Ganeden Biotech is set to unveil its new probiotic health bar at this year’s Natural Products Expo West trade show in Anaheim, California. Samples of the bar, which contain the healthy bacteria, GanedenBC30™, will be available at the show.

Cleveland, OH -- (ReleaseWire) -- 03/11/2008 -- Ganeden Biotech will premiere its new probiotic health bars at the Natural Products Expo West – scheduled for March 14th through the 16th at the Anaheim Convention Center in Anaheim, California. Samples of the bars will be available at the show at the P.L. Thomas booth, #722.

The probiotic bars are powered by the patented healthy bacteria, GanedenBC30, which the company claims delivers over ten times more live cells than yogurt. "GanedenBC30 stands apart from other traditional bacteria" explains Ganeden's Co-Founder and Chief Scientist, Sean Farmer. "The core of the cell is protected by a natural organic layer that serves as a protective shield against harsh manufacturing processes and stomach acids. This unique characteristic is why we initially chose a strain of Bacillus coagulans over other conventional probiotic strains" explains Farmer.

The new probiotic bars are all natural, low in fat, contain no trans fat or preservatives, are kosher certified and do not require refrigeration. Flavors include Chocolate Chip, Peanut Butter Chocolate Chip, Vanilla Chocolate Chip and Fruit 'n Nut and can be formulated in a variety of flavor, ingredient and nutritional combinations. The probiotic bars are being made available under private label to retailers and food companies as a completely turn key solution.

Ganeden Biotech President and CEO, Andy Lefkowitz jokes, "Have you heard the one about digestive and immune fitness walking into a bar? That's essentially what we've done. We've taken all the immune and digestive health benefits of our probiotic bacteria, GanedenBC30, and put into a great tasting bar." But probiotics are no laughing matter. According to Neilson LabelTrends, the total probiotic market was over $700 million in 2007. The new probiotic bar from Ganeden Biotech could very well open up an entirely new revenue generating opportunity for distributors and manufacturers alike.

"There's simply no bar with this type of probiotic bacteria currently out there" says Lefkowitz. "We're just thrilled to be the first ones to come to market."

The healthy bacteria inside the bars, GanedenBC30 is used as a probiotic food ingredient which can also be used in, to name just a few examples, hot and cold beverages, dry drink mixes, soup mixes, baked goods, dairy products and a variety of health bars including protein, meal replacement, energy, breakfast and sports nutrition bars.

GanedenBC30 has shown to be heartier than other probiotic strains, can survive mixing, baking and intense pressures of the manufacturing process, has long shelf life and is self-affirmed GRAS. Company literature calls GanedenBC30 "the probiotic that can take it." Plus, when adding GanedenBC30 as a probiotic food ingredient there are normally no changes required in the manufacturing process. This is good news for manufacturers who can now have an edge in such a competitive market without having to resort to complicated and costly measures to ensure cell viability.

"Until we were introduced to GanedenBC30, we did not believe that a probiotic could be a viable ingredient in mainstream, high volume foods and beverages because every strain we looked at was so fragile," commented leading ingredient supplier, P.L. Thomas president Paul Flowerman.

For retailers and food companies, there is now an easy, turn-key way to expand offerings into the rapidly expanding probiotic, functional food category through the introduction of a probiotic bar product. For consumers, the good news is that they can now experience all of the benefits of probiotics with a great tasting bar that does not need to be refrigerated.

About Ganeden Biotech
Founded in 1997, Ganeden Biotech Inc. is a consumer healthcare company based in Cleveland, Ohio that features a popular line of digestive and immune fitness products under the brand names Sustenex, Digestive Advantage, and Clearly Confident. Ganeden's oral products including Sustenex and Digestive Advantage contain GanedenBC30 Probiotic, a patented strain of Bacillus coagulans. Ganeden Labs is the licensing and development division of Ganeden Biotech, making proprietary, patented probiotic technology available for use in innovative products in a wide range of industries. GanedenBC30 Probiotic and its related patents are available for licensing.

Natural Products Expo West is the largest natural and organic trade show featuring thousands of new products, cutting-edge trends, engaging speakers and informative seminars. More than 2,800 exhibitors are registered for this year's event.

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For more information on this press release visit: http://www.releasewire.com/press-releases/new-probiotic-ingredient-ganedenbc30-raises-the-bar-16668.htm

New Jersey based ingredient supplier, P.L. Thomas (PLT) announced today that it has partnered with Ganeden Biotech, Inc to represent the probiotic ingredient, GanedenBC30 (Bacillus coagulans GBI-30, 6086) to the food and beverage industry.

Cleveland, OH -- (ReleaseWire) -- 01/14/2008 -- GanedenBC30 (Bacillus coagulans GBI-30, 6086) is a kosher, self-affirmed GRAS certified high-survivability strain of the probiotic, Bacillus coagulans. In addition to food products, GanedenBC30 is currently used in a broad range of applications including dietary supplements, animal health products, feminine hygiene and topical applications. GanedenBC30 is unique because it is shielded by a natural organic layer which protects the probiotic cells from the harsh manufacturing processes, do not require refrigeration and survive gastric acidity. Overall, GanedenBC30 has shown to be heartier than other probiotic strains and exhibits excellent stability, offering more flexibility in manufacturing and delivery systems.

"GanedenBC30 can be baked, boiled, frozen and squeezed into virtually any food and beverage application," commented Andy Lefkowitz, Ganeden's President and CEO. "Partnering with an industry leader such as PLT will enable us to broaden the applications of GanedenBC30 into more functional foods and beverages. The experience, knowledge and high standard of quality that P.L. Thomas brings to the table further support our commitment to provide a superior probiotic ingredient," Lefkowitz said.

Paul Flowerman, President of PLT, explained, "Until we were introduced to GanedenBC30, we did not believe that a probiotic could be a viable ingredient in mainstream, high volume foods and beverages because every strain we looked at was so fragile. The self-affirmed GRAS status, cost effectiveness and survivability under harsh processing conditions make GanedenBC30 a revolutionary product uniquely suitable for a wide range of food and beverage applications. We are proud to partner with the Ganeden Biotech team who add a strong commitment to science, intellectual property and safety to their passionate efforts to make GanedenBC30 an industry standard."

About Ganeden Labs
Established in 2006, Ganeden Labs is the licensing and development division of Ganeden Biotech, making proprietary, patented probiotic technology available for use in innovative products in a wide range of industries. Ganeden maintains an extensive intellectual property portfolio with patent and trademark protection for an array of technologies all over the world. GanedenBC30 and its related patents are available for license in a wide variety of applications.

About Ganeden Biotech
Founded in 1997, Ganeden Biotech Inc. is a consumer healthcare company based in Cleveland, Ohio that features a popular line of over-the-counter, products under the brand names Sustenex, Digestive Advantage, and Clearly Confident. Ganeden's oral products including Sustenex and Digestive Advantage contain GanedenBC30, a patented strain of Bacillus coagulans.

About P.L. Thomas
P.L. Thomas, a New Jersey based ingredient supplier, offers more than fifty years of innovation in securing reliable, high quality raw materials for the food/functional food and nutrition industries. PLT specializes in fruit and vegetable extracts, natural colors and flavors, clinically-supported botanical extracts, probiotics and fermentation ingredients and novel delivery systems.

For more information on this press release visit: http://www.releasewire.com/press-releases/pl-thomas-signs-distribution-deal-with-ganeden-biotech-for-probiotic-ingredient-ganedenbc30-bacillus-coagulans-gbi-30-6086-15548.htm

An independent panel of scientists has awarded Ganeden Biotech, Inc. self-affirmed GRAS (Generally Recognized as Safe) status for its patented probiotic, GanedenBC30 (Bacillus coagulans GBI-30, 6086).

Cleveland, OH -- (ReleaseWire) -- 12/06/2007 -- After an extensive evaluation of research studies and toxicology data, the panel concluded that GanedenBC30 is safe for use as an ingredient in food products. According to the FDA, self-affirmed GRAS status is awarded to any substance that is generally recognized among qualified experts as having been adequately shown to be safe under the conditions of its intended use.

"With so many health benefits and potential applications available for GanedenBC30, licensing partners now have one more level of confidence in the safety of GanedenBC30 as an ingredient," commented Ganeden's Founder and Chief Scientist, Sean Farmer. "Achieving GRAS status further supports our commitment to provide superior probiotic bacteria in widely available premium products," Farmer said.

GanedenBC30 (Bacillus coagulans GBI-30, 6086) is a high-survivability strain of the probiotic, Bacillus coagulans. In addition to food products, GanedenBC30 is currently used in a broad range of applications including dietary supplements, animal health products, feminine hygiene and topical applications. The probiotic cells in GanedenBC30 are able to survive very harsh manufacturing processes, do not require refrigeration and survive gastric acidity. Overall, GanedenBC30 has shown to be heartier than other probiotic strains and exhibits excellent stability, offering more flexibility in manufacturing and delivery systems.

"GanedenBC30 is different from other traditional bacteria because it is surrounded by a natural organic layer that serves as a protective shield against the manufacturing process, shelf life and stomach acids and intestinal bile," explains Farmer. "Because of this unique make-up, GanedenBC30 survives the hostile environment of the stomach, colonizes the intestines, and produces lactic acid, which are all critical factors to the success of a probiotic. That's why we initially chose a strain of Bacillus coagulans over other conventional probiotic strains," explained Farmer.

About Ganeden Labs
Established in 2006, Ganeden Labs is the licensing and development division of Ganeden Biotech, making proprietary, patented probiotic technology available for use in innovative products in a wide range of industries. Ganeden maintains an extensive intellectual property portfolio with patent and trademark protection for an array of technologies all over the world. GanedenBC30 and its related patents are available for license in a wide variety of applications. For more information, visit http://www.ganedenlabs.com.

About Ganeden Biotech
Founded in 1997, Ganeden Biotech Inc. is a consumer healthcare company based in Cleveland, Ohio that features a popular line of over-the-counter, products under the brand names Sustenex, Digestive Advantage, and Clearly Confident. Ganeden's oral products including Sustenex and Digestive Advantage contain GanedenBC30, a patented strain of Bacillus coagulans.

For more information on this press release visit: http://www.releasewire.com/press-releases/ganeden-biotech-obtains-self-affirmed-gras-status-for-probiotic-ingredient-ganedenbc30-bacillus-coagulans-gbi-30-6086-14940.htm