A design, marketing and ecommerce development London located agency can turn a website wallflower into the belle of the ball with a mix of analytics, creative design and writing skills.

Bloomsbury, London -- (SBWIRE) -- 04/05/2012 -- Don't get mad, get visits

It can be frustrating having a wonderful looking website that gets passed by on the other side of the super highway. Despite your best efforts generating traffic through affiliate marketing, Google Adwords, Pay Per Click, and Search Engine Optimisation, your website is simply not attracting the traffic and trade that your products and services undoubtedly deserve.

Times are tough and so now is the perfect time in which to take a good look at your products, your website and your online marketing because there are opportunities for your online business to explore. Customers are out there; you simply have to attract them through ecommerce development, supported by the skills and experience of a leading Digital agency London.

Open your door for business

"If you build it they won't necessarily come" but if you employ a London ecommerce digital agency to build your website, you will have at your disposal the basis of an excellent ecommerce business. Too many people selling online do not understand the way that the internet works and simply creating a website is not enough. What you need to attract custom is a custom-built website that is coded correctly, designed to appeal to your customer base and is search engine optimised to attract a wide variety of visitors and customers.

Online marketing experts understand your online options and will undertake a key word analysis that can make all the difference to the level of your online success. It's vitally important that your website is indexed and gets good ranking in the generic searches but it is also important that it is boosted by all the other online marketing options that are available to those that understand the cut and thrust of internet marketing.

Link building may be an overused phrase but good and honest link building can really enhance your Google ranking. Pay per click can be a costly adventure but, handled expertly, it can also give your business an instant boost and work much faster than pure SEO.

I want results!

A critical aspect of effective online marketing is analysing visitor results, what key words brought visitors to your website, what they did once they arrived and what were the triggers that caused them to buy or to leave. Quality analysis in real time enables companies and organisations to amend their marketing and sales strategies, to maximise sales opportunities and to encourage return visits with special offers and other enticements. Results need to be analysed and then they can be built upon.

goBE Digital
Hamilton House,
Mableddon place,
Bloomsbury,
London
WC1H 9BB
Phone : 0203 372 5711
Email : experts@gobedigital.com
Website : http://www.gobedigital.com/

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eCommerce website design involves two stages: attracting visitors is the first stage and converting them into customers is the second stage. Google with its algorithm changes should make the first stage of that process easier, although the jury is still out as to whether it has.

Bloomsbury, London -- (SBWIRE) -- 01/16/2012 -- Death, taxes and Google

The first two are certain, but as for Google... it has a greater impact on our lives than almost any other aspect apart from eating, sleeping and being with friends but, like a crazy dog, it is hard to know whether Google is going to bite you or cosy up and give you a lick.

Over the last few years, since broadband became universal in every office and in almost every home, Google has been raking in the money by not revealing its magic tricks i.e. its criteria for undertaking searches. If very clever internet analysts are still caught out by Google then, in Google's eyes, they are doing a good job. Google sees its role on the internet as providing a second to none service for people who want to find things quickly. Google does not see itself as a platform for a London e-commerce digital agency to sell all kinds of enterprises that want to market their wares, good or bad, online.

According to Google, the organization has made some important algorithm changes to how their search engine functions and that the effect of the changes was felt by searchers almost within weeks. According to Google, there were and are far too many e-commerce development platforms that are purely designed to provide links through to e-commerce websites. If these websites contain interesting and useful information, then Google is happy to list them in their searches but if they contain dull, unchanging copy that does not serve a useful purpose to the searcher other than providing an online vendor with an excuse to bombard a searcher with links to their own website, Google has decided that those kind of sites should be ignored in their searches.

Every leading e-commerce agency in London knows that Google operates in a clandestine way but no London digital agency knows exactly what makes Google pick one website over another. You will find loads of good analyses online about how Google ignores certain sites and rewards others but you will never get Google to admit to this. All Google is interested in is improving the search experience for the user but how Google what the search parameters are provide one of the world's great mysteries.

In some respects, the Google algorithm changes in 2011 improved the situation for organizations that do service their websites on a weekly basis and genuinely do offer a service and products that are of interest. Websites that provide a platform for organizations to impart useful information have not noticed a dip in search engine traffic because they make sure that they are constantly refreshed with new copy of a high standard. For some while, the use of key words in original offsite articles has had to be restricted in order to get the articles posted on websites such as Hub, Squidoo and Ezine Articles.

To sum up: eCommerce website design is certainly about driving traffic to an eCommerce website but it is also about creating an online environment that is interesting enough and safe enough to encourage the visitor to become a customer and shop. Google can help the process of driving customers to your website but, ultimately, online selling is about providing goods or services that people want to buy.

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Ecommerce web design is evolving all the time but there are 5 key elements to designing a website that can have a detrimental effect on your online success.

Bloomsbury, London -- (SBWIRE) -- 12/07/2011 -- Tiny errors can lead to a lonely website

Web design by an ecommerce digital agency that knows its business should enhance the online reputation of your website and increase both visitor numbers and sales. Unfortunately, slipshod web construction and cutting corners can result in a loss of traffic and a poor experience for potential customers that do make it to your website.

Typical mistakes include the following:

1) Slow loading links
Speed is everything and the speed that pages on your website load is incredibly important. Seconds really can make a difference and it is the slow loading of pages that drives people away from websites more than anything else. Taking too much time to load a landing or Home page can be caused by the page containing too much weight and weight is caused by programs such as Flash. The way to solve the problem is to make sure that your Flash is the best it can be or to reduce or eliminate the Flash element.

2) Too much of a good thing
We live at a time of information overload and hitting your visitors with too much info on arrival is like walking into a room and being introduced to everyone at once. A professional web designer will use Home page and landing pages to woo visitors, to seduce them into your website so that the buying process is simple and straightforward. Too much choice is a killer for any website although there are some ecommerce websites that sell hundreds of specific items where choice is the key to success. But, in general, a structured ecommerce development architecture follows the notion that less is more and it is not a good idea to bombard visitors with an all singing and all dancing Home page that has no real focus or direction.

3) Counter intuitive web navigation
In the last few years, since the emergence of broadband, people have got very used to browsing on the internet and expect to find menus and other forms of navigation in the usual places. A top quality digital agency in London will not fight the expected norms but will create a strong, innovative website that conforms to design norms, especially in terms of navigation menus. Placing menus in unexpected places just to be different will annoy your visitors and drive away business.

4) Making contact difficult
An adroit website designer will not simply place the menus in the right place but also place the menu buttons where people would expect them to be. It can be hard to fully understand why some web designers and their clients insist on hiding contact information at the foot of a website and often in a tiny type face. The fear of people getting in touch outside of the ecommerce check out system is both surprising and counter-productive. If a customer wishes to send an email or pick up the phone, make it easy – protecting yourself against spam should never come at the expense of helping customers.

5) Forgetting about SEO
There is a lot more to good Search Engine Optimisation than simply finding a few key words to place within your copy, but the right key words are still vitally important. Good research and website analysis by your web designer should be ongoing so that at no time does your website fall behind through outdated copy and key words that no longer provide the key to your website's success.

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Ecommerce web design can be bought off the shelf but it offers a one size fits all approach that often allows more niche focused competition to attract your paying customers.

London, England -- (SBWIRE) -- 10/25/2011 -- There are only a very few digital marketing agencies that offer truly bespoke Ecommerce website design where your most important asset, your website, is truly custom designed. It can take a little time to find an Ecommerce web development expert that has the depth of expertise to create a shop window and website structure that truly complements your brand and image.

Ecommerce website design in the UK often neglect the fact that they are on the global highway and that their audience is not always familiar with English. London is probably the most cosmopolitan city in the world and many of its residents will google for products and services in their own language. One reason is that they wish to help people living in London who are from their own country and another reason is that their English spelling is poor.

It is a big decision selecting an Ecommerce development agency as so much rests on the design of your website for the success of your business. The fact that you have reached this point means that you are well on the way to finding an agency that has comprehensive Emarketing skills, a thorough understanding of the internet and how the various search engines operate, has the facilities to thoroughly research your nearest competition, and the back up support to ensure that once your new website is online that it functions to the optimum.

Building a website is much like building a house; there are very few aspects of house building that can be left out and yet so many websites fail to work effectively because of fundamental errors such as coding problems, poor search engine optimisation, and user unfriendly checkout systems. A house without a solid foundation, adequate windows, water, electricity and plumbing is not a house to live in and yet there are many websites that fail on many levels except one – they offer desirable goods and services but potential customers cannot see their website in the free search engine rankings.

The solution is a design and marketing agency that has consummate website design and Ecommerce skills that can help you to lift your business up Google's free rankings and can ensure the effectiveness of every pay per click penny you spend.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

The average London digital agency treats internet marketing like a child at a pick ’n’ mix counter but the best agencies form strategies that truly optimise their clients’ budgets.

Bloomsbury, London -- (SBWIRE) -- 10/21/2011 -- Most people travelling in a foreign land either have a map to hand or have a satellite navigation device and yet when their businesses travel along the internet highway, more often than not there is no strategic plan for online success.

There is a top London digital agency that has a deeper understanding and commercial nous than many of its competing agencies as a result of its determination to develop comprehensive strategies for clients to ensure that every pay per click penny is spent wisely. A high calibre digital agency in the UK should always make it part of its routine to test and test again all the various online marketing platforms and to use every tool at its disposal to measure the effects of affiliate marketing, natural link building, social media development, keywords implementation and, most important of all, website design.

Research into your selected digital agency in London should reveal a high level of expertise and a fervent desire to keep ahead of every online marketing innovation. Most good marketing agencies will develop a clear idea of how effective certain online strategies are likely to be through their own research that may well include trial and error tests. There is no magic bullet for internet success but good strategic planning can lift sales to considerably higher levels.

When a creative digital agency really works :

There are many, many routes to success on the internet and your creative digital agency if UK based should know them all in detail; however, once visitors have landed on your home page turning those visitors into buying customers is the job of your website design, your copy and the desirability of your services or goods.

There is no point spending money on Google AdWords if customers do not stay and buy. In other words, assuming that your goods and services are top of the range it's your website that can make or break your online marketing strategy. Website construction and design is evolving all the time and what looked cool five years ago is not cool today. Many organisations understand the need for refreshing copy but balk at the expense of creating a whole new website. However, website looks are everything, when it comes to successful ecommerce, combined with good website functionality.

Consequently, your website must be the very best advocate of your business it can be; it is your showroom, your reception area, your market stall, your brand – make it good and the internet will do you good.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Ecommerce web design works like a well-oiled engine but neglect the SEO oil and turnover slowly but surely grinds to a halt.

Bloomsbury, London -- (SBWIRE) -- 09/30/2011 -- Is your website clapped out?

There is a reason why a select group of leading digital marketing agencies such as goBE Digital is so effective in luring customers to their clients' websites – they work at honing their skills every day because the internet is evolving every day.

E-commerce website design covers four principal areas and the first is the construction of the website itself which must be structurally sound with good coding.

The second area of importance is the overall design of the website and how easy it is to navigate. An E-commerce web design agency that is of a high calibre, understands that visitors decided to stay or leave a website within a matter of seconds. First impressions count more with website design than in any other sphere of business.

The third area of importance for a website is its content which is usually a mix of photos, a little Flash imagery and copy. The copy should be very well written, refreshed regularly and peppered with a mix of carefully selected keywords and key phrases. The quality of keyword research undertaken by E-commerce web development organisations can make or break a website in terms of whether it's a success or an online wall flower.

The fourth vital ingredient of any website is the product or service offered; no amount of carefully researched niche keywords can make up for a product for which there is simply not a market. Leading E-commerce websites UK understand that there has to be a fundamental market for a product for it to sell; all any E-commerce design agency can do is encourage buyers to visit website A instead of visiting website B. In other words, if your product is a water jug with holes, no amount of online marketing will turn a useless product into a best seller. However, if your product is a water jug that is well-designed and does its job pouring water, then an online marketing campaign by an expert digital agency London can lure buyers away from Dartington Crystal jugs to the specialist water jug website.

Make your website purr
Very few people that own a sophisticated German car would ever consider undertaking a service themselves for the simple reason that the engine is too complicated. The internet appears like a free for all and yet that is misleading; it is deceptive in its complexity whilst encouraging E-commerce business people to spend, spend, spend on affiliate marketing, sponsored links and pay per click.

The internet is a machine that can be made to work for you but it can never be entirely controlled even by commercial giants as that is no in the interest of Google at all.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

When you hire your digital agency London, you are hiring a go-between, a matchmaker between your website and online business and the customer you want to seduce to buy.

Bloomsbury, London -- (SBWIRE) -- 09/29/2011 -- There are not many in the creative digital agency online world that have the expertise and up to speed know-how of goBE Digital; an agency where the staff live and breathe the internet when at work and when at home. In fact, there is probably not an hour of the day when the designers and marketers at goBE are not online. It means that the machinations of the world wide web is within the agency's DNA to such an extent that the internet holds no fear for them despite the constant changes and vagaries of online marketing and search engine optimisation.

It is hard to believe that there was a time when advertising agencies handled advertising and below-the-line agencies handled direct mail, and marketing agencies handled leaflets and brochures. How simple the world was then when Mad Men ruled! Nowadays, a digital marketing agency will handle everything that goes online, a market that dwarfs current UK TV audiences. Of course, there are still advertising agencies producing high-end TV commercials for big brands but, more often than not, it's viral campaigns on You Tube that make all the difference to website sales.

Every digital agency London has at its fingertips an opportunity to sell to the entire global audience, but how that is done takes considerable expertise from the creation of a e-commerce website design to the seduction of the customers. For big brands, such as Marks and Spencer, a great deal of money is spent online raising the organisation's profile and, although smaller businesses do not have the same buying power, the techniques employed by M&S from the structure of a website, its design and ease of use, complemented by Search Engine Optimisation can be mirrored by others to great effect. After all, as every creative digital agency marketer knows full well, creating a great website is just the beginning; it's getting it found is a problem in an online world that is constantly changing and evolving.

It is fondly believed by some that good marketing could sell coals to Newcastle and oil to Arabs but that is not true. There has to be demand for a product or service for it to sell. A good digital agency is simply the matchmaker; the bridge between the supplier and the buyer; a buyer that would buy from a competitor if the online marketing skills of experts within the digital agency were not employed.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Online marketing can be undertaken from anywhere in the world but if you go to a digital agency London located, there will be an edge to your campaign that stems from the city’s deep traditional marketing roots.

Bloomsbury, London -- (SBWIRE) -- 08/30/2011 -- Traditional marketing and digital marketing are not mutually exclusive; for an effective marketing campaign, all avenues should be exploited to the full. However, if you work with a London digital agency UK that understands the complexities of online marketing, money can be saved whilst harvesting new customers and business.

At the time of writing, digital marketing involves your digital agency London creating a superb, user-friendly website that is search engine optimised and complemented by a marketing campaign that involves SEO articles, affiliate marketing and pay-per-click sponsored links and Ads.

In the current economic downturn, traditional marketing is proving to be less effective than online targeted marketing undertaken by skilled creative digital agencies. However, marketing online is a complex business as opportunities on the internet can come and disappear with alarming speed; but if you hire a digital marketing agency that has the technical skills combined with sound business understanding then you will find that marketing your products and services digitally can bring online customers to your website.

A creative digital agency has much more to contend with in terms of online marketing options and pitfalls than traditional marketing agencies in the 1980s and early 1990s. In those days, there was no online marketing and the only really complex issue that faced advertising and marketing agencies was whether the advertising was above the line or below the line.

Above the line was the province of adverting agencies and below the line, the cheaper cousin, was where marketing agencies worked most effectively.

Today, digital agencies can target marketing for clients that does not follow the old traditional marketing cliche that if you throw enough mud at the wall some of it will stick.

Marketing agencies in the digital world can target their marketing to specific audiences so that the marketing spend is used to its optimum. In other words, the real difference between digital marketing and traditional marketing is pinpoint accuracy. Of course, organisations with deep pockets still have a desire for marketing their goods and services on TV and in newspapers, but now even corporate giants appreciate that there are many other avenues for reaching a massive audience such as You Tube, Amazon, Facebook and Twitter.

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Ecommerce web design is a mix of technical expertise, visual creativity and marketing savvy. A web design agency will help to ensure that your visitors convert to customers.

Bloomsbury, London -- (SBWIRE) -- 08/30/2011 -- Since 2005, there has been a genuine technological revolution. It is hard to comprehend how much has changed with regard to ecommerce web development and the customer experience. Ecommerce websites UK have led the field for a number of years with regard to user experience and credit card security online.

Today, a top ecommerce web design agency can create a website that not only looks good, it is search engine optimised in such a way that visitors are unaware of the key words that actually brought them to the website. Once on site, the way the website links through to check out and payment is very much down to the digital expertise and design skills of the digital agency.

Of course, there are plenty of websites that operate ecommerce businesses that are stuck in the past, that have too many flash images, too much noise, and too little guides as to direct routes to products and services. One of the biggest mistakes is that websites are simply not welcoming enough; people generally surf the internet alone and how they are made to feel on arrival is key to the success of a website and the business behind it. Ecommerce is about building up a customer base, one that is founded on trust with regard to online security and confidence with regard to the delivery of goods and services.

Everyone in business today uses the internet and has a reasonable knowledge of how it works with regard to the user experience; but the mechanics of the internet and the psychology behind the people that make the internet work such as Google requires constant monitoring and reappraisal because Google and its modus operandi is changing all the time. For example, search engines such as Google do not publish their search criteria, which is why the science of search engine optimisation keeps changing.

Ultimately, success on the web comes down to money but how much money you need to spend to effectively trade and make a profit online is where a competent, digital marketing agency will really come to the fore. You can go it alone, just as you can service your own car, but for optimum performance online, your business requires the very best ecommerce web design agency to ensure that you have working for you the technological skills and business knowledge to generate high levels of traffic and sales.

To date, goBE Digital has developed over 500 Web projects and achieved 1,000+ keyword Google 1# page rankings for our clients. We are specialists in eCommerce, Internet Marketing, Technology, including software development, and Content Management. GoBE Digital is user friendly and business focussed, so please get in touch.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm