Malvern, PA -- (SBWIRE) -- 06/26/2012 -- In light of a new Twitter application called "Feel On!" that turns tweets into comic strip pictures, Value Prop Interactive has just published a blog post by its president, Jose Palomino, titled 'Tools Are Not a Strategy'.

The post examines how even the most clever Twitter applications are not substitutes for an effective and comprehensive marketing strategy. Palomino looks at recent examples of companies that have used Twitter applications strategically and successfully and asks readers to truly evaluate the meaning and use of their own social media applications.

About Value Prop Interactive
Value Prop Interactive delivers high-performance marketing method, training, and tools -- all designed for entrepreneurs, business leaders and marketing teams who are responsible for building the future of their company with powerful value propositions driving their marketing strategies.

About Jose Palomino's Strategic Propositions Blog
At the heart of Value Prop Interactive and Strategic Propositions is Jose Palomino. With over twenty-five years of leadership experience in technology and service sectors, Jose is a proven strategist, deal-maker, and presenter. He has held management, technology, sales and marketing positions at Yankee Group, Market Systems International, Tandem Computers and Clearpoint Group--working with industry leaders including IBM, Accenture, Unisys, SAP, General Motors, Chase and Citicorp. Jose is an adjunct professor of Marketing at Villanova University. In all his teaching and coaching, Jose makes strategic marketing practical and immediately usable - teaching how to implement the Value Prop Method to market products and services as I3: Innovative, Indispensable, and Inspirational.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Malvern, PA -- (SBWIRE) -- 05/09/2012 -- By now, the success of the movie The Avengers is widely known. Bringing in $200.3 million in its first weekend in release in the U.S. and Canada set an all-time box office record for an opening weekend. This contrasts sharply with the box office bomb that was John Carter early in 2012. Both movies were released by Disney and the difference between success and failure stands as a case study in how to launch a product. The writers at Value Prop Interactive have just released a blog post titled "Hulk Smash! 4 Marketing Lessons From the Avengers" that uses the success of The Avengers and the failure of John Carter to teach a valuable lesson on successful marketing.

Seasoned business professionals may think there is little to learn from marketing campaigns in Hollywood, especially if they are marketing fertilizer or cell phones, but they are wrong and this timely Strategic Propositions blog post tells them why. The blog clearly lays out lessons to be learned from the John Carter movie campaign and how those lessons can be applied effectively to any business marketing strategy. Readers will learn that:
Experience Matters
Coherent Messaging Matters
Doing Research Matters
Strategy Matters

"Part of your strategy needs to be knowing when to go full-scale and make a big Avengers-type splash, and knowing when to be stealthy. There's not an exact science or a formula to it – part of it is research, part of it is luck, and sometimes it's just a matter of merely working with what you've got. But it is a skill and can be honed and applied. Like hitting a baseball, success is not a 100% of the time thing – but a better than the other guy (competitor) thing", says Jose Palomino.

Please visit: http://www.valueprop.com/blog/2012/05/hulk-smash-4-marketing-lessons-from-the-avengers/

Or point your browser to ValueProp.com/blog to learn more.

About VALUE PROP INTERACTIVE
Value Prop Interactive delivers high-performance marketing method, training, and tools — all designed for entrepreneurs, business owners and marketing teams who are responsible for building the future of their company.

About JOSE PALOMINO'S STRATEGIC PROPOSITIONS BLOG
At the heart of Value Prop Interactive and Strategic Propositions is Jose Palomino. With over twenty five years of leadership experience in technology and service sectors, Jose is a proven strategist, deal-maker, and presenter. He has held management, technology, sales and marketing positions at Yankee Group, Market Systems International, Tandem Computers and Clearpoint Group—working with industry leaders including IBM, Accenture, Unisys, SAP, General Motors, Chase and Citicorp. Jose is an adjunct professor of Marketing at Villanova University. In all his teaching and coaching, Jose makes strategic marketing practical and immediately usable – teaching how to implement the Value Prop Method to market products and services as I3: Innovative, Indispensable, and Inspirational.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm