Mumbai, Maharashtra -- (SBWIRE) -- 03/28/2012 -- Mumbai Indians, the IPL team owned by billionaire Mukesh Ambani, has signed a brand alliance with Walt Disney India, marking the first occasion that Mickey Mouse, one of the world's most recognisable brands, will be associated with cricket.

The runners-up in last year's IPL will be looking to exploit the connect which the world's most famous mouse - created in 1928 - has with children under 14 by putting its image on merchandise ranging from disney ipl jersey to cricket bats.

"Last year there was a lot of cynicism as well as criticism around MI, including the name, and then we won the Champions League Twenty20. Today, we count over 2.8 million Facebook fans on our website, the largest amongst the franchisees. This brand alliance with a global, iconic family brand like Disney says it all with the trust and faith they have imposed in MI," said Nita Ambani, Mukesh's wife, who runs the company that owns the cricket team.

Mukesh bought MI for $111.9 million in 2008, making it the most expensive franchise. Breaking even is still far away. "We are trying even this year, but as I said, I have always believed we need to be a sustainable brand in ourselves, not funded by RIL," said Nita Ambani.

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Mumbai, Maharashtra -- (SBWIRE) -- 03/15/2012 -- Net Distribution, a unique eCommerce company has succeeded in creating the entire ecosystem for brands to leverage and operate an online channel.

Net Distribution provides full eCommerce services and partners with leading large and mid sized brands to set up and operate their exclusive online stores as their channel partner. This model allows the brand to leverage the entire eCommerce eco-system set up by Net Distribution and for them to set up and have a Branded Online store operational with minimal or nil resources deployed by the brand itself.

The eco-system created by Net Distribution includes eCommerce Strategy, Webstore Set up, Content Creation, Webstore Operations, Payment processing, Product Supply, Warehousing , Fulfillment, Customer Service and CRM.

Some of the brands that Net Distribution has set up and is operating exclusive online stores include companies like Walt Disney, McGraw Hill, Canon, J&J, Godrej Natures Basket, Forest Essentials, Genesis Colours (BWitch!), Tantra T-Shirts, amongst several others brands in India.

Ajay Miglani one of the founders of the group said " We are making a pioneering effort in building eCommerce infrastructure and services in India. This has enabled several companies to have their products available to consumers through exclusive branded online stores. We see this as a major enabler for brands as this goes beyond creating the webstore. The brands also gain as the model has been created to work as a channel and works on a revenue sharing basis with the brands, thereby making it risk free for the brands"

"We have seen tremendous acceptance of our business model and have signed up several more large and mid sized companies in India. We are already seeing significant growth in this business and are taking a leadership position in this area"

The key promoters of the company are Ajay Miglani , Ranjit Pai and Mukund Malagi. The entrepreneurship journey started over 13 years ago when Ajay (Doon School, SRCC, IIMCalcutta) then the Marketing Director for Visa South Asia, partnered with Ranjit and Mukund , who were at that time employed by Contract Direct, JWT to create the Kankei Group . The group entry into eCommerce was in March 2010 under Net Distribution Services.

For more information please contact

Ranjit Pai
Net Distribution
ranjit@ndslindia.com
+91 9324 257575

URL: http://www.ndslindia.com

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Mumbai, Maharashtra -- (SBWIRE) -- 03/04/2012 -- Genesis Colors, which operates Bwitch lingerie brand in India, has launched its ecommerce store Bwitch.in. According to the company, Bwitch.in has already received and serviced orders from interiors of India like Jharsuguda, Dibiyapur, Bathinda, Bilaspur, Moradabad, Vellore. A large percentage of buyers have been women.

The Bwitch India web store has been launched in association with ecommerce service provider Net Distribution. Net Distribution operates several online stores for large and mid-sized companies in India.

Jyoti Narula, MD, Genesis Colors said, "Online stores as a channel of purchasing are fast catching on. For the category of products provided by Bwitch, the online store is an added convenience for the consumer. It also provides male shoppers with the option to use this method of shopping for them to be able to browse and purchase lingerie for their partners.

Ajay Miglani, CEO, Net Distribution remarked that lingerie and personal care category for women needs focused and experiential format of sales, and web store as a channel can address this to a great extent. Also, most of the traditional retailers will not stock all sizes, and that's where online retailing of lingerie works well.

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