Scottsdale, AZ -- (SBWIRE) -- 12/23/2005 -- Personal Cash Advance announced this week that a payday loan is solid financial tool for consumers that need additional cash for any occasion. Though the media and competing financing industries have long equated payday loans with a form of loan sharking, recent data suggests that the consumers disagree; only 6% of those surveyed stated that they chose a payday loan because "there's no other alternative." A vast majority of those surveyed indicated that they favored payday loans because they are convenient, offer fast approvals, and require less paperwork than other financing options.

The survey also found that payday loans are not only emerging as the preferred method for consumers to finance short-term needs and projects, but also used with medium frequency. On average, most consumers that utilize the service about eight times per year. Additionally, 92% of those surveyed also indicated that payday loan companies offer a useful service, further supporting the concept of payday loans as a useful tool to consumers nationwide.

More information about payday loans can be found at www.personalcashadvance.com

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