The Diamond Jubilee is particularly significant for Fortnum & Mason, as the store has connections with the royal family throughout its 300-year history.

London, England -- (SBWIRE) -- 04/24/2012 -- Since 1707, and over twelve reigns, Fortnum & Mason has represented the epitome of British quality and service.

2012 witnesses the Diamond Jubilee of Her Majesty Queen Elizabeth II, who, for sixty years, has reigned over this Sceptr'd Isle.

When King George VI died on 6 February 1952, Princess Elizabeth immediately became Queen. Although she was not crowned until the following year, it is this date, the day of her accession, that marks the beginning of her reign. On 6 February 2012, Queen Elizabeth will have reigned for 60 years, and she is only the second of our monarchs to do so – the other being Queen Victoria. There is only one other monarch alive today, the King of Thailand, who has celebrated a Diamond Jubilee. So this is a very rare and special event.

The Diamond Jubilee is particularly significant for Fortnum & Mason, as the store has connections with the royal family throughout its 300-year history. It is very important to us that we celebrate this royal event in typical Fortnum's style.

The last 60 years have been important in Fortnum's own history. In 1951, just before Elizabeth became Queen, Garfield Weston, fell in love with Fortnum's and bought the store, which proved to be the beginning of a whole new era.

Fortnum & Mason has planned a fitting year of tribute and celebration:

The Buyers, Chefs, Growers, Blenders, Designers and Tasters have worked their creative genius and exemplary palates to create a range of 60 celebratory foods, drink, treats and Diamond Jubilee commemorative gifts, available from Autumn 2011. These Diamond Jubilee commemorative gifts include Jubilee mugs, Jubilee commemorative china and Jubilee keepsake gifts.

From January 2012 the iconic store at 181 Piccadilly store will be completely decorated with a huge ribbon threading throughout.

From February 2012, there will be an inspiring and beautiful exhibition of the finest craftspeople from Queen Elizabeth Scholarship Trust (QEST).

The famous St James's restaurant and tearoom will be refurbished for March 2012.

There will be many more exciting celebratory events throughout 2012.

For further information, please contact: Sarah Street SStreet@bpconsumer.co.uk: 020 7861 2525

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London, England -- (SBWIRE) -- 03/22/2012 -- In the lead up to Easter, Fortnum & Mason will be hosting a series of themed fun events for all of the family to enjoy.

The BIG Egg Hunt- Eggcellent fun for all ages in aid of Elephant Family and Action for Children
Fortnum & Mason is delighted to take party in the 40 day FABERGE BIG EGG HUNT that begins on Shrove Tuesday and doesn't end until Easter Day. Eager egg hunters eggsplore London in search of clues and discover cunningly hidden eggs all over the capital that contain clues, secrets, and prizes. Famed Russian Jewellers Faberge is creating a 'Crown Jewel' Egg especially for the event containing an exquisite jewelled pendant. So get your thinking caps on, look out for the deerstalker hat, and get cracking. Visit http://www.fortnumandmason.com for further details of what you might find in store during this fabulous forty day event

Party Animals Biscuit Decorating Demonstrations, Tuesday 29th March at 2pm, Demonstration Kitchen
Watch Ellie, an artist-come-baker who creates the Fortnum & Mason stunning animal decorated biscuits, show how she works the magic powers with piping bags.

Hot Cross Bun Demonstration, Tuesday 3rd April at 1pm, Demonstration Kitchen
The Fortnum & Mason bakers Fred & Andrew will be on hand to show customers how to make the ultimate Hot Cross Buns, the perfect Easter treat.

Super Scotch Egg, Thursday 5th April at 1pm, Demonstration Kitchen
Fortnum & Mason is proud to have invented the Scotch Egg. Choose your ingredients from the lower ground floor and come to the Demonstration Kitchen where your selection will be made into a Scotch Egg right before your eyes. Now that's a Scotch not to be missed!

Hot Cross Buns Demonstration, Tuesday 20 March at 1pm, Demonstration Kitchen
The Fortnum & Mason bakers Fred & Andrew will be showing our customers how to make the ultimate Hot Cross Buns. They're not one a penny, or two a penny, they are absolutely free, and incredibly delicious.

Beauty a la Carte
Hands Up for Calorie-Free Chocolate!

They said it couldn't be done, but our clever therapists at Beauty a la Carte have devised a chocolate treat that will leave you guilt-free and with glorious looking hands. This heavenly manicure, which includes a rich white chocolate hand masque, is just the Easter chocolate treat a girl craves. 70 minutes, £55.

Beauty a la Carte 020 7973 4094 or email beautyalacarte@fortnumandmason.co.uk

Easter Dining

Spring time gives an opportunity to feature the best food products of the season and Easter flourishes in the restaurants at Fortnum & Mason. Both The Fountain restaurant and The Gallery will be serving succulent spring lamb and seasonal specialities for the perfect Easter lunch.

Available only at Fortnum & Mason, 181 Piccadilly and online at:
http://www.fortnumandmason.com

For further information please contact the Fortnum & Mason Press Office:
Ellie Marsh – emarsh@bpconsumer.co.uk or 020 7861 3927
Amy Benbow-Hebbert- abenbow@bpconsumer.co.uk or 020 7861 2488

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm