Media, PA -- (SBWIRE) -- 04/23/2020 -- As they continue their growth in popularity, podcasts are becoming one of the most effective ways of connecting with prospective clients and generating leads. In a recent podcast with digital advertising expert Jason Swenk, Mark Lipsky of The Radio Agency discussed how starting a podcast can act as a valuable new marketing platform and effective ways to create advertising strategies for the medium.

Americans may stream over 550 million podcasts in a given month, which has led Lipsky and The Radio Agency to observe how the platform has changed audio entertainment for the better. For those accustomed to talk radio, podcasts give that audience what they have been missing as AM and FM start to shy away from the format. Another benefit to this platform is the ability for listeners to tune in at their convenience and even rewind to a specific part or play the podcast again in its entirety.

Lipsky believes the strongest aspect of podcasts, especially when it comes to advertising, is hearing the tones and nuances of the broadcaster's voice. Having a genuine attitude while speaking to an audience will pull listeners in, and eventually draw more attention to the podcast's sponsors.

A sense of sincerity in the speaker's voice is essential in convincing the listener to buy something they want, as opposed to merely selling something. The Radio Agency helps companies shape their podcast advertising to be conversational and presented in a way that explains the product. The goal should be for the listener to want to find out more about the product. Giving an aggressive sales approach will result in listeners skipping through the ad.

The Radio Agency is proud to help other digital agencies with radio and podcast advertising, especially if audio advertising is not in their wheelhouse. In many cases, they can help them with advertising bids for other companies who are not as versed with radio advertising.

Companies looking to partner with an agency that can assist with podcast sponsorship should contact The Radio Agency today.

About The Radio Agency
The Radio Agency is a specialized advertising agency helping businesses of all sizes increase their presence on AM, FM, Satellite, Podcasts, and Internet radio outlets. They have extensive connections with radio stations, networks and "Sound Advertising" platforms throughout the radio industry.

The Radio Agency helps clients realize and build true success through their creative endeavors, including services in direct response media, branding and brand development. They also have an extensive blog library with tips and tricks for developing proven radio advertising strategies. Reach them by phone today nationwide at 800-969-2636 or by email at contact@theradioagency.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Media, PA -- (SBWIRE) -- 11/01/2019 -- The Radio Agency has industry-leading expertise in the field of all things pertaining to audio advertising, and understands how radio can be a powerful tool in reaching target audiences. Recently, America's most listened to radio host Rush Limbaugh illustrated the continuing commercial value of radio commercial advertising on both a local and a national level.

A listener called in to suggest that Limbaugh expand the reach of his show by making it available through YouTube for a younger demographic.

As recorded by Radio Ink (who kindly granted permission to reprint segments of their report), Limbaugh replied that, "I'm in radio. Radio is my business. Radio's what I'm best at. I own it. I love it."

Limbaugh went on to explain why he doesn't think YouTube is right for him. "I've got a Dittocam here. I don't need YouTube. I've got RushLimbaugh.com. Why should I help some other business enterprise?"

Limbaugh further stated that, "It's just the best (on radio) if it's done right, and it's because you're not watching anything at the same time that's distracting you. A good radio guy or girl/woman paints the pictures that you see, or you do it yourself. But the intimacy that radio can cause to happen also enhances persuade-ability out the wazoo, because it's in that intimacy that you develop the trust and the believability, hopefully, that the audience invests in you."

The numbers back up Limbaugh's stance, as national advertisers consistently invest large sums to connect with his audience and continue to invest based on their return on investment. The results prove radio's effectiveness as an advertising medium, and also demonstrate why the services of The Radio Agency can be so valuable to companies looking to broaden their advertising outreach.

Those considering advertising on The Rush Limbaugh Show either nationally or locally, or some other radio program or audio platform, are encouraged to contact The Radio Agency today for expert guidance to launch and profitably manage the campaign.

Learn more on The Radio Agency's blog.

About The Radio Agency
The Radio Agency is a specialized advertising agency helping businesses of all sizes increase their presence on AM, FM, Satellite, Podcasts, and Internet radio outlets. They have extensive connections with radio stations, networks and "Sound Advertising" platforms throughout the radio industry.

The Radio Agency helps clients realize and build true success through their creative endeavors, including services in direct response media, branding and brand development. They also have an extensive blog library with tips and tricks for developing proven radio advertising strategies. Reach them by phone today nationwide at 800-969-2636 or by email at contact@theradioagency.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Media, PA -- (SBWIRE) -- 10/14/2019 -- The Radio Agency, an industry-leading authority in the world of radio advertising and podcast advertising knows how advertisers can reach target audiences through the power of audio advertising. According to The Radio Agency, industry research shows that there's a world of untapped possibilities for an often undervalued demographic: the 55+ age group.

The Radio Agency points to one stark statistic: 98% of today's baby boomers can be reached monthly by radio advertising, listening to radio an average of two hours and three minutes per day. Despite that, many advertisers neglect marketing to people over 55 due to an archaic notion that people between the ages of 25-54 are at the best age for long term value.

Analysts at The Radio Agency theorize that some advertisers consider people over the age of 55 to be stubbornly brand loyal. For this reason, they focus the bulk of their advertising spend on younger generations. However, ignoring the 35% of the population that controls over 70% of the country's disposable income is a huge mistake for many businesses. Baby Boomers are expected to spend in excess of $15 trillion annually by the end of 2019.

The Radio Agency encourages advertisers to consider the spending power of Baby Boomers. People in their 50's have more discretionary dollars to spend to travel the world, update their vehicles every few years, and become early adopters of new technology. Many people over 55 dine out multiple times per week and are more focused on healthcare issues.

An additional benefit of radio as a marketing medium takes into account the very personal relationship listeners have with radio hosts through this one-to-one communications platform. In a recent study by Cumulus, 68% of radio listeners can name their favorite DJ and value their opinions as much as they would a friend or family member. Brands can take full advantage of this relationship between listeners and presenters by having those familiar voices endorse their products and services. Additionally, "On Demand" Radio a/k/a "Podcasts" continue to surge in popularity and have become radio's fastest growing platform. Podcast advertising, which is one of The Radio Agency's specialties, can be just as effective as traditional radio marketing – or more so when you consider how easily podcasts enable you to tap into the selling power of a familiar, national voice without paying exorbitant talent fees. To reach, influence, and impact the wealthy Baby Boomer demographic, today's radio is a valuable and essential investment, and The Radio Agency can help that investment be a profitable one.

Learn more on The Radio Agency's blog.

About The Radio Agency
The Radio Agency is a specialized advertising agency helping businesses of all sizes increase their presence on AM, FM, Satellite, Podcasts, and Internet radio outlets. They have extensive connections with radio stations, networks and "Sound Advertising" platforms throughout the radio industry.

The Radio Agency helps clients realize and build true success through their creative endeavors, including services in direct response media, branding and brand development. They also have an extensive blog library with tips and tricks for developing proven radio advertising strategies. Reach them by phone today nationwide at 800-969-2636 or by email at contact@theradioagency.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Media, PA -- (SBWIRE) -- 09/04/2019 -- As a heavy hitter in both the SiriusXM Radio advertising and Podcast advertising communities, The Radio Agency keep its ears open for the latest trends in all things radio. This month, The Radio Agency's Mark Lipsky devotes the agency's monthly blog to the renowned John Sebastian's upcoming new project.

According to Lipsky, veteran radio programmer John Sebastian will be launching a new radio format called "The Wow Factor." The format will target Baby Boomers, defined as adults who are currently aged 55 to 72.

Although Classic Rock is typically regarded as the preferred genre of the Baby Boomer generation, Lipsky writes that Sebastian promises a mix of music that is more eclectic than Classic Rock, "The Breeze" (a Soft Rock format) or "AAA (Adult Album Alternative)" formats directed at Baby Boomers with more particular musical tastes. Lipsky states that Sebastian is positioning "The Wow Factor" as a mixture of both familiar and forgotten songs for Baby Boomer listeners.

Sebastian notes that although the radio industry recognizes the tremendous revenue potential of appealing to Baby Boomers, Classic Rock and Classic Hits tend to focus on the 25-54 age range, despite Nielsen ratings showing that Classic Rock skews into the 55+ demographic.

Companies eager to leverage this new marketing platform to deliver their advertising message to Baby Boomers are encouraged to reach out to the experts at The Radio Agency by calling (800)-969-2636 or visiting their website today.

About The Radio Agency
The Radio Agency is a specialized advertising agency helping businesses of all sizes increase their presence on AM, FM, Satellite, Podcasts, and Internet radio outlets. They have extensive connections with radio stations, networks and "Sound Advertising" platforms throughout the radio industry.

The Radio Agency helps clients realize and build true success through their creative endeavors, including services in direct response media, branding and brand development. They also have an extensive blog library with tips and tricks for developing proven radio advertising strategies. Reach them by phone today nationwide at 800-969-2636 or by email at contact@theradioagency.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Media, PA -- (SBWIRE) -- 07/23/2019 -- As one of the most formidable forces in radio advertising, The Radio Agency understands how to avoid killing a radio campaign. Mark Lipsky, CEO & Creative Director of The Radio Agency, has seen it happen before. In The Radio Agency's latest blog update, Lipsky details the many ways people unintentionally murder their own radio campaigns. Continue reading to learn how to avoid campaign suicide on the radio, as explained by Mark Lipsky.

One of the most common causes of a failed radio campaign is rooted in the scripting process. As Lipsky notes, some companies' higher-ups (in many cases, the owner) have a tendency to prematurely green-light the first idea they fall in love with. This approach is problematic because it fails to make use of a writing staff's full potential. Additionally, Lipsky explains the stark difference between writing for print and writing for radio. This difference frequently goes unnoticed or ignored in many agencies, and it's one of the main reasons why so many campaigns simply "sound wrong" on the radio and die young.

Lipsky also points out how some companies botch their radio campaign's call to action. From over-complicated messaging to hard-to-remember response destinations, there are many ways to drop the ball on a call to action. That is why it's worth it to invest extra money into obtaining an easy-to-remember phone number, URL, etc. Lastly, Lipsky calls out the most prevalent media mistake in his industry: When media planners buy spots on their favorite radio station, despite the station's less-than-ideal audience for the campaign. A radio campaign must have an objective, calculated plan to be successful.

The Radio Agency's latest blog post is just one example of the vast breadth of knowledge clients gain access to when they join forces with Mark Lipsky and his team. For help producing and exhibiting lead-generating FM and Sirius radio ads, reach out to the experts at The Radio Agency today.

About The Radio Agency
The Radio Agency is a specialized advertising agency helping businesses of all sizes increase their presence on AM, FM, Satellite, Podcasts and Internet radio outlets. They have extensive connections with radio stations, networks and "Sound Advertising" platforms throughout the radio industry.

The Radio Agency helps clients realize and build true success through their creative endeavors, including services in direct response media, branding and brand development. They also have an extensive blog library with tips and tricks for developing proven radio advertising strategies. Reach them by phone today nationwide at 800-969-2636 or by email at contact@theradioagency.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Media, PA -- (SBWIRE) -- 06/28/2019 -- Curious advertising professionals and media planners will want to read The Radio Agency's latest blog post, which details the financial resources required to execute a successful radio advertising campaign. The article draws upon the experience and industry knowledge of Mark Lipsky, CEO & Creative Director of The Radio Agency in media buying and radio advertising.

It starts by warning readers not to underspend or overspend on radio ad campaigns. For Creative and Production Services, Lipsky notes that many radio stations offer free advertising services, but he warns readers that "free" comes with a price. The creative staff at such radio stations are often swamped with demands from dozens of clients, and their creative teams often have no knowledge of the products they advertise. Additionally, the "free creative services" radio stations tend to recycle the same voices over and over as experts on every topic.

On the Media side, Lipsky stresses that the best place to start is to figure out which radio platforms are a good fit for your needs. AM and FM radio are vital for local campaigns, while SiriusXM is a "must consider" for national advertising campaigns, specifically B2B advertising partners or advertisers targeting the 35 plus market.

Towards the end of the blog post, Lipsky notes that national campaign budgets should consider a budget range from $50,000 to $150,000 for four-to-six-week campaigns. When it comes to local advertising on the radio, it's more ambiguous, as costs will vary with market size. The article offers more details about smart media buying for any advertising professionals or media planners who are seeking to sharpen their skills.

About The Radio Agency
The Radio Agency is a specialized advertising agency helping businesses of all sizes increase their presence on AM, FM, Satellite, Podcasts and Internet radio outlets. They have extensive connections with radio stations, networks and "Sound Advertising" platforms throughout the radio industry.

The Radio Agency helps clients realize and build true success through their creative endeavors, including services in direct response media, branding and brand development. They also have an extensive blog library with tips and tricks for developing proven radio advertising strategies. Reach them by phone today nationwide at 800-969-2636 or by email at contact@theradioagency.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Media, PA -- (SBWIRE) -- 06/05/2019 -- The Radio Agency's latest blog provides insight on Talkers Magazine's list of America's "Heavy Hundred" most influential radio talk show personalities. The blog post highlights how conservative talking heads continue to dominate the airwaves in 2019. With over 25 years of experience serving advertising partners in the radio industry, it comes as no surprise to The Radio Agency that right-wing personalities like Sean Hannity and Rush Limbaugh remain at the top of the list.

The Radio Agency also noted that male talk show hosts are far more abundant than their female counterparts. Additionally, the article acknowledged the ethnicity gap in radio; persons of color lag far behind their Caucasian counterparts in terms of their share of radio voice. America's free market economy, as explained by The Radio Agency, simply isn't seeing much demand for radio shows that don't involve right-wing political discourse.

The "Heavy Hundred's" top 10 talkers consists of six conservative talk show hosts, two liberal/moderate hosts, and one comedian. Beyond the top 10, three of talk radio's biggest rising stars are also conservative — Ben Shapiro, Michael Berry, and Joe Pagliarulo are ranked 12, 13, and 14 respectively. Ben Shapiro, also known as "The cool kid's philosopher," has made a big name for himself introducing conservative discourse to the millennial generation.

The Radio Agency is tuned into talk radio and everything else broadcast on the airwaves — that's their job. Advertisers interested in talk radio advertising should seek the help of the seasoned professionals at The Radio Agency. Seeking to sponsor a podcast? The Radio Agency has that covered as well. Call The Radio Agency today at 800-969-2636 for help with brand awareness, direct advertising, and more.

About The Radio Agency
The Radio Agency is a specialized advertising agency helping businesses of all sizes increase their presence on AM, FM, Satellite, Podcasts and Internet radio outlets. They have extensive connections with radio stations, networks and "Sound Advertising" platforms throughout the radio industry.

The Radio Agency helps clients realize and build true success through their creative endeavors, including services in direct response media, branding and brand development. They also have an extensive blog library with tips and tricks for developing proven radio advertising strategies. Reach them by phone today nationwide at 800-969-2636 or by email at contact@theradioagency.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Media, PA -- (SBWIRE) -- 05/16/2019 -- As one of the top-rated radio agencies in America, The Radio Agency provides expert opinions and perspective on how to better utilize radio media to market products and services through engaging and informative blog articles. In their recent article, they provide 25 creative copy ideas for possible radio ads to explore and bolster brand awareness and loyalty.

Every company runs into the same issue: "the clutter." With new brands, products, and services cropping up every day, it is difficult to get one company noticed above the rest - look at New York's Times Square. Written by Mark Lipsky, CEO and Creative Director of The Radio Agency, the article explains that, to break through the clutter, companies should use creative and engaging radio content to turn their brand into a memorable icon and prospective buyers into lasting customers.

Using his expertise and experiences in radio advertising, Lipsky advises new and old companies of all sizes and business goals to write from the perspective of a talkative driver, a ghost who haunts a customer who chose another brand, or a number of other out-of-the-box perspectives to gain a new understanding of how people see and value a brand. Even if the copy does not get produced, the exploration of a brand can yield some intimate insights into a brand and can assist companies in targeting new markets or improving their message.

Read the full article now to peruse the list of copy-scripting prompts and read further about the benefits of creative radio ads. For additional copy ideas or to speak with the professionals about how better radio advertising can help a business, call 800-969-2636 or email contact@theradioagency.com.

About The Radio Agency
The Radio Agency is a specialized advertising agency helping businesses of all sizes increase their presence on AM, FM, Satellite, Podcasts and Internet radio outlets. They have extensive connections with radio stations, networks and "Sound Advertising" platforms throughout the radio industry.

The Radio Agency helps clients realize and build true success through their creative endeavors, including services in direct response media, branding and brand development. They also have an extensive blog library with tips and tricks for developing proven radio advertising strategies. Reach them by phone today nationwide at 800-969-2636 or by email at contact@theradioagency.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Media, PA -- (SBWIRE) -- 03/06/2019 -- Nielsen Audio will begin continuous audio diary audience measurement in most U.S. cities beginning in July of 2019. At present, most medium- and small-sized markets are measured two-to-four times per year. This more dynamic means of measuring and reporting audience size will enable advertising agencies that subscribe to Nielsen Audio research to make better informed decisions based on current conditions in the market place.

"A small fraction of America's advertising agencies invest in Nielsen Audio research for all 265 U.S. radio markets," said Mark Lipsky, CEO & Creative Director of The Radio Agency, one of the few advertising agencies that specialize 100% in radio advertising. "It's a sizeable research investment," he adds, but notes that as an advertising agency that places 100% of its media billings in radio, "it's essential for the agency to have access to the raw data to be able to control the conversation with radio stations and negotiate fair rates."

"Most full-service ad agencies that use radio, television, online, digital, direct mail, out-of-home, point of purchase and other marketing channels don't spend enough money on radio to justify that expense," Lipsky explains. "That means they're at the mercy of radio stations that show them the data they want them to see. This makes it difficult for an agency to be an unbiased and objective arbiter of best media options, since they don't control the data or the conversation."

These changes to how Nielsen Audio will report radio ratings will be critical in any market where a radio station changes format or there's a change in on-air personalities. It's also essential to employ continuous measurement around the holidays, since almost every market now has one or two stations switching programming to "All Holliday" music, impacting the October, November, December and January ratings.

"Big billion-dollar advertisers leave nothing to chance," said Brad Kelly, Managing Director, Nielsen Audio. "Every decision is data driven and updated audience data is crucial for timely decisions." This upgrade will more accurately reflect seasonal shifts and empower media buyers to make better-informed decisions.

This shift to Continuous Diary Measurement will begin in phases, starting in July 2019. For help planning an effective radio advertising campaign, driven by the newest Nielsen Audio radio research, contact The Radio Agency at contact@theradioagency.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Media, PA -- (SBWIRE) -- 02/22/2019 -- Like many thorough marketers in today's digital age, The Radio Agency uses technology tracking to identify visitors to its website. The agency uses data that reports which pages people visit, in order to serve those visitors with more specific information and opportunities that might interest them.

In recent months, more and more national and international advertising agencies have been visiting The Radio Agency website to tap the rich store of knowledge in the agency's Blog section.

One agency accessed a blog called 10 Rules of Radio Sports Advertising. Another explored The Do's and Don'ts of Direct Response Radio. Others wanted to know, Where Do Radio Ratings Come From? and how to kickstart the scripting process with 24 Creative Radio Ideas.

"We were surprised at first," says Mark Lipsky, CEO and Creative Director of The Radio Agency. "Then we were flattered and happy that there's been such a resurgence of interest in radio advertising. The rise of popularity in podcasts, coupled with the impact of streaming, satellite and AM/FM listenership, has made this four-platform approach to audio advertising an efficient, targeted and measurable form of marketing for B2B and B2C companies alike."

That also might explain why more agencies are turning to The Radio Agency to manage their clients' radio campaigns.

"Imagine if you suddenly needed to know the audience ratings for 10,000-plus radio stations – and then had to deal with hundreds of radio sales reps, each proffering their own spin on the numbers," Lipsky suggests. "Now add to those AM/FM 'apples' the 'oranges' of satellite radio, streaming audio and podcasts. It's easy to be overwhelmed by the sheer volume of options and the task of sorting out the most reliable options for a campaign."

"If I have a foot problem," he continued, "I'll visit a podiatrist, not an ear-nose-and-throat generalist. Radio is a unique marketing channel. And, by definition, no ad agency has put in more than The Radio Agency's 100 percent focus on radio these past 25 years. It's all we do."

Visit The Radio Agency Blogs to peruse the many learning guides and advertising insights the blogs offer. And contact The Radio Agency to help build and manage the next great radio advertising campaign for your brand or client.

About The Radio Agency
The Radio Agency is a specialized advertising agency helping businesses of all sizes increase their presence on AM, FM, Satellite, Podcasts and Internet radio outlets. They have extensive connections with radio stations, networks and "Sound Advertising" platforms throughout the radio industry.

The Radio Agency helps clients realize and build true success through their creative endeavors, including services in direct response media, branding and brand development. They also have an extensive blog library with tips and tricks for developing proven radio advertising strategies. Reach them by phone today nationwide at 800-969-2636 or by email at contact@theradioagency.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Media, PA -- (SBWIRE) -- 01/29/2019 -- On February 3, 2019, more than 100 million people will settle into their couches to watch the biggest football game of the year. Some companies will pay in excess of $5 million to place their 30-second television commercials in that big game, just once, in front of all those eyes. For the same investment, The Radio Agency could help those businesses fund a full year of national radio advertising that can make 2019 a banner year for a company's top line sales and bottom line profits.

The Radio Agency, experts in radio commercial advertising, creates, places, and manages 52-week advertising campaigns for companies on national AM and FM radio stations on news, talk, sports, and music radio programs.

On SiriusXM radio, The Radio Agency can get a company's advertisement read live by celebrity hosts such as Howard Stern and reach millions of ears through SiriusXM's extensive lineup of channels.

Companies can also reach a massive audience through popular streaming services such as Spotify or Pandora, or by sponsoring national Podcasts. In addition, a campaign with The Radio Agency can target a localized audience to help companies create new customers in their own backyards.

The Radio Agency handles radio marketing that reaches and impacts people, no matter their location or areas of interest. From sports fans to news junkies, coast to coast, The Radio Agency will send a company's sales pitch to the right ears for an entire year, at a cost comparable to what some companies pay for just one TV commercial.

Visit The Radio Agency's website for more information, or contact The Radio Agency today at 800-969-2636 to kick off an annual advertising campaign that will skyrocket sales, long after time has run out in The Big Game.

About The Radio Agency
The Radio Agency is a specialized advertising agency helping businesses of all sizes increase their presence on AM, FM, Satellite, Podcasts and Internet radio outlets. They have extensive connections with radio stations, networks and "Sound Advertising" platforms throughout the radio industry.

The Radio Agency helps clients realize and build true success through their creative endeavors, including services in direct response media, branding and brand development. They also have an extensive blog library with tips and tricks for developing proven radio advertising strategies. Reach them by phone today nationwide at 800-969-2636 or by email at contact@theradioagency.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Media, PA -- (SBWIRE) -- 12/18/2018 -- As a leader in all forms of radio marketing, including AM/FM, Sirius XM Satellite, internet streaming channels, and other popular modes of listening, The Radio Agency continues to educate audiences on the potential of growing markets. In its latest blog, "Your Guide To Podcast Advertising," Linda Gaglione of The Radio Agency explains the booming popularity of podcast listening over the last year and how valuable these audiences are to businesses.

The article begins by explaining the ever-growing interest in podcast listening in America. With more than 550 million downloads and streams in October 2018 alone, consumer data shows that podcasts are attracting hordes of new listeners. On top of that, the audiences these podcasts attract are incredibly valuable to marketers and businesses as well for a number of reasons.

Compared to traditional AM/FM audiences, podcast listeners are typically more engaged. Whereas radio listeners will often bounce between channels, especially when commercials start, podcast listeners are more invested in the content and less likely to leave during an ad. Additionally, podcast hosts often endorse or imply endorsement of the brands supporting their programs, which helps to heighten the efficacy of the ads.

The author goes on to explain how podcast ads are priced, sold, and measured, so that businesses and marketing professionals can understand the basics of beginning a podcast advertising campaign. The article later mentions misleading metrics that can fool advertisers and lead to less-than-optimal podcast advertising campaigns.

To learn more about podcast marketing or any kind of commercial radio advertising, contact The Radio Agency today at 800-969-2636 or contact@theradioagency.com.

About The Radio Agency
The Radio Agency is a specialized advertising agency helping businesses of all sizes increase their presence on AM, FM, Satellite, Podcasts and Internet radio outlets. They have extensive connections with radio stations, networks and "Sound Advertising" platforms throughout the radio industry.

The Radio Agency helps clients realize and build true success through their creative endeavors, including services in direct response media, branding and brand development. They also have an extensive blog library with tips and tricks for developing proven radio advertising strategies. Reach them by phone today nationwide at 800-969-2636 or by email at contact@theradioagency.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Media, PA -- (SBWIRE) -- 11/21/2018 -- One of the premier radio marketing agencies in America, The Radio Agency, regularly keeps its website visitors informed on the latest trends and developments in the industry through its online blog. This month, after conservative talk radio host Laura Ingraham announced the end of her daily three-hour national radio show, it illuminated a larger listenership shift from traditional radio to podcasts, satellite and streaming channels. In its latest article, The Radio Agency discusses this shift and the radio commercial advertising opportunities that have resulted from this change.

In the post, "Ingraham's Departure from AM/FM Shows Radio's Strength," Mark Lipsky, CEO and Creative Director of The Radio Agency, discusses what Ingraham's departure from traditional AM/FM radio means for the state of radio in 2018 and beyond. While one might believe this is a sign that radio is not as popular or profitable as it used to be, the opposite is true. Ingraham's transition into the world of podcasts is an indication of the strength and innovation of all forms of radio and its utilization of streaming channels.

As the article points out, 92% of Americans still listen to AM/FM radio each week. It also explains how the rise of podcasts is helping traditional radio companies expand their reach and delivery, as the two leading producers of podcast content are NPR and iHeartRadio. Not only do these additional radio channels allow for more advertising opportunities, they also segment audiences to enable advertisers to target more specific demographics.

In October 2018, an astounding688 million unique downloads and streams of podcasts were recorded. And with traditional radio listening numbers holding strong, the value of radio is only increasing as more channels generate more listening hours and more niche audiences of listeners to target.

Visit The Radio Agency's blog to learn more about the state of radio advertising, and contact the agency today at 800-969-2636 or contact@theradioagency.com to speak with a radio advertising expert today.

About The Radio Agency
The Radio Agency is a specialized advertising agency helping businesses of all sizes increase their presence on AM, FM, Satellite, Podcasts and Internet radio outlets. They have extensive connections with radio stations, networks and "Sound Advertising" platforms throughout the radio industry.

The Radio Agency helps clients realize and build true success through their creative endeavors, including services in direct response media, branding and brand development. They also have an extensive blog library with tips and tricks for developing proven radio advertising strategies. Reach them by phone today nationwide at 800-969-2636 or by email at contact@theradioagency.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Media, PA -- (SBWIRE) -- 10/10/2018 -- As a seasoned, full-service radio advertising agency, The Radio Agency often shares its insights into the world of radio marketing through its informative blog. In its latest article, the agency discusses the pricing of radio advertisements and how a company can strategically place its ads to generate the most revenue with its budget. The piece touches on everything from audience sizing and demographics to the various channels of modern radio advertising including AM/FM, SiriusXM, streaming, and podcasts.

As the article explains, the price of a radio advertisement depends on two main characteristics, the size of the audience and any special characteristics the audience may have. For example, a time slot during the morning rush hour would not only have a high volume of listeners but a large number of working professionals as well, making it extremely valuable for many businesses. As a highly successful radio marketing agency, The Radio Agency helps companies to identify and target these demographics effectively to create cost-effective radio ads.

The article goes on to talk about other forms of radio advertising like Podcasts and streaming on Pandora or Spotify and how these channels can help deliver highly-focused audiences for advertising campaigns. While the broad markets are often in traditional AM/FM, niche brands and those with specific audiences can typically see a higher return through alternative channels like Podcasts.

Read the full article now to learn more of the factors that play into radio advertisement rates and what things to consider when trying to stretch a limited marketing budget. For questions or to speak with the experts about the radio advertising potential for any business or organization, call 800-969-2636 or email contact@theradioagency.com.

About The Radio Agency
The Radio Agency is a specialized advertising agency helping businesses of all sizes increase their presence on AM, FM, Satellite, Podcasts and Internet radio outlets. They have extensive connections with radio stations, networks and "Sound Advertising" platforms throughout the radio industry.

The Radio Agency helps clients realize and build true success through their creative endeavors, including services in direct response media, branding and brand development. They also have an extensive blog library with tips and tricks for developing proven radio advertising strategies. Reach them by phone today nationwide at 800-969-2636 or by email at contact@theradioagency.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Media, PA -- (SBWIRE) -- 09/21/2018 -- In its most recent blog post, The Radio Agency discusses cost-effective radio advertising and why accurate, current, and unbiased data on listener demographics, volume, and behaviors is essential for getting the highest return from any radio advertising campaign. As one of the nation's premier radio marketing agencies, The Radio Agency knows how to create effective ad campaigns for radio and why many campaigns can fall short without a data-driven approach, which CEO and Creative Director at The Radio Agency, Mark Lipsky, discusses in the article.

When it comes to implementing a smart radio ad campaign that engages audiences and generates a positive return on investment for a business, creating the ad itself is only half of the battle. The other half is positioning the campaign in front of the correct audiences in a cost-effective manner. To do this, a company or agency must rely on up-to-date and detailed audience data.

As the article explains, some radio sales representatives may misrepresent or shade the data to make their radio advertising spots more appealing. Because stations need to maximize their revenue, they look to sell as much advertising time as possible and will present the "best of" their data to make a sale, regardless of whether or not the time and audience is the perfect fit for the client.

At The Radio Agency, the advertiser's return on ad spend is the primary focus of each campaign, which is why the agency relies on Nielsen Audio audience measurements to ensure that clients are always making the most of their marketing budget.

For more information on the data-driven approach to radio advertising used by The Radio Agency or for help creating and implementing a powerful radio ad campaign, contact The Radio Agency today at 800-969-2636 or contact@theradioagency.com.

About The Radio Agency
The Radio Agency is a specialized advertising agency helping businesses of all sizes increase their presence on AM, FM, Satellite, Podcasts and Internet radio outlets. They have extensive connections with radio stations, networks and "Sound Advertising" platforms throughout the radio industry.

The Radio Agency helps clients realize and build true success through their creative endeavors, including services in direct response media, branding and brand development. They also have an extensive blog library with tips and tricks for developing proven radio advertising strategies. Reach them by phone today nationwide at 800-969-2636 or by email at contact@theradioagency.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Media, PA -- (SBWIRE) -- 08/24/2018 -- The Radio Agency has published yet another valuable and informative article, this one titled, "Your Amazingly Simple Guide to Podcasts" which demonstrates the agency's continued efforts to inform the public of the many avenues of radio advertising available to business owners and organizations across the country. The article discusses the topic of podcasts, including its popularity among American audiences and the potential it holds for advertisers.

The Radio Agency's guide to podcasts begins by noting that despite the growing popularity of podcasts, nearly half of Americans still don't know how to listen to one. While tens of millions of podcasts are downloaded weekly, the article explains, most Americans still have not begun using the platform, which could be due in part to the overwhelming number of podcast titles available, making it difficult for new users to choose where to start.

The Radio Agency goes on to address both of these barriers, explaining where and how to begin listening to podcasts and offering tips for finding podcasts that will entertain and engage listeners. The author suggests starting on Google and using search terms that are intriguing, followed by the word "podcast." For example, a football fan can type in "football podcast" or "Philadelphia Eagles podcast" to find a list of programs they might enjoy.

As a leader in direct response advertising for businesses and organizations across the nation, The Radio Agency offers advertising solutions across multiple platforms of radio, including AM/FM, satellite, streaming, and of course, podcasts. Each platform has its advertising advantages, and by leveraging radio ads on one or more of these channels, a business can target as broad or specific an audience as it would like.

To learn how to use podcasts or another form of radio to market your business, contact The Radio Agency at 800-969-2636 or contact@theradioagency.com.

About The Radio Agency
The Radio Agency is a specialized advertising agency helping businesses of all sizes increase their presence on AM, FM, Satellite, Podcasts and Internet radio outlets. They have extensive connections with radio stations, networks and "Sound Advertising" platforms throughout the radio industry.

The Radio Agency helps clients realize and build true success through their creative endeavors, including services in direct response media, branding and brand development. They also have an extensive blog library with tips and tricks for developing proven radio advertising strategies. Reach them by phone today nationwide at 800-969-2636 or by email at contact@theradioagency.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Media, PA -- (SBWIRE) -- 08/01/2018 -- With conflicting reports from reputable sources like Forbes and Quartz on the popularity of radio among millennial audiences, The Radio Agency's Kirsten Lipsky sought to find the truth in her latest article, Where Millennials Discover New Music.

As an Environmental Engineering major at the University of Pittsburgh, Ms. Lipsky began working at The Radio Agency this summer, putting some of her efforts into digging deeper into the state of radio as it relates to millennials. In one report nearly two years ago, Forbes claimed that millennials no longer have an interest in radio. A year later, Quartz published an article stating just the opposite.

While specific and accurate data on listeners' preferences is difficult to gather, understanding who still listens to radio and who strictly streams or downloads music is valuable information for advertisers and companies alike.

In her article, Ms. Lipsky explains the listening behaviors of her friend group, and how many of them discover new music not on the radio but through Spotify and other streaming channels. Although she knew from experience the growing popularity of music streaming, she sought to gather a broader perspective on millennial listening preferences through a polling group.

This study polled nearly 700 individuals ages 18-24, asking through which channel they most often listen to music. The results were strongly in favor of streaming radio at 640 votes, although many users claimed to still listen to AM/FM radio for their music.

Ms. Lipsky explains, "There are ways to stream traditional AM/FM radio, which often seems to be forgotten when news platforms release articles forecasting the death of radio because of streaming."

Businesses can use this information to leverage their brand and boost sales among millennial audiences. By advertising on Pandora and other streaming channels, a company can reach a large millennial audience, if that is who they would like to target.

For more information on radio advertising channels or Pandora advertising rates, contact The Radio Agency today at 800-969-2636 or contact@theradioagency.com.

About The Radio Agency
The Radio Agency is a specialized advertising agency helping businesses of all sizes increase their presence on AM, FM, Satellite, Podcasts and Internet radio outlets. They have extensive connections with radio stations, networks and "Sound Advertising" platforms throughout the radio industry.

The Radio Agency helps clients realize and build true success through their creative endeavors, including services in direct response media, branding and brand development. They also have an extensive blog library with tips and tricks for developing proven radio advertising strategies. Reach them by phone today nationwide at 800-969-2636 or by email at contact@theradioagency.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Media, PA -- (SBWIRE) -- 07/20/2018 -- In its recent blog post, The Radio Agency shares the secrets of direct response radio advertising and gives insights on the "do's" and "don'ts" that can greatly impact the potential for success of a direct response radio advertisement. As an industry leading radio agency, the company realizes that these sorts of ads either work or fail, with relatively little grey area, which is why following industry-tested practices like the ones they discuss are critical to achieving results through this platform.

Direct response marketing is a type of advertisement strategy that solicits an action from the audience, typically to buy a product, visit a website, or sign up for an email list or event. Ads like these can generate significant results when implemented correctly.

On the other hand, when direct response ads are not executed correctly, they typically fall flat and cost more money than they generate. In its article, Direct Response Radio - Do's and Don'ts, The Radio Agency highlights a few practices that can make a vast difference in the performance of a direct response ad, so companies can spend their budget wisely and achieve the results they desire.

One suggestion the agency makes is to test your message on more than one single platform. Radio advertising is more than just AM and FM, and some of the most successful businesses advertise on Pandora or SiriusXM or Podcasts in addition to traditional radio channels. To effectively reach an audience, leveraging a commercial strategically across multiple stations and channels can yield substantial results.

The companies that see the best results from direct response radio ads don't do it alone. They employ the nation's top radio agencies like The Radio Agency to create highly-focused and effective ads to drive sales, web traffic, and audience engagement. To learn more about how The Radio Agency can help leverage radio platforms and yield considerable results, or to inquire about Pandora advertising rates and the potential of the streaming platform, contact them today at 800-969-2636 or contact@theradioagency.com.

About The Radio Agency
The Radio Agency is a specialized advertising agency helping businesses of all sizes increase their presence on AM, FM, Satellite, Podcasts and Internet radio outlets. They have extensive connections with radio stations, networks and "Sound Advertising" platforms throughout the radio industry.

The Radio Agency helps clients realize and build true success through their creative endeavors, including services in direct response media, branding and brand development. They also have an extensive blog library with tips and tricks for developing proven radio advertising strategies. Reach them by phone today nationwide at 800-969-2636 or by email at contact@theradioagency.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Media, PA -- (SBWIRE) -- 06/26/2018 -- In its latest blog article, "Conservative Talk Dominates Talkers Magazine's "Heavy Hundred" for 2018," The Radio Agency discusses the most influential talk radio hosts of 2018, as ranked by TALKERS magazine. The post delves into the political leanings of many of the top-ranked personalities and how their platforms can be leveraged by The Radio Agency to build a business's brand recognition quickly across a large audience.

Each year, the editors of TALKERS magazine, with contributions from industry leaders, deliberate and compile a list of the top one hundred most influential figures currently on talk radio. The list considers a range of predetermined factors including ratings, recognition, revenue, talent, uniqueness, effort, impact, and more.

For broadcasters across the nation, this list recognizes the effort and countless hours dedicated to attracting, entertaining, and informing an extensive audience base. For The Radio Agency, the rankings create an opportunity to identify influential voices that speak directly to broad markets of consumers, which the radio marketing agency can ultimately use to grow brand recognition and reach for their clients.

As The Radio Agency discusses in the article, this year's "Heavy Hundred" is dominated by conservative talk show hosts as six of the top ten positions are held by well-known, right-leaning personalities such as Laura Ingraham, Mark Levin, and Rush Limbaugh. Fox News host Sean Hannity earned the top ranking due in part to his nightly, off-air conversations with the President, which have given him a vast audience of listeners on a regular basis.

The Radio Agency understands the influence these radio personalities have and how to use their platforms to leverage an advertising campaign. They routinely help their clients secure air time on some of the nation's most popular talk shows, helping them grow their brand quickly and effectively.

For information on radio advertising and how to choose the right personalities to promote your brand, give The Radio Agency a call today at 800-969-2636 or send them an email at contact@theradioagency.com.

About The Radio Agency
The Radio Agency is a specialized advertising agency helping businesses of all sizes increase their presence on AM, FM, Satellite, Podcasts and Internet radio outlets. They have extensive connections with radio stations, networks and "Sound Advertising" platforms throughout the radio industry.

The Radio Agency helps clients realize and build true success through their creative endeavors, including services in direct response media, branding and brand development. They also have an extensive blog library with tips and tricks for developing proven radio advertising strategies. Reach them by phone today nationwide at 800-969-2636 or by email at contact@theradioagency.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Media, PA -- (SBWIRE) -- 05/16/2018 -- There is a significant disparity between successful radio commercials and lackluster ones that make listeners change the station. The Radio Agency, one of the leading radio advertising agencies in the industry, understands why some advertisements stand head-and-shoulders above the rest and why some fail miserably.

In their latest blog post, "24 Creative Radio Copy Ideas," The Radio Agency discusses why some agencies produce boring radio copy and the importance of creativity in radio advertising. They also go on to list two dozen unique perspectives from which to write successful radio advertisements that genuinely engage listeners.

Many businesses that use radio or podcast advertising make the same mistakes. They script the same informative copy they might use in print or video media, which lacks the same appeal to listeners. Radio is a fast-paced form of entertainment in which the audience will often change the station in an instant if they become bored.

The Radio Agency suggests developing creative and exciting vantage points for radio advertisements to capture the attention of the listeners and keep them engaged. Instead of telling a story through a narrator, create a unique character perspective from which to tell the story. Then the article lists dozens of interesting perspectives for businesses looking to create a successful radio commercial.

The Radio Agency knows the costs of radio advertising and has built a reputation for creating successful campaigns for businesses across the country. Business owners and marketers looking to create interest-grabbing radio commercials should read "24 Creative Radio Copy Ideas" before developing any more ad copy.

Those in need of an exciting radio advertisement to drive sales, leads, and more should contact The Radio Agency today at 800-969-2636 or send an email to contact@theradioagency.com.

About The Radio Agency
The Radio Agency is a specialized advertising agency helping businesses of all sizes increase their presence on AM, FM, Satellite, Podcasts and Internet radio outlets. They have extensive connections with radio stations, networks and "Sound Advertising" platforms throughout the radio industry.

The Radio Agency helps clients realize and build true success through their creative endeavors, including services in direct response media, branding and brand development. They also have an extensive blog library with tips and tricks for developing proven radio advertising strategies. Reach them by phone today nationwide at 800-969-2636 or by email at contact@theradioagency.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Media, PA -- (SBWIRE) -- 05/01/2018 -- The Radio Agency, a specialized radio advertising company that helps businesses nationwide to build and implement strategic and successful radio marketing campaigns, is announcing the launch of its newly redesigned website. Upon the new release of the site, The Radio Agency looks to reach a broader audience of business owners looking to grow both locally and nationally.

For over 25 years, The Radio Agency has been building brand awareness and increasing the reach of businesses of all sizes through proven radio marketing tactics. By strategically positioning carefully constructed ads across the four major radio platforms: AM/FM, SiriusXM Satellite, Streaming (including Pandora and Spotify), and Podcasts, The Radio Agency achieves powerful results for growing and established businesses alike.

With the launch of the redesigned site, The Radio Agency can share more of its industry expertise than before while reaching a wider audience of business owners. As a leading authority on radio marketing, the agency seeks to maintain its standard of excellence while facilitating a growing number of new clients.

A comprehensive radio advertising agency, The Radio Agency handles every phase of the marketing process from creative development to campaign tracking and reporting. They develop memorable and compelling branding to steadily cultivate awareness, while also generating immediate results for businesses via direct response radio ads.

Businesses looking to reach new customers, increase brand awareness, and edge out the competition with an advertising agency that has a long history of success should contact The Radio Agency today at 800-969-2636.

For more information on the radio advertising industry and to explore the full range of expert services offered by the agency, visit http://www.radiodirect.com/.

About The Radio Agency
The Radio Agency is a specialized advertising agency helping businesses of all sizes increase their presence on AM, FM, Satellite, Podcasts and Internet radio outlets. They have extensive connections with radio stations, networks and "Sound Advertising" platforms throughout the radio industry.

The Radio Agency helps clients realize and build true success through their creative endeavors, including services in direct response media, branding and brand development. They also have an extensive blog library with tips and tricks for developing proven radio advertising strategies. Reach them by phone today nationwide at 800-969-2636 or by email at contact@theradioagency.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Media, PA -- (SBWIRE) -- 01/24/2018 -- With 92% of all Americans tuned to AM/FM Radio every week – and millions more consuming audio entertainment via alternate radio platforms – many advertising decision-makers now find their best opportunities to market their products and services on radio.

Mark Lipsky, CEO & Creative Director of The Radio Agency, notes that the aggregate of traditional, satellite and digital radio is invasive and pervasive as part of the daily lifestyle and the ideal conduit to drive sales and influence purchasing decisions.

"We've seen a noticeable shift in radio listenership," says Lipsky. "Streaming radio services like Pandora and Spotify and on-demand programming via Podcasts continue to slowly siphon listening hours from traditional AM/FM, yet Americans haven't abandoned AM/FM. They've simply apportioned their time to accommodate their favorite programming from multiple sources."

Marketers have always been able steer their advertising dollars towards appropriate formats in the AM/FM space; choosing "Sports" formats to reach Men or "News/Talk" formats to reach a more mature audience. But digital radio now makes it possible to pinpoint target an audience as finite as "Women 25-34 in the 90010 zip code." Furthermore, third party data services enable audience overlays using a thousand-plus lifestyle and consumption categories, such as High Income Households or Individuals Likely to Purchase a Truck in the Next Six Months.

"Even SiriusXM, which now boasts over 32 million subscribers, offers dozens of Spoken Word channels that accept commercials and reach an audience with an average household income roughly double the national average," says Lipsky. "The satellite service is an excellent match for targeting business owners to promote B2B brands and services."

Lipsky continues, "For each and every media buy, we consider all four radio platforms: AM/FM, Satellite, Streaming and Podcasts. And from tens of thousands of choices, an elite handful of options emerge to effectively deliver our clients' messages with extraordinary efficiency."

The Radio Agency encourages businesses interested in the remarkable efficiencies of today's radio to contact the company directly at 800-969-2636 to learn more.

About The Radio Agency
The Radio Agency is a specialized advertising agency helping businesses of all sizes increase their presence on AM, FM, Satellite, Podcasts and Internet radio outlets. They have extensive connections with radio stations, networks and "Sound Advertising" platforms throughout the radio industry.

The Radio Agency helps clients realize and build true success through their creative endeavors, including services in direct response media, branding and brand development. They also have an extensive blog library with tips and tricks for developing proven radio advertising strategies. Reach them by phone today nationwide at 800-969-2636 or by email at contact@theradioagency.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Media, PA -- (SBWIRE) -- 11/02/2017 -- Mark Lipsky, CEO & Creative Director of The Radio Agency, encourages advertisers to lock in their holiday radio schedules now before it's too late. For over two decades, ad agency partners and marketers have relied on The Radio Agency's radio advertising advice and expertise to gain more visibility for their businesses.

"We are just two weeks away from radio's busiest season," Lipsky advises. "Advertising inventory will become scarce. Market conditions will cause advertising rates to rise. The personalities you'd like to read your marketing message may well be locked out due to an agreement with a direct competitor who's planning and placing their buy today."

AM/FM radio is traditionally the hardest hit by the holiday rush. Radio's prime time for advertising (during the morning and afternoon) is the first to go, but even radio advertising inventory at nights and on weekends will become hard to buy from mid-November right up until Christmas.

SiriusXM will start selling out its radio advertising, starting with its most prominent Spoken Word channels like Fox News and Howard 100. Streaming services like Spotify and Pandora will find inventory scarce, first among its most popular audience demographics and eventually across the board. Sponsorship messaging on most of the popular Podcasts are already sold out through the end of the calendar year.

"Every year, we hear from an advertiser in late November who asks to place a December advertising schedule," Lipsky relates. But unless there's significant flexibility in where that schedule can run, those late-to-the-party inquiries often end in disappointment."

"Just like seats on an airplane," Lipsky offers, "Once the inventory is gone, there's nothing left to sell. There are only so many seats on a plane and so many commercial minutes in an hour."

The Radio Agency encourages businesses to book radio advertising space now to avoid the disappointment of a holiday season that didn't get the marketing boost it deserves. Contact the company directly at 800-969-2636 to learn more about the radio advertising space currently available.

About The Radio Agency
The Radio Agency is a specialized advertising agency helping businesses of all sizes increase their presence on AM, FM, Satellite, Podcasts and Internet radio outlets. They have extensive connections with radio stations, networks and "Sound Advertising" platforms throughout the radio industry.

The Radio Agency helps clients realize and build true success through their creative endeavors, including services in direct response media, branding and brand development. They also have an extensive blog library with tips and tricks for developing proven radio advertising strategies. Reach them by phone today nationwide at 800-969-2636 or by email at contact@theradioagency.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Media, PA -- (SBWIRE) -- 10/04/2017 -- In their latest blog piece, "Advertising on iHeartMedia," the Radio Agency explores the potential for advertising on the radio conglomerate that is iHeartMedia. Owning 850 stations, serving 150 of the 272 radio markets in America, iHeartMedia is undoubtedly a Titan within the AM and FM spheres. Collaborating with the music industry's rising stars through Premiere Networks, they also produce concerts and award shows.

Originally founded as Clear Channel Communications, they purchased their first stations in 1972. It wasn't until 1992 that their company blossomed in size, as government regulations were lifted. Today some of the country's most popular radio stations fall under the domain of iHeart, including New York's Z-100, Los Angeles's KIIS-FM, and K-101 of the San Francisco area. They employ some of the most famous entertainers such as Elvis Duran and Ryan Seacrest. Because of their sheer scale, and the scope of geography that they cover, iHeartMedia excels as an advertising platform—especially in radio.

iHeartMedia productions prove popular and successful every year, encouraging advertisers to invest and sponsor. If a brand or company aspires to go viral or become buzzworthy, they can affiliate with an iHeartMedia industry event. Spanning their iHeartRadio Music Fests, iHeartCountry Awards, and the fabulously popular iHeartRadio Jingle Ball, these events connect millions of artists and fans across the U.S. Being multimedia savvy, iHeart leverages a huge network of tools and options for potential advertising.

Finally, iHeartMedia connects with Millennials, delivering content via the iHeartRadio app which allows users to listen from any mobile device, anywhere in the world.

If anyone is interested in learning more about advertising with iHeartMedia, they're invited to visit www.radiodirect.com.

About The Radio Agency
The Radio Agency is a specialized advertising agency helping businesses of all sizes increase their presence on AM, FM, Satellite, Podcasts and Internet radio. They have extensive connections with radio stations, networks and "Sound Advertising" platforms throughout the radio industry.

Reach them by phone today nationwide at 800-969-2636 or by email at contact@theradioagency.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Media, PA -- (SBWIRE) -- 09/04/2017 -- Regardless of how polarizing he can be, Howard Stern and his channels on SiriusXM radio are still immensely popular. Therefore, the experts in sound advertising at The Radio Agency highly recommend running SiriusXM radio ads on his channels—Howard 100 and Howard 101— and during his talk shows.

Howard Stern is radio's highest-paid personality, fueled by the millions of listeners who subscribe monthly to listen to his shows. Those same listeners who pay to hear him also hear his commercials. The Radio Agency points out that the same unpredictability that drives Stern's program content also makes the commercial messages he voices interesting and compelling.

Some companies are a bit apprehensive when it comes to associating their brands with Howard Stern, which is understandable due to his controversial nature. He may turn some people off, but those aren't the people who are paying to hear him.

The Radio Agency helps businesses build their brands and drive direct response sales by leveraging the marketing assets of AM and FM Radio, Streaming Audio, Podcasts and SiriusXM radio advertising. The company recognizes that Howard Stern is a true radio icon and wants its clients to take advantage of this one-of-a-kind radio voice. To capitalize on this opportunity and market to the millions of Howard Stern listeners, contact The Radio Agency by visiting www.TheRadioAgency.com or calling 800-969-2636.

About The Radio Agency
The Radio Agency is a specialized advertising agency helping businesses of all sizes increase their presence on AM, FM, Satellite, Podcasts and Internet radio. They have extensive connections with radio stations, networks and "Sound Advertising" platforms throughout the radio industry.

Reach them by phone today nationwide at 800-969-2636 or by email at contact@theradioagency.com.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm