Huntington Beach Surf and Sport covers the signing of John John Florence to the Hurley Surf Team.

Huntington Beach, CA -- (SBWIRE) -- 03/07/2013 -- Huntington Beach Surf and Sport, a Southern California based surf shop, discusses the newest surf rookie who's getting attention world-wide. John John Florence isn't really a rookie at all, he has been surfing for 17 years and he's only 20. His accomplishments over the years have impressed some of the most well-known surfers and he continues to win the hearts of surf enthusiasts everywhere.

HSS posted a heartwarming video, displaying a timeline of John John's life through clips of his biggest surfing accomplishments. The video starts with a quote from John John stating, "I'm going to be a pro surfer, and I'm going to try and be a pro skater, too." He was eight years old when he stated this and he continues to fulfill this dream every day. With his recent signing to the Hurley Surf Team the press coverage on his life has sky rocketed and his success is only beginning.

On January 8th, John John had an official interview with Surfline, the surf worlds well know global surf forecasting site. In the interview John John humbly discusses his first year surfing on tour and the difficulties talent brings. He states, "I think the biggest challenge for me -- and I think it's the biggest challenge for anyone -- is just keeping that focus. The thing that messes you up most is your head. Keeping a straight, focused mentality through a lot of the events and not thinking about it too much -- but still staying focused."

On the Hurley website the company discusses the obvious reasons, as they put it, to why John John Florence was a perfect fit for their team. Between his talent, youthful age, passion, drive and creativity Hurley knew that he was a crucial asset to their already highly praised surf team. Now after John John has completed his first surf tour, he moves forward with Hurley, helping to design the latest line of Phantom boardshorts. Watch out world this is just the beginning.

For More Information on up and coming surfers, skaters and more visit Huntington Beach Surf & Sport

300 Pacific Coast Hwy.
Huntington Beach, CA 92648
Phone: (714) 841-4000
http://www.hsssurf.com

About Huntington Beach Surf & Sport
Located across from the Pier on Pacific Coast Highway & Main St. in Huntington Beach, Huntington Surf & Sport is a staple of Huntington Beach, CA! HSS features core merchandise from Hurley, Billabong, Volcom, Quiksilver, O'Neill, RVCA, Stussy, Vans and More! Call, Surf or Visit the store today.

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

Huntington Surf and Sport, a Southern California surf shop, announces the newest clothing line to hit the shelves, Sea.

Huntington Beach, CA -- (SBWIRE) -- 03/07/2013 -- Huntington Beach, California also known as "Surf City, USA" is home to some of the best clothing stores, surf teams and surf lifestyle around. It's hard not to feel the love the locals have for the ocean when walking down the streets of H.B. With Surfing, like with any other sport, comes new styles, new ways of living, a change in clothing and more. At Huntington Surf and Sport, surf culture thrives in every way. Each of the four locations has something unique emphasizing the life and love of surfing.

HSS is happy to announce the newest addition to their clothing collection, Seea. Seea is a new women's surf clothing brand dedicated to "every woman who wants a suit that is feminine, fun, and comfortable. Cut with the waves in mind, each suit reflects a female surfer's needs." The newest clothing addition will be displayed and sold at Huntington Surf and Sport starting next month, March 2013. Amanda Chinchelli, the founder and creator of Seea explains, "The name Seea comes from my love for the sea. As an Italian, I pronounce the name 'see-ah'. It's a feminine word, with a musicality and beauty to it." From the name of the line to the clothing itself, Seea invokes everything feminine and HSS welcomes the newest women's surf clothing addition with open arms.

For More information on HSS:
Huntington Beach Surf & Sport
300 Pacific Coast Hwy.
Huntington Beach, CA 92648
Phone: (714) 841-4000
http://www.hsssurf.com

For More information on Seea: "We are women… We are the graceful sliders of the Seea."
http://www.theseea.com/
http://seeababes.blogspot.com/

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm

HSS is excited to announce the launch of their newest addition; a brand new Vans Store.

Huntington Beach, CA -- (SBWIRE) -- 03/07/2013 -- Huntington Surf and Sport is a Southern California based surf shop continually gaining popularity in the surfing community. With the success of any clothing store, comes expansion, which is exactly what HSS is undergoing. Now with four different local Surf Shops in Huntington Beach, HSS is making efforts to keep moving forward and progress as a thriving surf clothing business.

The newest addition to the HSS family will be a brand new VANS store. Though the opening date is still to be announced and the location is currently unknown, HSS is slowly releasing announcements about the upcoming store. Photo updates are continually being posted on the HSS blog allowing for fans to follow the business' current journey leading up to the new stores opening.

About Huntington Beach Surf & Sport
Located across from the Pier on Pacific Coast Highway & Main St. in Huntington Beach, Huntington Surf & Sport is a staple of Huntington Beach, CA! HSS features core merchandise from Hurley, Billabong, Volcom, Quiksilver, O'Neill, RVCA, Stussy, VANS and More! Call, Surf or Visit the store today.

For More information on HSS:
Huntington Beach Surf & Sport
300 Pacific Coast Hwy.
Huntington Beach, CA 92648
Phone: (714) 841-4000
http://www.hsssurf.com

About VANS
VANS footwear, apparel and accessories are created to be comfortable, durable and stylish. Known for their skate style, VANS sponsors some of the most talented extreme athletes. Each athlete helps to design various VANS apparel, products, and more; this provides a bond with their consumers, strengthening the credibility of each athlete and the authenticity of their brand.

For More information on VANS: http://www.vans.com/

For more information on this press release visit: http://www.releasewire.com/press-releases/release-3.htm