Email still reigns as the best way to connect with clients. Windward Technology makes excellent use off this medium with its e-newsletter.

San Diego, CA -- (SBWIRE) -- 02/24/2012 -- For the month of January, Windward's e-newsletter had an open rate of 25%. According to marketing solutions company Constant Contact, a good open rate is from 20% to 29%. A good click-through rate is from 5% to 10%. Windward's click-through rate for January was 14%.

The company achieved this by avoiding common pitfalls like:

- Including the word Sale or Free
- Using all capital letters
- Excessive punctuation
- Red text
- Excessive use of the phrase "click here," symbols, graphic to text ratio or $$$$

Other things that companies can do to improve their open and click-through rates, says Windward are

- Ask subscribers to "white list" them
- Always send the newsletter from the same address
- Keep the subject line to 7 words or fewer
- Add a table of contents in the top 2 to 4 inches of the newsletter so it will appear in a preview panel
- Survey readers about their reading preferences
- Include forward links, a "like" button, links to past issues and a signup opt in to the newsletter

"I am really excited about our open and click-through rates," said Windward Technology CEO Clint Pichon. "It means we are giving our readers what they want: interesting content. Following Constant Contact's advice has helped a lot. I am excited to see the numbers for February."

A successful email newsletter campaign relies on a lot of factors, but following the basics has certainly done a lot to help Windward Technology's newsletter succeed.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Whom do you trust when it comes to IT support for your San Diego business? A firm that says it knows what to do or one that can prove it?

San Diego, CA -- (SBWIRE) -- 02/24/2012 -- Just a quick drive up I-5 to Orange County to get real-world advice on how to build a better IT firm seems like a worthwhile investment for one of San Diego's top IT consulting firms.

Windward Technology is attending SPC International/MSPU Boot Camp this week in Orange County. Members of Windward's team are learning from industry experts the best practices to deliver IT services, proven processes designed to meet the needs of San Diego businesses and the latest technologies such as cloud computing, business continuity services and security technologies.

"It is a dog-eat-dog world out there," said Clint Pichon, President and CEO of Windward Technology. "San Diego businesses ultimately win in the end. We are100% focused on sharpening our own saw, so we can deliver the best IT services to our clients."

Each month, hundreds of top IT consulting firms gather to learn from the team of trusted professionals at SPC/MSPU. To learn more about SPC International/MSPU visit http://www.mspu.us.

About Windward Technology:
Windward's Managed Services Program is designed to provide the right IT support for your business to make sure you receive the best service possible while maximizing your company's profits.

Windward's IT services reduce the stress, challenges and costs associated with trying to manage and support your network and systems. Clients of our Managed Services Program get the highest level of attention from our team of experts, who apply best practices to your network and diligently monitor your system's performance 24/7. The result is less downtime, better performance and more productive employees.

To learn more about Windward Technology call 888.773.6403.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm