Peoria, AZ -- (ReleaseWire) -- 12/27/2007 -- NaturOli: As one of the world's most traveled and respected farriers, Walt Taylor is a world-renowned specialist on farriery, blacksmithing, and general horse care. Walt's passion is to find the right fit - both for the people and animals he works so closely with.

Recently, Walt discovered something that has made a change in his life. Not long ago, Walt was working in his forge when a piece of hot metal landed on his hand. It caused a second-degree burn. Walt does not easily submit to pain or discomfort, but an injury of this type can hinder his work. However, thanks to a loving daughter-in-law giving him something she thought might help, Walt's daily work became a little easier. The following testimonial contains Mr. Taylor's own words describing his experience:

"My hands take a beating! Working every day as a farrier and a blacksmith, my hands endure hard work, razor-sharp tools and knives, inclement weather, nails, hot steel, fractious horses, and barnyard debris and by-products that are highly acidic. Cuts, scratches, punctures, burns, and weather cracks guarantee sore hands every day, all day and all night.

Working in the forge one day, a red-hot piece of steel I was forging 'jumped' under the hammer and caused a second-degree burn on the heel of my hand just below the wrist joint. It was about as big as a silver dollar. As burns go, it was routine - little pain at first, sloughing of burned tissue, then becoming more painful and oozing serum and blood. It was in a place where an effective bandage was impossible, so it was left uncovered. What scabbing occurred was repeatedly knocked off by my work. The burn was still raw and had healed little during the first two weeks.

My wife, uncomfortable with the non-healing, suggested topical applicants rather than leaving it to heal by itself. My daughter-in-law suggested that I try a product made by "NaturOli" called Deep Penetrating Creme, a new olive oil-based emollient that has only been on the market a short time. Found to be effective in healing cracked and sore heels and feet. I'm a skeptic and a cynic. Nothing I've tried has really worked. She gave me a sample to use with an off-hand comment that it might help.

Within a week, the burn had dried and started covering itself. In about ten days, the wound surface diminished to the size of a quarter. At two weeks, the wound was completely healed except for one small crack in one of the normal 'creases' of the wrist. There isn't even a scar there now.

Besides the burn, I rubbed a little into the backs of my hands and into the cuts, scratches, nicks, and cracks on my fingers and palms. I can't believe what I see and feel. Calluses are still hard, but the rawness and pain is largely gone. Weather cracks haven't opened as they usually do when the weather is cold and dry, and the nicks and scratches heal much faster than they ever have before.

With regular use of this Deep Penetrating Cream, maybe I can wean myself away from the pain that comes with hard, physical work and the daily abuse that my hands endure. If your hands are your pain, I suggest you try some of this cream! It sure smells better than the way my hands usually smell, and they feel better than they ever have before. You won't be sorry if you give it a try. I wish I had found it 60 years ago!" - Walt Taylor*

Walt has consulted royalty, dignitaries and horse enthusiasts the world over with his knowledge and depth of expertise concerning horse care and outfitting. The entire NaturOli team is very proud to have such a respected name speak so passionately about his experience with their product and formula. They sincerely thank Walt for sharing it. Perhaps the full benefits of the NaturOli line still remain to be discovered.

*To learn more about Walt Taylor and his past, please feel free to visit his web page link at http://www.wfassoc.com/walt_taylor.htm

If you'd like more info about NaturOli, please visit http://www.NaturOli.com or call Chris at 1-877-OLI-TRUE or e-mail Chris at info@naturoli.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

All-natural online supplier announces the development of new proprietary scent

Peoria, AZ -- (ReleaseWire) -- 10/24/2007 -- The Internet's latest all-natural beauty and personal care products retailer is making dollars out of scents. Right on the heels of the launch of NaturOli™ in September, the new exclusive online supplier reveals their signature scent, Olivander™ as an integral part of the ingredient lineage of their products.

It marks just one more in a long line of product ingredients from the new exclusive online retailer. Olivander™ is, according to company co-founder, Donna Harris, a core component in the makeup of a number of NaturOli™'s product offerings. "It's the perfect aromatic compliment to our line of natural products…" says Harris, "…we felt it was only right to develop our own signature scent."

Made of a proprietary blend of lavender, chamomile and citrus essential oils, Olivander™ is a distinctive fragrance as original and as naturally infused as all NaturOli™ products. "We know there is a lot out there for today's consumer to consider…" says company President and co-founder, Chris Sicurella, "…so we wanted to offer something a little different to the Internet's natural product shopper. This is a true natural scent – not a synthetic fragrance. And that difference is everything."

NaturOli™ Beautiful is the online home to wide array of web-exclusive products derived from wholesome, natural ingredients using environmentally-friendly manufacturing processes sporting recyclable and bio-degradable packaging from end to end.

If you'd like more information about this company or our products, please call Chris at 1–877–OLI–TRUE (654-8783) or e-mail Chris at info@naturoli.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm