Deerfield Beach, FL -- (SBWIRE) -- 10/17/2011 -- As reported in the Sun Sentinel and other local papers, Island Water Sports of Deerfield Beach was forced to cancel our 30 year running event, Midnight Madness, due to issues within the city. We were touched by all the support and feedback from the community, our friends, and fans. In response, we're able to announce a new event – Daytime Radness.

Daytime Radness will be the largest surf & skate event in South Florida benefiting local and national charities. Some of the highlights of this event include:

• Surf & Skate Giveaways All Day

• Van's Goat Skate Ramp Open to Skate All Day

• Entire Store on Sale

• Denim Donations for the Homeless

• Benefit for Karen Rice & Grind for Life - Helping People with Cancer

When: October 21, 2011; 9:00am – 9:00pm

Where: Island Water Sports, 1985 NE 2nd Street, Deerfield Beach, FL 33441

About Daytime Radness
Founded in 1978, at Island Water Sports surfing is not just our business, it's our blood. We are owned and operated by second and third generation surfers and skateboarders. Kirk Cottrell opened the shop in 1978. His kids, Cheyne, Karly and Linsey took their first steps inside the store. They now oversee the operations of the business and continue to uphold the commitment to serving the South Florida community.

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