Site matches advisors with consumers actively seeking financial guidance and provides free, educational resources for leveraging social media to enhance business opportunities

Atlanta, GA -- (SBWIRE) --11/18/2011 -- FiPath today launched FiPath for Advisors™, the first independent, total online marketing solution for financial advisor leads. Already more than 250 advisors are enrolled as members, taking advantage of a range of resources that help them learn how to use today's new social media tools, and navigate the changing regulatory environment to fully leverage the online marketing channel. FiPath for Advisors also helps advisors easily connect with, and attract, high quality clients through a variety of connection points, including a member match program that taps into an established network of over 70,000 consumers who are actively seeking financial guidance through the financial education consumer site, http://www.FiPath.com.

Connecting with consumers is becoming increasingly difficult for financial advisors. According to Willis Consulting, many larger advisor firms will be recruiting fewer trainees to their advisor-training programs next year. Not only that, but more Americans are adding themselves to the National Do Not Call Registry, under the FTC and FCC, which gives them a way to avoid getting telemarketing calls at home – including calls from financial advisors. In addition, many consumers are going online to get their financial information and make connections – a new frontier for many advisors who are unfamiliar with social media tools and the regulations around usage.

FiPath for Advisors helps advisors fully leverage the power of social media to connect with potential clients by providing industry-best practices for online marketing and client acquisition. These financial advisor tools help reduce marketing costs along with the stress of knowing how to use social media compliantly.

FiPath for Advisors offers independent advisors access to a variety of resources, including:
Member-match program to connect advisors to potential clients
Webinar platform to connect with community members
Collaborative forums to tap into others' expertise
Opportunities for content contribution and visibility
Best practices related to social media compliance, regulatory, marketing and practice management

"Financial advisors face many challenges in today's marketplace – including how to find and attract potential clients online," said Peter Velardi, CFP® President and Chief Operating Officer at FiPath. "FiPath for Advisors provides financial advisors with the opportunity to connect directly with target prospects online, while at the same time, educating them on how to utilize social media resources compliantly to engage with other potential clients. Our unique offering was designed for institutions of all sizes as an outsourced marketing solution that works as an extension of in-house programs, resulting in a total online marketing program.

FiPath for Advisors enables independent advisors and small, broker-dealer organizations to implement a complete online marketing program quickly, efficiently and in a cost-effective way. FiPath for Advisors is completely independent and does not sell products or manage consumers' money, nor is it affiliated with any institution. Advisory Board members include Jennifer Openshaw, a renowned retirement expert and financial maven, and Hal Hershfield, Ph.D., who has done extensive studies on the impact of time on financial decision making.

FiPath for Advisors is a service of FiPath, the only independent site that provides financial education and collaboration for consumers.

FiPath has an array of top-tier partners that it makes available for free to its members, including Morningstar, E-Trade, Schwab, and ING.

About FiPath for Advisors™
FiPath for Advisors™, a service of FiPath, is the first independent, online marketing solution for financial advisors. FiPath for Advisors offers members access to a range of financial advisor tools that help them easily connect with potential high quality clients, learn how to use social media to attract new clients, and how to navigate the changing regulatory requirements. The result is a complete lead generation solution for any advisor seeking to enhance their business. For more information or to join FiPath for Advisors visit www.fipath.com/advisors.

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Venture Atlanta revs up jobs creation across Georgia with featured companies at their October technology conference. Tim Harrington, CEO FiPath the retirement plan services leader.

Atlanta, GA -- (SBWIRE) -- 10/31/2011 -- Funding entrepreneurship creates jobs... it's that simple. Even in the midst of what economists are calling a "sagging" economy, entrepreneurs, and the small to medium businesses they create, continue to be key in driving economic growth and job expansion. For Georgia in particular, connecting entrepreneurs and innovators with venture funding is more important than ever. To that end, Venture Atlanta, the state's largest technology investor forum, today announced the first half of the 2011 slate of companies selected to present during its annual conference to be held October 25-26 at the Georgia Aquarium.

The technology conference will feature 20 growth-stage companies which will present on the second day of the conference in the Venture Spotlight as part of the newly expanded conference format. Venture Atlanta has selected some of Georgia's top entrepreneurs showcasing their growing businesses in a variety of the state's strongest technology sectors including financial services, health IT, information security, new media, and cloud computing. One of the featured spotlight companies will be FiPath and its CEO Tim Harrington.

FiPath's CEO, Tim Harrington will be a featured speaker at the Venture Atlanta technology conference. FiPath packages financial information in a digestible format so that all type of consumers - from the do-it-yourselfer to those who prefer retirement plan services guidance along the way - can make better, more informed decisions. From easy-to-use financial tools to connections with local, qualified advisors, FiPath helps consumers of all types take control of their financial future. FiPath also provides a forum for collaboration with peers, so consumers can get a broad variety of opinions and make the best decision for themselves.

FiPath is a resource for financial advisor leads and provides a full complement of resources for financial advisors to connect with and attract high quality clients. FiPath helps advisors to take full advantage of social media and the latest Internet technologies in addition to providing direct connections with a community of qualified prospects (through member match, client webinars, contributed content, external lead generation and "Ask an Advisor". FiPath makes it easy to connect with consumers and other financial advisors.

About FiPath
FiPath is the only independent site that provides unbiased financial content and collaboration for both consumers and advisors. In addition, FiPath uniquely provides both expert content and peer-to-peer connections, ensuring that members are able to interact with information at their own pace and in the manner they want. From do-it-yourselfers to those who seek guidance, FiPath is the only resource to meet the needs of all types of consumers.

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