Amsterdam, The Netherlands -- (ReleaseWire) -- 10/24/2007 -- Avangate BV, full service e-commerce provider for online software sales reinforces its commitment to the US market and announces the opening of its US representative offices in Mountain View, California.

Avangate is now strategically present with three key locations in Europe and the Americas, providing its clients with integrated eCommerce services worldwide and enabling software vendors to expand their business globally.

"Avangate comes with a strong background on what it takes to sell software in the EMEA and APAC regions, which is highly appreciated by software companies willing to extend their distribution channels. We also already have good insight into the US market and can support our clients to sell more here," explains Carmen Sebe, CEO Avangate. "In brief, Avangate brings cross-markets know-how and support for software vendors," ads Carmen Sebe.

"The US market has great potential both as an end-customer base for software vendors and as an opportunity to grow the client portfolio for Avangate. It is a strategic position and we have all the tools to reach our objectives: increase market share in the US market and, most importantly, to grow our clients' revenues" says Gus Lignos, Vice President of US Sales, Avangate.

Avangate is a complete e-commerce provider offering all services software vendors need to grow successful businesses. Online order processing accepting the widest range of payment methods, results proven web marketing services, affiliates network system to maximize the online distribution channel and a powerful reseller management system exclusively created for software vendors to control their money and distribution.

The Avangate US sales office is operational as of the 1st of October. Please check corporate web page www.avangate.com for full contact details and information on Avangate services.

About Avangate B.V.
Avangate B.V. provides solutions for electronic software distribution and reseller management, assisting software companies worldwide in successfully selling their products online and at the same time efficiently managing a distribution network. The company's offer includes an eCommerce platform incorporating an easy to use and secure online payment system plus software marketing services and additional marketing and sales tools such as an affiliate network, automated cross selling options, software promotion management, real time reporting, 24/7 shopper support, and the myAvangate reseller management program specifically designed for software sales.

More information can be found on the corporate website, at http://www.avangate.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Amsterdam, The Netherlands -- (ReleaseWire) -- 10/16/2007 -- Avangate BV, full service provider for electronic software distribution and reseller management announces sponsorship of the 7th edition of the Independent Software Developers Forum Conference (ISDEF) taking place in Moscow this autumn, 19-21 October.

Avangate is happy to meet again with the ISV community and comes with a proposition: let's talk facts about software sales and forget about big words.

Avangate® is a solution made especially for software vendors, it is technology made to sell technology. Software professionals coming to ISDEF 2007 have an opportunity to speak their minds and tell the people behind Avangate what they like, what they need, what they expect in order to sell more and grow.

Cristian Badea, Chief Information Officer and Laurentiu Ghenciu, International Key Account Manager with Avangate, come to ISDEF to answer their questions, mark down all feedback and talk about how to make the most of distribution channels. On Sunday, 21st, 11.30, Laurentiu will give a presentation on a hot subject: "Affiliates versus Resellers - which one to choose?", a brief insight into both online and offline software distribution channels.

"Affiliates and resellers have always been a concern for the software vendors who want to grow their business. It is very important to understand what makes each of them special in order to know how and when to use them," explains Laurentiu.

The purpose of Avangate presentation is to explain the main differences between affiliates and resellers, between their corresponding business models and approach, between the expected results in terms of revenues and brand awareness. After the presentation, a software vendor should know where to focus more efforts in order to promote its software and gain more money.

"The Avangate solutions are based on everything we know about software industry and we have come to know a lot in more than 15 years. They are also based on what our clients and all software developers need when they sell their products online or manage classic distribution networks," says Cristian. "This is why we like ISDEF and it is the 4th conference we attend and sponsor. Each edition is a great opportunity for us to get in touch with software developers and their needs," adds Cristian.

Avangate® is proprietary technology designed and continuously upgraded to meet the needs expressed by real software vendors all over the world, including everything from payment processing, full time customer support, antifraud protection, technical assistance for implementation, and account managers who listen and make sure requirements are answered. Completed with web marketing, affiliates network and reseller management system, Avangate is a full service provider for electronic software distribution and reseller management.

ISDEF was formed in late 2002 and the association's conferences have become one of the high-profile international events. More information about ISDEF can be found at: http://www.isdef.org/en

About Avangate B.V.
Avangate B.V. provides solutions for electronic software distribution and reseller management, assisting software companies worldwide in successfully selling their products online and at the same time efficiently managing a distribution network. The company's offer includes an eCommerce platform incorporating an easy to use and secure online payment system plus software marketing services and additional marketing and sales tools such as an affiliate network, automated cross selling options, software promotion management, real time reporting, 24/7 shopper support, and the myAvangate reseller management program specifically designed for software sales.

More information can be found on the corporate website, at http://www.avangate.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Amsterdam, The Netherlands -- (ReleaseWire) -- 07/10/2007 -- Avangate BV, shareware registration service and full service e-commerce provider for online software sales is sponsoring, second year in a row, the Software Industry Conference (SIC) in Denver, Colorado. Avangate presence is set to be interactive and the team is ready to exchange and share ideas not only on eCommerce platforms but on sales and marketing techniques.

At the conference, Avangate plans to give no presentation of its services and products and concentrates instead on sharing experience and providing know-how - Avangate team will be there and one can already establish meetings by simply accessing the dedicated web page www.avangate.com/sic2007.

"We know software professionals need more than just eCommerce platforms demystified; electronic software distribution is a round-up business and it takes sales, marketing and strategy good sense. Avangate has got some strong experience in software sales and at SIC 2007 we are open, ready and happy to share our knowledge on how to make big profits in the software industry" claims Dragos Stanescu, Sales and Marketing Manager, Avangate B.V.

The key speech in the event will be given by Adriana Iordan, Web Marketing Manager at Avangate B.V., on "Web Metrics for Software Vendors". Together with well known Dave Collins who will be talking on "Log analysis: Reaching the Gold in the Rubble", the Avangate web marketing expert, Adriana Iordan, will host Saturday, the 14th of July, an open discussion on how to measure and enhance successful campaigns on the web.

Especially for the 2007 SIC edition, Avangate has also prepared a commercial offer with cool fees and cool features software vendors can make the most of. To see the Avangate special offer for SIC conference participants please visit www.avangate.com/sic2007 and for all facts and tips on eCommerce sales & marketing please visit the Avangate booth throughout the three event days.

Avangate team is also representing some of its partners and will offer special gifts on their behalf, with the support of CustomCD.us: Antamedia, Blumentals, Datamystic, HHD Software, ISO Buster, VSO Software.

The Software Industry Conference is a three day event, July 12-14, 2007, that culminates with the Shareware Industry Awards ceremony. The three day event will be held at the Hyatt Regency Tech Center in Denver, Colorado, July 13-15 2006. With all that's going on, this will be the premiere software marketing event of the year. We'll see you in Denver! More information about SIC can be found at: www.sic.org

Note for participants:

Bundle of special offers provided by Avangate partners and available at SIC 2007 through Avangate team:

• HHD Software : conference visitors are offered a gift CD with the company new PC port monitoring solution Device Monitoring Studio, with a free 3-month License for the product and 33% discount for online purchases from www.hhdsoftware.com as well. The company will be represented at the event by Avangate, its main ecommerce partner.
• ANTAMEDIA: gift CD includes trial versions of all its products offering complete solution for WiFi and Cybercafe business: Antamedia Internet Cafe software - Cyber Cafe software, HotSpot software and Bandwidth Manager. Computers will be secured and easily managed, and users will control time and bandwidth usage of all computers including wireless laptop customers connected to the WiFi hotspot access point. A 25% discount, 1st of July - 1of September, 2007 is available when products are bought and downloaded from company website.
• DATAMYSTIC: company is also present at SIC 2007 through Avangate, and is offering conference participants trial versions of its Data Integration, Conversion and Migration products, along with a coupon code that gives 10% discount until September, 1st 2007.
• Blumentals: provides leading software products in several diverse areas: code editors for web developers; custom screen saver development; internet access control; animated gif image creation. The coupon related to the free CD gives a $20 USD discount for the following products: Rapid CSS, HTMLPad, Rapid PHP, WEBuilder.
• IsoBuster: the company provides expert and low cost utility to do data recovery from CD, DVD, BD and HD DVD. The gift CD available at the conference brings upon a 33% discount when one buys any ISO Buster applications on www.isobuster.com
• VSO Software: gift CD includes CD and DVD burning software suitable for both beginners and experts, 25% for all VSO Software products ia available until the 1st of September, 2007 upon buying from www.vso-software.fr

All CD-s include trial versions of the respective applications and are offered courtesy of CustomCD.us. The related coupon related to each gift CD can be used and activated when product is bought and downloaded from producer's online shop. The gift CD is available only with the Avangate team, directly on conference site.

About Avangate B.V.

Avangate B.V. provides solutions for electronic software distribution and reseller management, assisting software companies worldwide in successfully selling their products online and at the same time efficiently managing a distribution network. The company's offer includes an eCommerce platform incorporating an easy to use and secure online payment system plus software marketing services and additional marketing and sales tools such as an affiliate network, automated cross selling options, software promotion management, real time reporting, 24/7 shopper support, and the myAvangate reseller management program specifically designed for software sales.

More information can be found on the corporate website, at www.avangate.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

What makes the Avangate Affiliate Program, as well as all Avangate services, special is the one-to-one approach. The platform was not designed as robot - all automatic procedures are powerful tools supporting the human insight and delivering important output for vendors or affiliates to build their sales strategy.

Amsterdam, The Netherlands -- (ReleaseWire) -- 06/07/2007 -- Avangate BV, shareware registration service and e-commerce provider for online software sales announces important updates of its Avangate Affiliate Program, with three new features:

• Avangate Feed Generator
• Promotion Page
• Affiliation Report

Launched in March 2006, the program is now friendlier, increasingly automatic, and controllable, a true integrated online business platform and a strong complement to the Avangate® solution.

Affiliate marketing is a money-making tool for vendors and affiliates alike. With Avangate Affiliate Program, the proprietary solution developed by Avangate, software business professionals and website owners can earn more with less effort.

What is new? Already a friendly, easy to handle and efficient sales & marketing tool, the Avangate Affiliate Program just got better.

Affiliates can find it now even easier to get products for their site - with Avangate Feed Generator newly launched products or details of existing products are automatically updated on the affiliate page. This is a reasonable alternative to the painstaking monitoring and manual content change.

With the new Promotion Page affiliates can also take advantage of network promotions: the Avangate Affiliates Control Panel now includes filters displaying discounted products as soon as vendors list these as "public promotion".

Moreover, it is quite easy now to check how efficient the Avangate Affiliate Program is - both affiliates and vendors can try to Affiliation Reports.

"We have created the Avangate Affiliate Program as a meeting platform for great business, a matching point where vendors and websites willing to affiliate find most suitable partners. Avangate is there to provide smart tools allowing more control and less effort, as well as to understand businesses and assist common interests get together" explains Cristian Dorobantescu, Affiliate Network Coordinator at Avangate B.V.

What makes the Avangate Affiliate Program, as well as all Avangate services, special is the one-to-one approach. The platform was not designed as robot - all automatic procedures are powerful tools supporting the human insight and delivering important output for vendors or affiliates to build their sales strategy.

At the moment, the Avangate Affiliate Program covers download portals, review websites, discount websites, bloggers, and compare websites. The data base is rapidly growing in number as well as in quality, making possible best matching between Avangate® vendors and candidate affiliates.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

License renewal and subscription feature makes it possible for software vendors to manage the renewal for time limited licenses and to maximize their client portfolio potential while gaining key knowledge on recurrent buyers

Amsterdam, The Netherlands -- (ReleaseWire) -- 05/21/2007 -- Avangate BV, shareware registration service and e-commerce provider for online software sales released today a top new feature of its Avangate® solution - license renewal and subscription. The feature makes it possible for software vendors to manage the renewal for time limited licenses and to maximize their client portfolio potential while gaining key knowledge on recurrent buyers, all in a user-friendly, easy to manage and integrated manner.

The process is automatic, time saving and very easy to handle with a set-up wizard in just four easy steps: set the renewal options, import existing licenses, set the renewal options for each product and define the product discounts.

Software vendors can import existing licenses into the Avangate platform, set discounts to be sent with renewal messages and allow for a specific grace period after license expiration, using a unique discount coupon.

The solution also integrates a notification module that sends emails to customers reminding them to renew their licenses, with a customizable number of days before expiration. Better client portfolio management and closer client relation eventually lead to higher sales volumes.

"License renewal is an important tool in sales management first because it has a direct impact on sales growth and secondly because it provides important end-user data required in the sales strategy. We are always innovating our solutions to integrate such sensitive tools and hence support our clients' sales efforts," says Cristian Badea, CIO Avangate BV.

"The license renewal and subscription feature is integrated with Avangate®, and works smoothly with online payments. The result is a single ecommerce platform for managing all business aspects in online software distribution" adds Cristian Badea.

Avangate® license renewal and subscription feature is a powerful add-on to any software business, taking customer license renewal further on and adding all the benefits of a single business application - fast, seamless interoperability, online payments compatibility, time effectiveness, and control.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Amsterdam, The Netherlands -- (ReleaseWire) -- 04/12/2007 -- Avangate BV, shareware registration service and e-commerce provider for online software sales is present and a main sponsor in one of the major ISV community conferences of the year - ISDEF 2007. The Independent Software Developers Forum held in Moscow during April 27-30 is one of the main opportunities for ISV professionals to keep up with latest software market trends, a networking and professionally enlightening initiative Avangate is proud to support.

ISDEF ascertains itself as a significant event for software developers and vendors in Russia and surrounding countries, as well as for major players in the software industry. Avangate, as a member of the ISDEF Association, has been active in advocating ISV access to information and development resources. "We believe independent software vendors are the heart and soul of the software market; such events as ISDEF are brimming with bright ideas, daring strategies, and forthcoming thoughts; we experience this each time we participate," says Cristian Badea, CIO Avangate B.V.

Avangate service portfolio has been diversified to better meet Independent Software Developers' business challenges and needs. "Our clients' success is the measure of our success. Therefore we continue to develop balanced tools in a cost effective pack to eventually determine better sales and better reputation for software developers," adds Cristian Badea.

Especially for the upcoming ISDEF edition in 2007 Avangate has organized a motivating commercial offer aimed at stimulating ISV business, as well as interesting discussion panels on latest issues concerning the Electronic Software Distribution Market. The promotional pack designed by Avangate addresses, for a limited period, ISDEF participants and is detailed on the company official web page: www.avangate.com/isdef-2007.

ISDEF was formed in late 2002 and has become one of the high-profile international associations. More information about ISDEF can be found at: www.isdef.com. Avangate B.V has participated as a speaker and sponsor in the spring and autumn ISDEF editions in 2006; Avangate is also a supportive member of all main ISV organizations: AISP, ASP, ISDEF, OISV, SIP – more information and delivered presentations can be found on www.avangate.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Amsterdam, The Netherlands -- (ReleaseWire) -- 03/15/2007 -- Avangate BV, shareware registration service and e-commerce provider for online software sales, introduces a key upgrade with its proprietary fraud detection module, enabling faster order processing and superior end-user comfort. Fraud Detective, now reaching second edition, is part of the Avangate® solution and makes the later a very effective e-commerce platform to protect against criminal attacks and identity theft on the Internet.

Fraud Detective 2.0 makes a difference, being a reliable fraud detection module for e-commerce while speeding up the online order management and encouraging purchases. Based on Avangate team experience with observing and handling fraudsters' behavior patterns, the technology was developed with a keen eye on online sellers' commercial requirements. The result is an efficient background application that continuously learns and improves its timing and accuracy.

"Being a good fraud detective implies always being alert and open. Fraud Detective 2.0 was developed from the beginning as an intelligent module integrated within the Avangate® solution. Fraud patterns including specific order profile for each product are studied by the Avangate anti-fraud system, learned and archived for further reference", explains Cristian Badea, CIO Avangate B.V.

"We are happy to have created a true artificial brain that understands our clients' business, helps build customer trust and eventually boosts conversion rate", adds Cristian Badea.

Fraud Detective 2.0 is now standard on Avangate® solution and is a proof of how technology helps business grow. Better security and better customer care make better sales.

About Avangate B.V.
Avangate B.V. provides solutions for electronic software distribution and reseller management, assisting software companies worldwide in successfully selling their products online and at the same time efficiently managing a distribution network. The company's offer includes an eCommerce platform incorporating an easy to use and secure online payment system plus software marketing services and additional marketing and sales tools such as an affiliate network, automated cross selling options, software promotion management, real time reporting, 24/7 shopper support, and the myAvangate reseller management program specifically designed for software sales.

More information can be found on the corporate website, at www.avangate.com

For further information, contact:

Avangate
Tel.: +31 20 890 8080
Email: info@avangate.com
Web: www.avangate.com

For Media related enquiries, contact:

Sorana Kunst - PR Manager
Tel.: +31 20 890 8080
Email: press@avangate.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Top-notch technology powers-up Avangate Backup CD for higher marketing impact and larger online sales volumes

Amsterdam, The Netherlands -- (ReleaseWire) -- 03/02/2007 -- Top-notch technology powers-up Avangate Backup CD for higher marketing impact and larger online sales volumes

Avangate BV, shareware registration service and e-commerce provider for online software sales presents unique functionalities available now with its Avangate Backup CD service - license code and buyer name automatically printed on customized backup CDs.

This technology upgrade answers market needs identified by Avangate Research & Development team and completes the set of functions already included in the initial release of Avangate Backup CD service. End-customers value a higher level of personalization and added-value services as approximately 14% of orders placed up to now with software distributors offering Avangate Backup CD include this add-on service.

"We constantly create new tools that empower our clients with competitive advantage; Avangate Backup CD has proved such a positive impact that we decided to further develop upon its functionalities. The result is a very easy to use CD layout generator complemented now by reliable information fed directly from the order processing module", says Cristian Badea, CIO, Avangate B.V.

"Basically, Avangate clients benefit now within less than five minutes from the most advanced Backup CD service on the market - branded layout, customized information display and seamless integration with Avangate solution", explains Cristian Badea.

Avangate Backup CD is now a round-up marketing tool that increases product popularity with end-customers. Effortlessly and with no need for technical abilities, software publishers can as of now make the most of the improved Avangate Backup CD service to satisfy their customers. Data featured on each backup CD is automatically added from the order information, while layout, text formatting and specific location of each element are customized with an easy-to-use tool in the Avangate Control Panel.

For more details please visit www.avangate.com or contact our specialists at info@avangate.com.

About Avangate Backup CD
The Avangate Backup CD service provides software vendors with a competitive advantage as they can supply clients with a physical copy of the purchased software as well as make use of a marketing tool where customization is complete, both in terms of content and cover layout. Each backup CD sold can include trial copies of the publisher's other software, special offers or presentations. No set-up fees, no inventory and no minimum order volumes are required.

About Avangate B.V.
Avangate B.V. provides solutions for electronic software distribution and reseller management, assisting software companies worldwide in successfully selling their products online and at the same time efficiently managing a distribution network. The company's offer includes an eCommerce platform incorporating an easy to use and secure online payment system plus software marketing services and additional marketing and sales tools such as an affiliate network, automated cross selling options, software promotion management, real time reporting, 24/7 shopper support, and the myAvangate reseller management program specifically designed for software sales.
_____________________________
For further information, contact:

Avangate
Tel.: +31 20 890 8080
Email: info@avangate.com
Web: www.avangate.com


For Media related enquiries, contact:

Sorana Kunst - PR Manager
Tel.: +31 20 890 8080
Email: press@avangate.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm