Ahmedabad, Gujarat -- (SBWIRE) -- 02/20/2012 -- Motif, a leading BPO and KPO services provider, organized its 10th Annual Motif Charity Walk in Ahmedabad today. This event provides a transparent platform to individuals and companies to come together to promote health awareness and raise funds for different NGOs every year. The 5 km walk / 10 km run was flagged off from the L. D. College of Engineering ground, and passed by the B. K. School of Management, Vijay Char Rasta, Helmet Char Rasta, Blind Men's Association, IIMA and PRL. The highlight of this year's event was a flash mob dance that had several participants dancing enthusiastically.

The beneficiary NGOs of this year's Charity Walk are:
- Ahmedabad Women's Action Group: Empowers women to survive, develop potential, and get social justice and equality
- Avbodh Knowledge Foundation Ltd.: Rural empowerment through education, vocational opportunities and healthcare
- Menaba Charitable Trust: Runs a rehabilitation centre and care shelter for physically and and/or mentally challenged girls
- Unteshwari Mata Maria Trust: Runs a center for community based rehabilitation that provides inclusive education for disabled children

Kaushal Mehta, Founder and CEO, Motif, Inc. said, "I would like to thank all the participants, sponsors, media and citizens of Ahmedabad who have supported the Motif Charity Walk for the tenth consecutive year. Your support is heartwarming and reflects the spirit of giving in our city. The event is organized entirely by Motif employees, and I'm proud of their dedication and continued commitment to this initiative."

47 companies sponsored this year's Charity Walk to raise funds for four NGOs. A total of Rs. 49 lacs were raised this year through individual registrations, Motif's matching contribution of Rs. 10 lacs, and sponsorship cheques written directly in the name of the NGOs. The event had 7000 participants.

About Motif
Motif, Inc. is a global Business Process Outsourcing and Knowledge Process Outsourcing service provider with delivery centers in India, Philippines and Costa Rica. Headquartered in California, Motif's services include Customer Support, Online Fraud Prevention, Social Media Research, Business Services and Analytics. Motif services Fortune 500 and mid-market companies in the e-Commerce, Retail, Travel and Financial Services verticals across Europe, the United States and Asia. Motif is an ISO/IEC 27001:2005 and PCI-DSS certified company. It is also one of the few PCMM level 3 accredited BPO companies in the world.

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Ahmedabad, Gujarat -- (SBWIRE) -- 08/23/2011 -- Motif India Infotech Pvt. Ltd. is now one of the 10 BPO companies in the world to be appraised and rated at Maturity Level 3 of the People Capability Maturity Model® (PCMM®). It is also the first BPO company in Gujarat to achieve this milestone.

The PCMM® framework defines the maturity of an organization's people-related processes and practices. The key process areas of Maturity Level 3 of the framework address the identification of the organization's competencies, and align its people management activities to them.

This appraisal entailed a rigorous evaluation of 13 process areas that covered 291 people practices. Commenting on the appraisal, Parul Mehta, Site Head of Motif India Infotech Pvt. Ltd. said, "Motif has always been a people-driven organization; we have been ranked amongst the Top 10 BPO companies to work for in India, for three consecutive years (2004 – 2006) by IDC-Dataquest's 'Employee Satisfaction Survey'. This appraisal helps us build on our commitment to the development of our human assets by enabling us to set up formal people-related processes. We have now joined an elite group of global organizations that are equipped with best practices for attracting, developing, organizing, motivating, and retaining quality talent."

The appraisal team, led by SEI authorized lead appraiser Mr. Rajesh Naik of QAI India Ltd., completed its appraisal on March 22, 2011 using the SCAMPISM Class A appraisal method of the Software Engineering Institute, Pittsburgh.

About Motif
Motif India Infotech Pvt. Ltd, based in Ahmedabad, is a 100% subsidiary of Motif, Inc. (http://www.motifinc.com) - a leading global Business Process Outsourcing and Knowledge Process Outsourcing service provider with delivery centers in India, Philippines and Costa Rica. Headquartered in California, Motif provides Customer Support, Online Fraud Prevention, Social Media Services, Research & Analytics, and Business Services to Fortune 500 and mid-market companies in the e-Commerce, Retail, Travel, Telecom and Financial Services verticals. Motif services clients across Europe, the United States and Asia. Motif is an ISO/IEC 27001:2005 and PCI-DSS certified company.

About People CMM®
The People Capability Maturity Model is a maturity framework that focuses on continuously improving the management and development of the human assets of an organization. Based on the best current practices in fields such as human resources, knowledge management, and organizational development, the model guides organizations in improving their processes for managing and developing their workforces. CMM is the registered trademark of the Carnegie Mellon University. SCAMPI is a service mark of the Carnegie Mellon University.

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