Key to a Good Press Kit Lies in Both Design and Appearance, According to Arthur Marx

New York, NY -- (SBWIRE) -- 03/05/2013 -- Press and media kits introduce a company to those who share information with the public. The press and media kit acts as a resume for the company, in most cases. As journalists, investors, clients and advertisers receive many kits of this type, companies can never be too careful when it comes to developing the kit. Presentation quality plays a large role in whether or not a kit gets noticed, according to Arthur Marx of Marx Myles, Inc (www.MarxMyles.com).

Press and media kits contain information about a company and are designed to familiarize customers and clients with the business. The kits must grab attention when a company's goal is to obtain more media coverage or publicity. "When designing a press and media kit, businesses need to focus on two goals-creating a presentation which sticks in the minds of the viewers and ensuring marketing materials are consistent across the business," Mr. Marx explains.

"Printing companies offer design and printing services, but do they have the necessary experience to ensure the presentation shines above the rest? When comparing commercial printers, customers need to ensure the printer understands that the presentation and packaging of the press and media kit sets the tone for the company mission. The appearance of the kit remains as important as the content as marketing materials help to establish the overall image of the company. The staff at Marx Myles, Inc. understands this and assists the customers in designing a package that meets their needs.

Items found in a press and media kit include a presentation folder, introductory letter and biographies of upper management. Copies of press releases, product reviews, sell sheets and annual reports or other company publications may be found here along with rate cards, fast and/or spec sheets, brochures and product images. "Each client differs in terms of what they want and need to present to the public. The goal of Marx Myles Inc. continues to be to provide clients with the items their company will most benefit from without requiring extras that add to the cost and don't provide a good return on investment," Arthur Marx states.

About Marx Myles, Inc
Marx Myles, established more than 50 years ago, continues to have a reputation as a reliable and reputable printing company in the New York area. Although the main offices are located in New York, the company handles national accounts with ease and specializes in working with schools, corporations and non-profit organizations. As Marx Myles, Inc. understands the importance of the projects they take on, attention to detail is standard on all projects and all work is completed quickly to ensure project deadlines are met. Service, reliability, pricing and quality are four hallmarks of this business whose goal is to provide beautifully printed materials while meeting customer deadlines. Each project dedicates itself to presenting the client's company or organization in the most favorable light.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Consumers Receiving Promotional Products are Very Likely to Remember the Company Name

New York, NY -- (SBWIRE) -- 02/28/2013 -- Capturing the attention of a consumer continues to be something companies struggle with. The Internet has greatly reduced the attention span of consumers as they have the ability to compare a number of items in a short period of time. Companies wishing to combat this need to make full use of promotional products, according to Arthur Marx of Marx Myles Inc.(www.MarxMyles.com).

Promotional products increase brand recognition. When a company spends a portion of its advertising budget on promotional products, they benefit greatly as consumers usually keep these items, allowing for repeated exposure of the brand. "The average person will head to their refrigerator more than ten times each day. When a company places their brand and logo on a promotional magnet, a family of four will see this magnet more than 14,000 times in a single year. When a family member needs a product sold by this company, the company brand and logo will be the first that comes to mind," Mr. Marx explains.

A PPAI study found that promotional products included in a direct mailing sales letter increased response rates by up to 50%. Another study, one conducted by Schreber & Associates found that 39% of consumers receiving a promotional product recalled the brand up to six months after receiving the product. "Studies such as this show just how powerful promotional materials can be when used as a marketing medium," Mr. Marx continues. "Companies should contact a printing company NY to learn more about what products currently offered fit into their overall brand image as doing so could increase brand awareness significantly."

Promotional products offered by NYC printing companies meet the needs of a wide range of industries. Sporting venues often select binoculars while accountants pass out calculators to customers on a regular basis. Clocks, desk tools and financial accessories are other options along with executive gifts, apparel, balls and Frisbees. "Companies find it easy to choose a promotional product that fits their overall brand image while staying within their budget. Promotional products offer a good return on investment and every company should make use of at least one for customer interactions," Mr. Marx exclaims.

About Marx Myles Inc.
In business for more than 50 years, Marx Myles Inc has established itself as a reliable and reputable commercial printing company. Customers continue to come to the company as they understand the importance of projects and offer fast turn around times. Attention to detail remains a priority at all times and most operations occur in New York State, allowing the company to handle a number of functions, from printing to finishing. The company strives to provide customers with beautifully printed materials while meeting deadlines, staying with budget constraints and maintaining presentation standards. Service and dependability are two hallmarks of this company which services a wide range of schools, corporations and non-profit organizations among others.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm