<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/" xmlns:georss="http://www.georss.org/georss">
  <channel>
    <image>
      <title>ReleaseWire</title>
      <url>http://media.releasewire.com/photos/show/?id=68004&amp;size=small</url>
      <link>http://www.releasewire.com/</link>
    </image>
    <title>Base Formula Ltd - Latest Press Releases on ReleaseWire</title>
    <link>http://www.releasewire.com/company/base-formula-ltd-34012.htm</link>
    <description/>
    <language>en-us</language>
    <link xmlns="http://www.w3.org/2005/Atom" href="http://sbwire.superfeedr.com/" rel="hub"/>
    <link xmlns="http://www.w3.org/2005/Atom" href="http://feeds.releasewire.com/rss/full/company/34012" rel="self"/>
    <item>
      <title>Banishing Dry Skin This Winter With Base Formula</title>
      <link>http://www.releasewire.com/press-releases/release-3.htm</link>
      <description><![CDATA[<div class="newsleft"><div class="newsbody"><p>Melton Mowbray, Leicestershire -- (<a rel="nofollow" href="http://www.sbwire.com/">SBWIRE</a>) -- 12/28/2011 --  Cold weather, central heating, extra stress and Christmas parties all take their toll on our skin during winter. But don&apos;t wait to make your new year&apos;s resolution; your skin deserves a new Base Formula skincare regime now. The temperatures have dropped quicker than you can say &apos;ho ho ho&apos;, and your skin won&apos;t have had time to get used to the new weather conditions, leading to flaking, dry patches and chapped lips.<br />
<br />
Don&apos;t expose your skin to irritating toxins or chemicals found in skincare products in pharmacies; winter skincare should be kept simple for beautiful and healthy skin. Natural winter skincare by Base Formula soothes winter skin symptoms, repairing skin by replenishing both vitamin stores and natural moisture levels. <br />
<br />
Look your best this party season with a new winter skincare regime. A cleanser, toner and moisturiser by Base Formula are simple to make and won&apos;t cost a small fortune. With aromatherapy you have unlimited possibilities to make a product tailored to you, so you no longer need to buy numerous products to find one which suits - even if you have difficult oily or combination skin. Essential oils are skin nurturing and offer a huge range of different benefits. Whether you would like your products to have added anti-ageing properties, treat your acne, reduce the appearance of your scars or reduce puffiness, you can make your winter skincare suit you.<br />
<br />
Base Formula&apos;s carrier oils have therapeutic properties and are easily absorbed by the skin. Argan Oil is particularly effective at protecting the skin against extreme temperatures and treating patches of dry skin and chapped lips. Essential oils such as Rose, Frankincense, Lavender and Neroli help to stimulate the regeneration of new skin cells, revitalising skin quality and appearance. <br />
<br />
Jeni Broughton, Consultant Aromatherapist at Base Formula, says:<br />
<br />
"The harsh winter weather and central heating can play havoc with our skin - stripping out natural moisture and causing the top layer of skin to dry and flake off! Essential oils and natural plant oils (carrier oils) can offer an effective way to enhance the health and condition of your skin". <br />
<br />
Base Formula make winter skincare easy with recipe guides, descriptions of the properties of essential oils and ready-to-use cosmetic bases. Boost your skin&apos;s natural defences and protect your skin this winter with Base Formula&apos;s ethically produced, natural winter skincare products.</p><p>For more information on this press release visit: <a rel="nofollow" href="http://www.releasewire.com/press-releases/release-3.htm">http://www.releasewire.com/press-releases/release-3.htm</a></p></div><h2>Media Relations Contact</h2><p>Jackie Mckellar<br />Base Formula Ltd<br />Telephone: 01664 501110<br />Email: <a rel="nofollow" href="http://www.sbwire.com/press-releases/contact/120338">Click to Email Jackie Mckellar</a><br />Web: <a rel="nofollow" href="http://www.baseformula.com">http://www.baseformula.com</a><br /></div><div><p><img src="https://cts.releasewire.com/v/?sid=120338&amp;s=f&amp;v=f" width="1" height="1" alt=""><span></span></p></div>]]></description>
      <pubDate>Wed, 28 Dec 2011 03:30:00 -0600</pubDate>
      <guid>http://www.releasewire.com/press-releases/release-3.htm</guid>
    </item>
    <item>
      <title>Base Formula Dispel Winter Blues and Sniffles: The Natural Way</title>
      <link>http://www.releasewire.com/press-releases/release-3.htm</link>
      <description><![CDATA[<div class="newsleft"><div class="newsbody"><p>Melton Mowbray, Leicestershire -- (<a rel="nofollow" href="http://www.sbwire.com/">SBWIRE</a>) -- 12/27/2011 --  The Christmas lights have been switched on and winter has well and truly arrived. But with the seasonal cheer comes the inevitable winter blues and sniffles. Don&apos;t head to the pharmacy to stock up on artificial and ineffective potions just yet: have you considered a natural first aid kit? Base Formula offers a huge range of natural and organic essential oils to keep you happy and healthy this winter, which can make great mood lifters, anti-bacterial room fragrances, decongestants and muscle soothers. <br />
<br />
Base Formula&apos;s essential oils are 100% pure and natural, with a huge range of physical and mental benefits and the option to be used in different ways. Depression can be aided with seasonally appropriate frankincense, lemon or thyme oils, and citrus oils in a diffuser can create an upbeat mood, great for banishing the winter blues. Calming lavender can even help to banish Christmas shopping stress.<br />
<br />
Resinous essential oils such as benzoin are anti-microbial, keeping the bugs at bay when used to fragrance a room.  But if it is too late and you have already caught the dreaded illness it also acts as an effective decongestant when inhaled over a bowl of hot water. The miraculous Benzoin can even boost circulation in cold hands and soothes aching lungs and coughs when used as a chest rub. Aromatherapy with lemon essential oil helps with colds and flus, and eucalyptus and rosemary ease a chesty cough. For muscular aches and pains why not try black pepper, which has been treating aching limbs for over 4,000 years, and aromatic bath salts and foot rubs can also be made from your favourite essential oils for a pampering night when you begin to feel yourself again. Whatever your winter gripes Base Formula is sure to have an essential oil to suit you, and they even offer advice and tips on working with their oils.<br />
<br />
Joannah Metcalfe from Base Formula said: <br />
<br />
"Prevention is always better than cure. You can keep bugs at bay by diffusing herbal, resinous essential oils which have anti-microbial powers and which also help to stimulate your immune system and body&apos;s defence mechanisms. If you&apos;ve already come down with a cough, cold or flu then we recommend steam inhalations with anti-viral essential oils. Steam inhalation is particularly effective, as the therapeutic oil molecules pass directly over sites of infection and straight into the blood stream via the blood rich lining of the lungs!"<br />
<br />
So don&apos;t head to the pharmacy, head to Base Formula to help you enjoy winter: the natural way.</p><p>For more information on this press release visit: <a rel="nofollow" href="http://www.releasewire.com/press-releases/release-3.htm">http://www.releasewire.com/press-releases/release-3.htm</a></p></div><h2>Media Relations Contact</h2><p>Jackie Mckellar<br />Base Formula Ltd<br />Telephone: 01664 501110<br />Email: <a rel="nofollow" href="http://www.sbwire.com/press-releases/contact/120333">Click to Email Jackie Mckellar</a><br />Web: <a rel="nofollow" href="http://www.baseformula.com">http://www.baseformula.com</a><br /></div><div><p><img src="https://cts.releasewire.com/v/?sid=120333&amp;s=f&amp;v=f" width="1" height="1" alt=""><span></span></p></div>]]></description>
      <pubDate>Tue, 27 Dec 2011 14:01:03 -0600</pubDate>
      <guid>http://www.releasewire.com/press-releases/release-3.htm</guid>
    </item>
  </channel>
</rss>
