Albas, France -- (SBWIRE) -- 04/20/2016 -- Voile d'Ombrage France is an authorized retailer of the Sail Shade World brand of shade products. Recent changes in the on-line ordering and distribution of these products is delivering a 30 percent cost saving to the customer.

Shade Sails were invented in Australia and were introduced to the French market seven years ago. Demand from style-conscious French customers has grown year by year, with the French market becoming the largest in Europe. The product range consists of two main lines: standard size or ready-made sails and custom-size or made-to-measure sails.

The standard-size products are offered in five different sizes ranging from a small 3,6m equilateral triangle up to a 5m x 5m square. The standard sails are manufactured from 220g/m2 material and are available in three different colors : Porcelain, Sand and Grey. These products are held in stock by Voile d'Ombrage France and can be shipped all over Europe in two to three days. The custom-made products are available in three different material weights: 220g/m2, 340 g/m2 and 440 g/m2 and a choice of 15 different colors. Delivery within Europe is 10-14 days from order placement.

In the past the custom sails were ordered from the French distributor and delivered direct to the customer. This meant that the price included the local distributor's mark up and, because the sails are manufactured outside the EU, the customer was required to pay tax and import duty when the sail was delivered. Under the new system, sails are ordered directly from the Sail Shade World on-line quotation system and shipped to a European distribution center in the UK. This has reduced delivery costs through bulk shipping and sails are now delivered to customers with no additional charges to pay. The combined effect of these changes is that the price to the customer has been reduced by 30 percent.

About Sale Shade World
Sail Shade World is the world's largest manufacturer of shade sails with over 80,000 units supplied worldwide. Sail Shade World is an Australian company and works with local partners to market and distribute their products in different countries. Voile d'Ombrage France is the leading European retailer of Sail Shade World products with more than 1,500 sails in stock for immediate dispatch throughout Europe.

Voile d'Ombrage France is owned by French Vie Ltd - a UK registered company.

Contact:
Colin Lawrence
Company: French Vie Ltd
Address: Hauts Du Brel, 46140 Albas, France
Phone: +33 565 31 39 57
Email: info@voiledombragefrance.fr
Website: http://voiledombragefrance.fr/

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Albas, France -- (SBWIRE) -- 01/20/2015 -- Voile d'Ombrage France are authorised retailers of the Sail Shade World product range. Sail Shade World are an Australian company and the world's largest supplier of shade sails, with over 80,000 units sold.

Since 2010, Voile d'Ombrage France have been promoting shade sails in the French market and the majority of their business comes through their e-commerce website: http://voiledombragefrance.fr

A new version of the site has just been launched using a mobile first, responsive design approach.

Marketing manager Dan Murray has more details:

"Our on-line business has grown rapidly over the last few years as shade sails continue to grow in popularity with our style conscious French customers. Previous generations of our website have used a fixed width design with no mobile option which has meant that customers accessing the site from mobile devices have needed to pinch and scroll to fully view the site. Our website visitor figures show an increasing trend of mobile usage to access the site and we believe this is set to continue. It was therefore important for us to commission a new design to take account of this important trend."

Anais Giraud was the lead web developer for this new project and she explains some more of the technical details:

"Adopting a 'mobile first' design philosophy meant that we had to completely revise the existing design to ensure that a mobile user would be able to access the full functionality of the site and shopping cart without zooming or scrolling. We have added a limited amount of progressive enhancement so that users with larger screens can see some additional content. The site was built and validated using html5 and is compatible with all modern browsers and ie8+. For the website framework we chose Kraken (http://cferdinandi.github.io/kraken/) by Chris Ferdinandi as a comprehensive and light weight solution. This has proved an ideal base and allowed us to achieve very fast page loading times - another essential element for a mobile first design."

The new website includes an on-line instant quote system. The customer simply enters the dimensions of the sail that they require, which can be a 3, 4, 5 or even 6 sided shape. The system then calculates the actual sail dimensions and provides an instant quotation on screen which can also be sent to the customer by email. Quotes are valid for 7 days. When entering the required dimensions the customer can either enter the exact dimensions of the sail or, as an alternative, they can enter the dimensions between the mounting points and the system will make an allowance for the tensioner fittings required at each corner of the sail.

Three types of shade sail material are offered - 230 g/m2 for most residential applications up to 30 m2, 340 g/m2 for heavy duty or professional applications in larger sizes and third option in a fire retardant material for special applications.

Initial reception to the site has been very encouraging with a reduction in bounce rate and increased time on the site. As the number of mobile users continues to grow Voile d'Ombrage France now have a website that is well placed to take advantage of this trend in the run up to the 2015 shade sail season.

About Voile d'Ombrage France
Voile d'Ombrage France is owned by French Vie Ltd - a UK registered company.

Company Contact Information
French Vie Ltd
Colin LAWRENCE
Hauts Du Brel
46140 ALBAS
France
+33 565 31 39 57
http://voiledombragefrance.fr

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Hauts Du Brel, Albas -- (SBWIRE) -- 11/20/2013 -- Shade Sails Direct Australia are authorised on-line retailers of sun sails manufactured by Sail Shade World LLC, an Australian company producing high quality products at very competitive prices thanks to their dedicated manufacturing facility in China. Having already established a presence in the Australian market with their custom made shade products, Shade Sails Direct have now extended their range to include a number of standard sizes and colours at very attractive prices.

Marketing manager Dan Murray explains: "Our initial assessment of the Australian market was that it was almost saturated with standard shade sails and for this reason we chose to focus exclusively on our made to measure or custom range. This has proven very popular, but we have come to realise that for many customers the custom solution is too expensive and by not offering a cheaper alternative we were missing out on a significant number of sales."

With this in mind the company have launched their standard shade sail range in Australia - four different designs in a range of four colours: Porcelain, Grey, Green and Sand. Although these products are offered at a lower price point than the custom made sails, there is no compromise in product quality and the sunsails carry the same 10 year warranty against UV degradation and are made from the same speciality sail cloth supplied by Gale Pacific. UV protection is around 95% and the shades do provide truly "cool shade" as the material is breathable which allows hot air to escape from beneath the sail.

Murray adds "We recognise that the standard sizes will not suit everyone's needs and some people will still require a custom made solution, but by offering a choice we hope to significantly increase a market share over the next year. Although there is a lot of competition we believe the quality of our product and the reassurance of the Sail Shade World brand will be winning factors for us."

In fact, Sail Shade World are the world's largest manufacturer of sunsails with over 70,000 sold worldwide. Please take a look at the available products by visiting the company website http://shadesailsdirect.com/ . For other markets products can be ordered directly from the country specific website, in France this is Voile d'Ombrage France, http://sonnensegel-direkt.com/ in Germany and Toldos Velas in Portugal.

Shade Sails Direct are owned by French Vie Ltd, an Internet marketing company focussed on developing high quality websites to promote innovative products to markets around the world. The company already operates websites in the USA, France, Germany and Portugal. French Vie Ltd is a UK registered company.

Company Contact Information
French Vie Ltd
Colin LAWRENCE
Hauts Du Brel
46140
+33 565 31 39 57

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Shade Sails Direct are authorized on-line retailers of the Sail Shade World brand of shade sail products.

Libertyville, IL -- (SBWIRE) -- 06/21/2013 -- Shade Sails Direct are authorized on-line retailers of the Sail Shade World brand of shade sail products. This includes standard size and custom made sails and the stainless steel fittings for tensioning each corner of the sail. In response to demand from European customers the company has now added a range of mounting posts in stainless steel and galvanised finishes.

Sail Shade World are based in Australia and are the largest shade sail manufacturer worldwide with over 70,000 satisfied customers. The sails are manufactured from special shade cloth fabric that provides excellent UV protection. The shade cloth is permeable, allowing hot air to escape from underneath the sail resulting in truly cool shade. The material does not rot or degrade in sunlight and carries a manufacturer's warranty of 10 years.

In addition to the sails themselves, the company also supplies stainless steel fittings for tensioning the sail at each corner. It has always been up to the customer to select suitable mounting points for the sail and to carry out the actual installation - although Sail Shade World do provide a comprehensive installation guide. But help is now at hand as company spokesman Dan Murray explains:

"The two most common questions we are asked regarding our products are 1. Are they waterproof? and 2. Where can we buy a mounting post? In answer to the first question, we now have a waterproof model available in our custom range. To answer the second question our French distributor set out to find a reliable local supplier that would be able to manufacture and deliver posts to our European customers. I am pleased to say that we have found a suitable supplier and the first posts have already been shipped."

Although it was never part of the company strategy to expand into the mounting post business it became clear that the lack of posts was actually limiting the potential market for the shade sail product. Shade sails most commonly have three or four sides and a typical installation on a terrace next to a house will allow two mounting points on the wall of the house. The remaining mounting points will need to be further away from the house and there may not be another building or suitably large tree in the right place.

The newly introduced mounting posts are available in two basic types - one for embedding in concrete and the other with a mounting plate for bolting down to a solid surface. They are available in a range of diameters, depending on the size of the sail and the wind conditions - larger sails and windier conditions requiring larger diameter posts. The posts are finished in brushed stainless steel or with a galvanised finish.

You can see the full range of posts here: http://voiledombragefrance.fr/poteaux.php

Shade Sails Direct is owned by French Vie Ltd - a UK registered company.

Company Contact Information
French Vie Ltd
Colin LAWRENCE
Hauts Du Brel
46140
+33 565 31 39 57
http://fcprac.com/

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Libertyville, IL -- (SBWIRE) -- 05/21/2013 -- Shade Sails Direct are authorized on-line retailers of the Sail Shade World brand of shade sail products. The range includes standard size and custom made sails and has just been extended to include additional colour choices. Custom made sails are available to order and delivered in 10 days.

Sail Shade World are an Australian company and the world's largest manufacturer of shade sails. The sails are made from special shade cloth material that provides a high degree of UV protection, does not degrade in sunlight and is permeable to allow hot air to escape from underneath the sail. In this way the shade sails provide both a stylish shade solution and truly cool shade.

This new product is rapidly growing in popularity and in response to customer demand a range of new colors has recently been launched.

Company spokesman Dan Murray explains more:

"Initially we only offered our standard size shade sails which are available from stock and come in five sizes and four colours: Green, Grey, Sand and White. With the introduction of our made to measure service we extended the color range slightly but in response to customer demand we are now pleased to offer a much wider choice of 14 colors in our premium 7 ounce material (340 g/m2)."

The company expects that extending the range in this way will help to boost the already strong demand from the US and European markets. Growth in the French market has been particularly impressive as the style conscious French customers seem to have really taken to this new concept in garden shade.

Murray adds "As a style accessory we realised it was important for customers to be able to choose a sail colour that would complement the style of their external decoration, although we have been surprised at the popularity of the some of the brighter colours such as red and yellow."

You can see the full range of colors here: http://voiledombragefrance.fr/voile-couleurs.php

Custom sails can be ordered directly on line and are normally delivered worldwide in 10 days by DHL express.

For the US and Canadian markets sails can be ordered from here: http://fcprac.com/custom-made-shade-sails.php

The custom page for the French website is here: http://voiledombragefrance.fr/sur-mesure.php

Shade Sails Direct is owned by French Vie Ltd - a UK registered company.

Company Contact Information
French Vie Ltd
Colin LAWRENCE
Hauts Du Brel
46140
+33 565 31 39 57

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Libertyville, IL -- (SBWIRE) -- 03/22/2013 -- Shade Sails Direct are authorized on-line retailers of the Sail Shade World brand of shade sail products. The range includes standard size and custom made sails and has just been extended to include a waterproof version, available to order and with delivery in 10 days.

Sail Shade World are an Australian company and the world's largest manufacturer of shade sails. The sails are made from special shade cloth material that provides a high degree of UV protection, does not degrade in sunlight and is permeable to allow hot air to escape from underneath the sail. In this way the shade sails provide both a stylish shade solution and truly cool shade. Following customer feedback the company recently introduced a fire retardant shade sail that is California Fire Marshal approved and is ideal for commercial applications where fire resistance is a requirement.

Company spokesman Dan Murray explains more about the new product:

"We are very pleased to announce that we can now supply waterproof shade sails using Gale Pacific Synthesis Commercial 95® Waterproof (WP). Our waterproof shade sail offers the same construction and associated ease of installation as our other sails, coupled with the full UV protection of the Commercial Grade shade cloth. The development of this new product is in response to customer requests - although our standard shade sails do offer a measure of rain protection they are not truly waterproof. It seems that our customers don't want to let the rain spoil the fun of a barbeque and our new product ensures you can enjoy your outdoor space whatever the weather."

Technical Details

The benchmark in waterproof shade fabric High UV Block complimented with a reliable waterproof coating Synthesis Commercial 95® Waterproof (WP) is a fusion of the Gale Pacific renowned Commercial 95® architectural shade fabric and over 30 years of polymer coating technology experience. All of the recognised strength, reliability, UV block, and expected product lifespan of Commercial 95® are now complimented with a high quality clear waterproof coating on one side.

The excellent adhesion of the coating ensures it will not delaminate if installed correctly, and its inherent stretch characteristics means it works in tandem with the knitted Commercial 95® base. The polyethylene coating also has excellent dirt repellent qualities. Designed for tents, marquees, car shade, and alfresco settings it provides a waterproof haven while allowing good light transmission.

In the US and Canadian markets the new product can be ordered directly from our main website: http://fcprac.com/ . Serving the fast growing European market we have two other country specific websites: http://voiledombragefrance.fr/ for France and http://sonnensegel-direkt.com/ for Germany.

Shade Sails Direct is owned by French Vie Ltd - a UK registered company.

Company Contact Information
French Vie Ltd
Colin LAWRENCE
Hauts Du Brel
46140
+33 565 31 39 57

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Hauts Du Brel, Albas -- (SBWIRE) -- 11/27/2012 -- Venture capital company First Choice Product Acquisition (FCPRAC) have just acquired Shade Sails Direct - the US based shade sails distribution company. Shade Sails Direct have been a leading supplier of Australian made sail shades manufactured by SailShadeWorld for the last two years. From their distribution center in Illinois they have been supplying the US and Canadian markets with top of the range shade products. The acquisition by FCPRAC includes existing stock, employment, supplier and distribution contracts.

A spokesman for FCPRAC explained the rationale for the acquisition: "We are always on the look out for new product opportunities and had identified shade sails as a promising growth area. Originally invented in Australia, that market is now saturated but there are many countries around the world that are still at the early-adopter stage with this product. Rather than creating a market presence for ourselves from scratch, our approach is to identify young companies that we can acquire on a friendly basis, that will benefit from our investment and marketing expertise. Shade Sails Direct were an ideal fit for us and we have just relaunched their website under our own brand: http://fcprac.com/ ."

What will be the impact on existing supplier relationships, distribution channels and customers ? Shade Sails Direct Managing Director Bill Oakes explains: "This is a friendly acquisition and will not involve any change in staff, disruption in supply or customer service issues. In fact the only external visible change is that we have moved our website to the FCPRAC domain. In taking a significant share of the ownership of the company FCPRAC are providing a capital injection that will allow us to further develop the US and Canadian markets for our products and take advantage of the international marketing experience that FCPRAC bring to the table."

Products currently offered by the company include square and triangular shade sails in five standard sizes up to 16 feet square, which are available in four colors. In addition the company recently launched a custom made service to allow clients to order sunsails in a wider variety of colours and with dimensions to exactly fit the available space. The company will shortly be expanding the custom made range which has had a very successful initial introduction. New products will include a lighter weight, more economical shade fabric and a fire resistant version for commercial and interior use

For the European market shade sails can be ordered directly from the country specific website: http://voiledombragefrance.fr/ in France, Sonnensegel Direkt in Germany and Toldos Velas in Portugal.

FCPRAC is owned by French Vie Ltd - a UK registered company.

Company Contact Information
French Vie Ltd
Colin LAWRENCE
Hauts Du Brel
46140
+33 565 31 39 57

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Shade Sails Direct have just launched a new website dedicated to supplying custom shade sails to the Australian market.

Hauts Du Brel, Albas -- (SBWIRE) -- 10/22/2012 -- Shade Sails Direct have just launched a new website dedicated to supplying custom shade sails to the Australian market. Standard size shade sails have been available in this market for some time, but offering a bespoke solution at a price residential users will be able to afford should see further growth in this market.

Shade Sails Direct are owned by French Vie Ltd, an Internet marketing company focussed on developing high quality websites to promote innovative products to markets around the world. The company already operates websites in the USA, France, Germany and Portugal. Marketing manager Dan Murray explains the latest move:

"The Australian market was an obvious one for us to attack with our shade sail products - after all the concept originated there! However, having analysed the market we could see that it was approaching saturation point for standard size shade sails. But this has actually created an opportunity to offer custom made shade sails that will appeal to all the customers who like the product but are unable to source the exact shape or colour they require."

The new website: http://shadesailsdirect.com/ includes an online instant quote system. The customer simply enters the dimensions of the sail that they require, which can be a 3, 4, 5 or even 6 sided shape. The system then calculates the actual sail dimensions and provides an instant quotation on screen which can also be sent to the customer by email. Quotes are valid for 7 days. When entering the required dimensions the customer can either enter the exact dimensions of the sail or, as an alternative, they can enter the dimensions between the mounting points and the system will make an allowance for the tensioner fittings required at each corner of the sail.

Three types of shade sail material are offered - 230 g/m2 for most residential applications up to 30 m2, 340 g/m2 for heavy duty or professional applications in larger sizes and third option in a fire retardant material for special applications. The new fire retardant sails are California fire marshal approved.

For other markets the custom shade sails can also be ordered directly form the country specific website, in France this is http://voiledombragefrance.fr/ , Sonnensegel Direkt in Germany and Toldos Velas in Portugal.

Shade Sails Direct is owned by French Vie Ltd - a UK registered company.

Company Contact Information
French Vie Ltd
Colin LAWRENCE
Hauts Du Brel
46140
+33 565 31 39 57

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm