Knutsford, Cheshire -- (ReleaseWire) -- 03/04/2008 -- House of Fraser, the UK and Ireland's premium department store has commenced a push to increase its share of the business incentives market using digital marketing with the Marketing Innovation Group (MIG). This will enable them to maximise awareness and build sales using a number of innovative techniques.

House of Fraser plans to use the iNews and iBrochure solutions from MIG's suite to build awareness of its corporate voucher offering and secure additional accounts and orders via an online order process built into the iBrochure. MIG will enhance House of Fraser's client and prospect database to target specific businesses, sectors and decision makers thereby focusing its efforts on the most likely businesses and individuals to purchase vouchers as a means of motivation, reward, employee benefit or promotion. Initial contact will be made using an online newsletter and targeted emails will be sent to support sales tactically. The digital iBrochure will replicate the newly launched offline solution but with added functionality afforded by the online medium.

Commenting on the plan, Catherine Forrest, Business Incentives Manager at House of Fraser said, "House of Fraser represents a real incentive for every audience as our vouchers can be redeemed in any of our 62 stores across the UK and Ireland across an extensive merchandise range, including some of the world's most famous and sought after brands. Other retailers simply cannot offer that flexibility of choice and accordingly, we want to communicate this key message as widely and quickly as possible. MIG's digital marketing platform not only offers us the opportunity to communicate with our target market quickly and effectively, the intelligence we acquire will help us refine and develop our B2B offering to more accurately meet the needs of our customers."

"We are delighted to be working with House of Fraser, helping to develop this new and rapidly growing B2B opportunity with them. We are providing both the tools and expertise to help maximise their incentives business, and we hope to be deploying other aspects of the Intelligent Marketing platform in future, as soon as we can process the information gleaned from the launch," said Rob Bielby CEO at the Marketing Innovation Group.

The Marketing Innovation Group (MIG) is an award-winning digital direct marketing organisation, offering a unique 'Customer Farming' multi-channel strategy, intelligent data and communications solutions using its own software, the 'Intelligent Marketing' toolkit. Their unique solutions are currently benefiting the likes of British Red Cross, Comet, Debenhams, GemsTV, Ideal Shopping Direct, M and M Direct, Scotts of Stow, Stylo plc, The Pier, United Utilities and Woolworths. For more information and additional information on the Marketing Innovation Group please visit www.m-i-g.com, or contact Conrad Morris by phone on 01565 653000, Stephen Sumner on 07904 948 456 or email on conrad.morris@m-i-g.com.

House of Fraser has long been one of the best known names on the UK high street. They are home to many of the world's most famous brands, from Chanel and Estee Lauder to Prada and Max Mara. With 61 enviable locations across the UK and Ireland and annual sales in excess of £1.25bn, House of Fraser has presented customers with an unrivalled national department store for more than 150 years.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Knutsford, Cheshire, UK -- (ReleaseWire) -- 12/03/2007 -- In summer 2006, London Chamber of Commerce and Industry (LCCI) signed to use the Marketing Innovation Group's (MIG) email marketing communications package. The purpose was to produce a range of e-newletters which would ensure consistent branding and streamline their communication to existing members. They hoped to reach a wider range of members, reduce cost, and improve analysis by monitoring their online marketing efforts.

Having seen the strength of the tool, and been so successful in meeting their initial objectives, LCCI decided to put it to use for a number of new marketing initiatives. They increased the number of newsletters they produced, with new projects such as the Events Newsletter which is now broadcasted to members every fortnight. The electronic newsletters provide an easy, low-cost and targeted means of communication.

In fact, LCCI believed so much in the importance of the tool (one of MIG's Intelligent Marketing Solution), and were so pleased with the package, they agreed to become a re-seller. The Email Marketing Toolkit entitles LCCI members to receive a 25% discount; and as resellers LCCI receive 10% commission. Currently this addition to the membership package is promoted through their website, newsletters and at events.

Clare Denham, LCCI Service Development Executive commented "The email communications package has been a very successful addition to our marketing activity; we have stepped up the amount of communications we send to our members and can analyse the data simply and easily. We decided to endorse the Email Marketing Toolkit as a member service because we wanted to give our members the opportunity to benefit from the tool in the same way we have."

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Knutsford, UK -- (ReleaseWire) -- 10/23/2007 -- GemsTV, the jewellery shopping channel, has launched a new range of jewellery by TV psychic Sally Morgan. Prior to the launch The Marketing Innovation Group (MIG) contacted all customers, past and present, by either email or sms, having carried out a significant amount of work on the TV channels database beforehand.

This activity combined with the enormous appeal of Sally herself and her range of jewellery meant that every piece sold out on TV within minutes.

This was the first time that GemsTV had employed the 'Intelligent Marketing' suites components, although Chief Executive Tony Hillyer had previously experienced success using the tools in his former business, Stanley Casinos.

Tony Hillyer, Chief Executive at GemsTV said "Previously I had used MIG's 'Intelligent Marketing' tools and 'Customer Farming' strategy to increase membership, improve visit frequency and average spend, and I am planning to use the 'Intelligent Marketing' tools and MIG to help achieve the same here at GemsTV".

During the coming weeks and months there are a number of communications planned to drive up viewership.

Rob Bielby, CEO at MIG said "It was an opportunity on Friday to show the power of combined data and e-communications and we are doing much more work in the background to improve responses further for the future".

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Knutsford, Cheshire -- (ReleaseWire) -- 10/11/2007 -- GemsTV, the United Kingdom's leading dedicated television home shopping retailer of coloured gemstone jewellery, have signed a long-term contract to use the unique 'Intelligent Marketing Solutions' provided by The Marketing Innovation Group (MIG).

These web-based data and communication tools are designed to help multi-channel businesses improve their marketing performance. GemsTV have signed up to use a range of solutions specifically to maximise both customer retention and new revenue. MIG have also undertaken a consultancy project looking at potential opportunities for GemsTV.

Tony Hillyer, MD of GemsTV (UK) said "We are delighted to be working with MIG in the use of these Intelligent Marketing solutions which I am convinced will help us to both increase the value of our existing customer base, re-activate lapsed and recruit new customers."

Rob Bielby, CEO of MIG commented "This is a real opportunity for us to truly demonstrate the power of a fully integrated digital approach, using our Intelligent Marketing solutions. Many businesses have experienced the effectiveness of elements of the digital marketing mix but very few have seen how these integrate to maximum effect. Email for example, is not about a more cost effective means of communication (spray and pray), it is about capturing pre-sales data that can be viewed in conjunction with data from iBrochures or iNews, empowering the new generation of marketing people to easily interact with customers, past, present and future. Shopping TV is an ideal medium to invigorate that interaction and things like SMS, both as a data capture and communication tool, just make it simple and immediate."

The Marketing Innovation Group (MIG) is an award-winning digital direct marketing organisation, offering unique 'Intelligent Marketing' solutions, including 'Customer Farming' multi-channel strategy, and intelligent data and communications solutions using its own software.,. Their unique solutions have already benefited the likes of Asda, Avon, Comet, Debenhams, M and M Direct, Nectar, Rileys, Stanley Casinos, The Pier, Woolworths, Viking Direct and Xerox. For more information and additional images on the Marketing Innovation Group please visit www.m-i-g.com, or contact Conrad Morris by phone on 01565 653000, Rob Bielby on 07940 566 260 or email conrad.morris@m-i-g.com

GemsTV is an integrated manufacturer and television home shopping retailer of coloured gemstone jewellery. They sell their own handcrafted gemstone jewellery directly to customers via television through a "reverse auction" system and through the Internet. In the UK it owns and operates two dedicated jewellery home shopping TV channels which broadcast live to 11 million subscribers 18 hours per day. GemsTV is currently on SKY TV channels 646 and 660 and Virgin Media channels 755 and 756. For more information see www.gemstv.co.uk.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Scotts of Stow, the multi-channel kitchen, home and garden ware specialists, have signed a new contract to use the intelligent email platform provided by the Marketing Innovation Group (MIG). Utilising key parts of MIG’s unique Intelligent Marketing toolkit, the intelligent email platform combines data intelligence using the Data Interrogator tool, the iNews content management and HTML generation tool, and the e-MSG email despatch platform.

Knutsford, England -- (ReleaseWire) -- 10/09/2007 -- Wendy Derbyshire, IT and eCommerce Director at Scotts of Stow said "We are pleased to have signed the licence to use MIG's intelligent email platform. The potent combination of content-management driven email generation, quality email delivery, and powerful data intelligence will help us to drive forward our online marketing. We are looking forward to developing our relationship with MIG and further improving our online activity."

"We are delighted with the success our Intelligent Marketing toolkit has had for our other clients and anticipate as much success and more with Scotts of Stow," said Stephen Sumner, Commercial and Development Director for MIG.

The Marketing Innovation Group (MIG) is an award-winning digital direct marketing organisation, offering a unique 'Customer Farming' multi-channel strategy, intelligent data and communications solutions using its own software, the 'Intelligent Marketing' toolkit. Their unique solutions have already benefited the likes of Asda, Avon, Comet, Debenhams, M and M Direct, Nectar, Stanley Casinos, The Pier, Totesport, Viking Direct, Woolworths and Xerox. For more information and additional images on the Marketing Innovation Group please visit www.m-i-g.com, or contact Conrad Morris by phone on 01565 653000, Stephen Sumner on 07904 948 456 or email on conrad.morris@m-i-g.com

Scotts of Stow is a Multi Channel business based in the heart of the Cotswolds. They are Britain's fastest growing top of the market mail order company, with a flagship retail outlet store located in Stow-on-the-Wold in the Cotswolds. Producing over 50 million catalogues per year, Scotts of Stow have recently acquired an additional web site and are increasingly moving forward with their online activity.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Knutsford, Cheshire -- (ReleaseWire) -- 09/21/2007 -- The Marketing Innovation Group (MIG) have launched a new data enhancement tool into the market as part of their intelligent marketing toolkit. The tool is called eAppend and gives the company full access to over 24 million permission-based email and postal mailing addresses, which can be used to match against any data files to append missing email addresses. The process includes obtaining full opt-in permission, and of course allows businesses to fill some of those all important gaps in their email database in the frantic run-up to Christmas.

Customers will only pay for each appended record; which from initial tests looks to have over a 20% success rate.

Among the benefits of eAppend are speed (thousands of email addresses can be appended instantly), real time information (all email addresses are current and up-to-date), and data integration (all customer information is kept together for ease of use). Essentially, the tool enables fully integrated multi-channel marketing; where-by customers can be contacted via the most effective communication channel.

Rob Bielby, CEO at MIG says "By launching the tool now, businesses have time to append their current customer databases in time for targeted Christmas campaigns. Christmas is often the busiest time of year for retailers, with the majority of the marketing budget spent at this time; eAppend ensures that campaigns are successful by guaranteeing they reach the right email addresses".

For more information on eAppend please phone us on 01565 653000, or email us at advice@m-i-g.com.

The Marketing Innovation Group (MIG) is an award-winning digital direct marketing organisation, offering a unique 'Customer Farming' multi-channel strategy, intelligent data and communications solutions using its own software, the 'Intelligent Marketing' toolkit. Their unique solutions have already benefited the likes of Asda, Avon, Center Parcs, Debenhams, M and M Direct, Stanley Casinos, The Pier, Woolworths, Viking Direct and Xerox. For more information on the Marketing Innovation Group please visit http://www.m-i-g.com, or contact Rob Bielby by phone on 01565 653000 or 07940 566260, or by email on rob@m-i-g.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Knutsford, Cheshire -- (ReleaseWire) -- 07/12/2007 -- Marketing Innovation Group (MIG) have recently launched Data Validator an online data audit and hygiene tool, which enables businesses to undertake their own data cleaning and enhancement using best in class data files. Data Validator has been designed to be easy to use with no expert knowledge of data cleaning required. Combine this with online availability 24 hours a day and businesses really can take control of the process themselves.

Data Validator has been exceptionally well received by many organisations who have tried it, including Scotts of Stow. Nigel Swabey CEO of Scotts of Stow commented "Data Validator is a useful web-based tool that allows users to run de-dupe, PAF validation routines, and more against their mailing files. This process can be carried out as many times as required meaning you can keep on top of your data before every mailing."

Stephen Sumner Commercial and Development Director for MIG added that clients such as Scotts of Stow will have the luxury of viewing free data audits prior to selecting their options, enabling them to pick and choose the most effective data cleaning. "Data Validator will help businesses improve the way they communicate with their customers, and maximise return from one of their most valuable assets, their customer data."

The Marketing Innovation Group (MIG) is an award-winning digital direct marketing organisation, offering a unique 'Customer Farming' multi-channel strategy, intelligent data and communications solutions using its own software, the 'Intelligent Marketing' toolkit. Their unique solutions have already benefited the likes of Asda, Avon, Center Parcs, Debenhams, M and M Direct, Stanley Casinos, The Pier, Woolworths, Viking Direct and Xerox. For more information on the Marketing Innovation Group please visit www.m-i-g.com, or contact Conrad Morris by phone on 01565 653000, Stephen Sumner on 07904 948 456 or email on conrad.morris@m-i-g.com.

Scotts of Stow is a Multi Channel business based in the heart of the Cotswolds. They are Britain's fastest growing top of the market mail order company, with a flagship retail outlet store located in Stow-on-the-Wold in the Cotswolds. Producing over 50 million catalogues per year, Scotts of Stow have recently acquired an additional web site and are increasingly moving forward with their online activity.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Knutsford, Cheshire -- (ReleaseWire) -- 07/05/2007 -- After the success of the digital version of the Big Red Book 2, Woolworths have commissioned the Marketing Innovation Group (MIG) to generate an 8 page mini iBrochure which will mirror a direct mailing flyer promoting in-store reductions on certain lines that will be distributed within specific weekend newspapers. The online flyer will be distributed via email to Woolworths entire email database and each recipient will be issued with a barcode enabling them to receive the stated discount on the selected items when they redeem this voucher against these products in-store.

The success of the digital Big Red Book has spurred Woolworths to mirror their direct mail offer with a digital equivalent for their loyal database of online shoppers. Sharon Gormill, marketing manager for Woolworths said "We are excited to launch this new campaign; this will be the first time we have done an offer like this online. We are looking forward to measuring the success of the flyer and the prospect of future online campaigns".

The Marketing Innovation Group have been working with Woolworths since January 2007 and are hoping to continue working with them into the future. Rob Bielby, Chief Executive Officer for MIG said "It has been a pleasure working with Woolworths. Since the success of The Big Red Book we are delighted to be providing Woolworths with additional digital marketing collateral. We are hoping to achieve as much success with this new campaign as with the online Big Red Book and continue to provide Woolworths with all the consultancy support they require as part of our service offer".

The Marketing Innovation Group (MIG) is an award-winning digital direct marketing organisation, offering a unique 'Customer Farming' multi-channel strategy, intelligent data and communications solutions using its own software, the 'Intelligent Marketing' toolkit. Their unique solutions have already benefited the likes of Asda, Center Parcs, Debenhams, M and M Direct, Stanley Casinos, The Pier, Woolworths, Viking Direct and Xerox. For more information and additional images on the Marketing Innovation Group please visit www.m-i-g.com, or contact Conrad Morris by phone on 01565 653000, Stephen Sumner on 07904 948 456 or email on conrad.morris@m-i-g.com

Woolworths are one of the UK's leading retailers focused on the home, family and entertainment. Alongside their retail space, Woolworths have recently implemented a range of multi-channel strategies aimed at stimulating sales by offering a range of purchasing channels. For more information on Woolworths please visit www.woolworths.co.uk.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Knutsford, Cheshire -- (ReleaseWire) -- 06/21/2007 -- The Big Red Book 2 saw an advance in Woolworth's multi-channel approach to sales through the commission of an iBrochure, a digital version of the book that allowed customers to browse and purchase from the book online. While adding another string to the Woolworth's multi-channel bow the Big Red Book iBrochure also provided a unique insight into customer purchasing behaviour through eCRM system linked to the iBrochure.

At 526 pages the Woolworths Big Red Book is the largest iBrochure MIG have produced. In addition the way in which the book has been compiled makes it ideal to be broken into smaller segmented sections. This means it can also be used for tactical marketing campaigns, targeting specific customer profile types or promoting sale periods or offers on certain product ranges. Stephen Sumner, Group Commercial and Development Director commented, "We are delighted to have worked with Woolworths on this successful project and are excited by the possibilities going forward, in particular the opportunities for segmented, tactical marketing."

The Big Red Book iBrochure was distributed via an email broadcast campaign comprising nineteen variant emails targeted at different customers. This segmented approach helped to ensure enhanced open rates, beating industry averages for similar retail campaigns. Further targeting is made possible by the advanced eCRM system that sits behind iBrochures, the WoW (Who or What) platform, which enabled Woolworths to track customer progress and movement within the digital Big Red Book.

The Marketing Innovation Group (MIG) is an award-winning digital direct marketing organisation, offering a unique 'Customer Farming' multi-channel strategy, intelligent data and communications solutions using its own software, the 'Intelligent Marketing®' toolkit. Their unique solutions have already benefited the likes of Asda, Center Parcs, Debenhams, M and M Direct, Stanley Casinos, The Pier, Woolworths, Viking Direct and Xerox. For more information and additional images on the Marketing Innovation Group please visit www.m-i-g.com, or contact Conrad Morris by phone on 01565 653 000, Stephen Sumner on 07904 948 456, Rob Bielby on 07940 566 260 or email on conrad.morris@m-i-g.com

Woolworths are one of the UK's leading retailers focused on the home, family and entertainment. Alongside their retail space, Woolworths have recently implemented a range of multi-channel strategies aimed at stimulating sales by offering a range of purchasing channels. For more information on Woolworths please visit www.woolworths.co.uk.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Global beauty giant Avon has commissioned a range of preview digital iBrochures from the Marketing Innovation Group (MIG). The campaign of three evaluation iBrochures will allow Avon agents to preview, order and provide feedback on new products in advance of their release to market.

Knutsford, Cheshire -- (ReleaseWire) -- 06/19/2007 -- By releasing product information to agents in advance of their general release, and then providing detailed analysis of the agents' feedback, the upcoming campaign is set to produce invaluable information relating to potential customer preference. It will, therefore, be a crucial source of information influencing supply chain and procurement, as well as sales and marketing, decisions. The quality of the feedback will be enhanced by the inclusion of online research icons within the iBrochure and links to a unique online survey set up with MIG's iSurvey tool.

The Avon campaign illustrates one of the many ways in which MIG's Intelligent Marketing Toolkit can add value to organisations. This value is leveraged through the eCRM system that sits behind iBrochures and collects information through the WoW (Who or What) platform, a real-time reporting suite. WoW is able to inform on the browsing, purchasing and in this case, product preference behaviour of customers down to an individual level.

Stephen Sumner, Commercial and Development Director of MIG commented, "We are thrilled to be working with Avon on this project as it has extended the scope within which iBrochures and the WoW platform are valuable to businesses."

The Marketing Innovation Group (MIG) is an award-winning digital direct marketing organisation, offering a unique 'Customer Farming' multi-channel strategy, intelligent data and communications solutions using its own software, the 'Intelligent Marketing' toolkit. Their unique solutions have already benefited the likes of Asda, Center Parcs, Debenhams, M and M Direct, Stanley Casinos, The Pier, Woolworths, Viking Direct and Xerox. For more information and additional images on the Marketing Innovation Group please visit www.m-i-g.com, or contact Conrad Morris by phone on 01565 653000, Stephen Sumner on 07904 948 456 or email on conrad.morris@m-i-g.com

Avon is the world's leading direct seller of beauty and related products. The organisation markets to women in over 100 countries worldwide through over 5 million independent sales representatives. For more information on Avon and its products please visit www.avon.uk.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Having exhaustively tested The Marketing Innovation Group’s (MIG) iPublisher platform over the past 12 months, The Pier has extended its contract with MIG to provide iBrochures into the future. The iBrochures are distributed to the Pier’s email database and through an animated link on their website home page. The Pier have commissioned a variety of iBrochures from MIG including 82 page catalogues, 32 page seasonal iBrochures and 8 and 16 page monthly spreads.

Knutsford, Cheshire -- (ReleaseWire) -- 06/14/2007 -- Most customers are used to shopping via a paper catalogue or brochure. iBrochures transform standard paper brochures into very easily navigated online equivalents with significant added benefits. The Marketing Innovation Group's advanced performance tracking and reporting tool "WoW" (Who or What) provides detailed analytics related to customer activity on the iBrochure. For example, information related to the products that have been viewed and clicked plus the value added to the eCommerce system is provided via an online login for the client.

All of the Pier's iBrochures are linked to their transactional website enabling purchasers to buy online from the iBrochure with ease. The user friendly nature of the page turning technology enables customers to focus on purchasing activity not navigation and allows users to enjoy the rich media experience offered by the iBrochure leading to an improvement in conversion and importantly, average order value. The CRM technology that supports MIG's intelligent iBrochures allows The Pier to analyse customer behaviour and buying patterns and can be used to inform marketing strategy. View The Pier's latest iBrochure at http://thepier.summer.ibrochures.co.uk

The Marketing Innovation Group (MIG) is an award-winning digital direct marketing organisation, offering a unique 'Customer Farming' multi-channel strategy, intelligent data and communications solutions using its own software, the 'Intelligent Marketing' toolkit. Their unique solutions have already benefited the likes of Asda, Center Parcs, Debenhams, M and M Direct, Stanley Casinos, The Pier, Woolworths, Viking Direct and Xerox For more information and additional images on the Marketing Innovation Group please visit www.m-i-g.com, or contact Conrad Morris by phone on 01565 653000, Stephen Sumner on 07904 948 456, Rob Bielby on 07940 566 260 or email on conrad.morris@m-i-g.com

The Pier bring exciting new ideas in furniture and homeware from around the world offering product ranges that are exciting, stylish and different. For more information on The Pier please visithttp://www.pier.co.uk

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Cheshire, England -- (ReleaseWire) -- 06/04/2007 -- The Marketing Innovation Group (MIG) is pleased to announce, following a detailed review of M and M Direct's digital marketing activity, they have entered in to a new two year agreement extending the range of services provided by MIG.

During the last 4 years MIG have provided email solutions via their e-MSG broadcast platform for M and M Direct and are looking forward to developing the relationship. Particular attention will be paid to analysing their email statistics in conjunction with transactional data. This innovative approach will enable M and M Direct to generate a more segmented email marketing plan. MIG will then provide appropriate email templates to facilitate this segmented approach.

In addition MIG will work with M and M Direct to test new digital marketing initiatives including use of MIG's unique, patented iBrochures, their iNews solution for electronic newsletters and the use of SMS through their integrated email and SMS platform. The aim of all of this will be to bring M and M closer to their customers.

Commenting on the reasons for extending their agreement with MIG, Nick Begy, M and M Direct's Marketing Director, said "At M and M Direct we understand the need to target our customers effectively. MIG will not only provide us with an excellent service, they will help us to increase our understanding of our customers, and test new digital marketing initiatives. We are looking forward to both increased sales and constructive marketing intelligence".

Stephen Sumner, Commercial and Development Director at MIG added, "Having worked with M and M Direct for a number of years we are delighted to provide them with a number of solutions that will help them build on their existing relationship with their customers, the MIG suite of solutions being deployed will further help M and M Direct get closer to their customers and improve many aspects of CRM".

The Marketing Innovation Group (MIG) is an award-winning digital direct marketing organisation, offering a unique 'Customer Farming' multi-channel strategy, intelligent data and communications solutions using its own software, the 'Intelligent Marketing' toolkit. Their unique solutions have already benefited the likes of Asda, Center Parcs, Debenhams, Stanley Casinos, The Pier, Woolworths, Viking Direct and Xerox For more information and additional images on the Marketing Innovation Group please visit www.m-i-g.com, or contact Conrad Morris by phone on 01565 653000 or email on conrad.morris@m-i-g.com

M and M Direct have been bringing top labels and big brands directly to their customers ~ at prices that no High Street store could possibly match for 20 years. For more information on M and M Direct visit www.mandmdirect.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Knutsford, Cheshire, UK -- (ReleaseWire) -- 03/21/2007 -- Rileys have benefited from a multi-media campaign using SMS text, email and traditional direct mail to re-activate membership subscription. The campaign was tested in early 2006 and has now become the standard way to advise members their membership is due to lapse, replacing the direct mail system used previously.

"Membership attrition is a significant factor affecting the performance of our business, largely due to the seasonal nature of the business and inertia. The integrated platform enables us to be more pro-active in encouraging members to re-subscribe; and the reduction in costs compared with mailing and ability to target a transient population like students means this integrated approach works more effectively" said Chris Reid Commercial Director of Rileys.

"We have reviewed the various projects undertaken using our solutions during 2006 and made a particular award to Rileys for Innovation because they were able to build a process to apply a combination of solutions, including transactional data, to identify their target audience and then use a multi-media approach to access those people successfully," said Rob Bielby Chief Executive of the Marketing Innovation Group.

Rileys Snooker have now taken the software licence to access the web based iNews and e-Msg platform themselves to take control of the process for themselves and send their own emails and text messages. The iNews solution allows them to build and send their own HTML emails including newsletters to club members to keep them informed of promotional events and drive footfall.

The Marketing Innovation Group (MIG) is an award-winning digital direct marketing organisation, offering a unique 'Customer Farming' multi-channel strategy, intelligent data and communications solutions using its own software, the 'Intelligent Marketing' toolkit. Their unique solutions have already benefited the likes of Asda, Center Parcs, Debenhams, Harcourt, JD Williams, MandM Direct, Stanley Casinos, The Pier, Tote Sport and Viking Direct.

For more information and additional images on the Marketing Innovation Group please visit www.m-i-g.com, or contact Conrad Morris by phone on 01565 653000 or email on conrad.morris@m-i-g.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Woolworths is looking to capitalise on its two recent success stories – online sales and the launch of the Big Red Book. The company has appointed the Marketing Innovation Group (MIG) to produce an interactive digital version of The Big Red Book, using MIG’s unique iBrochure solution, part of its Intelligent Marketing Toolkit®.

Cheshire, England, UK -- (ReleaseWire) -- 03/02/2007 -- The digital version of the Big Red Book is due to launch in March. It will benefit from both the ease of use and the extensive tracking and analysis provided by MIG's iBrochure solution. Customers will be able to view product and purchase in a very intuitive way. Woolworths will then have access to MIG's "WoW" (literally who or what) reporting platform, providing detailed analysis of not only what has been viewed and purchased, but who has done it.

Commenting on the reasons for launching a digital version of the Big Red Book, Sharon Gormill Woolworths' online marketing manager said "At Woolworths we understand the need to be close to our customer, and our digital Big Red Book will not only provide an excellent user experience, it will also help us to further understand who our customers are and what they like. So we are looking forward to both increased sales and marketing intelligence".

Stephen Sumner, Commercial and Development Director at MIG added, "Gone are the days of struggling with cumbersome web pages; the online Big Red Book is so intuitive even the most novice user will have no problems and will be able to shop with ease - leading to increased revenue for Woolworths."

The Marketing Innovation Group (MIG) is an award-winning digital direct marketing organisation, offering multi-channel strategy, intelligent data solutions and intelligent communications solutions utilising a unique 'Intelligent Marketing®' toolkit. Their unique iBrochure solution has already benefited the likes of Asda, Center Parcs, Debenhams, Harcourt, JD Williams, The Pier, and Viking Direct.

For more information and additional images on the Marketing Innovation Group please visit www.m-i-g.com, or contact Conrad Morris by phone on 01565 653000 or email on conrad.morris@m-i-g.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Cheshire, England, UK -- (ReleaseWire) -- 02/13/2007 -- The Asda Christmas "Gift Guide" iBrochure produced by the Marketing Innovation Group (MIG) ranked as a firm favourite amongst customers this Christmas and notched up two notable accolades.

It achieved the status of the 3rd most viewed link from the Asda website and won a 'Gold Award' as one of MIG's most successful sales solutions in 2006. It was also responsible for a significant increase in the awareness of Asda's Christmas offering, and demonstrated the power of online and offline communications working together by integrating with the offline magazine and the Asda Website, as well as driving footfall into the stores through the ability to print off a "Santa's List". This was the first time Asda had used MIG's unique iBrochure technology.

The iBrochure was launched on November 17th to a test file of over 1 million on-line shoppers as a link within 4 creative email variants using MIG's e-MSG broadcast email platform. It was also featured on the main website (www.asda.com) as the Christmas gift guide. On-line shoppers were given the opportunity to browse the catalogue, select their chosen gifts and add them to 'Santa's List' which could then be printed and used as an 'aide memoire' for shopping in-store and as a traffic driver for on-line sales. MIG's WoW platform (literally "Who or What") then delivered real-time reporting to show not only the performance of the email campaign but also the effectiveness of the iBrochure itself in terms of the performance of each image, page, spread and the value of sales attributed to each product, along with who it was that performed each activity, thus providing unique customer insight.

Adam Culkin, Online Marketing Manager (seen here receiving the gold award from Gordon Hewlett, Asda's Head of General Merchandise Online) was responsible for initiating and managing the project with the team from MIG. Commenting on the success, Gordon Hewlett said: "Thanks to the WoW platform and its real-time reporting facilities behind the iBrochure and email solution, the whole campaign and iBrochure performance was fully analysed and reported on within 5 days of launch. This was helpful both for further Christmas marketing and of course planning for 2007 which will see significant growth."

Stephen Sumner, MIG's Group Production and Development director said, "We are delighted to be working with Asda to help develop not only Asda's on-line promotion but also to contribute to their customer insight. The iBrochure campaign showed conclusively that a web link to an iBrochure will deliver a significant extra volume of new customers in addition to those who received the linked email; in this case over 15 times the volume of known responders. We are proud of everything we do but in particular 6 pieces of work for our clients stood out as exceptional for 2006 and without doubt the Asda iBrochure was a well deserved winner of the Gold Award."

The Marketing Innovation Group (MIG) is an award-winning digital direct marketing organisation, offering a unique 'Customer Farming' multi-channel strategy, intelligent data and communications solutions using its own software, the 'Intelligent Marketing® toolkit. Their unique iBrochure solution has already benefited the likes of Asda, Center Parcs, Debenhams, Harcourt, JD Williams, The Pier, and Viking Direct.

For more information and additional images on the Marketing Innovation Group please visit www.m-i-g.com, or contact Conrad Morris by phone on 01565 653000 or email on conrad.morris@m-i-g.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm