Fusion Resorts is working on a new apartment concept for the Vietnam market. Not only does the design of Fusion Suites Da Nang fuel curiosity, but service wise the creative minds behind the Fusion brand have come up with a special management concept

Ho Chi Minh City Vietnam -- (SBWIRE) -- 10/30/2011 -- Trendsetter Fusion Resorts, known for its groundbreaking Fusion Maia's all inclusive spa, Fusion Alya's all inclusive dining and Fusion Zana's fashion resorts, is currently working on a new apartment concept for the Vietnamese market. Not only does the design of Fusion Suites Da Nang Beach fuel curiosity, but service wise the creative minds behind the Fusion brand have come up with a special management concept for the building ensuring the return of investment of the buyers….to be revealed later this year.

According to Marco van Aggele, CEO and Co-founder of Serenity Holding, "The addition of an apartment concept to our collection of innovative resorts will breathe fresh air into the quite standard way of looking at apartments for sales in Vietnam. Thus far, most apartment developments across Vietnam are marketed on the price per square meter, making it very hard to distinguish yourself from other developments other than the price. With our strong background in hospitality, we think that our Fusion Suites collection will truly capture the essence of apartment ownership. Whether our buyers use it as a pied-a-terre, live there permanently or put it in our Fusion rental pool; our highly efficiently planned modular Fusion Suites are the answer for the currently distressed apartment market of Vietnam.

Fellow Dutchman and Design Director of Serenity Holding, Mr. Rolf van Valkenburg explains: "Constantly talking with customers and investors has helped us gain deep insights into their underlying needs which surely a customer survey cannot find out. And we know that both investors and customers are never demanding less. Creating new products and concepts to us is a must and a key ingredient for our developments' survival. The "double-skin" design theme of Fusion Suites Da Nang Beach is somewhat strange for Vietnam, but it is a very effective and simple way to keep a building evolving throughout time, while contributing to a more eco-friendly operation. We truly hope the concept will be embraced by those Vietnamese investors and guests in search for a boutique lifestyle."

Marco van Aggele continues: "Supported by our in-house team of dynamic managers and designers, Serenity always aims to look a few years ahead of the curve by conceptualizing innovative hospitality and real estate concepts in the very preliminary stage of a project. The new proposed Fusion Suites concept will put property investment in a different light. No longer will people have to invest in an "empty" apartment with no reasonable expectation of generating rental income until they resell the apartment. The fully furnished units of Fusion Suites can be put in and out of the rental pool depending on our client's personal desires. This flexibility will be the key to the success of our Suite concept".

Even though still in its concept phase, Fusion Suites Danang Beach has already received many pre-registered buyers in search for a smart way of investing in property. The attractive price point of a fully furnished, and ready to rent out unit (starting at 1.3 bln VND, which is around 65.000 USD) is only one of the reasons of this great demand. The unique look of the building give the buyers a feeling that the future value of their investment in safeguarded in the tough market of Da Nang. Other Fusion Suites development in main cities, such as Hanoi, Nha Trang and Ho Chi Minh City are currently under discussion.

About Fusion Resorts
Fusion Resorts is a new movement consisting of Vietnam's most unique, forward-thinking and individually oriented hotel, resort and residential properties. Since its launch in the market in 2008, Fusion Resorts has continuously sought to promote, embrace and uphold the idea of combining travel with a strong lifestyle approach. Today's consumers are more aware of a product's development. A lifestyle image is no longer just a trend. Discerning consumers nowadays aspire more towards a brand that shares the values they cherish. With the brand "Fusion", a new combination is taking shape in tourism: the highest standard of comfort is linked to a more conscientious investment. With properties for sale on locations such as Hoi An, La Gi, Da Lat, Ham Tan, Ho Tram and asset projects open and planned on locations such as Da Nang, Phu Quoc, Cam Ranh, Hoa Binh, Fusion Resorts will soon be Vietnam's largest Internationally managed resort chain.
http://www.fusion-resorts.com

About Serenity Holding
Serenity Holding has grown into a well-known name in the hospitality and real estate industry. In Vietnam the pressure for developers to maintain profitability and return against the backdrop ofincreasing development and land costs continues to be the biggest threat to development companies. Serenity Holding however is uniquely placed, as the company is the only fully vertically integrated hospitality company. With their own in-house designers and project managers, Serenity is able to take a more complete view of every project, seeing a project from both a developer's and a hotelier's point of view. This holistic approach allows balancing the competing needs of delivering a top-tier product to our guests while creating a return for our shareholders. Furthermore, the approach ensures that the Serenity values remain embedded in all stages of the development of any project, hereby creating the optimal equilibrium to Serenity's guests, shareholders and employees. Currently Serenity is working on 15 diverse hospitality projects from A-to-Z and has ownership interests in most of these.
http://www.serenity-holding.com

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In September this year, a private investor acquired 30% of stake from the 2 co-founders and shareholders, Marco van Aggele and Louk Lennaerts.

Ho Chi Minh City , Vietnam -- (SBWIRE) -- 10/30/2011 -- Vietnam's only A–Z service provider of real estate and hospitality projects Serenity Holding has grown into a household consultant name for distinct resort developments and management. Since its inception in 2002, the now at 12 million USD valued Dutch company is on the right track in becoming Vietnam's largest hospitality management company with their own in-house designed and managed Fusion and M2Boutique resorts and hotels. In September this year, a private investor acquired 30% of stake from the 2 co-founders and shareholders, Marco van Aggele and Louk Lennaerts.

Serenity's new shareholder has actively raised funding to invest in Serenity's Fusion and M2Boutique projects, adding property investment to Serenity's business activity. Thanks to this, Serenity's professionalism and lifestyle concepts will for sure be taken to the next level. CEO of Serenity Marco van Aggele explains, "With our new partner we are able to act more aggressively in the market in search for good projects that enhance people's style of life. In the current market, each project has a certain degree of financial stress. Traditionally, we could offer our services to those who wish to make a project more feasible with less cash flow. Now we can also show commitment to our concepts by participating financially. Our creativity has always been the key element in developing distinct projects ahead of the "hospitality" curve.

With this financial "piece of mind", my partner Louk and I can focus more on developing the business from the creative side."

In Vietnam the pressure for hotel developers to maintain profitability and return against the backdrop of increasing development and land costs continues to be the biggest threat to development companies. Serenity however is uniquely placed, as the company is the only fully vertically integrated hospitality company. With their own in-house designers and project managers, Serenity is able to take a more complete view of every project that is undertaken seeing a project from both a developer's and a hotelier's point of view. This holistic appreciation allows balancing the competing needs of delivering a top-tier product to our guests with creating a return for our shareholders. Furthermore, the approach ensures that the Serenity values remain embedded in all stages of the development of any project, enabling them to offer the optimal equilibrium to Serenity's guests, shareholders and employees. Currently Serenity is working on 15 diverse hospitality projects from A-to-Z. some of which they hold financial interest.

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Ho Chi Minh City, Vietnam -- (SBWIRE) -- 10/27/2011 -- One year after the launch of Asia's first all-inclusive luxury spa resort, Fusion Maia Da Nang is set to mark its first anniversary.

Ms. Michelle Ford, General Manager of Fusion Maia Da Nang shared, "We are excited to see after one year, the positive feedback from our guests as well as the media attention such as Time Magazine asking "Why didn't anyone think of this before" to Conde Nast Traveler naming us on the Hot List of the world's best new hotels. We have proven that our spa-inclusive concept redefines relaxation and we are not stopping here! This coming year we have a lot planned from the launch of our Natural Living Practices – integrating not only spa but also holistic well-being into your stay and introducing Fusionists – our unique take on creating personalized experiences.

According to Mr. Marco van Aggele, CEO and co-founder of Serenity Holding (brand owner of Fusion Maia), "After one year, we can only say that we are pleasantly surprised. For sure, we always felt our concept would be strong, but we underestimated how quickly the market caught our message and embraced our formula of all-inclusive spa with a lot of enthusiasm. The many positive reactions of our guests and client's satisfaction of reaching our financial targets motivate us and our dedicated Team to keep Maia's concept dynamic in the years to come, while exploring other groundbreaking concepts for our Fusion other locations."

Fusion Maia's trendsetting concept is attempting to shake up the luxury resort scene with its all-inclusive spa concept, the first of its kind in Asia. This hip new 5 star beach resort on Vietnam's central coast and offers 80 chic pool suites, 4 spa and 3 direct beach front villas, all with modern open-plan living and courtyard with private swimming pool.

The first resort in Asia to offer all (really all!) spa treatments included in the regular room rate! Maia Spa is the largest in Vietnam and the highlight of the resort. This surprising feature allows you to enjoy the spa experience as part of your stay, be it a manicure, or a full spa package, at no extra cost.

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Fusion Resorts is to roll out its new "fashion resort" concept in Vietnam

Ho Chi Minh City, Vietnam -- (SBWIRE) -- 09/29/2011 -- The trendsetting Fusion Resorts, known for its ground-breaking Fusion Maia's all inclusive spa concept and Fusion Alya's all inclusive dining concept, has currently secured 4 new locations for its new "fashion resort" concept, under the brand of Fusion Zana. Soon the International and Domestic market can enjoy these cutting edge designed resorts with fashion theme at locations such as Phu Quoc, Ho Tram, Cam Ranh and Hoi An.

According to Marco van Aggele, CEO and Co-founder of Serenity Holding, "The addition of Fusion Zana to our collection will breathe fresh air into the quite "straightforward" hospitality trends in Vietnam. So far, most hospitality developments across Vietnam are based on the same formula of "a place to sleep and relax" without truly capturing the essence of a good holiday, which in the long run will discourage high end travelers to visit Vietnam. Supported by our in-house team of dynamic managers and designers, Serenity always aims to look a few years ahead of the curve by conceptualizing innovative hospitality concepts in the very preliminary stage of a project. The new proposed Fashion resorts will "wow" high demanding travelers of the future with cutting edge designs, spectacular parties and a range of fashion related facilities."

Chief Visionary Officer (CVO) and Co-founder of Serenity Holding, Mr. Louk Lennaerts shared, "Constantly talking with customers and investors has helped us gain deep insights into their underlying needs which surely a customer survey cannot find out. And we know that both investors and customers are never demanding less, creating new products and concepts to us is a must and a key ingredient for our resorts' survival. The Fashion theme has long ago attracted billions of fans worldwide and we just think that it is the right time to introduce the combination of a resort with fashion life style to Vietnam to serve this high potential market and create these resorts into special interactive spaces!"

Fusion Resorts is a new movement consisting of Vietnam's most unique, forward-thinking and individually oriented hotel, resort and residential properties. Since its launch in the market in 2008, Fusion Resorts has continuously sought to promote, embrace and uphold the idea of combining travel with a strong lifestyle approach. Today's consumers today are more aware of a product's development, and a lifestyle image is no longer just a trend. Discerning consumers today aspire more towards a brand that share the values they embrace. With the brand "Fusion", a new combination is taking shape in tourism, which is the fact that the highest standard of comfort is linked to a more conscience investment. With properties for sales on locations such as Hoi An, La Gi, Da Lat, Ham Tan, Ho Tram and asset projects open and planned on locations such as Danang, Phu Quoc, Cam Ranh, Hoa Binh, Fusion Resorts will soon be Vietnam's largest Internationally managed resort chain.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm