Speed Ferries has chosen specialist online marketing agency Search Logic plc to spearhead international online marketing campaigns for their leading brand.

Kirkby Lonsdale, Lancashire, UK -- (ReleaseWire) -- 12/21/2007 -- Leading online marketing agency, Search Logic plc, is pleased to announce their latest account win in the form of Speed Ferries. Enhancing the online exposure of the UK's fastest ferry crossing between Britain and France, Search Logic has been tasked to maximise ROI in key European territories as well as supporting the company's overall online marketing strategy in the UK and Europe.

After successfully launching the world's first low cost ferry company, Speed Ferries brought Search Logic onboard to take the lead in the competitive cross channel market and develop online bookings from key territories throughout Europe.

Elliot Jones, Search Logic's Accounts Director, said: "the online travel sector really is booming, and the USP Speed Ferries boasts in the competitive space it operates in means we can really exploit our specialist skills in maximising the brand online and delivering ROI from across Europe.'

Diane Tibbles, spokesperson at Speed Ferries, added: 'Search Logic's flexibility and cost-effective solutions were key in their selection, and early results are exceedingly promising – we're very excited to see how their input develops the Speed Ferries brand online.'

For More information relating to Search Logic plc or this press release call +44 (0)845 634 2800 or email contactus@searchlogic.com - www.searchlogic.com

About Search Logic plc
Search Logic plc is a forward thinking online marketing agency with national coverage, specialising in Semantic Search Engine Optimisation (SEO), Paid-Search (PPC) and Affiliate Marketing. Search Logic plc boasts a diverse client base across multiple industry sectors and full Google and SEO Certification – more details are available at http://www.searchlogic.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

After a hugely successful launch, Search Logic plc has appointed further expertise in their Affiliate Network, Affiliate Logic.

Kirkby Lonsdale, Lancashire, UK -- (ReleaseWire) -- 12/03/2007 -- As from November 2007, Search Logic welcomes the newest member to their Affiliate Marketing team, Nicky March, who joins their London-based affiliate network, Affiliate Logic.

The affiliate marketing arm of the successful national online marketing agency Search Logic plc has already seen such names as Maxim, Auto Trader and Sky Poker signing up to a client list more than 100 strong over their first few months of activity; a track record Nicky intends to build on with the benefit of her extensive experience in the market.

Nicky joins the team with over 5 years of affiliate marketing experience, having previously worked as a Senior Key Account Manager at Affiliate Window, handling accounts such as Woolworths, Toys R Us and John Lewis.

Nicky's affiliate marketing journey started when she left Norwich Union as a Web Project Manager to join Online Media Group as an Account Manager in 2002. After 2 years Nicky was head hunted and relocated to London, working with Commission Junction as a Publisher Development Manager, focusing primarily on building solid relationships with top performing affiliates.

After spending the past 2 years with Affiliate Window, Nicky is looking forward to the new and exciting challenges offered by Affiliate Logic, and will help drive the Network firmly to the forefront of the current marketplace.

Bringing with her a wealth of wisdom, Nicky has taken the position of Account Director, working directly with both affiliates and merchants she will provide guidance and a best working practice, setting the way forward for Affiliate Logic to become even more highly regarded in the industry as a pro-active, ethical and highly successful network.

For information relating to Search Logic plc please contact Elliot Jones on +44 (0) 845 634 2800 or email elliotj@searchlogic.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Want to take a step in the right direction with a leading Online Marketing Agency? After a great year, Search Logic plc are expanding and looking for the best of the North West to join their talented team of professionals.

Kirkby Lonsdale, Lancashire, UK -- (ReleaseWire) -- 10/25/2007 -- Search Logic, the industry leading online marketing agency are again expanding their core team of specialists after a very successful first year of trading.

In order to meet the demands of the high profile clients attracted to the agency of late, Search Logic is looking to expand their team, based primarily in their North West headquarters close to Kendal in the Lake District.

Simon Cleaver, CEO of Search Logic plc, is keen to bring in new talent: 'The industry is crying out for good, honest, white-hat, online marketing agencies and we've shown to existing clients that an ethical and pro-active approach can and does return results beyond their previous expectations. Word is getting out about the work we do, and we're getting a very exciting level of new business, particularly from larger companies not necessarily happy with their existing SEO, PPC or Affiliate partners. We're now looking for an extension of our existing team of professionals to build the business in line with demand for our rather unique service.'

With opportunities ranging from Trainee Marketing Consultants, an ideal entry level role for graduates looking to get a footing with a top level agency in the Online Marketing Industry, to PPC Specialists with the drive and motivation to work on Blue Chip clients and strive for only the best results, the online agency has an initial brace of the following roles available, with more on the cards in the near future. The roles include:

Trainee Online Marketing Consultants
Field Based Business Development Consultants
Online Marketing Consultant Team Leaders
Web Designers
PPC Specialist Managers
Affiliate Finance Administrators
Developers

So if you're a Designer or Developer, a Field Consultant or Affiliate Administrator you can find out if the next stage of your career is with the fastest growing agency in the UK by contacting Elliot Jones at www.searchlogic.com on 0845 634 2800 or email careers@searchlogic.com.

Search Logic plc is a forward thinking online marketing agency with national coverage, specialising in Semantic Search Engine Optimisation (SEO), Paid-Search (PPC) and Affiliate Marketing for both Publishers and Advertisers.

Offering honest, Ethical, White-Hat, Online Marketing solutions, Search Logic plc boasts a diverse client base across multiple industry sectors and full Google and SEO Certification – more details are available at www.searchlogic.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Kirkby Lonsdale, Lancashire -- (ReleaseWire) -- 10/01/2007 -- Shortly after their 1st birthday celebrations, Search Logic announces that, on the back of its success in SEO and Paid Search, the 1st of October will see the launch of a fully functional independent affiliate network, with over 70 campaigns already confirmed as signed up, including such names as Dennis Publishing (Maxim, Auto Express, Viz), World Land Trust, City Dating & Live Roulette. All are set to benefit from what Search Logic describes as 'the lowest network fees on the web'.

Search Logic is confident that new affiliate advertisers and publishers alike will rapidly join the new network, as payouts will be higher to affiliates since Search Logic is only charging advertisers a 25% override – 15% less than the industry standard of 30%. Indeed, Search Logic promises that advertisers will further benefit with no sign-up fee (competitors can charge up to £5,000 for this) nor any additional management charge for the service.

By offering a market-leading pricing structure, together with promises of the best in ethical, friendly and efficient services, Search Logic intends to continue its expansion in the online marketing sector, setting its sights very firmly alongside current industry heavyweights – in fact, there are precious few media agencies able to offer top-level Search, Paid-Search AND a wholly owned, controlled and managed affiliate network, making Search Logic plc a true diverse, top-line online agency.

Also worthy of note is that, at launch, the Search Logic Affiliate Network will already have eclipsed several more established networks both in terms of numbers of signed-up advertisers and projected revenue growth.

Simon Cleaver, CEO of Search Logic plc, has clear intentions: 'the launch of our affiliate network means that our clients can now concentrate their entire online marketing activities under one roof – knowing that their SEO, PPC and Affiliate Marketing campaigns are being developed and managed by the best in the business and without needing to juggle agency and network account managers. And, as the affiliate model is pure performance based marketing, we project that take-up will be impressive – if our pre-launch sign-up is anything to go by we are confident we'll have doubled our Advertisers client list within the first two months… …And we're not going to stop at pure convenience and risk-free marketing; our services are maintained to the highest standards. Clients can rest assured that white-hat SEO, PPC and ethical affiliate work can now be combined with ease to ensure their online ROI is maximised.'

With staff already being drawn from such industry heavyweights as Latitude, Affiliate Future , Clash Media the Afform Network to join the ranks of Search Logic plc, it looks to be only a matter of time before Search Logic joins the ranks of the industry's top three or four most established agencies.

Interested parties can view Search Logic plc's new affiliate programme at http://www.searchlogic.com/affiliate

For further information regarding this press release and Search Logic plc please contact:

Elliot Jones
Search Logic plc
Tel: + 44 (0) 845 634 2800
Fax: + 44 (0) 845 634 2801
Email: contactus@searchlogic.com
Web: www.searchlogic.com

The Coach House
Newton Business Centre
Newton
Carnforth
Lancashire
LA6 2NZ

Search Logic plc is a forward thinking online marketing agency with national coverage, specialising in Semantic Search Engine Optimisation (SEO), Paid-Search (PPC) and Affiliate Marketing. Search Logic plc boasts a diverse client base across multiple industry sectors and full Google and SEO Certification – more details are available at www.searchlogic.com.

Search Engine Terminology and Technology can often be confusing. Here at Search Logic plc we aim to increase our client's knowledge of the services which we deliver and the methodology and reasoning behind each service. Please find below a simple overview to the types of Search Engine Marketing being implemented presently by companies looking to increase their online visibility and Return on Investment.

1) Natural or Organic Listings. This is the part of a search engine results page that details the natural listing results from a keyword query. The listings are displayed in accordance to their relevancy to the keyword or phrase and the web page. Search Engines apply a ranking algorithm to determine which site is placed where.

The methodology for achieving a higher natural listing is called search engine optimisation (SEO). This technique involves deciding which phrases to optimize, and which on-page and off-page factors to implement. On-page factors involve making changes to the actual website itself, and off-page factors involve activities such as submission to directories, creation of links, article copywriting etc.

The process is time consuming and it is necessary to be aware of the impact any changes may have as they can be regarded as both positive and negative by search engines. Certain techniques can get websites blacklisted by search engines which means that your website is effectively banned from being displayed under any search term. Therefore, it is extremely important to know what techniques to implement to gain a higher natural listing on search engines.

Search Engine Optimisation should be viewed as a long term solution to Online Marketing as it takes on average 6 to 18 months to see being listed naturally is that it becomes a cost effective way of attracting higher volumes of traffic to your website.

2) Paid or Sponsored listings. This is the part of a search engine results page that details a relevant advert that is displayed in accordance to its relevancy to the keyword or phrase used as a search term and the landing page which a browser is taken to when clicking onto the advertisement.

With paid or sponsored listing, there is a fee charged for every browser that clicks through to the landing page. This fee is dependant on the bid price allocated to the keyword or phrase, and in turn this determines largely where the advert appears on a search results page.

The methodology for getting an advert displayed within this section is called Pay per Click (PPC) and this technique involves the creation of a keyword list, adverts, landing pages and overall campaign themes that are designed to maximise return on investment from the allocated click spend budget. The process is complex and time consuming with various pit falls that need to be avoided, for example wasting click spend through not including negative keywords to your keyword list, and not recognising the need to maintain relevancy within the advert and landing page to the search term used.

The advantage of PPC is that you can see instant results and can turn up the volume once you have found a strategic approach that is providing measurable results within a single campaign or multiple campaigns. The budget allocated to campaigns can be altered on a daily basis so that you can completely control your online marketing spend. In addition, the ability to test market keywords, adverts and landing pages allows a flexible and reactive solution to online marketing that SEO simply does not deliver.

3) Affiliate Marketing. The Search Logic Affiliate Network is owned and operated by Search Logic and allows Advertisers and Publishers to benefit from pure performance online marketing. With no risk and pay-outs only to those who complete the requisite action (a purchase, conversion or lead generated for example) Affiliate Marketing is rapidly becoming an extremely popular method of increasing sales. Put simply your ads are displayed free of charge on a range of carefully selected Publishers' sites – they can promote a specific product or service or questionnaire for lead generation purposes.

Once a qualified purchase is made, the details are recorded and the Affiliate Publisher is rewarded with a payment for the business their marketing efforts have brought you. This can range from a few pence to several hundred pounds dependent on factors such as margin, competition and purchase price.

Affiliate Marketing can bring valuable business to your online efforts. Get in touch with Search Logic at http://www.searchlogic.com for further details or call 0845 634 2800.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm