UK's leading divan beds online retailer announces permanent freeze in bed prices for the entire year.

Heckmondwike, West Yorkshire -- (SBWIRE) -- 04/18/2012 -- No frills – No Added Costs. No extra VAT.

That's one of the first things that gets your attention when landing on site of Divan Beds Centre -http://www.divancentre.co.uk/

Another is beautifully presented bed varieties – anything from ottoman storage beds and bed bases to children beds and king and super king size divan beds.

Another is pricing, lower than elsewhere on the Web, and now frozen for the whole year of 2012.

In times of recession and economic downturn, many a retail company decided took to raising prices to save business from bankruptcy. Many more outsourced their operations to third-party vendors, thereby compromising on quality. But Divan Beds Centre took a different route.

"We didn't compromise on divan bed quality for the sake of price," says Mohammed Hafeez Hanif, says the man running the store for the past 10 years. "This price freeze is a direct result of us trimming down on overhead costs and passing the value right to the customer."

On top of stable, below-market prices with VAT already factored in, Mohammed often holds sales and special deals for his valued customers.

"It is in tough times like these that true business acumen shines through and I find myself innovating every single day. To me, now is an exciting time to be in business and deliver exceptional value to our divan bed shoppers," thinks Mohammed.

Customers are offered a variety of payment options from PayPal, Google Checkout, Bank Transfer, Cheque or phone. The company delivers to UK mainland for free on orders over £499.

For more information on Divan Beds Centre, please visit http://www.divancentre.co.uk/ or call 01274 79 21 21.

About Divan Beds Centre
In business for the past 10 years, Divan Beds Centre is the primary online source of divan beds and accessories in the UK offering a wide variety of beds styles and mattresses at below-market prices.

Cheap on Price not on Quality —Divan Beds Centre (http://www.divancentre.co.uk/)

Contact: Mohammed Hanif, sales@bedcentre.co.uk +441274792121

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