Scottsdale, AZ -- (SBWIRE) -- 11/15/2011 -- It's the spookiest time of the year again, Halloween! And no other online game for kids celebrates this trick-or-treatin' fun event like SqwishLand does. Once a year, SqwishLand, the safe virtual world for kids, dons a dark and creepy theme where Halloween games and surprises await players.

This year, kids can look forward to yet another Halloween-themed virtual world. SqwishLand's sunny and happy environment will be transformed into a spook land for online trick-or-treaters. Mysterious and dark creatures will be coming back from the dead to haunt players and SqwishLanders.

The two-week Halloween celebration will be filled with game events where cool Halloween-themed prizes are up for grabs. With the competition for the 6th week of the Game Event Ladder getting stiffer by the week, players need to amp up their game event skills to become one of the Game Event Ladder Leaders.

Another Halloween surprise that players should watch out for is the minigame on the mysterious Ghostly Sqworca. Rumor has it that this Ghostly Sqworca is calling for help in driving away an evil Sqwabble that has taken over his house. SqwishLand players can help the Ghostly Sqworca by solving a riddle given by the evil Sqwabble. If answered correctly, they will be given a reward. But when the player fails to get it right, they will be lost in time.

Kids can enjoy these Halloween surprises in SqwishLand by registering in http://www.SqwishLand.com. Joining SqwishLand is absolutely free for people of all ages. Players can enter a SqwishCode, a special code that comes with the SqwishLand capsules containing the soft 'n squishy toys that inspired the game. Upon first entry of a SqwishCode, players will get a 30-day free Premium Membership.

A Premium Membership will give players access to more areas and more minigames, helping them to level up faster in the game. Together with their virtual SqwishLand pets, players can interact with one another and join the community activities to win Sqwash and cool prizes. The succeeding SqwishCodes entered can be used to redeem more virtual cash and unlock fun new bonuses, costumes for their avatars, homes, and more.

SqwishLand is developed by SqwishLand LLC, a company based in Scottsdale, Arizona. The company develops SqwishLand in three ecosystems: off line (physical goods), online (virtual world, online gaming, Facebook and YouTube) and mobile (iTunes Apps and Android). It is the first truly integrated toy and entertainment line for 6 to 13-year-old kids.

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Scottsdale, AZ -- (SBWIRE) -- 10/10/2011 -- SqwishLand, the hit kid-friendly virtual world for kids, never runs out of surprises for its avid fans. Kicking off the month of October, SqwishLand unveiled a mini makeover with the new Forest Theme. Players can now check out the new SqwishMap that features a revamped Sqwicnic, Sqwiver and Sqwaterfalls on their next visit at SqwishLand. The environment may be new in the SqwishLand Forest, but familiar SqwishLand faces will still be seen hanging out in these rooms like Lala the Sqwoala who's still sleeping on his food and Chef Sqwear whipping up the most delicious Sqwababs in all of SqwishLand.

Opposite the new Forest Theme are mysterious big clouds with what seems to be tower cranes. SqwishLand fans should stay tuned because they are in for a Sqwishtastic surprise!

Because this virtual world is played worldwide, it's no surprise that SqwishLand fans come from different time zones. To make it more convenient for players, SqwishLand launched its in-game clock, the SqwishClock. Now it will be easier for players to join game events where they can win additional Sqwash, the game's virtual cash. There are three SqwishClocks displayed in the virtual world: at the Sqwungle, Mayan Temple, and at the Coral Palace Entrance. They tell players what time it is in SqwishLand so they can easily schedule meet-ups with their SqwishLand Buddies and log in when it's time for the scheduled game events.

SqwishLand has also given members a new payment option to experience the game as a Premium Member through inComm, an industry leader in stored-value gift and prepaid products.

inComm has been providing consumers with an easier process of purchasing since 1992, with networks including premiere brands in the big box, grocery, convenience, chain drug, discount, electronics, and office supply among many others. Players can also choose to subscribe to a Premium Membership via credit card, PayPal, Rixty, and Zeevex.

With a Premium Membership in SqwishLand, players will be given access to more areas in the game and more minigames. These can help them level up faster and become a Level 50 player, the most coveted elite status in SqwishLand.

SqwishLand can also be played for free! Players can enter the SqwishCode, a special code that is encapsulated with the soft n' squishy toys on which the game is based. The SqwishCode can serve as an entry pass in the virtual world. Using the SqwishCode for the first time will give players a 30-day free Premium Membership. The succeeding SqwishCodes entered can be used to redeem more virtual cash and to unlock fun new bonuses, costumes for their avatars, homes, and more. SqwishLand toys come to life in the online game where players can adopt them as virtual pets. Together with their virtual SqwishLand pets, players can interact with one another and join the community activities to win Sqwash and cool prizes.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Scottsdale, AZ -- (SBWIRE) -- 09/29/2011 -- SqwishLand Adds A Pair of National Parenting Center 2011 Fall Seals of Approval To Its Awards Birdcage

For years we've heard "Polly want a cracker, Polly want a cracker." But as any unpainted parrot kit owner can tell you, these fine-feathered friends are now squawking, "Polly want a painter!" And according to The National Parenting Center, because kids can have tons of creative fun turning a plain, toy parrot into a winged rainbow, the D.I.Y. SqwishLand Polly is getting painted, a cracker and a National Parenting Center 2011 Fall Seal of Approval Award.

Here's what the bird-loving judges at the National Parenting Center had to say about the D.I.Y. SqwishLand Parrot (after they'd cleaned up their mess, of course):

SqwishLand, LLC - D.I.Y SqwishLand Parrot
Award Category: Kits & Crafts
Recommended Ages: 5 and Up
Price: $9.99

"Chances are somewhere in your town there is a ceramics painting center where you can go and paint ceramic or clay pieces. They are popular for groups, families, parties and the like. The problem with these places, according to our testers, is that they are cost prohibitive. Sqwishland is bringing the party home and at a much more affordable price. Just take out the parrot and let your child have at it. Depending on the level of intricacy and detail, it can take anywhere from 30 minutes to two hours to complete but for just under $10, the price can't be beat. Finally, kids can take digital pictures of their painted masterpiece and upload it to the SqwishLand site, then other kids vote on it to determine each month's design winner. Ultimately a grand prize winner will have their design made into an actual SqwishLand toy."
SqwishLand also received an award for its SqwishLand Soft 'n Squishy® Bracelets. The National Parenting Center judges loved that these bracelets were jewelry with a purpose. And the purpose went well beyond just looking good!

SqwishLand, LLC - SqwishLand Soft 'n Squishy® Bracelets
Award Category: Kids Clothing and Accessories
Recommended Ages: 3 and Up
Price: $2.99

It's official, bracelets are the new hot toy/accessory and Sqwishland is right on the leading edge of the craze. Start with a soft bracelet and attach your SqwishLand toys to it, then keep adding or trading or rearranging them so that it's never the same bracelet twice. There is an additional component here which is the associated online world that each SqwishLander can be a part of. This extra level of fun and interactivity really had parents sold on the value. The social experience of kids sharing, trading and communicating about their creations was a marvel for parents to witness."

About The National Parenting Center
The National Parenting Center was founded in July of 1989, with the intention of providing the most comprehensive and responsible parenting advice to parents everywhere. The advice provided is furnished by some of the world's most respected authorities in the field of child rearing and development.

The National Parenting Center's Seal of Approval program, created in 1990 as an adjunct to TNPC's support services, identifies the finest products and services being marketed to the parent/child audience. From educational and entertainment products and equipment to travel destinations, the consumer oriented testing process solicits evaluations from parents and their children. This award signifies to other parents that their peers have acknowledged a product's quality and desirability based on a wide variety of determining factors.

By any yardstick there is no denying that 2010 was a tumultuous year throughout the world and here at home. As it releases the final Seal of Approval report of 2010, and awards the first 2011 Seals of Approval, The National Parenting Center wants to recognize the hard work and dedication it takes to persevere in a climate and times such as these. The companies and the people behind them have created products and services that really connected with its testers and are deserving of this award as well as the benefits that come with Seal.

It is the sole intention of The National Parenting Center to advise, support and guide parents with sound, responsible advice.

About SqwishLand
SqwishLand LLC, the developer of SqwishLand toys and the online game, SqwishLand.com. Distributes over 500 soft 'n squishy collectibles and other toys based on the virtual world.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm