Nonprofits to learn how to use the internet to advance their cause

Durham, NC -- (ReleaseWire) -- 02/06/2008 -- Contactology president and co-founder Drew Adams will present a one-day seminar on emarketing strategies for nonprofits. The seminar is being held this week at Duke University and will provide attendees with the knowledge to harness the power of emarketing with a focus on e-mail, search engine optimization, blogging, rss and social networking.

The content for the class is tailored around nonprofits and will provide attendees with practical advice on tools and services for implementing their emarketing plan. "We discuss how nonprofits can use emarketing to grow their membership, keep in touch with current members and optimize web traffic," said Adams. "We'll also give them plenty of tactical advice on how to get their emarketing plan up and running."

Adams has experience in the classroom. This is the second class he has served as an instructor for over the past six months. "It's a great way to meet new people in the community and to hear what's on the mind of e-marketers," said Adams.

Contactology has an impressive list of clients in both the for-profit and nonprofit sectors. Visual Art Exchange, a Contactology client, has seen first hand the benefits of emarketing. "It changed the way we connect with our members," said Sarah Powers, executive director of VAE. "We use Contactology to send out our e-newsletter, register members for events and send surveys to gather data. It's a great tool that has helped us increase our membership by 40%."

The Duke seminar will be held on Friday, Feb. 1. You can read more about Contactology by visiting www.contactology.com.

About Contactology:
Contactology is a permission-based e-mail marketing tool that allows customers to send e-mails, surveys and create on-line registrations forms. Their advanced web-based product offers users a means to track e-mail marketing effectiveness and incorporate their own branding into their e-mails. You can try Contactology for free by visiting http://www.contactology.com.

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State’s top business magazine upgrades email campaigns to customers and subscribers

Durham, NC -- (ReleaseWire) -- 01/11/2008 -- Business North Carolina, the state's leading business magazine, has selected Contactology as their e-mail marketing provider. The magazine will utilize Contactology's default newsletter templates and e-mail broadcast system to create and distribute monthly e-mail blasts to customers and contacts.

Contactology's proprietary tracking tools allow Business North Carolina to measure the effectiveness of their e-mail campaigns. Previously, Business North Carolina was relying on their internal mail servers to distribute e-mail campaigns. However, this method provided the magazine with no way of tracking bounce-backed and opened emails, or seeing which links within the email were clicked on and by whom. It also did not allow them to create attractive newsletters formatted in html.

Contactology will also serve as a sales tool for connecting with advertisers and relaying information about upcoming advertising opportunities in the publication.

"This is a fantastic tool," said Ellen Carver, an advertising representative at Business North Carolina. "We were able to upload our lists, add our logo to brand the message and send an e-mail campaign all in a matter of minutes."

Contactology founder Drew Adams is thrilled to have the respected publication as a customer. "Business North Carolina is a class-act publication, and its readers span the state," said Adams. "We are proud that Contactology provides them with the means to create equally sophisticated email campaigns, the tools to measure the success of their messaging, and reports that help them keep updated contact lists."

Contactology offers users a cost-effective way of staying in touch with customers, members and prospects. Their web-based application can create and distribute e-mails, surveys and event registrations, all in one easy-to-use interface. Users can also check their Message Quality Score, a tool that helps get e-mail out of the spam box and into users' inboxes.

About Contactology:
Contactology is a permission-based e-mail marketing tool that allows customers to send e-mails, surveys and create on-line registrations forms. Their advanced web-based product offers users a means to track e-mail marketing effectiveness and incorporate their own branding into their e-mails. You can try Contactology for free by visiting http://www.contactology.com.

About Business North Carolina:
Business North Carolina is a Charlotte-based monthly magazine that focuses on the people, events and trends that shape business in North Carolina. Since it began publication in 1981, it has won more than 80 national awards for its writing, reporting and design.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Contactology's new feature keeps list owners from having to learn a new interface to create trackable bulk email messages

Durham, NC -- (ReleaseWire) -- 08/28/2007 -- In a new and potentially revolutionary step, Contactology, a web-based email marketing software company, has developed a way for email marketers to send messages to their contact lists using any email reader.

Normally marketers or communications professionals who are in charge of sending out email to permission-based email lists have to log into a website or use an unfamiliar interface to create their messages. Contactology has taken that step out of the process by allowing email marketers to use their normal email readers to create, schedule and send trackable, bulk email messages.

"We thought, 'wouldn't it be great if email marketers could use the tools they are familiar with to be able to create messages that they send to their contact lists?' With EasyCast, any list owner can create a mass email message and send it out to their lists without having to learn a complicated system or struggle with web-based HTML editors," said Drew Adams, President of Contactology.

The process works like this: Each contact list inside Contactology is given an EasyCast address that looks and operates just like a regular email address. When a list owner is ready to create an bulk email, they simply create the message using the email reader of their choice -- Outlook, Lotus Notes, Gmail, or anything that can create an email will suffice -- and then send it to that EasyCast email address, which in turn distributes the message to all contacts designated to that list. Any images that are embedded in the email are automatically turned into hosted images, and any attachments are automatically turned into hosted attachments. A confirmation reply is sent to the list owner, confirming the contact list they are sending the message to. From there, the list owner can send, schedule or delete the mailing. No log in is required.

"We wanted to take a lot of the runaround out of the process. Just create your message, send and go," said Adams.

Also, with EasyCast, any messages sent through the system are enabled with open and click-through tracking, so list owners can see exactly who opened the email, how many times they opened it and what the click-through percentage is for each message. EasyCast also handles bounce back and unsubscribe requests seamlessly.

In some ways, this new feature could allow email marketers to skirt around the thorny issues that exist with Outlook 2007 rendering. Outlook 2007 uses Microsoft Word's HTML rendering engine, which does not support many HTML/CSS properties that email marketers have come to rely on. With EasyCast, email marketers can use Outlook 2007 to create the messages, thereby insuring that they will look accurate when received and read in Outlook 2007, as well as other email readers.

EasyCast is especially useful for people who use email lists to send announcement-type emails, such as, a severe weather announcement distributed to a school list. Because no one needs any special training to send to lists, authorized administrative staff can handle sending out the emails to lists of recipients using their current email readers.

To learn how "easy" the EasyCast feature is, just visit http://www.contactology.com and sign up for a trial account or visit http://www.contactology.com/easycast.php to read about how the system works.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm