Blogs: The new buzzword roaming in the internet space, a way of maintaining any given individual’s personal opinion on any given subject on the World Wide Web.

Brampton, Ontario -- (ReleaseWire) -- 07/16/2007 -- Blogs have become a way to express any person's personal views to a world wide audience. If you glance through various blog sites on the net you will find people writing about various topics that they are interested.

The word Blog was derived from the two words web and log. Blogs have helped people keep in touch with each other, and allows people to learn about subjects that they need more information. For Instance; you might be a person who wants to learn more about parasitic plants, and if you go through a parasitic researcher's blog, you'll learn his world and views on parasitic plants. Blogs help increase the level of information that is available on the net.

Blogs could be considered as very effective marketing tool to promote businesses on the Internet as well. These days most people rely on buying the right product by taking the opinions of other users of the same. Blogs bring out the best form of marketing that mankind has known for decades; Word of Mouth marketing.

Such a powerful feature is also associated with ekwa Lite which is a part of ekwa, (http://www.ekwa.com) a comprehensive web marketing package. When you maintain a profile with ekwa, you will be able to write daily blog entries to promote and communicate with your clients. You could talk about your new arrivals, latest additions, product upgrades and also ask for opinions from your consumers about your product. With the future of business marketing getting aggressively attached to the Net, more people are converting their marketing methods to suit this new trend. And the best part is blog is not the only feature available with ekwa it has photo sharing, testimonials, news updates and many more which will help you and your business to reach out into new markets and promote itself among millions of net users.

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Brampton, Ontario -- (ReleaseWire) -- 06/25/2007 -- ekwa labs, recently announced the launch of their premier product ekwa (www.ekwa.com) which is the world's first comprehensive online viral marketing tool. ekwa offers ekwa lite FREE for any one who wants a communication or viral marketing tool online to promote themselves or their business.

ekwa lite comes to you equipped with excellent free marketing strategies developed by our industry specialists after extensive research. These features are designed to suit both individuals and businesses to grow their community and customers as necessary. Some of the free features of ekwa lite include;

• Free Blogs – By using blogs you can post interesting articles about you and your company and get customer feedback.
• Free Banners – You can upload banners for others to link to you and your products through other websites.
• News – Now you can manage all your news such as event marketing, product introductions, trade shows and grand openings.
• Photo Album – Photo Albums is a great way for you to share different photos regarding you and your company.
• Testimonials – Manage the recommendations you get from the satisfied customers which can ultimately be your best form of viral marketing.

"We wanted to create something completely new and totally free for all the people who wanted to carry out their viral marketing and reach their customers with a whole new experience" explains Naren Arulrajah President & CEO of ekwalabs.com. ekwa labs is a global web development company focusing on assisting business to effectively use internet as a comprehensive marketing tool. Its operation spans globally assisting its clients to carry out their viral marketing strategies.

You might be an author, a journalist, a politician, a lawyer, a doctor or you might be a small business holder who is interested in enhancing the cooperate image of your company or maximizing your client base. Whatever your profession might be ekwa lite has a total solution for you without the cost of a cent. So why wait? Sign up now for free at http://www.ekwa.com and experience the power of ekwa, the complete viral marketing tool for you and your business.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm