Netscribes (India) Pvt. Ltd. launches a report on the IT landscape of Insurance Players in India 2012 as part of Netscribes’ Information Technology Series

Kolkata, West Bengal -- (SBWIRE) -- 05/16/2012 -- With the ongoing growth in customer base and daily transactions, insurers in India are gradually shifting their focus towards the adoption of IT oriented tools, services and platforms. Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of its report IT landscape of Insurance Players in India 2012.

Till now, the ICT adoption in insurance industry has occurred in a phased manner, wherein it has exhibited a steady but impressive growth rate over the years. 'Judging by the current scenario in the market, ICT spending by insurers in India stood at INR 76.17 bn in 2011 and is expected to grow at a CAGR of around 14% in next few years," says Mr. Kalyan Banga, Product Manager at Netscribes. Maturing along with technology standards, the current ICT landscape within the insurance industry can be associated with rising demand and cut throat competition amongst the ICT vendors. Types and attributes of the solutions that experiences the most demand within the insurance sector have also changed over the years. "Primarily, technologies focused to provide better customer services are preferred the most. Analysis of colossal amounts of data and information and generating insights from these data are also experiencing exponential surge in demand. Advancement in the field of mobile technology and the immense popularity of social networking sites has also grabbed the attention of industry significantly," noted Kalyan.

The report begins with a snapshot of the insurance industry which briefs about the facts and figures of insurers operating in India. It lists down the number of insurers operating in the sector along with the segmentation of public and private insurers. Hierarchy of the Indian insurance industry is well illustrated for which gives a brief highlight about the operational model of the industry. It also enlists the primary drivers and challenges for the overall insurance industry. "Primary reasons to propel the market forward comprises of young consumer segment, wide range of products, technological advancement and growing middle class, whereas the basic challenges faced by the sector are the tight premium rates and dependence on overseas re-insurers," says Kalyan.

Moving along the report features a section on IT landscape of Indian insurers. The section talks about the IT infrastructure of all insurance companies viz. General Insurers, Life Insurers and Health Insurers operating in India. Technology implementation portion in this segment lists down all existing IT infrastructure in great detail. It primarily elaborates on the type of requirements, solutions adopted and the benefits realized thereafter. The section also features a sales intelligence section which enlists the relevant key point of contact of the respective organizations.

For more details on the content of each report and ordering information please contact:

Kalyan Banga
Tel: +91 33 4064 6215
Email: kalyan.banga@netscribes.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Kolkata, West Bengal -- (SBWIRE) -- 05/16/2012 -- Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of its report Business Intelligence Market in India 2011. Increased customer base and an urgency to cater to massive amount of enterprise data are propelling the demand for business intelligence tools and solutions in India by a large extent.

The report commences with an illustration of Business Intelligence (BI) architectural model followed by an explanation of various types of BI solutions. The section enlightens readers on topics such as the basic function of a BI tool. Market Overview section lists the major BI adopting industry verticals and their primary reasons of adoption. The section also depicts the present and future market size figures of BI in India, thereby giving a clear picture of the current and future market scenario. It also illustrates the share of BI users in the SMB market space. Moving along, the report further elaborates on the BI market scenario within the SMB space, wherein market size and the segments of the type of BI used, is illustrated to give a better insight of the market space. It talks about the key areas of BI implementation amongst SMBs and highlights the breakup between traditional and SaaS based BI. The report also features a section on the Cloud Based BI or on-demand BI, which talks about the various crucial aspects with relevance to BI implementation such as evaluation of appropriate vendors, deployment strategy, usage and the benefits of on-demand BI. It is followed by the Popular Features section which lists and elaborates on the functionality of the most popular features within the Indian BI market. Primarily, the features have been derived and sorted after an in-depth research on the most widely used BI tools by organizations across industries in India.

This report features a separate section on Selection and Implementation of BI focusing solely on the most crucial phases of selection and implementation phases of a BI solution. The section enlists and elaborates on three important BI selection procedures, namely Selection by Solution Model, Selection by Solution Purpose and Selection by Solution Components, thereby giving readers with a comprehensive set of value added guidelines, using which the overall selection procedure within an organization can be effectively carried out. This section is immediately followed by Recurring Costs section which chalks out the major cost driven issues of BI implementation in an organization. It enlightens readers on the various BI associated expenditure, a company is likely to face post implementation of a BI tool. Best Practices section lists some strategically derived principles which can effectively reap maximum Return on Investment (ROI) within a span of an optimal time period. BI Benefits talks about the five basic advantages a company is most likely to gain after implementing a BI tool. It clearly distinguishes the primary benefits and the main objective of a BI solution.

The section on Future Trends elaborates on the prospective developments identified in the market which are expected to gain momentum in the coming years comprise of a gradual shift in inclination towards mobile BI, increased availability of 'in-memory analytics' enabled BI solutions and social media involvement in BI tools. Factors such as an increased mobility amongst enterprises, persistent decline in hardware prices and the rapid incorporation of social media will mainly govern these trends. This section offers strategic insights about the future market scenario and hence will particularly aide the BI vendors keen on garnering a better foothold in the Indian market in the coming years.

Key Players section comprises of a list of major foreign and domestic players, who have marked a significant presence in the Indian BI market. Individual players have been listed with their respective company snapshots, a generic overview of the business and operational highlights and major corporate activities. It also covers a sales intelligence segment which provides key point of contacts of the particular company. It is followed by an explicit detailed summary of BI products and services offered by these players, wherein readers can retrieve all valuable and needed information such as specifications, key features, and targeted verticals.

Major Users portion illustrates some major BI users across key industries such as Manufacturing, Healthcare, BFSI (Banking and Financial Services) and Others (Retail and Logistics), thereby depicting the scenario about the current BI users in India and hence can be effectively utilized to generate strategic lead and sales intelligence.

A set of case studies have been included under the Case Studies section wherein major cases across a range of industries have been mentioned with explicit details. The section begins by stating the client organization and its respective industry vertical along with the BI vendor. It then elaborates about the actual business need, the solution used and thereafter the benefits reaped by the client organization. It also highlights the specific technology used in the case.

The report concludes with a strategic recommendation derived after a thorough research of the market. The recommendations included within focus solely on the BI vendors and are intended to provide aide in the decision making process of a prospective BI vendor keen on expanding its business in the competitive Indian BI market.

For more details on the content of each report and ordering information please contact:

Kalyan Banga
Tel: +91 33 4064 6215
Email: kalyan.banga@netscribes.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Netscribes (India) Pvt. Ltd., launches Security Software Market in India 2011 report covering a market with strong growth potential. It is a part of Netscribes’ Information Technology Series

Kolkata, West Bengal -- (SBWIRE) -- 05/16/2012 -- Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of its report Security Software Market in India 2011. Increased usage of internet and presence of abundant cyber attack prone devices, is primarily stimulating growth in the security software market.

The report commences with an overview of the overall market in India, listing of key reasons for growth and the current competitive landscape in the market, the section also depicts the market size and growth figures of security software in India, thereby giving a clear picture of the current and future market scenario. Moving along, the report explains the various available categories of security software and also highlights the usage of the most crucial security products for a deeper understanding.

Types of Cyber Attacks section in the report comprises of a list of the most popular cyber attacks, wherein it explains all the mentioned attacks thoroughly and lists any relevant real life case of the particular type of attack. This report also features a section on the various possible preventive measures which can be followed in order to maintain a proper IT security framework. It talks about the various steps and initiatives individuals or even organizations can adhere to, so as to stay protected and up to date with the latest cyber threats.

An analysis of the Drivers and Challenges explains the major factors pushing the market including rapid computerization, abundant presence of smart handheld devices, increased internet usage, frequent usage of storage peripherals, rapidly growing e-Commerce, rising cyber attacks, increased security awareness and the Government initiatives, whereas the threats identified for the market include free of cost availability of pirated softwares and tendency to avoid software upgrades.

The report features a separate section which focuses on the channel partners and their role in the security software market. Channel partners act as a primary marketing medium for the security software vendors and this section enlightens upon the basic work model followed by the channel partners. It also highlights the distribution of the major operational channel partners across India, wherein it provides a list of their names, headquarters, brands they deal with and the respective industry vertical they cater to. It is immediately followed by a section on the major vendors in the market, which provides insight on their corporate information, business highlights and strategic point of contact of the company. Major users section in the report gives us a brief idea about the current consumers of security software products across major industry verticals which can be effectively utilized by the salesforce to generate crucial lead to target similar customers.

A list of happenings such as the launch of new products and major corporate activity is tabulated chronologically in the recent development section, thus giving a clear picture about the market scenario and the various strategic moves taken by the existing players. The report also features a section on the future trends of the market, which explains the various possible future developments in the market which can act as a crucial aide for decision making and planning.

The report concludes with a strategic recommendation derived after a thorough research of the market and an appendix listing the necessary details of the most recent cyber threats to have surfaced both in India and globally.

For more details on the content of each report and ordering information please contact:

Kalyan Banga
Tel: +91 33 4064 6215
Email: kalyan.banga@netscribes.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Netscribes (India) Pvt. Ltd., launches Enterprise Mobility Market in India 2011 report covering a market with strong growth potential. It is a part of Netscribes’ Information Technology Series

Kolkata, West Bengal -- (SBWIRE) -- 05/16/2012 -- Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of its report Enterprise Mobility Market in India 2011. Rapid change in business models and need to engage an efficient mobile workforce is primarily driving the adoption of enterprise mobility among Indian businesses.

The report begins with an illustration of the enterprise mobility ecosystem followed by the overview of the enterprise mobility market in India, depicting market size and growth figures, reasons for market growth and the key adopters of enterprise mobility. This is followed by the areas of implementation section, wherein it explains the role of enterprise mobility within the major operational functions of an organization. The report also states the major technologies used for mobilizing enterprise data and an explanation of the key solutions available in the market.

An analysis of drivers explains the factors inflicting growth in the industry including abundant presence of handheld devices, continual replacement of office PCs with laptops/ Netbooks, roll out of high speed connectivity, low data access charges and declining hardware prices, while major challenges identified for the industry includes security concerns and device compatibility.

Moving along, the report features an enterprise mobility players section comprising major players offering mobility solutions and services along with their company snapshot, business highlights and key contacts. Key hardware/software and telecom support providers section in the report provides an insight about the competitive landscape of the market.

The report concludes with a major enterprise mobility users section wherein it lists some key enterprise mobility adopters in India. Case studies section of the report comprises of a collection of major real life examples of enterprise mobility adoption across key verticals. It also features a strategic recommendation, derived after a thorough research of the enterprise mobility market in India.

For more details on the content of each report and ordering information please contact:

Kalyan Banga
Tel: +91 33 4064 6215
Email: kalyan.banga@netscribes.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Netscribes (India) Pvt. Ltd. launches a report on the Security Equipments and Services Market India 2012 covering a market with strong growth potential. It is a part of Netscribes’ Information Technology Series

Kolkata, West Bengal -- (SBWIRE) -- 05/16/2012 -- Rapid urbanization and globalization in India is mainly resulting in the formation of increased demand of security equipments and services. Additionally, the increased criminal and terrorist activities have also stimulated the industry by a large extent. Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of its report Security Equipment and Services Market India 2012.

The market primarily comprises of multiple segments including CCTV & other equipments, electronic access control, IT security and private security services. "Basically the demand for security equipment is seen mostly from the residential and commercial and enterprise segments of the market, wherein frequent criminal activities and the lurking danger of potential terrorist attack is stimulating the market by manifolds," says Mr. Kalyan Banga, Product Manager at Netscribes..

The report begins with an illustration which briefs about the several segments within the market. The segments have been well highlighted for the better understanding of readers. Market overview section begins with the graphical representation of the overall market size and forecasted growth figures and the break up of these figures for the years 2010, 2012 and 2015.

Moving along, the report elaborates on each individual market segments and explains various aspects of the market in details. It also features individual market size and forecasted growth figures of the market segments. This section features a separate portion on the initiatives taken by the Indian Government which enlightens the readers on some of the major steps taken so far. This section depicts the market scenario on a pan India basis with the aide of an illustration , wherein the major markets have been highlighted for readers. Further, the report talks about the multi staged distribution model followed in the market. Types of products section in the report mainly talks about the various components that make up each individual market segment. A brief introduction, explaining details about the technologies involved can be found here in this section.

Market entry strategy section talks about the most appropriate method for players interested in venturing into the market. Viable reasons to validate the mentioned strategy are also summarized for a clearer understanding.

Following the section, the report contains a Vendor opportunity section which talks about the various sectors which can be exploited by players to generate better revenue. Basically, the section lists the key opportunity areas, prospective clients, their purchase profiles and additional characteristics which can be effectively tapped for an efficient lead generation.

An analysis of the drivers for CCTV and other equipment explains growth factors such as government demand, corporate demand, and retail and residential sector demand. The key challenges identified include high duty and taxation structure and competition from unorganized players. Analysis of the driver for electronics access control explains growth factor such as increasing security breaches, demand from upcoming government projects and proposals, economic growth and rise in employable population and increasing demand for better security from increasing R&D centres. The key challenges identified include lack of awareness towards security and availability of cheaper alternatives, and lack of end to end solution providers. Analysis of the driver for private security services explain growth factor such insufficient police protection and cost of electronics. The key challenges identified include lack of proper training and fire arms not being allowed.

The report also talks about future outlook for this sector including the existing duty structure and the PE investments and their impact on the market. The major products expected to be demanded have been highlighted including the sectors which will drive the market.

Key security equipment and services vendors have been profiled in details within the report which enables readers to get a clear picture of the current competitive scenario. The section lists the basic details of the players such as corporate information, business highlights and key members. The section also features financial analysis of key vendors which in turn provides us with the financial health of players.

The report concludes with a section on strategic recommendations which comprises of an analysis of the growth strategies of the digital camera market in India. "Sales strategy is a very crucial factor for the security equipment vendors in the market and hence must be given a significant priority," noted Kalyan.

For more details on the content of each report and ordering information please contact:

Kalyan Banga
Tel: +91 33 4064 6215
Email: kalyan.banga@netscribes.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Netscribes (India) Pvt. Ltd, launches VoIP Market in India 2012 report covering a market with strong growth potential. It is a part of Netscribes’ Telecommunication Series

Kolkata, West Bengal -- (SBWIRE) -- 05/16/2012 -- Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of its report VoIP Market in India 2012. Voice over Internet Protocol or VoIP is economically viable alternative to traditional telephony. It enables calls enhanced with various features which make it attractive at affordable cost. Enterprises and small & medium enterprises are rapidly embracing the solution in India and around the world. Mobile VoIP services on various mobile platform and software-based IP telephony are capturing general consumers' attention as well. With rising number of mobile devices and falling call charges of VoIP products and services, adoption of the same in India is expected to grow tremendously in the coming years.

The report begins with 'Introduction' section covering overview regarding VoIP which provides basic idea of what is IP telephony, benefits of the technology and some key technical information. It also covers evolution of internet and VoIP in India.

The 'Market Overview' section elaborates global & domestic market state of VoIP. It is accompanied by a plethora of statistical information regarding VoIP in global scenario as well as in India such as global & domestic VoIP market size, revenue generated from VoIP services and other related information. The section also elaborates VoIP telephony services categories, service delivery setup, business model and Porter's Five Forces analysis for the market.

It is followed by 'Scope in India' section which elaborates on salient features of VoIP recommendations as proposed to DoT, prevailing mandate by DoT, proposed revenue model for Phone-to-Phone through VoIP services, various scope areas and product verticals for VoIP in India. Specific product verticals have been highlighted with information regarding each of their market state and opportunity areas for VoIP. The section continues with Vendor Opportunity stressing on specific prospective areas for VoIP solutions. It also projects the state-wise broadband penetration scenario in India as in 2011.

The report continues with 'Drivers & Challenges' section elaborating the major furtherance & impediments for VoIP products and services in India. Both the 'drivers' and 'challenges' are equally stressed upon to provide clear idea regarding the probable obstacles and rewards in the line of business and help vendors take necessary measures.

In the 'Major VoIP Service Provider' section the key VoIP companies are profiled. It provides information such as corporate & business highlights covering operational & recent information regarding each company's contact information, location, key product and service offerings and key contacts. It also provides financial performance for a period of time including revenue and profit, key ratios, financial summary and key financial performance indicators. Key business segment and key geographic segment for each player are provided as well to provide further clear idea regarding the companies.

Next the developments & trends in the domestic market related to VoIP products and services, recent trend & developments, and government initiatives are mentioned in the 'Key Trends & Development' section.

The report concludes with the section 'Strategic Recommendation' which is derived after a comprehensive analysis of the market state & scope. It suggests key strategic moves which can help promote VoIP and associated products and services in all regions of the country and trigger considerable adoption.

For more details on the content of each report and ordering information please contact:

Kalyan Banga
Tel: 91 33 4064 6215
Email: kalyan.banga@netscribes.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Netscribes (India) Pvt. Ltd., launches GPS Navigation and Tracking Market in India 2011 report covering a market with strong growth potential. It is a part of Netscribes’ Telecommunication Series reports

Kolkata, West Bengal -- (SBWIRE) -- 05/16/2012 -- Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of its report GPS Navigation and Tracking Market in India 2011. The increase in demand for tracking and navigation services from a wide spectrum of consumer segments is expected to drive the market.

The report begins with an introduction to GPS technology which elaborates on the overview of GPS, basic components, work model of GPS system, overview of Geographical Information System (GIS). Market overview section of the report talks about the global market and the leading international players, followed by the Indian market overview, which states drivers, trends and the market size and growth figures. The section also indicates various segments in the market, the end users and the benefits accrued to users.

Product categories section in the report talks about the various segregations of GPS products available in the Indian market. It highlights the type of users and the specific usage of these devices. GPS Benefits portion enlists major advantages that can be enjoyed by users, thereby highlighting the basic features on which the purchase decisions are based upon. This report also speaks about the Mobile Phone GPS Technology wherein the possible usage of mobile GPS and its benefits have been mentioned. This is followed by a section on GPS for SMBs which explains the role of SMBs in the Indian market and the various implications of GPS within SMBs.

An analysis of the drivers explains growth factors, for each segment, such as the growth in logistics vertical, growth in radio cabs, increasing penetration of high end phones, demand from the BPO sector, entry of mapping portals, increasing sales of luxury cars and government initiatives. The key challenges identified include the lack of awareness and consumer perception, fragmented logistics sector and operational issues. The report identifies the key trends including partnerships forged by GPS device makers and automobile firms, mobile phone players providing free services and new emerging applications.

Major Players section profiles major domestic and foreign players in the market. The section lists the operational segments and business highlights of the company wherein all the major GPS based products, services and solutions have been mentioned, any major happenings or corporate activities carried out by the company has also been included. It also contains a sales intelligence section, wherein a relevant point of contact for the companies has been mentioned. Sales intelligence portion of the report will primarily play a crucial role for generating important lead generation with utmost efficiency.

The report concludes with a key developments section which mentions the recent happenings in the market. It basically comprises of the most recent activity that the Indian GPS market has witnessed in terms of product launches and collaborations established by players, thus giving an insight about the competitive landscape in the market. The Strategic Recommendation section has been derived after a thorough analysis of the market and provides recommendations, for the existing and prospective vendors.

For more details on the content of each report and ordering information please contact:

Kalyan Banga
Tel: +91 33 4064 6215
Email: kalyan.banga@netscribes.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Netscribes (India) Pvt. Ltd. launches a report on the Printer Market India 2012 covering a market with strong growth potential. It is a part of Netscribes’ Information Technology Series

Kolkata, West Bengal -- (SBWIRE) -- 05/16/2012 -- Presence of highly active industry verticals and the massive SMB population coupled with the exponential growth in content generation in India are primarily driving the printer market in India. Presently, the SMB sector contributes to roughly 60% of the overall printer market. Additionally, the massive amount of PC base and declining prices of printers propel the market by a large extent. Competition in the market mainly arises from the foreign players in the market wherein they have managed to establish a strong brand image and customer trust.

The report primarily deals with three categories of printers comprising of inkjet, dot matrix and laser printers and begins with an introduction section, defining the market scope of the report. The section briefly discusses the working model of each of these printers. Market overview section in the report lists and explains the various reasons propelling the market. It also mentions the key initiatives taken by the Government of India to stimulate the market. In terms of market size, the report provides graphical representation of the printer shipment in India in context with the overall Indian as well as the SMB printer market. Moving along, the section also lists down the key purchase decisions of customers so as to give a better idea about the general mind set of prospective customers. The section also features a separate portion on competitive breakdown wherein the market share of the top vendors and major vendor's market share across each printer category is illustrated, which in turn helps readers to understand the current competitive landscape in the India printer market. This section further elaborates on the SMB market scenario and lists down crucial aspects such as the key strategic decisions and purchase preference of SMBs. An illustration of purchase decision making matrix is provided which helps in understanding the process in which any IT purchase decision is executed. This matrix can be effectively utilized by vendors to generate strategies for better sales in the SMB segment. Further, the SMB market overview section lists down the top 40 cities in India which has a significant proportion of SMBs present and hence a sizeable number of printers are shipped to these cities has been provided in a tabulated manner and thus can be used by printer manufacturers and distributors to develop their city based strategies and expansion plans in India. A commentary on the top 40 cities vendor opportunity brings forth value added insights about the SMB market space, wherein it enlightens the reader on aspects such as the largest printer consuming industry verticals and printer friendly clusters in India amongst others.

Import and Export overview section talks about the overall EXIM trade that has been conducted since 2006-08. It graphically lists the history of printer EXIM in India and chalks out some key aspects from the data which in turn reflects the past condition of the market in India.

Go-to-Market strategy section has been derived after a thorough analysis of the market and comprises of essential strategies which can be implemented by vendors so as to facilitate better revenue generation and successful business operations. An analysis of the factors influencing growth in the market explains growth factors such as huge PC base, declining prices, increased disposable income and high content generation. "Primarily, the PC-printer ratio still has a wide gap and it is this gap which is creating a constant pull for printers in the market," noted Kalyan.

Trends section in the report talks about the emerging trends in the market. "With the advent of technology, both SMBs and large enterprises are shifting their focus on adopting modern and profitable technologies such as green printing, cloud printing and managed printers services," noted Kalyan. The section in the report explains the trends in details along with their benefits, challenges and illustration of working models, for the better understanding of readers. "Currently, the market is flooded with foreign players who have managed to garner a significant market share in India are continually increasing the pressure on their counterparts in the market," noted Kalyan.

Key printer vendors have been profiled in details within the report which enables readers to get a clear picture of the current competitive scenario. The section lists the basic details of the players such as corporate information, business highlights and key members. The section also features financial analysis of key vendors which in turn provides us with the financial health of players. It also features SWOT analysis of individual printer manufacturer which in turn provides an extended value addition to the report.

The report concludes with a section on strategic recommendations which comprises of an analysis of the growth strategies of the printer market in India. "Pushing the sales of color printers and building a better foothold in the unsaturated markets are the two essentials strategies which are expected to propel better printer sales," noted Kalyan.

For more details on the content of each report and ordering information please contact:

Kalyan Banga
Tel: +91 33 4064 6215
Email: kalyan.banga@netscribes.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Netscribes (India) Pvt. Ltd, launches Broadband Internet Adoption in India 2012 report covering a market with strong growth potential. It is a part of Netscribes’ Telecommunication Series

Kolkata, West Bengal -- (SBWIRE) -- 05/16/2012 -- Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of its report Broadband Internet Adoption in India 2012. India houses a huge population using internet for entertainment and productivity. With growing heavy and feature rich web activities, dial-up and equivalent internet services have become obsolete and the need for broadband internet has rose immensely. Broadband internet adoption in India is at the threshold to witness significant adoption not only in urban areas but also in sub-urban and rural areas.

The report begins with 'Introduction' section covering overview regarding broadband internet which provides basic idea regarding broadband internet and how it is different from legacy dial-up or equivalent internet technology. Various internet access technologies are briefly discussed here for better understanding of the subject in hand. The section also covers a short history of internet in India, highlighting key moments since 1995, when internet was first introduced in India.

The 'Market Overview' section elaborates global & domestic market state of broadband internet. It is accompanied by a plethora of statistical information regarding broadband in global scenario as well as in India such as global & domestic market size in terms of subscriber base, penetration level in various countries, market share according to broadband access technology, and other related information. The section also elaborates details regarding region-wise data of broadband and country-wise information in Asia covering total population, subscriber base in 2000 and 2011, & percentage share compared to total subscriber base in Asia and the world.

The section continues with emphasis on information regarding domestic market including latest TRAI (Telecom Regulatory Authority of India) updated market size in terms of subscriber base, projection of growth of the same till 2015, & also for 2017 and 2020. It also enlightens with information such as current rural usage and projection of growth in the coming years, average internet speed in India and rural-urban internet subscriber base split from 2008 till 2011 and a projected growth till 2015. Next state-wise broadband subscriber base and penetration in India is provided to explore possibility in various states. It is followed by a discussion on broadband service delivery technology wherein various technologies are briefed with definition & technical information. The section closes with 'Market share of Broadband Players' segment where various broadband internet service providers are mapped according to their market share with some key information.

It is followed by 'Scope in India' section which elaborates on various scope areas and verticals for broadband in India. Special emphasis has been given on rural and sub-urban opportunities as broadband will be largely driven by these consumers in near future. Specific sectors have been highlighted with information regarding each of their market state and opportunity areas in the sectors for broadband internet.

The report continues with 'Drivers & Challenges' section elaborating the major furtherance & impediments for broadband internet adoption in India. Both the 'drivers' and 'challenges' are equally stressed upon to provide clear idea regarding the probable obstacles and rewards in the line of business and help vendors take necessary measures.

In the 'Broadband Service Providers' section the major broadband ISP vendors are profiled. It provides information such as corporate & business highlights covering operational & recent information regarding broadband service offerings, related services & strategic moves regarding the same. It also provides financial performance for a period of time and key contacts for each of the players. Key business segment and key geographic segment for each player are provided as well to provide further clear idea regarding the companies. Also broadband tariffs of each vendor are provided covering major broadband plans for both general usage and high data usage separately with information such as product name, broadband speed, bandwidth allowance and price for each of the service plans.

Next the developments & trends in the domestic market related to broadband services, recent trend & developments, and government initiatives are mentioned in the 'Key Trends & Development' section.

Also, specific prospective areas for broadband ISP vendors in India are discussed in 'Vendor Opportunity' section.

It is followed by the section 'Strategic Recommendation' section which is derived after a comprehensive analysis of the market state & scope. It suggests key strategic moves which can help broadband internet adoption to grow in all regions of the country.

The report concludes with a primary conducted in the form of survey in 'Survey on Broadband Usage' section which provides an overall idea of internet consumption pattern and trend in India along with consumer needs and opinions.

For more details on the content of each report and ordering information please contact:

Kalyan Banga
Tel: 91 33 4064 6215
Email: kalyan.banga@netscribes.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Netscribes (India) Pvt. Ltd. launches a report on the Digital Camera Market in India 2012 as part of Netscribes’ Information Technology Series

Kolkata, West Bengal -- (SBWIRE) -- 05/16/2012 -- Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of its report Digital Camera Market in India 2012. Adoption rate of digital cameras in India is rising steadily due to rapid growth of consumerism and is anticipated to witness a dynamic growth in the near future. Currently, vendors in the market offer their products under the 'Point and Shoot' and 'DSLR' segments. Primarily, increasing disposable income especially amongst the youth working class and a surge in travel plans amongst consumers is expected to further increase the demand for digital cameras. Upcoming innovative and technologically advanced products such as mirrorless cameras and 3D cameras are likely to gain acceptance amongst consumers which in turn will provide a boost to the Indian digital camera market.

The report begins with a market overview, which provides an insight to the overall digital camera market. It describes the primary reasons which are propelling the market forward. The section also talks about the prevailing competition amongst major players and the market size and growth figures in India in terms of revenue as well as total camera units. This section also features Porter's five forces analysis of the digital camera market in India, thereby offering a clear picture of the market scenario and market entry barriers for prospective new entrants.

This section is followed by the technology section which enlightens the readers about the image sensors used in digital cameras for producing images. The sensors discussed in the report comprise of CMOS and CCD sensors. The section enlists the working procedures and advantages of these sensors, thereby providing detailed information about the Pros and Cons of each individual sensor. Distribution model section of the report briefly summarizes the various channels of product distribution, adopted by major players in the market to sell their products. It brings forth the present marketing strategies put in place by the players so as to increase their market reach and penetration.

Pricing strategy analysis of top three vendors in the market have been derived after an in-depth analysis of the players concerned. The list generated after the research offers valuable insight about the various lucrative segments in the market. This section also features a separate analysis column which helps in clearly distinguishing the prime product segments on which these vendors primarily emphasize on.

An analysis of the drivers and challenges explains the factors leading to the growth of the market including increased disposable income, declining prices, rise in e-commerce, increased travel plans and growing inclination for digital cameras. Strong opportunity exists in the market as increasing disposable income and higher consumption pattern drive the demand for digital cameras. This coupled with the fact that the increasing travel plans and constant decline of prices will lead to a developing market. Additionally, growing tendency to own a digital camera and to be able to share images online will fuel growth in this market. The key challenges identified are presence of grey market and emergence of Smart devices with camera features. Basically, grey markets sell products prior to their official launch at comparatively lower prices and hence consumers are attracted by the fact of getting the latest product first hand, which in turn reduces the revenue generated by the overall market. The unprecedented growth in adoption of smart devices capable of capturing high quality images is also a factor hindering the full fledged growth in the market. A majority of the population still prefer devices such as Smartphones as a substitute of digital cameras. The prime reason for this tendency happens to be the common notion to own a multifunction product.

Trends identified in the market comprise of introduction of mirrorless cameras, maintaining an India specific product portfolio, providing attractive features and specific focus on a particular range of products. Some of the key players in the market have introduced the mirrorless cameras in their product portfolio. This segment has attracted a lot of attention as these products have a comparatively lower body weight and are much more compact as compared to bulky DSLR cameras and hence owing to the portability quotient, these devices are finding a growing acceptability amongst both consumers as well vendors. It is also seen that most of the major players in the market India specific product portfolio wherein they price their products by keeping in mind the fact that India is a price sensitive country. Off late, the digital camera market has also seen the emergence of products with attractive features such as swivel LCD screens, direct image sharing over the internet, HD video recording and 3D imaging amongst other. Players are primarily incorporating these attractive features so as to lure consumers and gain a competitive edge over their competitors. Lastly, the key players in the market have exhibited a common tendency to bank upon a particular range of products. They spend a substantial amount of their operating expenses for the marketing of these products. This strategy is primarily adopted so as to increase brand visibility and awareness amongst consumers.

The competition section provides detailed information about the competitive landscape in the market and includes a detailed profile of the major players in the market. This section covers crucial information about the players such as their corporate information, business highlights, a brief history of their respective corporate activities and sales intelligence. It further elaborates on the player's detailed SWOT analysis and a comprehensive list of their product portfolio.

A separate section on the future strategies of key vendors is also included in the report which gives value added information about the future plans of the top vendors in the market. This section highlights the key areas which these vendors are currently focusing on, so as to generate a better amount of revenue and garner a larger share in the overall market.

The report concludes with a section on strategic recommendations which comprises of an analysis of the growth strategies of the digital camera market in India.

For more details on the content of each report and ordering information please contact:

Kalyan Banga
Tel: +91 33 4064 6215
Email: kalyan.banga@netscribes.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Netscribes (India) Pvt. Ltd, launches Graphics Card Market in India 2011 report covering a market with strong growth potential. It is a part of Netscribes’ Information Technology Series

Kolkata, West Bengal -- (SBWIRE) -- 05/16/2012 -- Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of its report Graphics Card Market in India 2011. In present time graphics cards are essential for enthusiastic gamers & professionals belonging to fields such as visual effects, animation, digital content creation & operations using CAD/CAM heavily, leading to increased demand for graphics cards in India.

The report begins with 'Introduction' section covering the major functions, usage & types of graphics cards available. Major functions of graphics card illuminate the applications areas relevant to graphics cards of various types for both entertainment & productivity. Example of popular applications, games & media contents are cited which utilizes or requires graphics card to operate. Graphics cards are also categorized in four exhaustive categories depending on it usage or application with their price range & popular graphics processing unit belonging to each category.

It is followed by the section 'Market Overview' section which elaborates the global & Indian market state of graphics card market, its selection process & criteria and major features & components of the same. Global overview enlightens the current market share of GPUs, recent developments in the global market & market share of professional graphics cards. The 'Market Overview - India' subsection covers the present market size of discrete graphics cards, its present & projected growth, impact of professional graphics cards in the domestic market and sales & distribution trend the same in India. The steps of graphics card selection process are discussed with details in the 'Graphics Card Selection Process' followed by 'Graphics Card Selection Criteria' stating the major decisive factors influencing selection & purchase of graphics cards in India. The major distinguishing features & components of graphics cards are mentioned & described in the 'Features & Components of Graphics Cards' sub-section.

The report continues with 'Drivers & Challenges' section elaborating the major furtherance & impediments for graphics card market in India.

In the 'Major Graphics Card Vendors' section the GPU producers and major graphics card manufacturers operating in India are profiled. It provides information such as corporate & business highlights covering operational & recent information regarding graphics cards offering, graphics related products & strategic moves regarding the same. It also provides key contact for each of the players under sales intelligence.

Next the developments & trends in the domestic market related to graphics card usage, launch & adoption are mentioned in the 'Key Trends & Development' section.

It is followed by the section 'Strategic Recommendation' section which is derived after a comprehensive analysis of the market state & scope.

The report concludes with an 'Appendix' section which provides price of the graphics cards currently being offered by GPU producers & graphics card manufacturers in India. It also consists of a short survey on graphics card usage & preference with statistical representation.

For more details on the content of each report and ordering information please contact:

Kalyan Banga
Tel: 91 33 4064 6215
Email: kalyan.banga@netscribes.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Netscribes (India) Pvt. Ltd. launches a report on the PC Peripherals Market in India 2012 as part of Netscribes’ Information Technology Series

Kolkata, West Bengal -- (SBWIRE) -- 05/16/2012 -- Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of its report PC Peripherals Market in India 2012. Rise in disposable incomes coupled with fact that there is a continuous replacement of obsolete computer hardwares is primarily boosting the market by a large extent. Apart from this, a steady development within the major PC adopting industry verticals is also propelling the market with a tremendous push. Advancement in the field of technology and the emergence of innovative products will further drive this lucrative market in India.

The report begins with an introduction to the market scope of the report, wherein the PC peripherals covered, has been illustrated for the better understanding of readers. This is followed by the market overview section which talks about the primary growth factors fueling growth in the market, some of the major PC peripheral adopting industry verticals along with the market segmentation (2009) and market size and growth figures (2009-2015).

Import and Export section highlights the trade conducted in Indian PC peripherals market since 2006. The commodities covered within this section bear the HS code 8471. Import and export data for individual items has been illustrated with graphs so as to facilitate better understanding for readers. This section also features an analysis which covers the overall import and export since 2006 and brings forth the crucial developments in the trade conducted so far. Aspects such as the growth rate of import and export of individual items and any discontinuity of products over the years have especially covered so as to give a clear picture of the market scenario.

The report features a separate section on the market entry strategy. This section is primarily aimed to cater to the needs of prospective new entrants in the market. Strategies mentioned within, have been derived after a thorough research of existing players and their marketing policies and are intended to provide a crucial support for creating an efficient go-to market strategy.

An analysis of the drivers and challenges explains the factors leading to the growth of the market including huge PC base, declining prices, increased disposable income, mature e-Commerce market, increasing replacement of obsolete hardware and government participation. The market holds a strong potential for players to capitalize on as the presence of a mammoth PC base and increasing replacement of obsolete peripherals is stimulating significant growth in the market. This coupled with the fact that the increased disposable income and constant decline of prices will further provide a pivotal support for the market. Additionally, initiatives taken by the Government o India such as the e-governance will further raise the demand for PC peripherals in the market by a large extent. The key challenges identified are the emergence of Smart handheld devices and the presence of grey market. Smart handheld devices eliminate the need for most common PC peripherals thereby bringing down the revenue of the market, grey markets sell products prior to their official launch at comparatively lower prices and hence consumers are attracted by the fact of getting the latest product first hand, which in turn further reduces the revenue generated by the overall market.

Trends identified in the market comprise of vendors foraying into smart handheld device segment, Aesthetic value of products is becoming an important criteria for customers and a surge in demand of LED monitors. Some of the key players in the market have shown prominent signs of growing interest in the Smart handheld devices segment wherein they have already forayed into the Tablet PC s segment. Off-late peripheral manufacturers have also emphasized on the aesthetics value of products and are constantly coming up with more portable, compact and attractive looking products. The market has also witnessed a robust surge in the demand for LED display units. Primarily, these sell of LED units is slowly gaining momentum in the market by virtue of their portability and ability to consume less power.

The competition section provides detailed information about the competitive landscape in the market and includes a detailed profile of the major players in the market. This section covers crucial information about the players such as their corporate information, business highlights and sales intelligence. The section also tabulates the financial highlights of individual players profiled in the report, thereby reflecting upon their respective financial health. Major IT peripheral distributors section discusses about some of the top IT peripheral distributors in India. It enlists vital company information such as the corporate highlights, relevant point of contacts and necessary business highlights.

A separate section on the recent product launches is included in the report which gives value added information about the latest developments in the market in terms of product launches.

The report concludes with a section on strategic recommendations which comprises of an analysis of the growth strategies of the PC peripherals market in India.

For more details on the content of each report and ordering information please contact:

Kalyan Banga
Tel: +91 33 4064 6215
Email: kalyan.banga@netscribes.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Netscribes (India) Pvt. Ltd., launches e-Commerce Market in India 2011 report covering a market with strong growth potential. It is a part of Netscribes’ Information Technology Series

Kolkata, West Bengal -- (SBWIRE) -- 05/16/2012 -- Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of its report e-Commerce Market in India 2011. Increased purchasing power along with a tendency to save time and energy amongst India population is primarily stimulating growth in the e-Commerce market.

The report commences with an Introduction section which comprises of an illustration of the e-Commerce work model wherein it depicts the work flow of all the stakeholders involved in the market space. Another detailed illustration about the transaction flow model of an online commerce model is also included in the report so as to provide a better picture of the overall transaction system. Market Overview section of the report talks about the overall market's size and growth prospects in India, market segments and their respective shares and also highlights the primary aspects influencing growth in the market. Moving along, e-Commerce Market Segments section in the report elaborates on the basic five market segments, wherein it lists their respective market shares, growth drivers and their sub-segments, thereby providing very detailed information about the available segments of e-Commerce.

-Commerce Ecosystem section is graphical representation of the various layers which constitute the online commerce system. The layers identified in the system include 'Internet Infrastructure', 'Application Infrastructure', 'Intermediaries' and 'e-Commerce Companies'. Here, the report explains each and every individual layer in detail along with relevant individual examples so as to provide the reader with a better understanding. Types of e-Commerce section in the report comprises of a list of the most popular e-Commerce business models. Description about each and every individual model along with a real life example can be found in this section. Technology used in e-Commerce portion of the report mainly deals with the technical specifications, important features and website design and development stages. It offers a deep and value added information regarding the building and hosting of a successful e-Commerce website.

An analysis of the Drivers and Challenges explains the major factors pushing the market including increased spending power, extensive usage of plastic money, increasing internet penetration and PC usage, ease of transaction and Government initiative, whereas the threats identified for the market include secure payment concerns and lack of confidence.

Demand and Supply Perspective section in the report comprises of an in-depth analysis of both the vendor perception and consumer objectives which in turn enlightens a reader on the various important points regarding the supply and demand side of e-Commerce system. It also lists the vital requirements for the vendors as well consumers in order to proceed with conducting commerce over the internet. Trends identified in the Indian market comprise of Purchase Decisions are brand oriented, Social media involvement and Increasing tie ups with BPOs.

The e-Commerce market in India has witnessed a plethora of investments wherein major e-Commerce vendors in the market have received substantial amount of funding from esteemed PE players. A list of such transactions is collated within the PE Investments section of the report. This section enables a reader to identify the trend of investments that the market has attracted. This is followed by the Major Players section wherein key e-Commerce vendors have been clubbed together according to their categories. It provides information about the company's snapshot and its business highlights, comprising of information about the products and services offered, recent corporate activities and any major transaction relevant to the company have been collated to give the reader a better picture about the competitive landscape in the market. The report concludes with a strategic recommendation derived after a thorough research of the market.

For more details on the content of each report and ordering information please contact:

Kalyan Banga
Tel: +91 33 4064 6215
Email: kalyan.banga@netscribes.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Netscribes (India) Pvt. Ltd, launches Mobile Application Market in India 2012 report covering a market with strong growth potential. It is a part of Netscribes’ Telecommunication Series

Kolkata, West Bengal -- (SBWIRE) -- 05/16/2012 -- Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of its report Mobile Application Market in India 2012. Mobile applications are rapidly gaining popularity due to abundant availability of mobile devices and newer device adoption such as Tablet PC. Mobile apps are mostly light-weight and economically viable solution for not only entertainment purpose but also for business and other productivity use. With more and more publishers including the mainstream software companies entering the market and projection of mobile device adoption to grow by manifold, mobile app market is expected to witness significant growth in India.

The report begins with 'Introduction' section covering overview regarding mobile applications (apps) which provides basic idea regarding the mobile platform and app technology with some details regarding the various devices it caters to. It also elaborates the value chain of mobile app from development to digital publishing.

The 'Market Overview' section elaborates global & domestic market state of mobile application. It also provides statistical information regarding global mobile app download, global revenue, number of mobile app stores and other related information. The section also elaborates details regarding mobile app store structure, top mobile app categories and growth and prospect of smartphones and featurephones in various regions. It also elaborates the value chain of mobile app from development to digital publishing. Statistical information such as mobile VAS revenue in India, mobile ad spending, various form of mobile ads associated with mobile apps are also discussed in the section. The section closes with advantage of mobile applications elaborating various reasons of sudden adoption and mass interest in the same and essential features of mobile apps where ideal features are discussed briefly.

It is followed by 'Scope in India' section which discusses scope of mobile apps in verticals or sectors. Specific sectors have been highlighted with information regarding each of their market state and opportunity areas in the sectors for mobile apps.

The report continues with 'Drivers & Challenges' section elaborating the major furtherance & impediments for mobile app adoption in India. Both the 'drivers' and 'challenges' are equally stressed upon to provide clear idea regarding the probable obstacles and rewards in the line of business and help vendors take necessary measures.

In the 'Major Application Players' section the major mobile app vendor operating in India or serving India have been profiled. It provides information such as corporate & business highlights covering operational & recent information regarding mobile application solutions and offerings, related services & strategic moves regarding the same. It also provides financial performance for a period of time and key contacts for each of the players. Key business segment and key geographic segment for each player are provided as well to provide further clear idea regarding the companies. Also specific areas of opportunity for mobile application in India are discussed in 'Vendor Opportunity' section.

Next the developments & trends in the domestic market related to mobile app solution, growing trend & developments are mentioned in the 'Key Trends & Development' section.

The report concludes with the section 'Strategic Recommendation' section which is derived after a comprehensive analysis of the market state & scope. It suggests key strategic moves which can help mobile application adoption to grow in all regions of the country.

For more details on the content of each report and ordering information please contact:

Kalyan Banga
Tel: 91 33 4064 6215
Email: kalyan.banga@netscribes.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Netscribes (India) Pvt. Ltd, launches Wi-Fi Market in India 2011 report covering a market with strong growth potential. It is a part of Netscribes’ Information Technology Series

Kolkata, West Bengal -- (SBWIRE) -- 05/16/2012 -- Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of its report Wi-Fi Market in India 2011. Wi-Fi allows the users to take advantage of the wireless networking with the flexibility of multiple usage location and multiple devices. With more and more mobile devices such as smartphones, Tablet PCs and laptops being equipped with Wi-Fi chips, usage of wireless broadband via the same has seen significant growth. Increasing numbers of Wi-Fi equipments offering and variations of the same ensures a promising market for Wi-Fi in India.

The report begins with 'Introduction' section covering overview regarding Wi-Fi which provides basic idea regarding the wireless technologies with some technical details. It also elaborates the process of Wi-Fi transmission of wireless radio signals & receival of it by various compatible devices in different locations.

The 'Market Overview' section elaborates global & domestic market state of Wi-Fi products & services. It also provides statistical information regarding Wi-Fi enabled devices, shipment of Wi-Fi products, enterprise Wi-Fi market, global Wi-Fi hotspots and its growth. Market overview of Wi-Fi in India covers similar information regarding Wi-Fi equipments, devices, Wi-Fi hotspot deployment and market share by major Wi-Fi equipment manufacturers. 'Wi-Fi Technology Snapshot' sub-section briefs about the various revisions of the Wi-Fi technologies till date with technical information such as frequency channel, bandwidth and disadvantages for each. The 'Wi-Fi Value Chain' provides basic idea regarding the flow of Wi-Fi products from producer to end users. Next the locations of major Wi-Fi hotspots in various states & cities in India are stated & highlighted on a map.

It is followed by 'Scope in India' section which discusses the advantages of Wi-Fi, scope of the same in verticals or sectors. Specific sectors have been highlighted with information regarding each of their market state and opportunity areas in the sectors for Wi-Fi

Next, 'Selection Criteria' highlights the prime factors which the users consider upon before buying Wi-Fi equipments and other WLAN hardware products. It will provide a fundamental idea regarding the generic & technical aspects on which the user emphasize more on, hence help the vendors focus on prime factors of such products.

The report continues with 'Drivers & Challenges' section elaborating the major furtherance & impediments for Wi-Fi adoption in India. Both the 'drivers' and 'challenges' are equally stressed upon to provide clear idea regarding the probable obstacles and rewards in the line of business and help vendors take necessary measures.

In the 'Major Players' section the major Wi-Fi equipment manufacturers operating in India have been profiled. It provides information such as corporate & business highlights covering operational & recent information regarding Wi-Fi offering, related services & strategic moves regarding the same. It also provides key contacts for each of the players under Sales Intelligence. Also specific areas of opportunity for Wi-Fi in India are discussed in 'Vendor Opportunity' section.

Next the developments & trends in the domestic market related to Wi-Fi or WLAN products, growing trend & developments are mentioned in the 'Key Trends & Development' section.

The report concludes with the section 'Strategic Recommendation' section which is derived after a comprehensive analysis of the market state & scope.

For more details on the content of each report and ordering information please contact:

Kalyan Banga
Tel: 91 33 4064 6215
Email: kalyan.banga@netscribes.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Netscribes (India) Pvt. Ltd, launches ICT Adoption in Healthcare Industry - India 2011 report covering a market with strong growth potential. It is a part of Netscribes’ Information Technology Series

Kolkata, West Bengal -- (SBWIRE) -- 05/16/2012 -- Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of its report ICT Adoption in Healthcare Industry - India 2011. Rapid growth in the healthcare industry and need for overcoming the rural-urban gap in service availability will drive the ICT adoption in healthcare industry.

The report begins with an introduction section consisting of background of the study related to Information and Communication Technology (ICT), healthcare industry and its ICT requirements.

It is followed by healthcare market overview section covering global scenario, an overview of the healthcare industry in India presenting country snapshot in terms of population & healthcare facilities, indicating its contribution to the GDP, illustrations of the market size and growth figures & segments of healthcare industry. It also elaborates the key drivers and challenges faced by the overall healthcare sector while implementing ICT solutions.

ICT market overview provides detailed information about the ICT industry in India as a whole followed by key enablers & barriers for ICT players while implementing solutions in healthcare industry. This is followed by scope for ICT in healthcare where ICT adoption trend & statistics are discussed along with impact of ICT on the healthcare industry. It further discusses the selection criteria of ICT solutions for healthcare companies followed by a brief description of the key ICT solutions commonly used & specialized for healthcare industry. Also some of the ICT solution structures are elaborated & ICT solutions are mapped in terms of solution availability from ICT companies & popularity in the healthcare industry.

This report also features a section on role of cloud in healthcare which describes the overall cloud market in India and the use of cloud technology in healthcare sector. It also discusses about the major Software as a Service (SaaS) applications used in India & globally along with future adoption indication. It is followed by the section discussing some major furtherance & impediments of cloud technologies in healthcare industry.

Government initiative section covers some recent policies & activities by govt. of India to promote ICT & other technology adoption in healthcare industry.

Major ICT vendors section provides brief profiles of the major ICT players in the market. It features snapshots of their corporation, product offering and their business highlights, giving an insight about the existing competitive scenario.

Next section showcases the major healthcare players & insights about them, mentioning various technical adoptions in recent times and company key contacts.

In Case Study section some real life cases of ICT implementation in healthcare infrastructures in India have been highlighted.

The report concludes with a section named Strategic Recommendation section derived after a comprehensive analysis of the sector.

For more details on the content of each report and ordering information please contact:

Kalyan Banga
Tel: +91 33 4064 6215

Email: kalyan.banga@netscribes.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Kolkata, West Bengal -- (SBWIRE) -- 05/16/2012 -- Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of its report Mobile Advertising Market in India 2011. Mobile advertising (ad) platform & technology allow advertisers to use advance targeting technologies to reach the desired consumers of differential characteristics & criteria. The extensive measurability is further driving the mobile advertising market in India.

The report begins with 'Introduction' section covering 'Mobile Advertising Overview' where generic idea about mobile advertising are discussed with diagram depicting the basic elements of mobile marketing activities. 'Mobile Marketing Ecosystem' illuminates the basic flow of the mobile marketing from advertiser to consumers or target audience. 'Mobile Marketing Frameworks' briefs about the various types of mobile advertising through the common process of brand awareness & image building, promotional activity and processing & viral promotion. 'Mobile Marketing Value Chain' describes the specific process of mobile ad via the various stages in terms of pictorial representation.

It is followed by the section 'Market Overview' section which elaborates the global & Indian market state of mobile advertising market, mobile advertising benefits, elaborating the various advantages of mobile advertising, and mobile advertisement formats which elaborate the various formats available for mobile advertising such as mobile messaging, web, media & application.

Next, 'Scope & Opportunities' section highlights the various verticals that stand to be benefited greatly when using mobile advertising media & formats. Each of these sectors is detailed with market size & growth as well as growth predictions.

The report continues with 'Drivers & Challenges' section elaborating the major furtherance & impediments for mobile advertising market in India.

In the 'Major Players' section the major mobile advertising companies operating in India have been profiled. It provides information such as corporate & business highlights covering operational & recent information regarding mobile marketing offering, related services & strategic moves regarding the same. It also provides key contacts for each of the players under Sales Intelligence. Also specific areas of opportunity in India are discussed in 'Vendor Opportunity' section.

Next the developments & trends in the domestic market related to mobile advertising industry, growing trend & developments are mentioned for India & other emerging countries as well as for developed nations in the 'Key Trends & Development' section.

It is followed by 'Case Studies' section which presents relevant cases on mobile advertising campaigns in India with objective, technology used, outcome & details regarding measurement techniques. The objective of the section is to give a basic idea about the possible outcome that can be achieved using mobile advertising campaign.

It is further followed by the section 'Strategic Recommendation' section which is derived after a comprehensive analysis of the market state & scope.

The report concludes with an 'Appendix' section which provides some mobile advertising examples with snapshot of the mobile ad as seen on a mobile device with brief information regarding the campaign.

For more details on the content of each report and ordering information please contact:

Kalyan Banga
Tel: 91 33 4064 6215
Email: kalyan.banga@netscribes.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Netscribes (India) Pvt. Ltd, launches CRM Market in India 2011 report covering a market with strong growth potential. It is a part of Netscribes’ Information Technology Series

Kolkata, West Bengal -- (SBWIRE) -- 05/16/2012 -- Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of its report CRM Market in India 2011. Indian organizations aiming to manage & improve relationship with their mammoth consumer base is catalyzing CRM adoption in India.

Organizations today consider customers to be assets. Thus, enhancing customer satisfaction & relationship is their current focus for majority of the companies globally. India is no exception to this. With one of the largest customer bases in the world, Indian firms across verticals such as Automobile, Banking, Financial Services & Insurance (BFSI), Healthcare, Retail etc are focusing more on customers over products. Customer Relationship Management (CRM) enables organizations to achieve excellence in customer relations efficiently & effectively.

The report begins with an 'Introduction' section providing an overall view regarding CRM, how CRM benefits an organization and a representation of basic CRM framework showing its operation. It highlights some of the essential features of an ideal CRM solution in the 'Features of an Ideal CRM' sub-section. The primary modules and types of CRM are discussed along with special emphasis on Social CRM. The section closes with CRM adoption process detailing the five basic steps of CRM adoption.

It is followed by the section 'Market Overview' where current market size of CRM in India, focus area, type of CRM adopted have been mentioned. Opportunities in various industry verticals are detailed in 'Scope of CRM in Various Sectors' section covering Automobile, Banking, Financial Services & Insurance (BFSI), Healthcare, Information Technology, Retail and Telecom industry. Next 'CRM adoption amongst Small & Medium Businesses (SMBs)' is discussed with details regarding domestic SMBs, their IT spending along with benefits that can be derived by SMBs embracing CRM solutions. Also the various aspects facilitating and hindering adoption of CRM & other IT solutions amongst the SMBs are mentioned in the same section. The section ends with emphasis on cloud computing with overall market size, types of cloud solutions, major cloud based CRM solution providers in the category of System Integrators (SI) & Independent Software Vendors (ISV).

The report continues with 'Drivers & Challenges' section elaborating the major furtherance & impediments of CRM adoption in India. Next, the principal decisive factors for CRM adoption are discussed in the 'CRM Selection Criteria' section

'Major CRM Players' section profiles the domestic & foreign CRM vendors having strong footprint in the Indian market. It provides information such as corporate information and business highlights covering the CRM offering. Also detailed information regarding their key contacts is provided for each of the vendors.

The report also features the various CRM users in Automobile, Banking, Financial Services & Insurance (BFSI), Healthcare, Information Technology, Retail and Telecom sector.

Next the developments & trends in the domestic market related to CRM usage & adoption are mentioned in the 'Key Trends & Development' section.

It is followed by a section named 'Case Studies' where multiple cases of CRM adoption in Indian organizations are elaborated with information related to requirements, solution implemented, benefits achieved and technology details.

The report concludes with a section named 'Strategic Recommendation' section derived after a comprehensive analysis of the sector.

For more details on the content of each report and ordering information please contact:

Kalyan Banga
Tel: 91 33 4064 6215
Email: kalyan.banga@netscribes.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Netscribes (India) Pvt. Ltd, launches 3G Market in India - 2011 report covering a market with strong growth potential. It is a part of Netscribes’ Telecommunications Series

Kolkata, West Bengal -- (SBWIRE) -- 05/16/2012 -- Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of its report 3G Market in India - 2011. Rapidly growing demand for content rich mobile application & services will accelerate 3G adoption in India.

The report begins with an introduction section comprising brief description of 3G, its technologies & 3.5G. It also features a comparative study across cellular technologies including 2G, 3G, 3.5G & 4G. Further the cellular network evolution section covers a retrospective of key cellular network technologies & events over the years. The section also shows a basic 3G infrastructure for reader's understanding of how it works. The section ends with features of 3G which describes key distinctive characteristics of third generation network.

It is followed by market overview section indicating the growth of overall cellular market in India, current & predicted 3G market with rural & urban breakup. It also provides an overview of 3G spectrum auction held in India in 2010 with spectrum earnings & auction norms.

Next section elaborates the scopes of 3G in India with expected sales figure of value added service (VAS) & forecasted usage of 3G. It also throws light on scopes of 3G in enterprise & SMBs, healthcare and education sector. Then 3G hardware such as 3G USB modem, 3G Router & compatible devices, mobiles, smartphones & Tablets are briefly discussed.

The report continues with drivers & challenges section elaborating various furtherance & impediments for 3G adoption in India.

The section is followed by the 3G telecom players section profiling the TRAI (Telecom Regulatory Authority of India) authorized 3G service providers in India. It provides each of the companies' corporate & 3G spectrum information, rural-urban subscriber breakup, 3G products etc.

Next, key trends related to third generation network technology are mentioned.

It is followed by the section strategic recommendation, which is derived after a comprehensive analysis of market & its future potential.

The report concludes with an appendix section covering 3G players & circles their licensed to, along with average revenue per user (ARPU) in each of those circles.

For more details on the content of each report and ordering information please contact:

Kalyan Banga
Tel: 91 33 4064 6215
Email: kalyan.banga@netscribes.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Netscribes (India) Pvt. Ltd., launches ERP Market in India 2011 report covering a market with strong growth potential. It is a part of Netscribes’ Information Technology Series

Kolkata, West Bengal -- (SBWIRE) -- 05/16/2012 -- Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of its report ERP Market in India 2011. Increased requirement to cater with ever expanding business operations raises demand for ERP solutions so as to facilitate efficient and better controlling of business procedures.

The report begins with a graphical representation of ERP evolution stating the various phases of ERP development that occurred in past and a self explanatory illustration of model ERP architecture, an overview of the overall ERP market in India explaining the various driving factors, market size and growth figures, market segmentation of major players and the current competitive landscape. It is followed by a section on selection criteria which explain the major factors to be considered prior to the selection of ERP solution. Moving along the report provides an insight about the various cost components to be allotted by prospective client organizations for ERP implementation.

Popular modules section lists down the most common modules available within ERP across various industries. Benefits and issues section provides value added information about the potential advantages and risks involved in the process of ERP implementation. This is followed by the ERP adoption amongst SMBs section which speaks about the prominent factors boosting ERP adoption in the SMB segment and explains the key industry verticals to have embraced ERP in India till date. It also lists the common sector specific modules used in an ERP along with the vendors catering to the needs of SMBs. A section on hosted ERP follows, wherein it explains the drivers and key segments where it finds proper implementation along with the key vendors offering hosted ERP solution. SaaS based ERP section in the report mentions the current market size of cloud ERP in India, popular modules used by organizations from across industries. It also mentions some major Pros and Cons of cloud ERP services.

The report features an industry outlook section wherein major industries such as Healthcare, Retail, Manufacturing, BFSI and Education have been considered. It explains various aspects related to ERP such as the common modules to be incorporated and a list of key vendors offering specific solutions for the particular industry.

Major users section provides a list of prominent ERP users across industries including Healthcare, Retail, Manufacturing, BFSI and Education.

It is immediately followed by the key ERP vendors section which provides a snapshot of its corporate information, their key ERP offerings and the industries it operates on along with key contacts. The report ends with the section listing some relevant case studies in the sector thereby highlighting real life examples in India. It also features a strategic recommendation section derived after a comprehensive analysis of the sector.

For more details on the content of each report and ordering information please contact:

Kalyan Banga
Tel: +91 33 4064 6215
Email: kalyan.banga@netscribes.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Netscribes (India) Pvt. Ltd, launches E-Waste Market in India 2012 report covering a market with strong growth potential. It is a part of Netscribes’ Information Technology Series

Kolkata, West Bengal -- (SBWIRE) -- 05/16/2012 -- Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of its report E-Waste Market in India 2012. Electronics and electrical products including computer and its equipments are one of the highest consumed products in the country. With rapidly increasing electronics consumption, electronic waste generated by such product has also grown and expected to skyrocket in the coming years. With billions of consumer spread across the nation and e-waste being handled largely by unorganized sector, organized, efficient and proper e-waste management is the need of the hour.

The report begins with 'Introduction' section covering overview regarding electronic waste which provides basic idea of what is e-waste, why is it harmful and the needs of managing such waste.

The 'Market Overview' section elaborates global & domestic market state of e-waste management. It is accompanied by a plethora of statistical information regarding e-waste in global scenario as well as in India such as global & domestic market size in terms of volume of e-waste generation, revenue generated from e-waste management and other related information. The section also elaborates major global e-waste exportation route denoting source and destination countries.

The section continues with emphasis on information regarding domestic market including e-waste produced in India, projected increase in the same, amount of e-waste recycled yearly, volumes of e-waste created by major electronic products, yearly e-waste importation in the country and other related information. It continues with major e-waste generating products and its hazardous contents which details various products, its components and hazardous contents of each product and component. It aims to provide a basic idea of the kind of e-waste created in the country on a day-to-day basis. The section ends with 'E-waste Value Chain' that illuminates the flow of e-waste generating products movement amongst producers, distributors, consumers and recyclers.

It is followed by 'Scope in India' section which elaborates on various scope areas and product verticals for e-waste in India. Specific product verticals have been highlighted with information regarding each of their market state and opportunity areas for e-waste management.

Next 'E-Waste Management' section covers the basic procedure of e-waste management for a particular company from e-waste management planning to obtaining license, e-waste disposal and documentation. This section also elaborates the basic procedure of electronic waste management in India. Followed by a section 'Roles of E-Waste Stakeholders' which emphasizes on essential role each stakeholder must play to achieve favourable results in e-waste management.

The report continues with 'Drivers & Challenges' section elaborating the major furtherance & impediments for e-waste management in India. Both the 'drivers' and 'challenges' are equally stressed upon to provide clear idea regarding the probable obstacles and rewards in the line of business and help vendors take necessary measures.

In the 'Major E-Waste Player' section the key e-waste management companies are profiled. It provides information such as corporate & business highlights covering operational & recent information regarding each company's contact information, location, key product and service offerings and key contacts. It also provides financial performance for a period of time including revenue and profit, key ratios, financial summary and key financial performance indicators. Key business segment and key geographic segment for each player are provided as well to provide further clear idea regarding the companies.

Next the developments & trends in the domestic market related to e-waste management and services, recent trend & developments, and government initiatives are mentioned in the 'Key Trends & Development' section.

The report concludes with the section 'Strategic Recommendation' which is derived after a comprehensive analysis of the market state & scope. It suggests key strategic moves which can help responsible and efficient e-waste management in all regions of the country.

For more details on the content of each report and ordering information please contact:

Kalyan Banga
Tel: 91 33 4064 6215
Email: kalyan.banga@netscribes.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Netscribes (India) Pvt. Ltd, launches Biometrics Market in India 2012 report covering a market with strong growth potential. It is a part of Netscribes’ Information Technology Series

Kolkata, West Bengal -- (SBWIRE) -- 05/16/2012 -- Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of its report Biometrics Market in India 2012. India has been targeted by terrorists many times in the past years which had a huge impact on the mindset of all quarters of society including government, businesses and citizens. Recent growth and development of the Indian economy and high living standards has simultaneously increased alongside crime in India. Government of India has and is implementing many biometrics associated solutions and projects which ensures utility of the technology in the country in long future as well. Considering the growing national and personal security concern alongside government's large-scale nation-wide deployment, biometrics market is standing at the threshold of endless opportunities in India.

The report begins with 'Introduction' section covering overview regarding biometrics which provides basic idea of what is biometric technology, basic biometric identification and verification algorithm and an overview of its parent industry.

The 'Market Overview' section elaborates global & domestic market state of biometrics access control. It is accompanied by a plethora of statistical information regarding biometrics in global scenario as well as in India such as global & domestic biometrics market size, revenue generated from biometric product and services and other related information. The section also elaborates on major biometric technologies, performance of various biometric technology data, market segmentation of biometric technologies, market entry and distribution model for market entry in India and details regarding imports of biometric products in India. It also focuses on some specific application area of biometrics in major sectors. It is followed by a cost-accuracy matrix positioning major biometric solutions according to their prices and performance.

It is followed by 'Scope in India' section where various scope areas and potential verticals for biometric products in India are elaborated. Specific verticals have been highlighted with information regarding each of their market state and opportunity areas for biometrics. The section continues with Vendor Opportunity stressing on specific prospective areas for biometric solutions. The section ends with elaborating on various benefits of biometrics deployment for various stakeholders in an application environment.

The report continues with 'Drivers & Challenges' section elaborating the major furtherance & impediments for biometric products and services in India. Both the 'drivers' and 'challenges' are equally stressed upon to provide clear idea regarding the probable obstacles and rewards in the line of business and help vendors take necessary measures.

In the 'Major Biometrics Players' section, the key biometric companies are profiled. It provides information such as corporate & business highlights covering operational & recent information regarding each company's contact information, location, key product and service offerings and key contacts. It also provides financial performance for a period of time including revenue and profit, key ratios, financial summary and key financial performance indicators. Key business segment and key geographic segment for each player are provided as well to provide further clear idea regarding the companies.

Next the recent developments in the domestic market related to biometric products, implementation and government initiatives are mentioned in the 'Recent Development' section.

The report concludes with the section 'Strategic Recommendation' which is derived after a comprehensive analysis of the market state & scope. It suggests key strategic moves which can help promote biometrics and associated products and services in all regions of the country and trigger significant adoption.

For more details on the content of each report and ordering information please contact:

Kalyan Banga
Tel: 91 33 4064 6215
Email: kalyan.banga@netscribes.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Netscribes (India) Pvt. Ltd. launches a report on the Mobile Commerce Market in India 2012 covering a market with strong growth potential. It is a part of Netscribes’ Telecommunication Series

Kolkata, West Bengal -- (SBWIRE) -- 05/15/2012 -- Mobile Commerce is the activity of commencing commercial transactions between both B2C and B2B entities via mobile devices. Indian retail market has experienced high growth over the last decade with a gradual shift towards modern retailing formats. With growing numbers of mobile devices and mammoth wireless subscriber base, the focus is slowly shifting to mobile platforms. Leveraging on enhanced reach like MVAS and diverse features like of e-commerce, m-commerce is poised for greater adoption across India, in the coming years. Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of its report Mobile Commerce Market in India 2012.

"Although mobile commerce market in India is in nascent stage, m-payment and m-banking segments have shown significant growth over the last few years. Initiative taken by the government and financial organizations to reach India's un-banked population can ensure tremendous growth in the latter segments. There are around 600,000 territories that require banking facilities but only around 89,000 bank branches are there in the country." says Mr. Kalyan Banga, Product Manager at Netscribes.

The report begins with 'Introduction' section covering overview of mobile commerce or m-commerce which provides basic idea of the segment, essential features of m-commerce system which describes the idle features that should exist in an m-commerce solution. Retail ecosystem with m-commerce delivers a comparison between traditional, modern and m-commerce based retail supply chain in the form of a diagram.

The 'Mobile Commerce Overview' section elaborates global & domestic market state of m-commerce. It is accompanied by a plethora of statistical information regarding major m-commerce segments in various countries including in India, such as global trend, state in major countries, global m-payment market size and growth, domestic market size of M-Payment and projection of the same in the coming years and, other related information. Major MVAS delivery platforms for m-commerce services are also covered in the section with details regarding each of the components' cost, application and usage trends. "Analysis show, P2P transaction, utility bill payments, mobile recharges and, at times, P2M transactions are the ones for which mobile payments are used in India predominantly" noted Kalyan. The section continues with mobile commerce value chain diagram along with a comparison between the demand and supply side of m-commerce system. The section ends with SWOT analysis of the Indian m-commerce market.

It is followed by 'Drivers & Challenges' section elaborating the major furtherance & impediments for m-commerce market in India. Both the 'drivers' and 'challenges' are equally stressed upon to provide clear idea regarding the probable obstacles and rewards in the line of business and help vendors take necessary measures. "With huge mobile subscriber base across India and increasing trend of shopping over internet amongst youth has set the stage for m-commerce in India, but low awareness and security concerns are delaying significant adoption of the same" added Kalyan.

The report continues with 'Market Opportunity' section where potential verticals for m-commerce solutions in India are elaborated. Specific verticals have been highlighted with information regarding each of their market state and opportunity areas for m-commerce. The section also consists of a 'Vendor Opportunities' stressing on specific prospective segments and areas for mobile commerce. The section consists of statistical charts and pictorial representation for profound knowledge.

In the 'M-Commerce Player Profiles' section, the key m-commerce service providers are profiled. It provides information such as corporate & business highlights covering operational & recent information regarding each company's contact information, location, key product and service offerings and key contacts. It also provides financial performance for a period of time including revenue and profit, key ratios, financial summary and key financial performance indicators. Key business segment and key geographic segment for each player are provided as well to provide further clear idea regarding the companies.

Next the recent developments and prominent trends in the market are illuminated under 'Market Trends' section.

The report concludes with the section 'Strategic Recommendation' which is derived after a comprehensive analysis of the market state & scope.

It suggests key strategic moves which can help enhance and accelerate adopting of MVAS. "M-commerce services stand to gain immense traction in India, if rural and sub-urban population and their needs and preferences are properly catered. For urban market, which is being driven largely by youth, players should develop visually appealing interactive and well organized m-commerce solutions", said Kalyan.

For more details on the content of each report and ordering information please contact:

Kalyan Banga
Email: sales@netscribes.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Netscribes (India) Pvt. Ltd. launches a report on the Mobile Value Added Services in India 2012 covering a market with strong growth potential. It is a part of Netscribes’ Telecommunication Series

Kolkata, West Bengal -- (SBWIRE) -- 05/15/2012 -- India houses 811.6 mn cellular subscribers. This huge subscriber base is split in 66:34 between rural and urban users respectively. With falling prices of mobile voice calls and text messages, Telecom operators are turning to additional services which are offered to customers; such services are called Mobile Value Added Services or MVAS. With diverse demography, lifestyle and consumer preferences amongst urban, sub-urban and rural consumers across the country, MVAS are destined to generate high returns, if deployed correctly. World's third largest sector, Indian Telecom sector is betting big on MVAS segment with wide variety of products in variable price range. MVAS adoption is polished to increase by manifold with increasing numbers of mobile devices and rising demand for mobile contents across India. Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of its report Mobile Value Added Services in India 2012.

Rise in disposable income has revolutionized consumer's buying and spending trend towards PC, mobile devices, communication equipments and services. It has catalyzed the trend of smartphone & featurephone which enhances the scope for MVAS with mobile apps and rich mobile content. "Despite of low ARPU in India, telecom operators will earn significant amount of revenue through various segments of MVAS" says Mr. Kalyan Banga, Product Manager at Netscribes.

The report begins with 'Introduction' section covering overview of Mobile Value Added Services which provides basic idea of the segment, characteristics of MVAS products and fundamental MVAS Value Chain which describes the basic flow of MVS services from content owner or VAS service provider to end-user.

The 'Market Overview' section elaborates global & domestic market state of MVAS. It is accompanied by a plethora of statistical information regarding major MVAS segments in various countries including in India, such as global trend, demand in various countries, revenue generated from MVAS in the said countries, domestic market size of MVAS and projection of the same in the coming years and other related information. The India section also elaborates on major MVAS components and revenue sharing model of the same. Major MVAS delivery platforms are also covered in the section with details regarding each of the components' cost, application and usage trends. "Analysis show, SMS is the most popular delivery platform in India due to its reach, convenience of usage and wide acceptability" noted Kalyan. The section ends with SWOT analysis of the Indian MVAS market.

It is followed by 'Scope in India' section where potential verticals for MVAS products in India are elaborated. Specific verticals have been highlighted with information regarding each of their market state and opportunity areas for MVAS. The section continues with 'Vendor Opportunity' stressing on specific prospective segments and areas for MVAS. The section consists of statistical charts and pictorial representation for better understanding.

The report continues with 'Drivers & Challenges' section elaborating the major furtherance & impediments for MVAS market in India. Both the 'drivers' and 'challenges' are equally stressed upon to provide clear idea regarding the probable obstacles and rewards in the line of business and help vendors take necessary measures. "MVAS consumption is poised to increase by manifold as 3G data tariffs across the country fall to an affordable level, including for the rural subscribers" added Kalyan. 3G network in India is at a growth phase currently wherein adoption has slowly started picking up along with MVAS product consumption, mutually benefiting each other to grow significantly. Primarily, 2G platforms are used for most MVAS services at present because of its prevalence and major adoption across India.

In the 'Major MVAS Players' section, the key mobile value added service providers are profiled. It provides information such as corporate & business highlights covering operational & recent information regarding each company's contact information, location, key product and service offerings and key contacts. It also provides financial performance for a period of time including revenue and profit, key ratios, financial summary and key financial performance indicators. Key business segment and key geographic segment for each player are provided as well to provide further clear idea regarding the companies.

Next the recent developments and prominent trends in the market are illuminated under 'Trends & Developments' section.

The report concludes with the section 'Strategic Recommendation' which is derived after a comprehensive analysis of the market state & scope. It suggests key strategic moves which can help enhance and accelerate adopting of MVAS. "Focus should be on rural and sub-urban consumers, with MVAS products catering to their needs and preferences", said Kalyan.

For more details on the content of each report and ordering information please contact:

Kalyan Banga
Tel: +91 33 4064 6215
Email: kalyan.banga@netscribes.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Netscribes (India) Pvt. Ltd. launches a report on the IT Managed Services Market India 2012 covering a market with strong growth potential. It is a part of Netscribes’ Information Technology Series

Kolkata, West Bengal -- (SBWIRE) -- 05/15/2012 -- Ongoing recovery from the global slowdown and the growing complexities of IT infrastructure happens to be the prime reasons driving the IT managed services market forwards by leaps and bounds. Further more, the mammoth presence of the SMB market in India fuels growth in the market by a large extent. Currently, the market witnessed a stiff competition, wherein vendors and channel partners operating in the space are constantly revamping and upgrading their offerings so as to with hold a leading market positioning. Given the current healthy competition in the market and the ongoing advancement in the field of technology, the IT managed services market will exhibit steady growth opportunities in the coming years.

The report begins with an introduction section, defining the concept of IT managed services and differentiating it from the traditional outsourcing model. The section clarifies on the various categories of services generally opted by users. It also briefs about the prevailing service packaging trends and characteristics of the market.

IT managed service market overview of the report talks about the Indian market as a whole and highlights important factors driving the market, most popular services prevailing in the market, briefs about the competitive scenario and elaborates on the market size and forecasted growth figures in a graphical manner. Primarily, the market is boosted by the increasing demand for cost effective IT solutions and services amongst organizations. The market is segregated according to business segments and service type. It also provides forecasted growth figures for these individual segments. Basically, the market can be segregated according to the user's business type and the type of services opted by users. The section features a detailed portion on these individual segments wherein it graphically represents growth figures till the year 2016. The section also features a section which has been derived after a thorough primary research, wherein vendors specializing in different types of service categories have been mentioned which will help readers to get an insight about the current service offerings. Moving on, the report talks about the SMB market space wherein it mentions the prime factors driving the market, service preferences as well as the market size and forecasted growth figures till the year 2016.

Remote managed services section elaborates on the definition, benefits, product offerings and the competitive scenario in India. It lists down the most widely used remote managed services in the market. Each of these individual services has been elaborated in details to give the readers a clear view of the service and derive their pros and cons. Staff augmentation vs. IT managed services section in the report distinguishes the two concepts in details. The section has been designed to provide readers can easily chalk out the benefits and disadvantages of each of them. To further provide a better understanding strategic market insights from the perspective of both users as well as vendors has been listed.

Transition plan section in the report deals with the various phases that client organizations are required to pass prior to the adoption of managed services. Each individual phase has been elaborated in detail to provide a clear understanding of the topic. This section is immediately followed by the cost component section which is basically a snapshot of the various cost associated benefits an organization is likely to gain. A total of eight cost benefits have been graphically depicted. The cost factors have been placed in a graph with respect to its priority and impact on the business. This graph has been designed especially to facilitate better decision making for CIOs, prior to managed services adoption.

Service pricing model is a section which enlightens the readers on the various pricing strategies that prevail currently within the IT managed services market. Research shows that altogether five different pricing strategies exist in the current market and users depending on their needs and requirement opt for these services. Generally, the pricing strategies opted by users depend on factors including organization size, employee strength, industry vertical they operate in and of course the budget. An analysis of the market influencers brings forth the key drivers fueling growth in the market including the increased IT infrastructure complexities, the recent global slowdown and the huge presence of SMBs in India. Whereas the key challenges identified for the market comprises the lack of confidence on MSPs and lack of technology awareness.

Key managed service providers have been profiled in details within the report which enables readers to get a clear picture of the current competitive scenario. The section lists the basic details of the players such as corporate information, business highlights and key members. The section also features financial analysis of key vendors which in turn provides us with the financial health of players.

Key channel partners section lists down the major channel partners operating in the managed service space across India. It basically lists down the fundamental characteristics which are a mandate for conducting profitable operations, channel partner selection process by vendors, the numerous benefits which can be reaped from the market and the ongoing trends. The section serves a value added database containing names and addresses of some of the top channel partners in India.

The report concludes with a section on case studies, providing some of the major managed services adoption in India, thereby enlightening readers on real life scenarios. The section strategic recommendations contain an analysis of the growth strategies of the IT managed services market in India. Effective marketing strategies such as efficient sales campaigns coupled with a strong region specific market penetration plan will drive sales for the vendors in ITMS market.

For more details on the content of each report and ordering information please contact:

Contact Details
Tel: +91-33-4064-6214
Email: sales@netscribes.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm