Freshness of Green walls will be a treat to Indian eyeballs, natural herbs with pungent fragrance can engage two most important senses of Indian Consumers

Mumbai, Maharashtra -- (SBWIRE) -- 08/22/2011 -- Food, Fashion, Real-Estate, Automobile, Telecomm and thousands of other companies trying to establish symbiotic relationships to being green or those going green are out there promoting, selling and engineering how to gain market share. Outdoor advertising breaking the clutter with Innovation full of Inspiration through Green wall, the concept of west is seeding in India. Doing things bigger and better and in a way that has never done before, Global Advertisers has taken an initiative to bring them here. Freshness of Green walls will be a treat to Indian eyeballs, natural herbs with pungent fragrance can engage two most important senses of Indian Consumers. Green walls have been very popular in west countries for marketing and branding initiatives of various brands such as Mc Donald, Coca-Cola, PNB bank.. Green billboards also amplifies companies sensitivity towards the environment and Consumer.

The corporate identity of any company changes with the usage of such billboards as Green walls enhances the brand recall vale more than 50%. Global Advertisers, Managing Director, Sanjeev Gupta believes that "there is a common psychological expectation and response for what are used to seeing vs. seeing something unexpected. Green walls will be used for not only attracts attention, but to attract positive attention to their products and services."

The intention is clear! Marketing through environment, the fact is there is much more to green wall marketing than just a cool trend, and we're just seeing the beginning of their possibilities in the Indian advertising market place.

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Global Advertisers propelled the success of Singham through outdoor campaign

Mumbai, Maharashtra -- (SBWIRE) -- 07/27/2011 -- Going by the advance booking for the movie Singham and packed shows on the first day, Global Advertisers has hit the nail on the head. India's leading outdoor agency for film publicity, armed with strategic hoardings has done the unbelievable.Keeping Singham in the news and top of the mind against every available space in the city screaming Harry Porter & Zingadi Na Milegee Dobaara. No wonder, that's how you differentiate the big daddy of outdoor advertising from the boys.

The twelve-day Singham outdoor campaign has splashed almost stop-n-watch displays across key crowded spots from Juhu to Borivali, Sion & Thane. Launched on 16 July, the well-targeted outdoor campaign for the movie Singham – an action-packed remake of the successful Tamil film directed by Rohit Shetty starring Ajay Devgn and Kajal Aggarwal – is turning heads, slowing traffic and catching mass attention every single minute.

Says Sanjeev Gupta," The brief was simple and clear. To arouse the interest & curiosity of the audience and lead them to theatres and multiplexes. And that's precisely is happening going by the initial box office figures. So it is a classic case of brief - well executed."

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Global Advertisers – kicks off outdoor advertising campaign for newest show of Zee Café’s Happy Ending in Mumbai.

Mumbai, Maharashtra -- (SBWIRE) -- 07/24/2011 -- The newest show from Zee Cafe's stable - Happy Ending – featuring lives of a group of friends whose group is rocked when the couple that brought them together, Alex and Dave, break up. The premier of the show is scheduled on 20th July in the Prime Time band of Zee Cafe. Global Advertisers - the dynamic and innovative OOH agency has designed the outdoor advertising and publicity of this TV series in Mumbai.

The agency with its wealth of experience, expertise and insight has caught the pulse of the target audience and challenges from the competitor English & Hindi GEC channels. The meticulously designed media strategy comprising fresh ideas and concepts has delivered results – way beyond expectation. The agency has deployed 8 billboards at various strategic locations of Mumbai from Mahim to Goregoan to carve the impression of the show in the mind of the viewers.

With hard-hitting hoardings and powerful canvases in town, forcing the English speaking & high networth individuals to notice the new TV series. The total spends on outdoor advertising from media and entertainment segment has marked an incredible growth this year, with new touch points to connect with audience, modern avenues and high visibility for the brands, all these have been the reason behind the expansion of the outdoor industry.

At Global Advertisers, a team of young and young-at-thought ideators, planners and executors spent endless hours on scouting prime areas, studying the competition, identifying key locations and good canvas for better execution & attention for Zee Cafe .

The 10 day you-can't-miss-it outdoor campaign covering strategic junctions at western express highway, S V road and link road started from 13 July effectively building the interest for show amongst mumbaikar's.

Sanjeev Gupta, MD of Global Advertisers, says,"The outdoor campaign was cleverly planned to attract attention of target audience as well as corporate advertisers. And therefore, along with the TV show Happy Ending, the channel ZEE cafe has also made a stubborn place in the heart and mind of people."

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm