The site has posted the results of a new study conducted in Utah on its home page. The study showed that the overwhelming majority of cash advance borrowers repay their loans in full before the state’s maximum legal extension time of ten weeks.

Wilmington, DE-- (SBWIRE) -- 12/05/2011 -- PersonalCashAdvance.com, a site devoted to providing information on loans, has posted the data from a new study out of Utah that flatly contradicts the popularly held belief that lower-income people cannot afford cash advances. The results were drawn from data provided by Utah payday lenders as a result of new laws mandating the disclosure of certain information.

According to the study, 99.9 percent of all cash advances issued are repaid in full before the term hits the legal extension maximum of ten weeks. Lenders submit the robust repayment statistic as proof that payday loans are indeed financially manageable, even for borrowers with modest incomes.

"The results from the Utah study will hopefully do wonders in continuing to rehabilitate the image of the payday loan industry. When nearly 100 percent of cash advances are paid prior to the mandatory legal deadline, it's hard to argue, as some critics do, that the loans are simply predatory traps designed to ensnare the poor and financially unstable. The truth is, most payday borrowers do pay back their loans, and they do so within a time frame that keeps interest charges affordable," said Melissa Waters, public relations representative for Personal Cash Advance.

Lenders say that the low default rate in Utah, approximately 0.01 percent of all cash advances, is the product of reasonable legal limits on extensions and loans of manageable sizes relative to the borrower's income. As part of the borrower approval process, lenders determine the appropriate amount an applicant may feasibly borrow on his or her monthly income.

"Despite the efforts of the media and many consumers groups to demonize payday lenders, the statistics paint a very different story. Borrowers are repaying their cash advances in full and before the legal extension limit sets in, and that phenomenon would not be occurring if predatory lending practices were indeed taking place," said Neil Cutting, spokesman for PCA.

If you have loan questions, please call 800-920-7430.

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With Black Friday only four days away, PCA has reported an increase in both site traffic and loan requests this week. Traffic jumped by 20 percent, while loan requests increased 14 percent.

Wilmington, DE -- (SBWIRE) -- 11/17/2011 -- PersonalCashAdvance.com, a leading website for cash advance loans and information, announced today that both its visitor traffic and number of payday loan requests has jumped significantly as Black Friday nears. Both metrics saw double-digit increases as Thanksgiving week begins.

Black Friday has recently been the busiest shopping day of the year, with many retailers advertising early openings and so-called "doorbuster" deals to attract customers. Personal Cash Advance typically sees an uptick in payday loan requests around the Christmas season, but this increase seems to have hit earlier this year, according to the report.

"The typical American family has quite an expensive week once Thanksgiving rolls around. Many are cooking more elaborate meals for family members and friends, traveling, and/or entertaining guests, and those expenses add up. On top of all that, Black Friday marks the start of the holiday shopping season, and as a result, more and more consumers are turning to cash advances for the extra funds they need," said Neil Cutting, spokesman for Personal Cash Advance.

Personal Cash Advance has posted a reminder on its site urging borrowers to request and receive their funds as early in the week as possible, since lenders cannot process requests on the Thanksgiving holiday. The earlier in the week the loan is requested, the higher the chances the consumer will receive the money in time for the holiday.

"The holidays are a wonderful time but also a stressful one for most Americans. Personal Cash Advance wants to ease some of the financial stress that comes with the holiday season by providing convenient and quick cash loans to qualified borrowers," said Melissa Waters, PR rep for PersonalCashAdvance.com.

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PersonalCashAdvance.com has introduced a brand new design that makes the process of finding an online short-term loan even easier. The comprehensive website offers in-depth articles and financial planning tools.

Wilmington, DE -- (SBWIRE) -- 11/15/2011 -- Personal Cash Advance has released a new design of the site that includes in-depth information about the various types of loans offered as well as a popular financial guide. "We have listened to our consumer base and have repurposed the site to deliver even more informative articles and loan tips," PersonalCashAdvance.com company spokesperson Neil Cutting said.

Additionally, the payday loan resource has added a "How it Works" section that explains the short-term loan process in great detail. Users are also educated about the diverse nature of short-term loans in the "Loan Features" section of the site. "We were receiving a lot of inquires about the lesser known loan types such as title loans, and we took our customer feedback to heart in this latest update," Cutting said.

The recent update was released just as the holiday season began, when many consumers are looking for feasible loan options. As banks prove to be very selective in offering traditional loans, short-term loans such as payday loans and cash advances become more desirable to many consumers. The site addresses risk level, loan duration and overall cost in the expanded "Loan Types" section.

"We believe we have the most thorough short-term loan resource site available to a growing market," Cutting said. "These days, people want to avoid the hassles of visiting payday loan stores when there are easier options online. Getting a loan from the comfort of one's own home is a simple but popular concept."

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Affiliate lenders suggest a shift in the political climate in favor of pro-cash-advance legislation among some California politicians with low-income constituents.

Wilmington, DE -- (SBWIRE) -- 11/01/2011 -- Personal Cash Advance, a popular site matching consumers seeking payday loans with online proprietors for free, reports that its affiliates are drawing attention to the increasingly payday-loan-friendly legislation being offered in California. While 17 states have proscribed payday lending completely, California remains a relatively pro-payday-loan environment, largely because of a handful of influential state politicians.

"Our affiliates are very hopeful about the future of the industry if what is happening in California is any indication of what's to come. The state usually serves as somewhat of a microcosm for the country as a whole, and California has been and remains very friendly to the payday loan industry. Certain politicians continue to advocate reasonable cash advances for consumers in need as valid emergency source of cash in hard times," explained Melissa Waters, public relations representative for Personal Cash Advance.

Although other politicians have characterized the payday loan industry as "racketeering" and "predatory lending," California state assemblyman Charles Calderon has crusaded to defend his mostly low-income constituents by advocating the benefits of the judiciously used cash advance. Indeed, Calderon expressed the genuine view of many Personal Cash Advance lending affiliates when he called the payday loan "the best loan on the market" for low-income borrowers with short-term cash flow problems.

"Our affiliates recognize that the payday loan industry has a bit of a public relations problem because of the negative image driven mostly by the largely unfounded accusations of politicians. What Mr. Calderon understands is that when used properly, cash advances actually help, not hurt, consumers in need, and it is not fair to them to deprive them of a valid alternative to traditional borrowing or credit cards," explained PersonalCashAdvance.com spokesman Neil Cutting.

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Short-term financial resource PersonalCashAdvance.com has unveiled a new section of the site that outlines the benefits of payday loans and sound financial planning. Company Spokesperson Neil Cutting explains that the site has received unprecedented feedback in favor of the new resource.

Wilmington, DE -- (SBWIRE) -- 10/17/2011 -- In response to the lingering financial stress and uncertainty on Wall Street, lending resource PersonalCashAdvance.com has released a new payday loan guide to cash-strapped consumers. Company Spokesperson Neil Cutting says the new guide is tailored to consumers who are struggling as the cost of living continues to climb at a frenetic pace.

"The feedback has been very helpful to the process of creating a comprehensive guide that empowers consumers to make wise decisions when it comes to dealing with difficult financial issues," Cutting said. "Cash advances and payday loans may not be the solution for everyone, but it is vital to have access to cash to deal with problems in the short-term."

The guide cites reasonable interest rates, speed, privacy and convenience as some of the main reasons to consider a payday loan. After users have established a plan, Cutting recommends applying for a loan using the form located on the home page of the site. Consumers will be matched with industry leading lenders who specialize in online loans that are electronically deposited into the respective bank accounts.

"As banks continue to raise lending rates while increasing restrictions, it is becoming extremely difficult for the average citizen to acquire a quick loan," Cutting said. "Our method is simple and secure, which makes it simple to get a loan despite not having the best of credit."

For more information, please contact Personal Cash Advance or call 1-800-920-7430. You can also follow Pcacares on Twitter or like the site on Facebook.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

PersonalCashAdvance.com has released a new section of the site that addresses fast loan options for those facing economic uncertainty. As rumors of a double dip recession arise, the site is promoting short-term financial solutions to consumers in need.

Wilmington, DE -- (SBWIRE) -- 09/29/2011 -- The U.S. economy continues to foster uncertainty in countless households around the country. New-home sales reportedly fell 2.3% in August, outlining the troubling situation plaguing the country. Personal Cash Advance company spokesperson Neil Cutting addressed the economic uncertainty and cash advance solutions in a recent telephone interview.

"People are justifiably pessimistic in this anemic economic climate," Cutting said. "We are actively introducing new resources and informative articles aimed at educating and assisting consumers."

Personal Cash Advance provides a free matching service that sets consumers up with industry leading payday lenders online. The secure form can be completed in minutes and if approved, the money can be deposited in a bank account as quickly as twenty four hours, Cutting said. The site has reported an increase in visitors over 2010, reflecting the rising demand for payday loan services as banks are slow to lend to consumers with less than desirable credit.

"We make it easy to get the cash you need without the hassle of having to visit a brick and mortar location," Cutting added. "When you add in the security and the convenience of the online service, it is no wonder we have seen an unprecedented growth in consumer demand for our free service."

Follow Personal Cash Advance on Twitter and "like" the site on Facebook to keep in touch and up-to-date on the latest news and articles. For more information, call 1-800-920-7430 or visit: http://www.personalcashadvance.com.

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In a recent report, Gallup observed that 6 in 10 Americans do not expect the economy to improve in the short-term. Popular lending resource site PersonalCashAdvance.com has responded to the grim sentiments expressed by consumers.

Wilmington, DE -- (ReleaseWire) -- 09/22/2011 -- The majority of Americans believe the U.S. economy is no better off than it was a year ago, a recent Gallup article outlined. As large banks continue to turn down candidates seeking loans with less than stellar credit, Neil Cutting of PersonalCashAdvance.com addressed consumer sentiment in a recent interview.

"Our site allows consumers to control their financial situations by being paired with top lenders in the industry," Cutting said in a recent interview. "We encourage those who have been turned down by banks to consider a cash advance from a reputable lender."

While the effectiveness of these types of loans have been debated over time, Cutting has seen an increase in demand as consumer confidence in the U.S. economy continues to wane. The bad news for banks continues as Moody's recently downgraded Bank of America, Citigroup and Wells Fargo. This downgrade came as the rating agency was unconvinced the U.S. Government would offer the same bailouts as in 2008 for establishments in danger.

"I have talked to plenty of customers who are frustrated by the way they were treated when requesting loans from banks," Cutting said. "Our service is completely free and we offer non biased support and cash advance resources as well."

Personal Cash Advance pairs consumers requesting cash advances or payday loans with industry leading lenders in a simple and secure process. Also, the site features payday loan articles and resources. For more information, visit http://www.personalcashadvance.com or call 800-920-7430. Also, follow PcaCares on Twitter or "like" Personal Cash Advance at http://www.facebook.com/pcacares.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm