successful campaigns and improve every time

Oxford, Oxon -- (SBWIRE) -- 07/25/2011 -- Only with an ongoing testing strategy can email marketers identify failures and successes specific to their dataset, and then focus on the successes to improve response. Yet the Adestra and Econsultancy Email Marketing Census 2011 shows only a third of UK companies (32%) carry out regular testing for email marketing – which means most are broadcasting emails to their database, blindly accepting that they could be failing, with little scope to improve response rates.

The research also shows most testing that is carried out is around subject lines and spam testing, while only 40% carry out any A/B split testing. The importance of testing must not be downplayed - nothing is as effective at improving campaign metrics and ROI as testing. Testing email marketing means users can work out what works best for their audience, brand and organisation.

Henry Hyder-Smith, MD at Adestra says: "Testing should be a part of every email programme and it's our job as an ESP to make the process as easy as possible for our clients. Each email campaign is an opportunity to learn and improve. In a simple A/B split-test, identifying which dataset has the higher response rate, and which is a failure (with the lower response rate), can lift ROI with every single email campaign."

With this is mind, Adestra has improved its split-testing feature as part of its new MessageFocus email marketing platform. Now marketers can easily incorporate testing with every campaign via an easy-to-use interface, in addition to seeing results in real-time as recipients react.

Complete email testing options with MessageFocus:
The MessageFocus split testing feature provides users with flexible options for testing different campaign variations. Tests can be as simple as a subject line A/B split test, or more complex multi-variant testing of the email content itself. This flexible feature allows users to send to all or a proportion of a list, with the option to automatically send the best performing variation to the rest of the list.

What can you test?
Users can test many elements from the campaign options, such as subject line and 'from' address, or you can test the email content itself. Users can easily run A/B split tests or multi-variant tests depending on their requirements.

How does it work?
Using the MessageFocus interface, marketers can easily create and manage their campaign variants with just a few clicks. Simply start by creating a campaign and then creating variations using Adestra's easy-to-use editors. No HTML knowledge is required.

How does the reporting work?
Users will be able to see the individual results for each variant of the test, so they can easily analyse results, plus an overall report for the campaign.

Benefits
• Simple and easy-to-use interface: allowing users to create variants quickly and easily.
• See the results in real-time: Watch how customers react to each offer in real time and optimise content and offers.
• The best performing campaign wins: Automatically sends the highest performing campaign to the rest of the list.
• Improve results: Even simple tests will help to improve your campaign performance and ROI.

MessageFocus is Adestra's enterprise, web-based email marketing platform. For further details visit http://www.adestra.com/

Press Contacts
Jim Buchanan – PR Consultant, jim.buchanan@adestra.com , +44 (0) 7725 257194
Reena Mistry – Marketing Director, reena.mistry@adestra.com, +44 (0)1865 242425

About Adestra
Founded in 2004, Adestra set out to be the most respected Email Service Provider. Today, Adestra is a market leader, with offices in Oxford, London and New York. Over 300 organisations globally and more than 4,500 marketers across most sectors, work with our technology, people and deliverability solutions to generate effective email marketing that deliver results.

Our Technology: Developed entirely in-house by our staff, Adestra's MessageFocus gives clients an extremely scalable and configurable email service platform that consistently delivers.

Our People: We seek to provide the highest possible levels of technical customer support and intelligent, innovative consultation. Our approach to client service has helped us to maintain our client retention rate at 98.7%, something we are very proud of.

Our Deliverability: Adestra offer a very honest approach to deliverability, quite simply there is no silver bullet. Our inbox placement rate, which peaks at 99.8% and our expertise, gives your emails the best chance of arriving in the destination inbox.

Why not give us a call on +44 (0)1865 242425 or email us on moreinfo@adestra.com to discuss how we can help you to deliver results on your email marketing campaigns. Adestra's product and corporate information is located at http://www.adestra.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

New MessageFocus API to automate tasks, data security improvement features, testing and content generation

Oxford, Oxon -- (SBWIRE) -- 06/22/2011 -- Adestra has chosen Online Marketing Show 2011 (29-30th June, London Olympia) to unveil the new version of its email marketing platform, MessageFocus. Key new features include:

• An improved API for automating processes, integrating with existing systems, and managing your account remotely.
• Additional security features to reduce risk at client-side.
• Improved email display testing to ensure your emails arrive looking as intended.
• Split-testing to improve metrics and ROI.
• Automated email content generation to save time and improve click-through rate by including 'live' content.

In addition, Parry Malm, Account Director at Adestra is presenting in the Mobile, Social Media and App Presentation Arena on the opening day Wednesday 29 June at 14.40 - 15.10, covering How to measure return on social media investment (RoSMI)

Adestra are inviting visitors onto their stand B409 for a demo of the new version of MessageFocus and to join them for a glass of champagne or orange juice.

Steve Denner, Director at Adestra says: "We've made a number of key improvements after listening to clients and taking a broader, forward-looking view to help improve marketers' effectiveness and control of their email communications. We are not only including additional data security options, but improving usability and interoperability with clients' existing systems and enhancing automation. This is an ongoing focus for the development team. This is the first of a series of updates we have planned this year as we move quickly to introduce the features our clients are asking for."

New MessageFocus features:
Email Display Testing
Do you know whether the emails you send to your recipients arrive in their inboxes looking as your original design intended? MessageFocus email template editors are easy-to-use and provide marketers with the control and flexibility they need. Coupled with pre-send checks and email content previews, MessageFocus puts marketers in control of the emails they send out. With a simple interface, brands can test content in a multitude of email clients quickly and easily. MessageFocus further ensures email quality by verifying working links, spam score and sending pre-broadcast test emails.

Split Testing
Nothing is as effective at improving campaign metrics and ROI as testing. Testing your email marketing means you can work out what works best for your audience, brand and organisation. The MessageFocus split-testing feature provides marketers with flexible options for testing different campaign variations. Tests can be as simple as a subject line test or more complex by varying the email content itself. Importantly, the interface is easy-to-use, allowing the creation of variants quickly and easily. Plus marketers can watch how customers react to each offer in real time and optimise content and offers appropriately. The whole list can then automatically receive the best performing campaign.

Data Management
MessageFocus is designed to be as flexible as possible, ensuring that integration with clients' existing software is seamless, whether they are websites, CRM, ecommerce, warehouse or registration/ subscription systems. The MessageFocus API provides a rich set of functionality for automatically managing your MessageFocus account and data from a remote system. Use our web service interface to send transactional emails, manage contact data from other systems remotely, or seamlessly integrate with your existing systems.

Data security
Adestra takes its position as a provider of a top-tier email platform seriously. The team push themselves to provide the security provisions that clients would, and should expect from us, and wherever possible exceed this. Alongside any new developments to the platform, Adestra will always place the security of clients' data as the highest priority. With that in mind, there are a number of features available to enhance the security of client email data and reduce the levels of risk as far as possible. Including security extras such as Two Factor Authentication, IP Address Restrictions, Data Download Permissions, gives clients extra control and security over account access, and extra email data protection.

Automated email content generation
Automating email campaigns can significantly save time, resources and improve results. Many Adestra clients benefit from the MessageFocus automated email content generation feature.

It uses XML to feed content from selected areas e.g. website, CMS and RSS straight into email templates. This can be as simple as pulling in the latest blog articles or twitter updates for easy content, or more sophisticated by creating a whole email from dynamic website content based on a recipient's preferences or past purchases. Click-through rates are proven to be boosted by having up-to-date 'live' content within emails. Also clients can save time on email creation because they are not recreating content for both website and email.

For further information visit: http://www.adestra.com and see us on stand number B409 at Online Marketing Show 2011.

Press Contacts
Jim Buchanan – PR Consultant, jim.buchanan@adestra.com , 07725 257194
Reena Mistry – Marketing Director, reena.mistry@adestra.com, 01865 242425

About Adestra
Founded in 2004, Adestra set out to be the most respected Email Service Provider. Today, Adestra is a market leader, with offices in Oxford, London and New York. Over 300 organisations globally and more than 4,500 marketers across most sectors, work with our technology, people and deliverability solutions to generate effective email marketing that deliver results.

Our Technology: Developed entirely in-house by our staff, Adestra's MessageFocus gives clients an extremely scalable and configurable email service platform that consistently delivers.

Our People: We seek to provide the highest possible levels of technical customer support and intelligent, innovative consultation. Our approach to client service has helped us to maintain our client retention rate at 98.7%, something we are very proud of.

Our Deliverability: Adestra offer a very honest approach to deliverability, quite simply there is no silver bullet. Our inbox placement rate, which peaks at 99.8% and our expertise, gives your emails the best chance of arriving in the destination inbox.

Why not give us a call on +44 (0)1865 242425 or email us on moreinfo@adestra.com to discuss how we can help you to deliver results on your email marketing campaigns. Adestra's product and corporate information is located at http://www.adestra.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm