Infintech Design publishes the website home page is no longer the center of the site

New Orleans, LA -- (SBWIRE) -- 06/12/2014 -- Business owners struggle to keep up with search engine algorithm changes as they occur so frequently. According to Moz.com, as of May 2014, the Google algorithm has undergone four changes this year alone. In 2013, Google changed it 17 times, leading many business owners to fall behind. In fact, many fail to realize the website home page holds less importance now than it did in previous years, yet Infintech Designs Web Design Company states this is the case.

"Business owners often mistakenly believe they must cram all website information on the home page, as visitors may go no further into the site. Others opt to use the home page for a site introduction or some type of animation, leaving the visitors no choice but to sit through the page before moving on to the main portion of the site. Although this isn't the case with all sites, many businesses struggle when it comes to what needs to be on the first page of their company site and Infintech Designs Web Design Company can be of help in this area," Brian Hong, spokesperson for Infintech Designs, declares.

Search engines now take into account various portions of the site, including landing pages, when determining the value of the site and where the site ranks in their engine. Web designers benefit from this, as the change allows them to use the home page to focus on one goal or for other purposes, such as introducing a specific value proposition.

"Search engines no longer focus on what is seen above the fold, yet many web design companies continue to operate as if this was the case. With the use of video and content which is better targeted, visitors remain engaged and interacting with the site, without the need for a company to cram all information on to the home page," Hong explains.

Certain things need to be displayed on the home page, however, for the best results. The home page must provide information about the company and why consumers should turn to them rather than competitors, it needs to offer social proof, and it must incorporate a call to action. Social proof shows visitors that the site can be trusted, as any claims made are proven and valid, while the call to action explains what the visitor should do next on the site.

"Responsive design remains the preferred choice of most web designers, yet the actual page design stays in the hands of the client. Infintech Designs understands the business owner knows his or her company best and uses this information to create a site that reflects the values of the company and encourages the targeted audience to stay and browse a while. Although the home page remains important, it's no longer the center of the site, and Infintech Designs understands this, making use of every page on the site to increase search engine rankings and engage consumers," Hong proclaims.

About Infintech Designs
Infintech Designs, a group of creative, experienced individuals, provides clients with an online edge over competitors, making customer satisfaction their main goal with each project and settling for nothing less. The company delivers high-quality websites at reasonable prices and offers many design concepts for customers to select from. For those desiring a more unique look, the company incorporates client ideas into the site as the goal remains to provide clients with exactly what is needed to succeed.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Free Consultation Offers Chance To Redesign Website Or Start A Mobile Webpage

New Orleans, LA -- (SBWIRE) -- 05/02/2013 -- Recent mobile web statistics reveal there are 5.3 billion mobile subscribers, worldwide. Of those consumers using smartphones, 79% use their phones to help with shopping, including comparing prices and locating more product info and retailers. While most businesses, small and large, realize the need for a website, Brian Hong, spokesperson for New Orleans Web Design - InfintechDesigns.com says the need for a mobile website has risen dramatically for all businesses.

Says Hong. "Many customers have utilized the same website for years. They had it built when their business first was established and figured if it wasn't broke, why fix it? But, times have changed and there are now many reasons to fix it or redesign their current website. Taking their website to the next level and making a separate mobile website for smartphone users is just one enhancement for business owners to consider. The big graphic intensive website is simply not conducive for a small cellphone screen or tablet. It needs a different set of data and graphics all together."

Hong continues, explaining how their philosophy. "We employ a talented team of designers that can provide businesses with a variety of templates to choose from, or we can collaborate with them to customize as many specific aspects of their website as they want. Infintech Designs strives to go beyond the simple requirements of our clients, and we will continue to work for them until they are completely pleased with the results."

Another reason why a website of old may need a redesign it is not capturing the new markets the way it used to do. Says Hong, this is a very common scenario for established businesses. "We work with clients of all sizes in New Orleans and beyond to help companies re-establish themselves online and turn unique visitors into regular customers. We work within the budget they set to find solutions that deliver improved sales and an online and mobile presence for their business. Our team identifies the issues that may be blocking their path to success. We make their content compliant with the best search engine optimization (SEO) practices, ensuring your site is user-friendly and easy to navigate, while accomplishing a company's new strategic goals."

About Infintech Designs
Infintech Designs is a New Orleans web design & seo company specializing in cutting edge custom solutions for local and national websites. The company offers a free quote and consultation for all web redesign services. Their Web Designers have years of experience, flexibility, creativity and innovative ideas to help clients with Search Engine Marketing, Internet Marketing, Web Hosting service, Search Engine Optimization (SEO), Local Search Engine Optimization, Web design, Website Redesigning, Ecommerce Design, Graphic Design and other online services in New Orleans, Louisiana.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Logos Are of Great Importance in Branding a Business to Increase Awareness

New Orleans, LA -- (SBWIRE) -- 03/11/2013 -- An effective logo portrays a company as unique, shows the company's contemporary qualities and conveys an image which is easily recognized by the customer. A good logo consists of three parts: the logotype or name of the business, the slogan and the icon. "Companies struggling to design a good logo need look no further than Infintech Designs", Brian Hong, media contact for http://infintechdesigns.com, explains.

A successful logo functions in a wide range of contexts. Foreigners who don't speak the language of the logo's slogan or logotype recognize the company with one look at the icon. A good logo must work in a wide range of sizes also, from business cards to billboards. The staff at http://infintechdesigns.com, www.infintechdesigns.com, www.InfintechDesigns.com understands this and works with the client to ensure the logo meets these requirements while also portraying the company in the right light.

When an Infintech Designs representative sits down with the client to create a logo, he or she works to ensure the logo provides information about the company, information potential customers want and need when making a decision. The logo must brand the business and set it apart from the competition by being both unique and memorable. A good logo relates to the company's overall purpose and provides a great deal of information to a potential customer even before the company name comes to mind.

Color choices play a role in how a logo is perceived by potential customers. Red draws attention to the logo while subdued tones convey dependability and stability. The gender of potential clients may play a role in color choices, depending on the products and services being offered. Feminine shades include not only pink and lavender, but also peach and light gray. Masculine shades tend to be rust, dark burgundy, black and gray. As the representative designs this logo, he or she limits it to three colors to increase the effectiveness of the design.

Companies often struggle to come up with a professional logo, but find themselves unable to seek help in this area due to the high costs associated with logo creation. "Infintech Designs offers this service at affordable rates, making use of a wide variety of elegant templates for those customers who wish to use this option. The staff can also create a logo from scratch. Either way, the goal remains to ensure client satisfaction and countless revisions will be made until this goal is achieved," Mr. Hong states. "A logo is a customer's first impression of a company so mistakes cannot be made. The representatives understand this and ensure this doesn't happen."

About Infintech Designs
Infintech Designs, a New Orleans web design and SEO company, specializes in cutting edge website design, offering cutting edge solutions that meet individual client needs. With years of experience in creating innovative sites, the designers can help with a wide range of tasks. Whether a client is in need of search engine marketing assistance, local search engine optimization, ecommerce design or graphic design, all they have to do is ask. The goal is to integrate text, photographs, logos, graphics and database content into one website which is both clean and efficient. Budget constraints are considered at each stage of the process to ensure client needs are met at all times.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

New Orleans, LA -- (SBWIRE) -- 02/05/2013 -- According to http://www.worldwidewebsize.com, the Indexed Web has at least 13.71 billion pages as of January 24, 2013. Although this wealth of information helps consumers, businesses may struggle to stand out in the crowd. Getting noticed is all a matter of having the right web design firm, according to Brian Hong of Infintech Designs.

"Infintech Designs Web Design Company understands how hard it is to garner attention on the web and brings tools to the table to ensure businesses have what they need to stay ahead of their competitors," Mr. Hong goes on to say. "A well designed website incorporates many elements, including graphics and an easy to use interface. The visual aesthetics of the site must align with the information, products or services provided to consumers. If they don't mesh well, the visitor is likely to look elsewhere."

SEO & Web Design by InfintechDesigns.com incorporates many techniques when designing a web page or website. This includes search engine optimization, ecommerce design graphic design and web hosting service. The website functions as a storefront or advertisement available to consumers 24 hours a day, 365 days a year, helping to generate more exposure, traffic and income. "When a site is visually appealing, visitors will continue to come which is why we custom design a site for each client served. There is no cookie cutter approach at http://www.infintechdesigns.com," Mr. Hong continues.

Services offered range from web design and search engine optimization to web hosting and domain name purchasing. "The less the client has to deal with when setting up or redoing a website, the easier his or her job will be. Infintech Designs offers a wide range of services to ensure this is the case. From small jobs to large ones, the team will be more than happy to assist in creating a web site that aligns with all aspects of the client's business. Creative skills, innovative ideas, flexibility and experience are used to create the perfect site every time," Mr. Hong declares. "Anything the client imagines, the team can bring to life."

About Infintech Designs
Infintech Designs provides clients with cutting edge custom solutions for websites, focusing on areas such as search engine optimization, ecommerce design, local search engine optimization and Internet marketing. A website must convey a message and this is done in a number of ways, through the interface, the graphics, text and more. Infintech Designs examines each aspect of a site to ensure it is sending the right message to visitors. In addition to offering website design, Infintech Designs provides a web redevelopment service, hosting packages and domain name purchasing along with site maintenance, management and technical support to assist clients with every aspect of running a successful website. As no two clients are alike, Infintech Designs works to find those solutions which best meet the customer's needs.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

New Orleans, LA -- (SBWIRE) -- 01/29/2013 -- According to numbers recently released, the use of free templates to make business websites has decreased dramatically. Although a legitimate tool to establish presence on the web early in the Internet's history, today's website has to have more meat, more functionality and easier navigation, says Brian Hong of Infintech Designs. Because of this, Infintech Designs is announcing a free face-to-face consultation with business owners interested in converting their template website to a custom one or those just starting out and needing a site.

Say Hong, "The aesthetic of your web design is strongly connected with your message. The interface through which people access your information must be easy and practical. It is essential that the visual aesthetics of your website is aligned with the products, services, or information that you provide to your visitors. If you can dream it, we can achieve it, but we need to talk to you face to face to find out what conceptions you possess."

In the past, says Hong, having a website was enough. He explains, "Business owners had the "if you build it they will come" mentality. However, as technology has increased exponentially over the last ten years, it's become apparent business owners have to have an SEO marketing plan in place too. That's why New Orleans SEO by InfintechDesigns.com has become a rapidly growing portion of our business. The web design is at the core of any good SEO marketing plan, drawing customers back to the main URL or website for more information. It's the lead sales manager in a team of salesman tools."

At the free consultation by New Orleans Web Design by InfintechDesigns.com, a small or large business can learn everything they need to know to move forward. They will learn about web design options, SEO plans, brochures, logos and all the marketing tools bringing a campaign to life. Hong says, "We specialize in cost effective web designing services and in order to provide our clients a one-stop-solution to their internet requirements we not only offer website design, but every necessity to run an successful web presence including web redevelopment , domain name purchasing, hosting packages , SEM (Search Engine Marketing) and search engine optimization (SEO) as well as web site maintenance, management and technical support."

About Infintech Designs
Infintech Designs is a New Orleans web design & seo company specializing in cutting edge custom solutions for business websites. InfintechDesigns.com offers custom web design & SEO marketing. The Web Designers have years of experience, flexibility, creativity and innovative ideas to help clients with SEM (Search Engine Marketing), Internet Marketing, Web Hosting service, Search Engine Optimization (SEO), Local Search Engine Optimization, Web design, Website Redesigning, Ecommerce Design, Graphic Design and other online services in New Orleans, Louisiana.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

New Orleans, LA -- (SBWIRE) -- 11/29/2012 -- Start-up companies and small businesses face a unique challenge. While they know that they need both online and offline marketing strategies to be competitive in today's market, they also lack the resources to employ both strategies, or are unfamiliar with how to make the most of both mediums. For this reason, Infintech Designs has developed a service that will allow these businesses to advertise and market their products effectively at a cost that they can afford. Through the all-inclusive marketing company Infintech Designs, small businesses and start-up companies now have the unique option of using one single marketing firm to handle all of their marketing needs.

For small businesses and start-up companies, spreading the word in their community about their offering is important. To do this, many small businesses attend trade shows, hang up posters or flyers, or even purchase billboard space. Regardless of the medium, having a single approach to the graphic design of each offline area is crucial to the success of their branding. This branding must also be carried over to the online environment.

More customers are searching the Internet for companies that provide what they need, both in their town and across the country. When a customer sees a billboard or does a search for a product or service they require, they are met with a list of websites that the search engines feel meet their needs. First, it is crucial that they find the website. Then, once they are on the website, they should be met with the same type of graphic design as they may have seen in other offline mediums. Because of this need to integrate both online and offline graphics and marketing strategies, using a single company for all efforts is crucial.

One of the most utilized and sought after services small businesses need from their marketing company is the ability to rank high in the search engine results. This service is one that Infintech Designs provides to its clients as a way to help them stay competitive. By appearing high in the search engine results, small businesses are not only able to compete with their larger competitors, but they can also be found more easily by more of their prospective customers, helping them increase their revenue stream.

Once the customer has landed on a website, the images they are met with and the messaging they read serve as the first impression to the small businesses offering. Customers only take approximately eight seconds to decide whether the company is one that they are interested in doing business with or if they want to continue looking for other businesses to work with. Therefore, the design of the website and the first impression it delivers is vital to keeping prospective customers interested in what they have to offer. Through the website design services of Infintech Designs, small businesses get expert designers working to help them create an attractive website that will keep people interested and wanting to learn more.

The graphics used on the website design help to brand a business. Therefore, having these graphics, or similar graphics, spread over into offline approaches is important for giving a small business an overall brand image that is recognizable by their customers and people who the company does business with. Through the all-inclusive marketing approach taken by Infintech Designs, small businesses are able to create a stronger brand, and in turn, engage in a more powerful marketing campaign overall. Small businesses are able to save money with this more effective approach by consolidating services to only one company so that their marketing campaigns are streamlined, and thereby are a smarter investment.

About Infintech Designs
Since 2008, Infinitech Designs has been helping small businesses in New Orleans and all around Louisiana improve and strengthen their marketing efforts through both offline and online marketing services. Online, Infintech Designs works hard to boost the small business website in search engines and provide a number of campaigns to help them get found by their customers and compete at a higher level. Offline, they put expert graphic designers to work to create eye-catching materials for trade shows, posters and more. To view their portfolio or to find out more detail about what Infintech Designs offers, visit this new orleans web design company at http://www.infintechdesigns.com

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

New Orleans, LA -- (SBWIRE) -- 10/04/2012 -- Infintech Designs is today announcing its continued expansion of offering new orleans web design and also focuses on SEO, online marketing, social media marketing, and creating custom easy-to-navigate websites for small to large businesses.

According to the founder, Brian Hong, the online community has become so huge and varied that today businesses are expected to have a good-looking website, but this is not the end-all, in fact without proper marketing techniques, the website can go unnoticed.

"It's really not hard to understand." According to Hong, "Having a great-looking and user friendly website is just the beginning, without the proper marketing techniques, how is anyone going to find your site? Here is where people get stuck: they hire a graphics company to create a snazzy website and they never see traffic, why? There was no marketing. We designed Infintech Designs to be more than just a company that would provide you with a user-friendly website, we help you with marketing efforts such as SEO, Pay Per Click PPC, blog posting, article writing, and social media. All of these combined is what will increase your website traffic and ultimately make you more money".

"There are literally thousands of websites on the Internet but most of these will never be found by anyone simply because they are not using the right tools that the search engines look for when ranking websites", said Hong. According to Hong, Infintech Designs wants to be the premier go-to company for both web design new orleans and marketing via seo new orleans.

"As a company we have been able to take a website, spruce it up, optimize it, market various aspects of the website using SEO, PPC and social media and watch the increase in traffichappen. When online businesses understand the importance of Internet marketing, they can turn their site around with some guidance and help. Having said that, you must understand that I'm not saying the way your website looks is not important, of course it is - but to have a great website and no traffic is simply spinning your wheels", Hong said.

Infintech Designs also has a very impressive blog that is packed with categories that can help clients to understand the importance of social media, writing good headlines, search engine marketing, and email marketing to name a few. According to Hong, "The articles on our blog our there for one reason, to help our visitors and clients understand everything there is to know about having a website and what you need to do to drive targeted traffic to the site. The resources are on the blog so that when people finish reading and leave they will know what it takes to make their site a success. The blog is there for anyone to see - we don't ask you to join our website or make the blog only available to those clients that have hired us. The blog and information there is a gift to anyone that wants to learn more about online marketing".

About Infintech Designs
Infintech Designs is a New Orleans based website design and seo company that uses custom solutions that are designed specifically for to meet customer expectations and help them succeed online. The team of professionals have several years experience in SEO, SEM, Local Search Engine Optimization, web design, redesigning websites, graphic design, and online marketing just to name a few.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm