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    <title>Word Magic - Latest Press Releases on ReleaseWire</title>
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      <title>The Dirty Little Secret About E-Mail That No One Wants to Talk About</title>
      <link>http://www.releasewire.com/press-releases/release-3.htm</link>
      <description><![CDATA[<div class="newsleft"><div class="newsbody"><p>Irvine, CA -- (SBWIRE) -- 02/9/2006 -- Here&apos;s the dirty little secret about e-mail that no one wants to talk about: most American workers have poor writing skills. Blame it on the schools, blame it on TV, blame it on whatever you want, but the ugly truth is that we have a serious problem on our hands.<br />
<br />
The results of a 2004 survey by the National Commission on Writing conclude that "One-third of the employees in the nation&apos;s blue-chip companies wrote poorly and those businesses were spending as much as $3.1 billion annually on remedial training."<br />
<br />
A 2005 National Commission on Writing survey of human resource directors who oversee nearly 2.7 million state government employees showed similar dismal results. "Although 70% of state managers said large majorities of their professional employees had adequate skills, just one-third said clerical and support staff did. The report estimates the states spend $221 million annually on remedial writing training."<br />
<br />
Poorly written e-mails waste time and cost companies millions of dollars in lost productivity. According to Information Mapping, 65% of workers waste 1 to 3 hours per day reading and writing e-mails. One British company estimated it wastes over $39 million a year to have employees write and read unnecessary e-mails. <br />
<br />
Time wasting e-mails are basically the result of employees not knowing how to compose well organized e-mail and not knowing how to clearly present their message. Critical information is missing, or the message rambles on and is too wordy. The e-mail recipient is confused and doesn&apos;t know how to reply.<br />
<br />
Internet writing expert Michelle Howe understands the problems companies face. Her company, InternetWordMagic.com, specializes in improving online communication. Her E-Mail Productivity System™ is a customized training program that covers the issues of business writing, e-mail etiquette, e-mail security and the liabilities of e-mail.<br />
<br />
According to Howe, "I can tell you from first-hand experience that employees desperately want this training and are grateful to get the knowledge they need to do their jobs better. For most employees, it has been a long time since they have been in school and they have forgotten quite a bit of what they learned. My pre-test scores show the employees are unable to answer basic grammar and writing questions. Pre-test scores usually show a failure rate of 78 to 100%. After training, the employees&apos; post-test scores are often a remarkable zero to 10% failure rate.  They want to learn and they do learn."<br />
<br />
Poor writing skills may be the symptom, but the disease is poor communication. Having a written e-mail policy in place is not enough. All employees (including management) need on-going e-policy education that teaches them business writing skills, correct e-mail etiquette and the consequences involved when using e-mail inappropriately.<br />
<br />
For additional information about Word Magic&apos;s customized E-Mail Productivity System™ training, please visit www.InternetWordMagic.com.<br />
<br />
About Michelle Howe:<br />
<br />
Michelle Howe, MBA, president of Word Magic, is an expert in online copywriting and has years of experience teaching business writing at the university level. She is the author of "Web Site Writing Made Easy" and "Persuasive Writing Made Easy." On February 8, 2006 she&apos;ll be presenting a free teleclass, E-Mail Marketing 101. To register: <a class="extlink"  rel="nofollow noopener"  target="_blank"  title="http://www.internetwordmagic.com/teleclasses.htm" href="http://www.internetwordmagic.com/teleclasses.htm">http://www.internetwordmagic.com/teleclasses.htm</a><br />
</p><p>For more information on this press release visit: <a rel="nofollow" href="http://www.releasewire.com/press-releases/release-3.htm">http://www.releasewire.com/press-releases/release-3.htm</a></p></div><h2>Media Relations Contact</h2><p>Michelle Howe<br />Telephone: 949-733-1360<br />Email: <a rel="nofollow" href="http://www.releasewire.com/press-releases/contact/5175">Click to Email Michelle Howe</a><br />Web: <a rel="nofollow" href="http://www.InternetWordMagic.com">http://www.InternetWordMagic.com</a><br /></div><div><p><img src="https://cts.releasewire.com/v/?sid=5175&amp;s=f&amp;v=f" width="1" height="1" alt=""><span></span></p></div>]]></description>
      <pubDate>Thu, 09 Feb 2006 14:00:00 -0600</pubDate>
      <guid>http://www.releasewire.com/press-releases/release-3.htm</guid>
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      <title>Low Cost Teleseminar Demonstrates How to Use Proven Persuasive Writing Techniques to Create a Winning Direct Mail Sales Letter</title>
      <link>http://www.releasewire.com/press-releases/release-3.htm</link>
      <description><![CDATA[<div class="newsleft"><div class="newsbody"><p><p>Irvine, CA -- (SBWIRE) -- 02/9/2006 -- Here&apos;s the dirty little secret about e-mail that no one wants to talk about: most American workers have poor writing skills. Blame it on the schools, blame it on TV, blame it on whatever you want, but the ugly truth is that we have a serious problem on our hands.</p><p>
The results of a 2004 survey by the National Commission on Writing conclude that "One-third of the employees in the nation&apos;s blue-chip companies wrote poorly and those businesses were spending as much as $3.1 billion annually on remedial training."</p><p>
A 2005 National Commission on Writing survey of human resource directors who oversee nearly 2.7 million state government employees showed similar dismal results. "Although 70% of state managers said large majorities of their professional employees had adequate skills, just one-third said clerical and support staff did. The report estimates the states spend $221 million annually on remedial writing training."</p><p>
Poorly written e-mails waste time and cost companies millions of dollars in lost productivity. According to Information Mapping, 65% of workers waste 1 to 3 hours per day reading and writing e-mails. One British company estimated it wastes over $39 million a year to have employees write and read unnecessary e-mails. </p><p>
Time wasting e-mails are basically the result of employees not knowing how to compose well organized e-mail and not knowing how to clearly present their message. Critical information is missing, or the message rambles on and is too wordy. The e-mail recipient is confused and doesn&apos;t know how to reply.</p><p>
Internet writing expert Michelle Howe understands the problems companies face. Her company, InternetWordMagic.com, specializes in improving online communication. Her E-Mail Productivity System™ is a customized training program that covers the issues of business writing, e-mail etiquette, e-mail security and the liabilities of e-mail.</p><p>
According to Howe, "I can tell you from first-hand experience that employees desperately want this training and are grateful to get the knowledge they need to do their jobs better. For most employees, it has been a long time since they have been in school and they have forgotten quite a bit of what they learned. My pre-test scores show the employees are unable to answer basic grammar and writing questions. Pre-test scores usually show a failure rate of 78 to 100%. After training, the employees&apos; post-test scores are often a remarkable zero to 10% failure rate.  They want to learn and they do learn."</p><p>
Poor writing skills may be the symptom, but the disease is poor communication. Having a written e-mail policy in place is not enough. All employees (including management) need on-going e-policy education that teaches them business writing skills, correct e-mail etiquette and the consequences involved when using e-mail inappropriately.</p><p>
For additional information about Word Magic&apos;s customized E-Mail Productivity System™ training, please visit www.InternetWordMagic.com.</p><p>
About Michelle Howe:</p><p>
Michelle Howe, MBA, president of Word Magic, is an expert in online copywriting and has years of experience teaching business writing at the university level. She is the author of "Web Site Writing Made Easy" and "Persuasive Writing Made Easy." On February 8, 2006 she&apos;ll be presenting a free teleclass, E-Mail Marketing 101. To register: <a class="extlink"  rel="nofollow noopener"  target="_blank"  title="http://www.internetwordmagic.com/teleclasses.htm" href="http://www.internetwordmagic.com/teleclasses.htm">http://www.internetwordmagic.com/teleclasses.htm</a></p>Irvine, CA -- (SBWIRE) -- 01/4/2006 -- Writing expert Michelle Howe, MBA, is the author of "Persuasive Writing Made Easy" and "Web Site Writing Made Easy." She is president of Word Magic, a company that specializes in writing irresistible sales copy for Web sites. <br />
<br />
On Tuesday, January 10, 2006 she will be offering a low cost teleseminar, Writing Successful Sales Letters, at 10 a.m. PST (1pm EST). Included in the cost of the class is a copy of her book, "Persuasive Writing Made Easy."<br />
<br />
If you&apos;ve ever tried to write a sales letter to generate leads or promote a product, you know how difficult it can be to clearly express your ideas. Your letter needs to inform, inspire, interest and motivate. Too much or too little of any of these components and your letter gets thrown in the trash with all the other junk mail.<br />
<br />
The key to a successful sales letter is to build a relationship and trust with your reader while motivating them to contact you to help solve their problems. Michelle Howe&apos;s book, Persuasive Writing Made Easy, takes the reader step-by-step through the process of writing such a letter. Her teleclass coaches participants through the process of creating a winning sales letter.<br />
<br />
Even in this age of technology and web-based businesses, direct mail is still an important component of any business. Off-line marketing can drive traffic to a Web site and generate sales. So why aren&apos;t small business owners using direct mail to drum up some business?<br />
<br />
Most small businesses owners say that they can&apos;t afford to use direct mail to bring in business because of the cost. Postal rates keep going up and it gets quite expensive to use "snail mail" if you are looking at direct mail as a campaign of tens of thousands of postcards or letters.<br />
<br />
Focused Direct Mail Marketing<br />
<br />
A better approach might be to send out 10 sales letters each week instead of 10,000 letters. Not only will it be easier to accomplish, but it solves the biggest problem with sending out mass mailings: follow-up. There is no way you can follow-up on a mailing of 10,000, but 10 is definitely manageable.<br />
<br />
Research Your Target<br />
<br />
Decide what your purpose will be for sending out your mailings and then choose who should receive your letter. For instance, maybe your company is now offering a time management training program. Narrow your target down to a specific industry that you feel would most benefit from your product. Now, within that industry research the companies that you would like to do business with. Pick companies that you admire and feel compliment the goals of your company.<br />
<br />
Carefully target just the number of prospects that you can adequately follow-up on. Be prepared to come across as a problem solver, not a product/service seller. You don&apos;t want to sell anybody anything, you want to research each company and find the problems your company can solve for your potential customer. <br />
<br />
Smart business owners know a well written sales letter can be the cornerstone of a successful marketing campaign both offline and online.<br />
</p><p>For more information on this press release visit: <a rel="nofollow" href="http://www.releasewire.com/press-releases/release-3.htm">http://www.releasewire.com/press-releases/release-3.htm</a></p></div><h2>Media Relations Contact</h2><p>Michelle Howe<br />Telephone: 949-733-1360<br />Email: <a rel="nofollow" href="http://www.releasewire.com/press-releases/contact/4829">Click to Email Michelle Howe</a><br />Web: <a rel="nofollow" href="http://www.InternetWordMagic.com">http://www.InternetWordMagic.com</a><br /></div><div><p><img src="https://cts.releasewire.com/v/?sid=4829&amp;s=f&amp;v=f" width="1" height="1" alt=""><span></span></p></div>]]></description>
      <pubDate>Wed, 04 Jan 2006 15:00:00 -0600</pubDate>
      <guid>http://www.releasewire.com/press-releases/release-3.htm</guid>
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