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    <title>Fast Results Copywriting - Latest Press Releases on ReleaseWire</title>
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      <title>Why it's no longer clever - to use cleveradvertising</title>
      <link>http://www.releasewire.com/press-releases/release-3.htm</link>
      <description><![CDATA[<div class="newsleft"><div class="newsbody"><p>Alicante, Spain -- (SBWIRE) -- 01/26/2006 --There was a time when even the dumbest press, TV or even radio ad, would pull in hoards of customers with ill-thought out advertising campaigns. This was in a time, when humans had greater concentration skills - far superior than what we possess today.<br />
<br />
However, in the last twenty years, global advertising has changed the way we think. How, you may ask? By simply driving those ads at us at break neck speed - faster than a New York minute. In some sense, we have been bestowed with clever &apos;eye&apos; and &apos;ear&apos; candy.<br />
<br />
Yet in recent times, (much more so since the creation of the internet) we have instant information at our very finger tips. &apos;Why should this effect advertising?&apos; you may ask yourself. It means that if you run a business, you have to aim right for the jugular. <br />
<br />
It&apos;s no good if you run a press ad that is so minimalist, that your readers find themselves straining their eyes to discover more information. Or if you are considering airing a 30 second TV ad, that is brimming with fancy bells and all the trimmings. It just won&apos;t wash anymore!<br />
<br />
So what&apos;s the answer? How can your ad appeal to the masses, rather than turn them off? "That can be a variety of reasons," said Terry Simons, Senior Copywriter with Fast Results Copywriting. "It all depends on what you are either selling or offering."<br />
<br />
In fact, Terry is running a free workshop for those interested in creating ads that work - rather than ads that just simply fail. Last year, he invited businesses to send in their press and online ads. The result was overwhelming.<br />
<br />
Now, he invites you to do the same. "We&apos;ll take a look at the ad with our free evaluation scheme, and if it needs tweaking, we&apos;ll rewrite it totally free of charge." he added.<br />
<br />
You can find out more about the free evaluation scheme by visiting the website of Fast Results Copywriting. There you&apos;ll be invited to click on a link that will send you more information on the scheme. Visit www.fastresultscopywriter.com/homeq_files/Page722.htm <br />
</p><p>For more information on this press release visit: <a rel="nofollow" href="http://www.releasewire.com/press-releases/release-3.htm">http://www.releasewire.com/press-releases/release-3.htm</a></p></div><h2>Media Relations Contact</h2><p>Terry Simons<br />Email: <a rel="nofollow" href="http://www.releasewire.com/press-releases/contact/4959">Click to Email Terry Simons</a><br />Web: <a rel="nofollow" href="http://www.fastresultscopywriter.com">http://www.fastresultscopywriter.com</a><br /></div><div><p><img src="https://cts.releasewire.com/v/?sid=4959&amp;s=f&amp;v=f" width="1" height="1" alt=""><span></span></p></div>]]></description>
      <pubDate>Thu, 26 Jan 2006 07:00:00 -0600</pubDate>
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      <title>Google Advertiser's see greater success with better headlines</title>
      <link>http://www.releasewire.com/press-releases/release-3.htm</link>
      <description><![CDATA[<div class="newsleft"><div class="newsbody"><p><p>Alicante, Spain -- (SBWIRE) -- 01/26/2006 --There was a time when even the dumbest press, TV or even radio ad, would pull in hoards of customers with ill-thought out advertising campaigns. This was in a time, when humans had greater concentration skills - far superior than what we possess today.</p><p>
However, in the last twenty years, global advertising has changed the way we think. How, you may ask? By simply driving those ads at us at break neck speed - faster than a New York minute. In some sense, we have been bestowed with clever &apos;eye&apos; and &apos;ear&apos; candy.</p><p>
Yet in recent times, (much more so since the creation of the internet) we have instant information at our very finger tips. &apos;Why should this effect advertising?&apos; you may ask yourself. It means that if you run a business, you have to aim right for the jugular. </p><p>
It&apos;s no good if you run a press ad that is so minimalist, that your readers find themselves straining their eyes to discover more information. Or if you are considering airing a 30 second TV ad, that is brimming with fancy bells and all the trimmings. It just won&apos;t wash anymore!</p><p>
So what&apos;s the answer? How can your ad appeal to the masses, rather than turn them off? "That can be a variety of reasons," said Terry Simons, Senior Copywriter with Fast Results Copywriting. "It all depends on what you are either selling or offering."</p><p>
In fact, Terry is running a free workshop for those interested in creating ads that work - rather than ads that just simply fail. Last year, he invited businesses to send in their press and online ads. The result was overwhelming.</p><p>
Now, he invites you to do the same. "We&apos;ll take a look at the ad with our free evaluation scheme, and if it needs tweaking, we&apos;ll rewrite it totally free of charge." he added.</p><p>
You can find out more about the free evaluation scheme by visiting the website of Fast Results Copywriting. There you&apos;ll be invited to click on a link that will send you more information on the scheme. Visit www.fastresultscopywriter.com/homeq_files/Page722.htm </p>Las Rambles, Alicante, Spain -- (SBWIRE) -- 01/17/2006 -- With so much competition these days, it is becoming increasingly difficult for businesses to stay ahead of the game. It can also prove a costly exercise. And with so many advertiser&apos;s using Google Adwords to promote their products, the future may be dim for those who lack adequate marketing skills.<br />
<br />
A great example of this, is with the many smaller businesses who use Google&apos;s fantastic service as a means of lower budget advertising. All the advertiser has to do is place a maximum bid on a click through, type in some relevant keywords, and then type in the Advert itself.<br />
<br />
"That&apos;s where it can go wrong for many individuals. Many of them lack any formal copywriting experience - which is essential if they need better response rates." says Terry Simons, Senior Copywriter with Fast Results Copywriting.<br />
<br />
Although quite often or not, it can be as little as tweaking the existing headline. Fast Results Copywriting make some classic examples of this on their website.<br />
<br />
"If you rewrite the Ad, using even basic copywriting skills, you can expect a better return on your advertising investment," he adds. <br />
Yet for many, this may seem an up hill task, as we want quick success, now! However, it is still certain that for the good foreseeable future, advertising your business on Google&apos;s Adwords is still a very profitable route to market. <br />
<br />
You can learn a great deal more about improving your Ad, at www.fastresultscopywriter.com<br />
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<br />
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</p><p>For more information on this press release visit: <a rel="nofollow" href="http://www.releasewire.com/press-releases/release-3.htm">http://www.releasewire.com/press-releases/release-3.htm</a></p></div><h2>Media Relations Contact</h2><p>T Simons<br />Email: <a rel="nofollow" href="http://www.releasewire.com/press-releases/contact/4900">Click to Email T Simons</a><br />Web: <a rel="nofollow" href="http://www.fastresultscopywriter.com">http://www.fastresultscopywriter.com</a><br /></div><div><p><img src="https://cts.releasewire.com/v/?sid=4900&amp;s=f&amp;v=f" width="1" height="1" alt=""><span></span></p></div>]]></description>
      <pubDate>Tue, 17 Jan 2006 12:00:00 -0600</pubDate>
      <guid>http://www.releasewire.com/press-releases/release-3.htm</guid>
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