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    <title>Riiviva - Latest Press Releases on ReleaseWire</title>
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      <title>Prescription Free Solution to Skin Conditions Offered by the New Riiviva Microderm</title>
      <link>http://www.releasewire.com/press-releases/release-3.htm</link>
      <description><![CDATA[<div class="newsleft"><div class="newsbody"><p>Salt Lake City, UT -- (<a rel="nofollow" href="http://www.sbwire.com/">SBWIRE</a>) -- 09/28/2012 --  Many skin conditions such as acne, stretch marks, scarring, sun damage, and other common skin ailments can cause serious problems for those experiencing them, whether unsightly cosmetic blotches that cause embarrassment and lower self esteem or more serious potential health risks like skin cancer. These conditions traditionally have be treated by dermatologists, beauticians or skincare professionals. Those professionals often use Microdermabrasion to treat the appearance of these skin conditions to give people back their confidence.<br />
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An academic article entitled "Microdermabrasion and Dermabrasion", authored by Draelos and Pugliese and published in Physiology of the Skin, Third Edition has introduced dermabrasion treatments and techniques in the context of treating common skin conditions, with a foundation in hard science. <br />
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In the article, they explain that microdermabrasion works by using diamond particulates to exfoliate the skin and a vacuum extraction system to gently pull away dead skin, which stimulates the skin to naturally produce procollagens and other chemicals that improve skin healing and appearance.  <br />
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Skin care professionals have been using microdermabrasion for years in the treatment of cosmetic skin issues, even reducing the appearance of freckles. The scientific basis for this is that the treatment removes the outer layers of skin that contain browning lentigenes, seborrheic keratoses and other elements that despoil the skin&apos;s appearance, while stimulating the production of healing chemicals in the skin to improve its appearance.<br />
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<a class="extlink"  target="_blank"  rel="nofollow noopener" title="Riiviva" href="http://www.riiviva.com/">Riiviva</a> is soon to offer a new product that allows individuals suffering from skin conditions to alleviate their appearance with use of a home microdermabrasion kit, which can be used to <a class="extlink"  target="_blank"  rel="nofollow noopener" title="reduce stretch marks" href="http://www.riiviva.com/stretch-marks">reduce stretch marks</a>, acne scars, keratosis pilaris and other skin conditions and blemishes.<br />
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A spokesperson explained, "While previously microdermabrasion was a specialist procedure that was expensive and had to be performed by qualified professionals, there are now simple and effective treatments available without prescription. This makes the process more accessible than ever, and allows those with skin conditions to save a lot of money in the long term by treating themselves at home."<br />
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About Riiviva<br />
Riiviva is an American multinational corporation that designs and markets clinical technologies for home-use. The professionals at Riiviva came together as a group because they share a passion for clinically proven ideas that make a real difference. Riiviva is excited to be working at the intersection of biology and technology and we are driven to make clinical-grade treatments affordable to everyone. For more information please visit: <a class="extlink"  rel="nofollow noopener"  target="_blank"  title="http://www.riiviva.com/" href="http://www.riiviva.com/">http://www.riiviva.com/</a></p><p>For more information on this press release visit: <a rel="nofollow" href="http://www.releasewire.com/press-releases/release-3.htm">http://www.releasewire.com/press-releases/release-3.htm</a></p></div><h2>Media Relations Contact</h2><p>Don Banner<br />Telephone: 801-878-9273<br />Email: <a rel="nofollow" href="http://www.sbwire.com/press-releases/contact/168184">Click to Email Don Banner</a><br />Web: <a rel="nofollow" href="http://www.riiviva.com/">http://www.riiviva.com/</a><br /></div><div><p><img src="https://cts.releasewire.com/v/?sid=168184&amp;s=f&amp;v=f" width="1" height="1" alt=""><span></span></p></div>]]></description>
      <pubDate>Fri, 28 Sep 2012 16:56:52 -0500</pubDate>
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      <title>Science Shows Microdermabrasion Is Safe and Effective as Riiviva Offers Micro Derm Product for Home Use</title>
      <link>http://www.releasewire.com/press-releases/release-3.htm</link>
      <description><![CDATA[<div class="newsleft"><div class="newsbody"><p>Salt Lake City, UT -- (<a rel="nofollow" href="http://www.sbwire.com/">SBWIRE</a>) -- 09/28/2012 --  Microdermabrasion is often used by medical professionals as a treatment to improve the appearance of skin with acne scarring, sun exposure, aging, and <a class="extlink"  target="_blank"  rel="nofollow noopener" title="Keratosis Pilaris" href="http://www.riiviva.com/keratosis-pilaris">Keratosis Pilaris</a>. A study recently revealed that microdermabrasion using coarse particulates activated a &apos;wound-response&apos; in the skin that encouraged it to heal and replenish itself through the release of procollagens and other chemicals used in the maintenance of healthy skin, without any significant side-effects or dangers. This news is timely for Riiviva, who are releasing a new microdermabrasion product for the home market.<br />
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The study, "Molecular Analysis of Aggressive Microdermabrasion in Photoaged Skin" was conducted by scientists at the University of Michigan by Karimipour et al and published to demonstrate the health benefits of the treatment.<br />
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The study showed that microdermabrasion caused "significant remodelling of the dermal component of the skin highlighted by induction of type I and type III procollagen and by induction of collagen production enhancers heat shock protein 47 and prolyl 4-hydroxylase" and, "a wound healing response characterized by rapid increase in induction of cytokeratin 16 and activation of the AP-1 transcription factor in the epidermis", or in laymen&apos;s terms, significantly more active skin healing and health.<br />
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Microdermabrasion can be used for a host of skin care issues, including reducing the appearance of stretch marks, clearing the chest, the face and acne scars. The treatment can be particularly effective in treating Keratosis Pilaris- a rough, dimpled dry-skin condition colloquially referred to as "chicken skin". <br />
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Where previously microdermabrasion had to be practiced by a skincare professional at a beauty salon, the new product from Riiviva allows individuals access to an effective, easy-to-use alternative in the home. <a class="extlink"  target="_blank"  rel="nofollow noopener" title="Riiviva Microderm" href="http://www.riiviva.com/">Riiviva Microderm</a> comes with three diamond particulate tips of varying coarsness.<br />
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A spokesperson explained the science, "The study has shown that microdermabrasion is going a significant step further than traditional exfoliation, which aims to cleanse the pores, by more aggressively removing dead skin while leaving healthy skin intact. This process has been shown to activate a chemical response in the skin similar to the reaction the body has when healing. It stimulates the release of beneficial compounds that increase the health and integrity of the skin, making it look and feel better. It will be interesting to see how the adoption of this technique picks up when it becomes commercially available."<br />
<br />
About Riiviva<br />
Riiviva is an American multinational corporation that designs and markets clinical technologies for home-use. The professionals at Riiviva came together as a group because they share a passion for clinically proven ideas that make a real difference. Riiviva is excited to be working at the intersection of biology and technology and we are driven to make clinical-grade treatments affordable to everyone. For more information please visit: <a class="extlink"  rel="nofollow noopener"  target="_blank"  title="http://www.riiviva.com/" href="http://www.riiviva.com/">http://www.riiviva.com/</a></p><p>For more information on this press release visit: <a rel="nofollow" href="http://www.releasewire.com/press-releases/release-3.htm">http://www.releasewire.com/press-releases/release-3.htm</a></p></div><h2>Media Relations Contact</h2><p>Don Banner<br />Telephone: 801-878-9273<br />Email: <a rel="nofollow" href="http://www.sbwire.com/press-releases/contact/168180">Click to Email Don Banner</a><br />Web: <a rel="nofollow" href="http://www.riiviva.com/">http://www.riiviva.com/</a><br /></div><div><p><img src="https://cts.releasewire.com/v/?sid=168180&amp;s=f&amp;v=f" width="1" height="1" alt=""><span></span></p></div>]]></description>
      <pubDate>Fri, 28 Sep 2012 13:40:56 -0500</pubDate>
      <guid>http://www.releasewire.com/press-releases/release-3.htm</guid>
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